What Smart Commerce does

Smart Commerce SE is a privately held German digital commerce consultancy and systems integrator founded in 2012 and headquartered in Jena, operating from four locations (Jena, Leipzig, Böblingen, Stuttgart) with 200+ permanent experts and a wholly-owned creative subsidiary, deepr Agency. The firm serves enterprise B2B and B2C clients across the DACH region and increasingly in international rollouts, focusing on the strategy, implementation, integration, and operation of eCommerce platforms and associated commerce-facing processes.

Core technology and platform coverage span the major enterprise commerce stacks: Smart Commerce is an Intershop Platinum Partner since 2013 (Business Partner of the Year 2020), a Shopware Gold Partner, and an active implementation partner for SAP Commerce Cloud (including SAP BTP, SAP S/4HANA, and Spartacus frontend), commercetools (Composable/MACH), Spryker, Shopware, Shopify Plus, OXID, and PIM/MDM systems (Pimcore, Stibo STEP, ATAMYA, with a proprietary ATAMYA-commercetools connector). On top of these platforms it integrates search (FactFinder, Sparque), CMS/DXP (Sitecore, Storyblok, Contentful, Strapi, Payload), analytics (Piwik Pro, Google Analytics, Looker Studio), 3D/AR (rooom), identity (Azure AD), payments (SnapPay), CRM (Microsoft Dynamics 365), and address quality (Informatica AddressDoctor), with managed operations delivered through its own Smart Commerce Cloud on Azure Kubernetes Service.

The business model is professional services and managed operations: enterprise consulting, platform implementation and integration, ongoing cloud operations and managed services, and digital marketing services (SEO, performance, GEO), sold primarily through direct enterprise field sales in the DACH region. Pricing is project-based and contractually bespoke (3-18 month projects, multi-year contracts), supplemented by free lead-generation offerings (Architektur Check-Up and the 2025 GEO-Audit). Customer concentration leans toward enterprise logos across industrial manufacturing, wholesale, agriculture, construction, chemical, pharmaceutical, and telecommunications (e.g., fischerwerke, FÖRCH, BERNER Group, KION Group, BOMAG, Ensinger, FIBRO, Merck KGaA, Deutsche Telekom), with documented multi-year engagements and measurable client outcomes such as 99.5% SLA attainment, 418% organic-click growth, and 193% visibility-index lifts. The firm is led by CEO Kristof Schmit, CFO Frank Schneider, and CTO Patrick Lorenz, with a supervisory board chaired by Claudia Rothe.

Name

Smart Commerce

Legal name

Smart Commerce SE

Website

https://smartcommerce.de

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Smart Commerce SE is a German AI-driven full-service eCommerce consultancy that helps enterprise B2B and B2C clients strategize, implement, integrate, and operate leading commerce platforms across the DACH region and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Consulting Services: Professional services revenue from AI strategy consulting, requirements engineering, system selection consulting, and digital transformation advisory. These are project-based engagements with defined scopes and timelines.
2. Implementation & Integration Services: Revenue from implementing, integrating, and operating eCommerce platforms for enterprise clients. Includes composable commerce architecture setup, PIM implementation, and system integration services.
3. Cloud Operations & Managed Services: Ongoing operational services including DevOps, cloud hosting (Smart Commerce Cloud on Azure Kubernetes Service), 24/7 emergency support, and SLA management for deployed platforms.
4. Digital Marketing Services: SEO optimization, content strategy, GEO services, and digital marketing consulting including performance marketing campaigns and analytics implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Smart Commerce SE is an AI-driven full-service eCommerce consultancy and systems integrator that plans, builds, and operates enterprise B2B commerce platforms. The company delivers strategy consulting, platform implementation (Intershop, SAP Commerce Cloud, commercetools, Shopware, Spryker), AI transformation services (GEO-Audit, Agentic Commerce, RAG-based Knowledge Bots), PIM/MDM implementation, MACH-architecture composable commerce builds, cloud operations on Azure Kubernetes, SEO/performance marketing, and UX design for enterprise customers across the DACH region.

Product overview

Smart Commerce SE is an AI-driven full-service agency and Digital Growth Architect, combining AI strategy, commerce platforms, and digital experience for measurable business growth. The company offers three main service categories: Intelligence Services (AI consulting including AI Transformation Partnership, Agentic Commerce, Expert Knowledge Bots, Digital Product Advisor, and AI-Order-Automation), Platform Services (B2B-E-Commerce, Composable Commerce, PIM & MDM, System Integration, DevOps/Cloud/Security), and Experience Services (B2B Customer Portals, Enterprise CMS/DXP, UX Design, Business Consulting, Online Marketing). The GEO-Audit product provides AI visibility analysis for brands in AI-generated answers. The company operates from four German locations (Jena, Leipzig, Böblingen, Stuttgart) with 15+ years of experience serving clients including fischerwerke, FÖRCH, BERNER, and KION Group.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Transformation Partnership Holistic AI transformation enablement service for enterprise clients covering strategic AI consulting, implementation, and ongoing support across commerce operations.
• KI-Beratung & Strategie (AI Consulting & Strategy) Strategic AI consulting and implementation advisory for enterprise clients seeking to integrate AI capabilities into their commerce platforms.
• GEO-Audit AI visibility analysis service that evaluates a brand's presence in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews, delivering competitor benchmarking and actionable recommendations within 5 business days.
• Agentic Commerce Service deploying AI agents for automated eCommerce operations including autonomous decision-making for ordering, customer service, and business processes.
• Expert Knowledge Bots (RAG) RAG-based knowledge databases and chatbots for enterprise knowledge management and customer service automation.
• Digital Product Advisor AI-assisted digital product consultation service providing personalized product guidance for B2B buyers using recommendation logic and intelligent search.
• AI-Order-Automation Intelligent order automation service that streamlines B2B ordering processes including Order-on-Behalf functionality for multi-unit organizational hierarchies.
• B2B-E-Commerce Implementation service for B2B online stores and marketplace infrastructure on enterprise commerce platforms (Intershop, SAP Commerce, commercetools, Shopware, Spryker).
• Composable Commerce Implementation service for modular, MACH-architecture-based composable commerce solutions with interchangeable components including commerce, PIM, CMS, and search.
• PIM & MDM Implementation service for centralized product data management using PIM systems (Pimcore, ATAMYA, Stibo STEP) including media management, translations, data quality, and automated print outputs.
• Systemintegration & Schnittstellenentwicklung (System Integration) System integration and API development service for connecting commerce platforms with ERP (SAP S/4HANA), PIM, CRM (Microsoft Dynamics 365), and payment systems.
• DevOps, Cloud & Security Managed cloud operations service including DevOps, cloud hosting on Smart Commerce Cloud (Azure Kubernetes Service), 24/7 emergency support, SLA management, and security for deployed enterprise commerce platforms.
• Technical Consulting Technical audit and expert consulting service providing independent assessments of eCommerce architectures and platform configurations for enterprise clients.
• B2B-Kundenportale (B2B Customer Portals) Self-service portal implementation service for B2B customers enabling order placement, account management, and personalized catalog access.
• Enterprise CMS & DXP

Quantifiable outcome

• 193% Sistrix visibility index increase for fischer.de after SEO optimization
• +5 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability10 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• IntershopcoreTechnology or IntegrationIntershop Platinum Partner since 2013. Smart Commerce holds the highest partner level and was named Intershop Business Partner of the Year 2020. They implement Intershop Commerce Suite for enterprise B2B clients, supporting up to 50,000+ daily orders. Deep technical expertise in Intershop 7 migration and update strategies.
• SAP CommercecoreTechnology or IntegrationStrategic implementation partner for SAP Commerce Cloud (Hybris). Implemented major enterprise platforms including FÖRCH (SAP Commerce + BTP), BERNER Group, KION Group, and fischerwerke. Expertise in SAP S/4HANA integration, SAP BTP middleware, and Spartacus frontend.
• commercetoolscoreTechnology or IntegrationCertified implementation partner for commercetools Composable Commerce platform. Implemented for Ensinger GmbH as part of MACH-architecture transformation. Expertise in headless commerce and API-first architecture.
• ShopwarecoreTechnology or IntegrationShopware Gold Partner. Implements Shopware as flexible eCommerce platform with modular architecture, API-first approach, multi-shop management, and strong open-source community support.
• SprykercoreTechnology or IntegrationImplementation partner for Spryker B2B Commerce OS. Implements modular commerce with 900+ pre-configured modules supporting marketplace models. Implemented for FIBRO GmbH with 3D visualization integration.
• SitecoresecondaryTechnology or IntegrationImplementation partner for Sitecore Digital Experience Platform. Implemented for fischerwerke as CMS solution with personalization, marketing automation, and headless CMS capabilities for enterprise customers.
• PimcorecoreTechnology or IntegrationImplementation partner for Pimcore PIM software. Implemented for Ensinger GmbH replacing 20-year-old legacy PIM system. Includes modules for media management, translations, data quality, and automated print outputs.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting infrastructure partner. Smart Commerce Cloud operates on Azure Kubernetes Service with European data centers. Microsoft Intelligent Manufacturing Award recipient. Web Application Firewall on Azure FrontDoor Premium.
• ATAMYAsecondaryTechnology or IntegrationCloud-based PIM partner with multi-domain approach and AI-assisted data management. Smart Commerce developed a proprietary ATAMYA-commercetools connector.
• FactFindersecondaryTechnology or IntegrationAI-based product search integration with fault tolerance, after-search navigation, and merchandising campaigns. Implemented for fischerwerke and BERNER Group to significantly increase conversion rates.
• StorybloksecondaryTechnology or IntegrationHeadless CMS partner with API-first strategy and intuitive visual editor for flexible, scalable content management.
• rooomsecondaryTechnology or IntegrationVirtual 3D environments, Digital Twins, AR experiences provider for immersive product experiences. Compatible with Intershop, Spryker, and SAP platforms.
• deepr AgencycoreStrategic or Co-development PartnerCreative arm for digital marketing, branding, and UX design located in Stuttgart. Part of Smart Commerce group, providing integrated creative and technical services under one organization.
• PersoniosecondaryTechnology or IntegrationHR and recruiting platform used for job applications and applicant tracking. Career portal hosted on Personio SE & Co. KG platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept Agency: Large European digital agency combining technology, creative, and data services with strong commerce and platform engineering practices. Comparable to Smart Commerce for its integrated creative-and-technology offering across enterprise clients.
• Valtech: Global digital commerce agency and systems integrator implementing SAP Commerce, commercetools, Adobe Commerce and other enterprise platforms for B2B and B2C clients. Highly comparable to Smart Commerce in platform-agnostic delivery and European enterprise focus.
• Avenga: IT consulting and software engineering firm with dedicated commerce practice covering Salesforce Commerce, SAP, and custom platform implementations for enterprise. Comparable as a peer-tier systems integrator competing for similar DACH and EMEA mandates.
• Unic: European digital agency and systems integrator specializing in Adobe Experience Cloud and SAP Commerce implementations for enterprise clients. Comparable to Smart Commerce for its enterprise commerce platform delivery model in Europe.
• LiveArea (PFS): Global commerce agency under PFS offering strategy, design, and platform implementation across Adobe Commerce, SAP, commercetools, and Shopify. Comparable as a peer-tier eCommerce systems integrator targeting enterprise transformation.
• Netcentric: Adobe and SAP Commerce implementation specialist serving enterprise clients in Europe with a similar platform-certification-led go-to-market. Closely comparable to Smart Commerce in its partnership-driven enterprise commerce delivery model.
• Divante (VGroup): Composable commerce and headless eCommerce specialist with deep expertise in commercetools, Vue Storefront, and MACH architectures. Comparable to Smart Commerce as a competing European boutique in composable commerce delivery.
• Vaimo: Specialist eCommerce systems integrator with deep Adobe Commerce / Magento, SAP Commerce, and composable commerce expertise serving enterprise brands in EMEA. Directly comparable as a competing European commerce implementation partner.

Emerging players

• Elogic Commerce: Mid-sized eCommerce development agency focused on Magento/Adobe Commerce and Shopify Plus implementations for B2B and B2C brands. Comparable to Smart Commerce in the B2B commerce delivery space, though smaller and more single-platform focused.

Broad incumbents

• Arvato (Bertelsmann): Large-scale supply chain, eCommerce, and financial services provider within Bertelsmann offering end-to-end commerce platform services including SAP Commerce and intershop implementations. Comparable as a broader incumbent competing for enterprise commerce mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmartCommerceSE

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Commerce