Novick
Novick Corporation is a Philadelphia-based, fourth-generation family-owned food and essentials distributor serving childcare, education, healthcare, adult care, treatment facilities, and hunger-relief organizations across the Mid-Atlantic region via a private refrigerated fleet.
- Company typePrivate
- Founded1924
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novick does
Novick Corporation is a Philadelphia-headquartered, privately held food and essentials distributor serving human services organizations across the Mid-Atlantic region. Founded in 1924 by William Novick as a produce seller operating from a horse-drawn wagon, the company has remained under family ownership across four generations, with current leadership including Jay Hobby (President), Matt Luchansky (Senior VP), Nancy Freeland (VP of Finance), and William Novick (VP of Corporate Initiatives). Its operating footprint covers eight states plus the District of Columbia (New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, Ohio, and DC) directly, with three additional Midwest states (Indiana, Illinois, Wisconsin) served through an affiliate partner.
The company's core offering is broadline food distribution: scratch-cooking ingredients, heat-and-serve items, allergen specialties, fresh produce, frozen foods, dry groceries, meats, and poultry, complemented by non-food essentials including cleaning supplies, paper products, and kitchen equipment. Distribution is executed via an owned private fleet of trucks with both refrigerated and dry storage capacity, supporting single-pallet through full tractor-trailer loads under a white-glove delivery service model. Novick also operates a ServSafe Food Protection Manager Certification training program (8-hour quarterly classes held in Philadelphia, publicly priced at $275 per attendee) and runs two affiliated entities: Novick Childcare Solutions (a 2008-launched division focused on the childcare vertical) and the Novick Urban Farm non-profit (established 2012, producing over 20,000 pounds of organic produce annually for the local community).
Commercially, Novick generates revenue on a transaction-fee and quote-based model across product sales and transportation services, with no public pricing disclosure for the core distribution business. Procurement scale is supported through membership in Unipro Foodservice, the largest US foodservice distribution cooperative, along with premier brand partnerships across major CPG suppliers. The customer base spans six verticals — childcare, education, healthcare, adult care, treatment facilities, and hunger-relief organizations — with the company positioning itself as a single-source provider for the procurement, logistics, and compliance-related nutrition needs of these human services operators. Revenue, headcount, and detailed financial metrics are not publicly disclosed.
Novick firmographics
Firmographics- Name
- Novick
- Legal name
- Novick Corporation
- Website
- https://novickcorp.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novick Corporation is a Philadelphia-based, fourth-generation family-owned food and essentials distributor serving childcare, education, healthcare, adult care, treatment facilities, and hunger-relief organizations across the Mid-Atlantic region via a private refrigerated fleet.
- Ownership category
- akta.pro rank
Novick industry classification
Industry- Product category
- Food Distribution Services
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442)
- akta.pro primary industry
- Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)
- akta.pro secondary industries
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)
Keywords
Where Novick is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novick business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Food Distribution: Novick distributes food, essentials and related services to clients across multiple industries including childcare, education, healthcare, adult care, and treatment facilities. Revenue is generated through product sales and distribution fees.
- Transportation Services: The company provides transportation and white-glove delivery services utilizing its private fleet of trucks with refrigeration and dry storage capabilities for one-time delivery projects or regular needs.
- ServSafe Training: Quarterly one-day food safety training classes for earning ServSafe Food Protection Manager Certification. The 8-hour course includes instruction, certification exam, textbook, continental breakfast and lunch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ServSafe Food Protection Manager Certification for Novick clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Novick product offering
Product offeringCore offering
Novick Corporation distributes food products (scratch-cooking ingredients, heat-and-serve foods, allergen specialties, fresh produce, frozen foods, dry groceries, meats, and poultry), non-food essentials (cleaning supplies, paper products, kitchen equipment), and provides white-glove transportation and delivery services via a private refrigerated and dry-storage fleet to childcare, education, adult care, healthcare, treatment facilities, and hunger-relief organizations across the Mid-Atlantic region.
Product overview
Novick Corporation is a food distribution company offering a comprehensive portfolio of food products, essentials, and support services. The core offerings include food products (scratch-cooking ingredients, heat-and-serve foods, allergen specialties, fresh produce, frozen foods, dry groceries, meats, and poultry), non-food essentials (service utensils, cleaning supplies, paper products, kitchen equipment), transportation services with refrigeration capabilities, and white-glove delivery service. Novick operates specialized divisions including Novick Childcare Solutions serving the childcare industry and Novick Urban Farm non-profit. The company also offers ServSafe Food Safety Training as an additional service for clients. Novick serves childcare, education, adult care, healthcare, treatment facilities, and hunger-relief organizations throughout the Mid-Atlantic region.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Products Wide breadth of food products including scratch-cooking ingredients, heat-and-serve foods, allergen specialties, fresh produce, frozen foods, dry groceries, meats, and poultry, distributed to childcare, education, healthcare, adult care, treatment facilities, and hunger-relief organizations.
- Non-Food Essentials
Companies that use Novick
Customer profileSegments6 records
Ideal customer profiles6 records
Novick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novick partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Unipro FoodservicecoreNovick Corporation is a proud member of Unipro Foodservice, the largest foodservice distribution cooperative in the US. This membership provides access to procurement benefits and industry collaboration.
- General MillsminorPremier brand partner providing grocery products to Novick's distribution network.
- Kellogg'sminorPremier brand partner providing breakfast and grocery products.
- ButterballminorPremier brand partner providing turkey and poultry products.
- GerberminorPremier brand partner providing baby food and infant nutrition products.
- Dart SolominorPremier brand partner providing disposable food service products.
- TysonminorPremier brand partner providing chicken and prepared foods.
- Jennie-OminorPremier brand partner providing turkey products.
- Campbell'sminorPremier brand partner providing prepared foods and pantry staples.
- Midwest Affiliate PartnerminorFirst-class delivery services partner for Indiana, Illinois, and Wisconsin coverage areas.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Novick competitors and assessment
Company assessmentBroad incumbents
- Sysco Corporation: Largest U.S. foodservice distributor, serving restaurants, healthcare, education, and other institutional customers — directly overlapping Novick's end markets but at national scale and with much broader catalog and procurement leverage.
- US Foods: Major national foodservice distributor serving healthcare, hospitality, and education customers with broad product assortment and private-label programs; competes with Novick for institutional food dollars in the Mid-Atlantic.
- Performance Food Group: Large national foodservice and convenience distributor with foodservice segment serving restaurants, healthcare, and education — a comparable institutional customer base and broadline distribution model to Novick's offering.
Direct peers
- Gordon Food Service: Privately held regional foodservice distributor serving schools, healthcare, and other institutional customers across the U.S. with refrigerated distribution and white-glove delivery — a closely comparable operating model to Novick.
- Shamrock Foods Company: Family-owned foodservice distributor with refrigerated fleet serving restaurants, schools, and healthcare operators in the Southwest — directly analogous private, multi-generational, vertically focused distribution model to Novick.
- Reinhart Foodservice: Regional broadline foodservice distributor serving restaurants, schools, healthcare, and convenience operators across the Midwest and beyond — closely comparable in customer mix, fleet-based delivery, and product breadth.
- Ben E. Keith Company: Privately held foodservice distributor serving schools, healthcare, and restaurants across the South-Central U.S., with comparable fleet-based distribution and broadline assortment to Novick's Mid-Atlantic operation.
- Labatt Food Service: Family-owned broadline foodservice distributor serving schools, healthcare, and restaurants across the South and Southwest — a strong analog to Novick as a multi-generational, privately held, fleet-based regional distributor.
- MBM (McLane Foodservice): Foodservice distribution subsidiary of McLane Company serving national chain restaurants and institutional operators — comparable broadline distribution model and overlapping institutional customer base with Novick.
Emerging players
- KeHE Distributors: Specialty food and natural/organic distributor serving natural food stores, restaurants, and institutional buyers — adjacent to Novick through overlapping fresh/specialty product distribution and institutional end-market exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Novick social profiles
Digital presenceNovick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novick leadership team
Management profileNumber of profiles
Profiles4 records
Novick subsidiaries and ownership
Company hierarchySubsidiaries2 records
Novick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novick
What does Novick do?
Novick Corporation distributes food products (scratch-cooking ingredients, heat-and-serve foods, allergen specialties, fresh produce, frozen foods, dry groceries, meats, and poultry), non-food essentials (cleaning supplies, paper products, kitchen equipment), and provides white-glove transportation and delivery services via a private refrigerated and dry-storage fleet to childcare, education, adult care, healthcare, treatment facilities, and hunger-relief organizations across the Mid-Atlantic region.
Is Novick a public or private company?
Novick is a private company. It is classified as family owned and is currently operating.
When was Novick founded?
Novick was founded in 1924. It employs 11 to 50 people.
Where is Novick based?
Novick is headquartered in Philadelphia, United States, in the North America region.
How does Novick make money?
Three revenue lines are on record. Food Distribution is the primary driver. The others are transportation Services and servSafe Training.
Who are Novick's main competitors?
Broad incumbents on record are Sysco Corporation, US Foods and Performance Food Group. Direct peers are Gordon Food Service, Shamrock Foods Company, Reinhart Foodservice, Ben E. Keith Company, Labatt Food Service and MBM (McLane Foodservice). KeHE Distributors is listed as an emerging player.
Does Novick have an API?
No public API is recorded for Novick.
What industry is Novick in?
Novick's product category is Food Distribution Services. Its primary akta.pro industry code is AFAIAHAA, Frozen Foods Wholesale (Packaged & Private Label), with a secondary code of CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale. Its NAICS code is 42442.