Mindstamp
Mindstamp is a US-based interactive video SaaS platform that lets marketers, trainers, sales teams, and educators add buttons, quizzes, branching, lead capture, and shoppable elements to videos via a self-serve app and integrations with HubSpot, Zapier, and Google Analytics.
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mindstamp does
Mindstamp is a US-incorporated (operating as AECH CO) interactive video platform that enables organizations and individuals to add buttons, hotspots, questions, branching logic, lead-capture forms, drawing/annotation, personalization variables, and embedded media to standard video assets, converting passive playback into measurable, two-way interactions. The platform is built around a core interactive video product extended through feature modules (Video Branching, Video Quiz, Lead Capture, Personalization, Conditional Logic, Genie AI, Video Paywall, Shoppable Video with Shopify checkout, Voice/Video Questions, Calendar Embedding, HTML Embeds, Playlists, Certificates) and is delivered via a self-serve web application, HTML embed distribution, and a REST API available on CORE, PRO, and ENTERPRISE tiers. Customers integrate Mindstamp with HubSpot, Zapier, Google Analytics, Calendly, Mailchimp, Twilio, Slack, Dropbox, and Microsoft Dynamics CRM, supporting use cases across marketing engagement, corporate training and compliance, sales lead capture and shoppable commerce, and online education. The company operates a hybrid product-led growth and sales-assisted go-to-market: a 7-day free trial with no credit card required drives self-serve SMB adoption, while a Request Demo flow targets enterprise buyers, supplemented by an Agency Program and Advocate referral program. Revenue is generated through tiered recurring SaaS subscriptions (CORE/PRO/ENTERPRISE), with monthly and annual billing options and a partial-refund policy; no public pricing, ARR, or revenue figures are disclosed.
Mindstamp firmographics
Firmographics- Name
- Mindstamp
- Legal name
- AECH CO
- Website
- https://mindstamp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mindstamp is a US-based interactive video SaaS platform that lets marketers, trainers, sales teams, and educators add buttons, quizzes, branching, lead capture, and shoppable elements to videos via a self-serve app and integrations with HubSpot, Zapier, and Google Analytics.
- Ownership category
- akta.pro rank
Mindstamp industry classification
Industry- Product category
- Interactive Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Mindstamp is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mindstamp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with CORE, PRO, and ENTERPRISE plans. Platform is described as more affordable than comparable platforms. Includes free trial period and refund policy for dissatisfied customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CORE, PRO, and ENTERPRISE tiers available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Mindstamp product offering
Product offeringCore offering
Mindstamp sells a SaaS interactive video platform that lets users overlay buttons, hotspots, questions, lead-capture forms, branching logic, personalization variables, drawing/annotation, voice and video responses, paywalls, and shoppable video on existing video assets. The platform is delivered through CORE, PRO, and ENTERPRISE subscriptions with a 7-day free trial, a REST API for developers, and native integrations with HubSpot, Google Analytics, and Zapier.
Product overview
Mindstamp is a unified interactive video platform consisting of a core product with integrated feature modules. The platform is built around the Mindstamp Interactive Video Platform (core product) enhanced by interactive elements (Buttons, Hotspots, Questions, Drawings, Chapters, Transcripts, Comments), video capabilities (Video Branching, Lead Capture, Video Quiz, Personalization, Conditional Logic, Genie AI, Video Paywall, Shoppable Video), communication features (Video/Voice Questions, Voice Clips, Start Phone Call, Calendar Embedding), content tools (Drawing, HTML Embeds, Playlists, Certificates), and analytics (Data and Reporting). The platform also offers native integrations with HubSpot CRM, Google Analytics, and Zapier for workflow automation, plus a REST API for programmatic access. Pricing tiers include CORE, PRO, and ENTERPRISE plans with a free 7-day trial available.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindstamp Interactive Video Platform
Quantifiable outcome
- +80% more view time compared to passive video
Companies that use Mindstamp
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mindstamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature13 records
Mindstamp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreDeep CRM integration allowing Mindstamp to sync viewer events, create and update contacts, automate marketing workflows, create custom reports, dynamic lists, qualify and assign leads, and track property data directly within HubSpot.
- ZapiercoreIntegration enabling Mindstamp data to sync with thousands of applications. Supports Google Suite, email triggering, Dropbox file sync, Microsoft Dynamics CRM, Mailchimp, Trello, Gmail, Twilio SMS, Slack notifications, and more workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mindstamp competitors and assessment
Company assessmentDirect peers
- Eko: Eko is a direct interactive video platform competitor offering branching narrative experiences, shoppable video, and clickable hotspots. Mindstamp explicitly lists Eko as a competitor on its comparison pages, and both target marketing and brand engagement use cases.
- Wirewax: Wirewax is an interactive video platform specializing in clickable hotspots, branching, and shoppable video for brands and publishers. Mindstamp compares directly against Wirewax on its competitive comparison pages.
- Hihaho: Hihaho is an interactive video platform focused on adding interactive layers to existing videos, including questions, hotspots, and branching. Featured alongside Mindstamp in Vimeo's 2025 buyer's guide for interactive video platforms.
- Adventr: Adventr is an interactive video platform enabling creators to build choose-your-own-adventure style videos with branching and data capture. Listed alongside Mindstamp in Vimeo's 2025 interactive video platform buyer's guide.
- Smartzer: Smartzer is an interactive video and shoppable video platform focused on e-commerce conversion, with clickable hotspots and in-video checkout. Co-listed with Mindstamp in Vimeo's 2025 interactive video platform buyer's guide.
- Dot.vu: Dot.vu is an interactive content platform offering interactive videos, quizzes, calculators, and shoppable experiences for marketing and lead generation. Mindstamp lists Dot.vu explicitly as a competitor on its comparison pages.
- Spott.ai: Spott.ai is an interactive video platform offering clickable hotspots, shoppable overlays, and personalization for marketing and e-commerce use cases. Mindstamp features Spott.ai as a direct competitor on its comparison pages.
Broad incumbents
- Vidyard: Vidyard is a broader business video platform with interactive video features (CTAs, forms, branching) integrated into its core video hosting and sales enablement suite. It overlaps with Mindstamp in sales and marketing use cases but operates a much larger platform with enterprise sales motion.
- Wistia: Wistia is a video hosting and marketing platform targeting businesses, with growing interactive video features such as annotations, CTAs, and lead capture forms. It competes with Mindstamp in marketing video use cases but with a much broader hosting and analytics suite.
- Vimeo: Vimeo is a major video hosting and OTT SaaS platform that has expanded into interactive video via its Vimeo Create and OTT products, publishing a 2025 buyer's guide in which Mindstamp is featured. It competes as a broader incumbent with overlapping interactive video capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mindstamp social profiles
Digital presenceMindstamp compliance and trust
Trust signalCompliance1 record
Mindstamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindstamp leadership team
Management profileNumber of profiles
Profiles2 records
Mindstamp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindstamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindstamp
What does Mindstamp do?
Mindstamp sells a SaaS interactive video platform that lets users overlay buttons, hotspots, questions, lead-capture forms, branching logic, personalization variables, drawing/annotation, voice and video responses, paywalls, and shoppable video on existing video assets. The platform is delivered through CORE, PRO, and ENTERPRISE subscriptions with a 7-day free trial, a REST API for developers, and native integrations with HubSpot, Google Analytics, and Zapier.
Is Mindstamp a public or private company?
Mindstamp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindstamp founded?
Mindstamp was founded in 2018. It employs 1 to 10 people.
Where is Mindstamp based?
Mindstamp is headquartered in Melbourne, United States, in the North America region.
How does Mindstamp make money?
One revenue line is on record: subscription SaaS.
Who are Mindstamp's main competitors?
Direct peers on record are Eko, Wirewax, Hihaho, Adventr, Smartzer, Dot.vu and Spott.ai. Broad incumbents are Vidyard, Wistia and Vimeo.
Does Mindstamp have an API?
Yes. Mindstamp offers a REST API for accessing and managing interactive video data. The API is available for CORE, PRO, and ENTERPRISE subscribers. Developer documentation is at mindstamp.com/api.
What industry is Mindstamp in?
Mindstamp's product category is Interactive Video Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 516210 and its SIC code is 7372.