rooom
rooom AG operates a web-based, GDPR-compliant platform for interactive 3D, AR, and VR experiences including digital product twins, virtual showrooms, events, and AI avatars. It serves DAX-listed enterprises and mid-market customers across Manufacturing, Consumer Goods, and Public Sector primarily in DACH and Europe.
- Company typePrivate
- Founded2013
- HeadquartersJena, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What rooom does
rooom AG is a Germany-based software company that operates an all-in-one web-based platform for interactive 3D, augmented reality, and virtual reality solutions. Founded in 2013 and headquartered in Jena, the company builds tools that enable enterprises to create digital product twins, virtual showrooms, immersive training environments, and online events without requiring app downloads or specialized 3D expertise. Its product surface is organized around five core modules (rooomProducts for 3D product viewing and configuration, rooomSpaces for virtual environments, rooomEvents for hybrid and virtual events, rooomScan for photogrammetry-based 3D scanning, and rooomAssistant for AI-driven avatars) packaged under solution areas including Product Twin, Building and Space Twin, Training and Education, Remote Collaboration, and Immersive Experiences.
The underlying technology stack is browser-based, GDPR-compliant, ISO/IEC 27001 certified, and hosted in Germany with 100% green energy. AI capabilities are embedded across modules, including generative 3D model creation from photographs and photorealistic AI avatar generation. The platform is differentiated by ease of implementation via a no-code CMS, awarded and patented technology in Europe and the US, and integration paths through iFrame, plugins, and APIs into common CMS, shop, and PIM systems.
rooom operates a hybrid go-to-market motion combining enterprise field sales targeting DAX-listed corporations and mid-market firms across DACH and broader Europe with a product-led self-service motion offering a 14-day free trial. Revenue is generated primarily through platform subscriptions (tiered SaaS plans), professional services for discovery workshops and custom implementations, and custom enterprise licensing arrangements with dedicated support and hosting. The customer base spans Manufacturing and Industry, Consumer Goods and E-Commerce, and Public Sector and Education, with named enterprise customers including BD (Becton Dickinson), Ottobock, STIHL, Vodafone, DHL, and Homematic IP.
rooom firmographics
Firmographics- Name
- rooom
- Legal name
- rooom AG
- Website
- https://rooom.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- rooom AG operates a web-based, GDPR-compliant platform for interactive 3D, AR, and VR experiences including digital product twins, virtual showrooms, events, and AI avatars. It serves DAX-listed enterprises and mid-market customers across Manufacturing, Consumer Goods, and Public Sector primarily in DACH and Europe.
- Ownership category
- akta.pro rank
rooom industry classification
Industry- Product category
- 3D/AR/VR Immersive Experience Platform
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
- akta.pro secondary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where rooom is headquartered
LocationHeadquarters
- HQ city
- Jena
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
rooom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: SaaS platform subscription model with tiered plans for rooomProducts, rooomSpaces, rooomEvents, and rooomScan. Pricing based on usage, features, and scale.
- Professional Services: Discovery workshops, custom development, and implementation support for enterprise customers requiring tailored solutions.
- Enterprise Licensing: Custom enterprise agreements with dedicated support, hosting options (EU/Germany), and advanced security features for large organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for 14 days |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
rooom product offering
Product offeringCore offering
rooom provides a web-based all-in-one SaaS platform for creating, managing, and deploying interactive 3D, augmented reality (AR), and virtual reality (VR) experiences. The platform enables enterprises to build digital product twins, virtual showrooms, immersive training environments, and online events without app downloads, supported by AI-powered tools for 3D model generation and photorealistic avatars.
Product overview
Rooom is an award-winning all-in-one platform for interactive 3D, augmented reality (AR) and virtual reality (VR) solutions. The platform architecture consists of a core platform with integrated modules: rooomSpaces (virtual 3D spaces), rooomProducts (3D product viewer and configurator), rooomEvents (event management), rooomScan (3D scanning), and rooomAssistant (AI avatars). The platform is organized around solution areas including Product Twin (digital product twins), Building & Space Twin (facility digital twins), Training & Education (VR/AI training), Remote Collaboration & Virtual Events, and Immersive Experiences. All solutions run web-based without app downloads, supporting 3D, AR and VR on any device. The platform is GDPR-compliant, ISO 27001 certified, hosted in Germany with 100% green energy.
Differentiator
Problem solved
Functional benefit
Brands
- rooomAssistant: AI-powered avatar creation tool that allows users to create photorealistic AI avatars in minutes for use as trade fair guides, product advisors, support agents, or trainers.
- rooomSpaces
- rooomProducts
- rooomEvents
- rooomScan
Products and services
- rooom Platform The central all-in-one platform providing web-based access to all rooom solutions without app downloads, supporting 3D, AR, and VR experiences on any device for enterprise customers.
- Product Twin Digital twin solution that creates a digital product twin from photos or existing 3D data for use across 3D, AR, and VR channels for marketing, sales, prototyping, training, maintenance, and IoT-integrated product management.
- Building & Space Twin Digital twin solution for factories, shops, campuses, or offices. Creates interactive digital twins for planning, operations, training, maintenance, IoT dashboards, and BIM-driven building management.
- Training & Education Solution for immersive product and process training, guided maintenance simulations, and serious games powered by 3D/VR and AI-assisted virtual trainers for scalable enterprise enablement.
- Remote Collaboration & Virtual Events Virtual project rooms for meetings, design reviews, workshops, support sessions, war rooms, and events with shared 3D content instead of static screen sharing.
- Immersive Experiences Solution that transforms products, spaces, and stories into memorable 3D, AR, and VR experiences to attract attention, create emotional engagement, and differentiate brands in marketing and sales.
- rooomProducts Module to create 3D views of products quickly without special equipment, including 3D Product Viewer with flexible website integration, info texts, animations, augmented reality views, and 3D configurator functionality.
- rooomSpaces Module to create virtual 3D spaces including 3D showrooms, virtual trade show booths, and immersive learning environments, with design freedom or space templates for quick starts.
- rooomEvents DSGVO/GDPR-compliant online event platform for interactive events of any size, organizing conferences, concerts, internal events, or workshops via a web-based CMS.
- rooomScan Tool to create high-resolution 3D models of products via self-scanning, product photo uploads, or a unique scan line, also supporting 360-degree room scans and body scans for avatars.
- rooomAssistant AI avatar creation tool that creates photorealistic AI avatars in minutes to represent brands across digital touchpoints as trade fair guides, product advisors, support agents, or trainers.
Quantifiable outcome
- 3D content increases likelihood of purchase by 30%
- +3 more outcomes
Companies that use rooom
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
rooom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature10 records
rooom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ORISAcorePartnership between two technology companies from Jena, Germany focused on combining strengths for complex digital product experiences. ORISA software expertise combined with rooom's 3D platform capabilities.
- CREAT3coreStrategic technology partnership for NFT and AR art integration. CREAT3 specializes in NFT technology while rooom provides the 3D/AR platform. Collaboration resulted in hybrid vernissage events combining physical art with digital NFT verification and AR experiences.
- BD (Becton Dickinson)coreLong-term customer partnership for virtual showroom and lab solutions. BD uses rooom platform for virtual exhibition booths, 3D product visualization, and immersive customer experiences in medical technology sector.
- BD BiosciencescoreExtended partnership for BD Biosciences virtual lab platform combining showroom, training, and personalized content delivery. Integration of rooomSpaces and rooomEvents for comprehensive customer experience platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
rooom competitors and assessment
Company assessmentDirect peers
- Matterport: Matterport provides a 3D spatial data platform for digitizing buildings and physical spaces into interactive digital twins — directly comparable to rooom's Building & Space Twin offering and shared enterprise customer profile across real estate, manufacturing, and facilities management.
- Bizzabo: Bizzabo offers an event experience platform for in-person, virtual, and hybrid events — directly comparable to rooomEvents, serving enterprise event organizers with similar virtual and hybrid event capabilities.
- Threekit: Threekit provides 3D product visualization, configuration, and AR for e-commerce — directly comparable to rooomProducts and rooomScan, targeting the same retail and consumer goods verticals with browser-based delivery.
- Marxent: Marxent provides a 3D/AR product visualization platform with visual configurator for furniture and home goods — directly comparable to rooomProducts' 3D Configurator and AR features for consumer goods and retail.
- Spatial: Spatial offers a metaverse collaboration platform for immersive 3D meetings, design reviews, and events — directly overlapping with rooomEvents, rooomSpaces, and rooom's Remote Collaboration & Virtual Events use cases.
- Emersya: Emersya offers a 3D and AR product visualization platform with interactive configurators for online retail — directly comparable to rooomProducts in product visualization, configurator functionality, and target buyer (brand manufacturers).
Emerging players
- Sketchfab: Sketchfab (now part of Epic Games) provides a 3D model publishing and viewing platform — partial overlap with rooom's 3D model creation and sharing capabilities, particularly relevant to rooomScan's output and 3D content workflows.
Broad incumbents
- NVIDIA Omniverse: NVIDIA Omniverse is a 3D collaboration and simulation platform for enterprises — comparable to rooom's digital twin and immersive experience offerings but targeting a broader industrial and engineering customer base with NVIDIA's hardware ecosystem.
- Cvent: Cvent is an established enterprise event management platform with virtual event capabilities — comparable to rooomEvents but as part of a broader event management suite rather than focusing on immersive 3D environments.
- Microsoft Mesh: Microsoft Mesh is Microsoft's immersive collaboration platform for Teams — overlaps with rooom's collaboration and virtual events capabilities, bundled into Microsoft's broader enterprise productivity and cloud ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
rooom social profiles
Digital presencerooom compliance and trust
Trust signalCompliance3 records
rooom financial estimates
Financial estimateRevenue estimate
Valuation estimate
rooom leadership team
Management profileNumber of profiles
Profiles3 records
rooom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rooom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rooom
What does rooom do?
rooom provides a web-based all-in-one SaaS platform for creating, managing, and deploying interactive 3D, augmented reality (AR), and virtual reality (VR) experiences. The platform enables enterprises to build digital product twins, virtual showrooms, immersive training environments, and online events without app downloads, supported by AI-powered tools for 3D model generation and photorealistic avatars.
Is rooom a public or private company?
rooom is a private company. It is classified as venture growth investor backed and is currently operating.
When was rooom founded?
rooom was founded in 2013. It employs 51 to 100 people.
Where is rooom based?
rooom is headquartered in Jena, Germany, in the Europe region.
How does rooom make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services and enterprise Licensing.
Who are rooom's main competitors?
Direct peers on record are Matterport, Bizzabo, Threekit, Marxent, Spatial and Emersya. Sketchfab is listed as an emerging player. Broad incumbents are NVIDIA Omniverse, Cvent and Microsoft Mesh.
Does rooom have an API?
Yes. rooom offers API integrations for custom workflows and automation. The platform supports integration via simple embedding (iFrame), plugins for commerce environments, and API integrations for custom workflows and automation. Time-to-value is described as extremely short with minimal IT effort. Developer documentation is at www.rooom.com/developers.
What industry is rooom in?
rooom's product category is 3D/AR/VR Immersive Experience Platform. Its primary akta.pro industry code is THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos), with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 541430 and its SIC code is 7372.