What IMMOLEAD does

IMMOLEAD is a French software vendor that sells a vertical CRM platform purpose-built for new-build residential real estate developers (promoteurs immobiliers) in France. The company is organized as a société à responsabilité limitée (SARL) with a registered capital of €5,500, registered at the RCS de Nanterre under number 493 916 092, headquartered at 20 boulevard du Parc, Immeuble Imagine, 92200 Neuilly-sur-Seine. Mathias Hannoteaux serves as Gérant (Managing Director). Its commercial target is exclusively French real estate developers, with no disclosed activity outside France.

The core product is a cloud-based, modular CRM that consolidates the full sales and post-sale lifecycle of a new real estate development project — from prospect capture (lignage, call center, website) and individualized contact treatment, through reservation file management (SRU, financing, notary appointments), fund calls, TMA tracking, prestions selection with virtual-showroom liaison, and delivery reserve resolution. Supporting modules include electronic signature with LRAR delivery, multidistribution to French new-build portals (Selogerneuf, BienIci, Immoneuf) without double data entry, customizable KPI dashboards, a captation content manager for landing pages and mini-sites, and an API/gateway layer for interconnection with external tools. The platform is RGPD-ready with French-hosted infrastructure and consent/erasure management.

Commercially, IMMOLEAD operates a subscription-based, recurring SaaS model with quote-based pricing (not publicly disclosed) and an enterprise field-sales, demo-led go-to-market. Its principal commercial/operational partner is MKI Web Marketing Immobilier, a legally distinct entity that appears in the website footer, contributes to the LinkedIn presence, and is referenced in legal notices as a partner in delivering services around the Immolead solution. There is no evidence of external institutional funding, no disclosed headcount, and no disclosed revenue, ARR, or customer logos in the available source material.

Name

IMMOLEAD

Legal name

IMMOLEAD

Website

https://immolead.fr

Company type

Private

Operating status

Operating

Short description

IMMOLEAD is a French cloud-based CRM vendor for new-build residential real estate developers, covering prospect capture, reservation administration, electronic signature, client portal, and portal distribution across the full development lifecycle.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Real estate CRM software
• Property development platform
• Promotion immobiliere solutions
• Electronic signature real estate
• Client portal management

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM Software Subscription: IMMOLEAD generates revenue through subscription-based access to its CRM platform, offering various modules for real estate developers including commercial processing, electronic signature, and client portal features. The platform is positioned as a comprehensive all-in-one solution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IMMOLEAD provides a cloud-based CRM platform designed specifically for new residential real estate developers (promoteurs immobiliers) in France. The platform centralizes the full sales lifecycle from prospect capture and commercial processing through contract signature, electronic signature, fund call management, and post-sale client relationship management via a dedicated client portal, with multidiffusion to leading French real estate portals.

Product overview

IMMOLEAD is a unified CRM platform for real estate development professionals, combining a core platform with integrated modules. The main IMMOLEAD CRM serves as the central hub, supported by specialized modules including: Traitement Commercial (commercial processing), Administration des Ventes (sales administration), Signature Électronique (electronic signature), and Espace Client (client portal). Additional modules extend functionality for multidiffusion (portal distribution), Statistiques (statistics/KPIs), Gestionnaire de Contenus (content management), and Liaison API & Passerelles (API connectivity). The platform also emphasizes RGPD compliance and data security features.

Differentiator

Problem solved

Functional benefit

Products and services

• IMMOLEAD CRM The primary CRM platform for new-build real estate development professionals, offering end-to-end customer relationship management from prospect capture through contract signature, electronic signature, fund call management, and delivery, supported by a dedicated client portal. It is marketed as the #1 CRM for new real estate development in France.
• Module Multidiffusion Real-time property listing distribution module that publishes offers to multiple French real estate portals such as Selogerneuf, BienIci, and Immoneuf without double data entry.
• Module Statistiques Statistics and KPI management module with customizable dashboards for comprehensive business performance tracking and analysis of developer activity.
• Module Gestionnaire de Contenus Content management module for administering captation devices such as landing pages and mini-sites directly within the CRM, reducing marketing effort while increasing performance.
• Module Liaison API & Passerelles API and gateway integration module for connecting the IMMOLEAD platform with external tools and systems, enabling data exchange across the client's digital ecosystem.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

One partnership is on record.

• MKI Web Marketing ImmobiliercoreGTM or Marketing PartnerMKI Web Marketing Immobilier is a legally distinct company from IMMOLEAD that may intervene as a commercial, operational, or contractual partner in the context of certain services associated with the Immolead solution. MKI handles marketing activities and appears in branding (logo displayed on website footer). The partnership involves joint marketing efforts, with MKI's LinkedIn page promoting Immolead services, and MKI staff (including Director of Publication Mathias Hannoteaux) involved in company operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pipedrive: Pipedrive is a sales-focused CRM with workflow automation and integrations that can serve as a lighter-weight substitute for IMMOLEAD's commercial-processing module, particularly for smaller developers.
• Salesforce: Salesforce is the leading global CRM platform with industry clouds and an AppExchange ecosystem that can be configured for real estate developers. It competes as a broad incumbent that larger enterprise developers may select over a vertical-only CRM like IMMOLEAD.
• Zoho: Zoho provides a suite of CRM and business applications (Zoho CRM, Zoho One) that small and mid-sized real estate developers may adopt instead of a vertical SaaS like IMMOLEAD, particularly where price sensitivity is high.
• HubSpot: HubSpot offers a broad CRM with marketing automation, content management, and sales tools that overlap with several IMMOLEAD modules (marketing vision, content manager, statistics). It is a frequent substitute consideration for growing French developers.

Direct peers

• Netty: Netty is a French real estate CRM and lead-management solution focused on real estate professionals, with overlapping capabilities in prospect tracking, marketing automation, and portal distribution for the French property market.
• Apimo: Apimo is a French software provider for real estate agencies and property managers, offering CRM, rental management, and transaction tools. It competes with IMMOLEAD for French property professionals and is a comparable vertical SaaS in the same regulatory and linguistic market.
• Hektor: Hektor is a French CRM and digital marketing platform for real estate agencies and developers, with comparable features for prospect capture, customer journey, and portal distribution targeting the same French-speaking market.
• ACJ Informatique: ACJ Informatique provides ERP and management software (PRIMO) for real estate developers in France, directly competing with IMMOLEAD's sales-administration modules for reservation files, fund calls, and delivery management.
• Sidex: Sidex is a French ERP/CRM platform purpose-built for real estate developers (promoteurs immobiliers), covering programs, reservations, and delivery. It is one of the closest direct competitors to IMMOLEAD in the same niche.
• Ubiflow: Ubiflow provides automated multi-portal ad distribution for French real estate agencies and developers, overlapping directly with IMMOLEAD's Multidiffusion module (Selogerneuf, BienIci, Immoneuf) and targeting the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/mki-web-marketing-immobilier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMOLEAD