Sentral Cargo
Sentral Cargo is an Indonesian multi-modal freight forwarder operating air, land, and sea cargo services through 318+ drop points nationwide, serving e-commerce sellers, SMBs, and individual shippers via mobile app, web portal, and WhatsApp.
- Company typePrivate
- Founded2007
- HeadquartersJakarta Pusat, Indonesia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Sentral Cargo does
Sentral Cargo (legal entity PT Aeronusa Inti Raya) is an Indonesian logistics and freight forwarding company founded in 2007 and headquartered in Jakarta Pusat. The company provides multi-modal cargo expedition services across Indonesia, operating three core lines: Air Expedition (since 2007), Land Expedition covering routes across Java, Sumatra, Kalimantan, Sulawesi, and eastern Indonesia, and Sea Expedition operated in partnership with PT Pelni and Roro ship operators with security seal systems for cargo safety. Supporting these services are transactional add-ons including shipping insurance at 0.2% of declared goods value, pickup services with free pickup above 5 kg, and value-based compensation tiers differentiated by electronics versus non-electronics and mode of transport.
The technology stack centers on a computerized cargo management system exposed through multiple channels: an official website with shipment tracking (Cek Resi) and rate calculation (Cek Ongkir), a mobile application on iOS and Android, a registered-member customer portal, and a WhatsApp chatbot for tracking and customer service. Distribution is anchored by 318+ physical drop points and SC Points spanning the country from Sabang to Merauke, supplemented by integration with the Shopee marketplace via the SC-Shopee service. An upcoming cold chain product, Sentral Chiller, was announced in November 2025, signaling entry into temperature-controlled logistics.
The revenue model is usage-based and transactional across air, land, and sea freight with per-kilogram pricing, volume weight calculations (Air: PxLxT/6000, Land: PxLxT/4000), length and heavy-item surcharges, and a 0.2% insurance take rate. Go-to-market combines self-serve product-led motion through digital channels with inside sales via hotline and WhatsApp, and a heavy channel-partner motion through the drop point network and Shopee integration. Customer segments are horizontal: e-commerce sellers and online businesses (primary), individual consumers and SMB shippers (primary), and perishable goods shippers (secondary, addressed by the upcoming Sentral Chiller offering). The company is privately held with 1001-5000 employees and no institutional investors disclosed in available sources.
Sentral Cargo firmographics
Firmographics- Name
- Sentral Cargo
- Legal name
- PT Aeronusa Inti Raya
- Website
- https://sentralcargo.co.id
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sentral Cargo is an Indonesian multi-modal freight forwarder operating air, land, and sea cargo services through 318+ drop points nationwide, serving e-commerce sellers, SMBs, and individual shippers via mobile app, web portal, and WhatsApp.
- Ownership category
- akta.pro rank
Sentral Cargo industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Air Courier Services (4513)
- akta.pro primary industry
- General Cargo Air Freight Forwarding (Airport-to-Airport / Door-to-Door) (TLACAAAA)
- akta.pro secondary industry
- Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)
Keywords
Where Sentral Cargo is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Sentral Cargo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Air Cargo Shipping: Air freight services with competitive rates, faster delivery times compared to land/sea options. Rates calculated per kg with volume weight calculations.
- Land Cargo Shipping: Ground/road freight services covering routes from Jakarta to major cities across Java, Sumatra, Kalimantan, Sulawesi, and eastern Indonesia.
- Sea Cargo Shipping: Sea freight through partnerships with Pelni and Roro ships for inter-island cargo transport.
- Insurance Services: Shipping insurance at 0.2% of goods value, covering loss, force majeure, natural disasters, fires, and aircraft accidents. Maximum compensation for air shipments: Rp 1,000,000/kg for electronics, Rp 400,000/kg for non-electronics.
- Pickup Services: Free pickup for shipments minimum 5 kg. Additional fees apply for wooden packing, bubble wrap, and plastic wrapping services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electronic goods - air shipment |
| Unit Pricing | Pay-as-you-go | Non-electronic goods - air shipment |
| Unit Pricing | Pay-as-you-go | Electronic goods - land shipment |
| Unit Pricing | Pay-as-you-go | Non-electronic goods - land shipment |
| Transaction based/ take rate | Pay-as-you-go | Shipping insurance |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Sentral Cargo product offering
Product offeringCore offering
Sentral Cargo is an Indonesian logistics and freight forwarding company that provides cargo expedition services across Indonesia via three transport modes: air, land, and sea freight. The company operates 318+ drop points and SC Points nationwide, supported by a computerized management system, mobile app, customer portal, and WhatsApp chatbot for real-time shipment tracking and rate calculation. Services include pickup, insurance, and inter-island transport via partnerships with Pelni and Roro ships.
Product overview
Sentral Cargo is an Indonesian logistics and expedition company offering a comprehensive suite of cargo and freight forwarding services. The core portfolio consists of three main expedition services: Air Expedition (since 2007), Land Expedition, and Sea Expedition — covering routes from Sabang to Merauke across Indonesia. These are complemented by technology-enabled services including a Mobile Application, Customer Portal/Member System, WhatsApp Chatbot, shipment tracking (Cek Resi), and shipping rate calculator (Cek Ongkir). The company also offers platform integrations like SC-Shopee for e-commerce merchants and has announced upcoming services including Sentral Chiller for cold chain logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- EKSPEDISI UDARA (Air Expedition) Air cargo expedition service providing fast, safe, and affordable delivery to major cities across Indonesia. Rates are calculated per kilogram with volume weight calculations, and the company commits to the lowest air cargo costs among competitors. Available since 2007.
- EKSPEDISI DARAT (Land Expedition)
Quantifiable outcome
- 318+ drop points serving customers nationwide
- +1 more outcomes
Companies that use Sentral Cargo
Customer profileSegments3 records
Ideal customer profiles3 records
Sentral Cargo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sentral Cargo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PT Pelni (Pelayanan Navegasi Indonesia)coreSentral Cargo partners with PT Pelni (state-owned shipping company) for sea cargo services, utilizing Pelni ships for inter-island cargo transport across Indonesia.
- Roro Ships OperatorscorePartnership with Roro (Roll-on Roll-off) ship operators for sea cargo services, providing faster sea transport options for cargo delivery.
- ShopeeminorIntegration with Shopee marketplace platform through SC-Shopee service, allowing Shopee sellers to easily use Sentral Cargo shipping services.
Scale indicators3 records
Recent moves11 records
Expansion highlights4 records
Sentral Cargo competitors and assessment
Company assessmentDirect peers
- JNE (Jalur Nugraha Ekakurir): Indonesia's largest domestic expedition company with nationwide coverage, multi-modal services (air, land, sea), and extensive drop point network. Directly comparable to Sentral Cargo in service portfolio, customer base, and channel model.
- J&T Express: Indonesia-origin express delivery company with deep e-commerce integrations and rapidly growing drop point network. Comparable to Sentral Cargo in targeting SMB and individual shippers via technology-enabled self-serve channels.
- SiCepat Ekspres: Indonesian logistics company heavily focused on e-commerce fulfillment with marketplace integrations. Comparable to Sentral Cargo's SC-Shopee service in serving e-commerce sellers through self-serve platforms.
- Ninja Xpress: Indonesian logistics provider with nationwide coverage and technology-led customer experience including mobile app tracking. Comparable to Sentral Cargo in GTM motion and SMB/consumer target segments.
- Tiki (Citra Van Titipan Kilat): Established Indonesian courier and expedition company offering multi-modal domestic shipping services. Comparable to Sentral Cargo in service portfolio and nationwide B2B/B2C positioning.
- AnterAja: Indonesian logistics company backed by diversified corporate investors, providing domestic expedition and e-commerce fulfillment. Comparable in scale, target market, and self-serve technology platform.
- Lion Parcel: Indonesian domestic courier and cargo company affiliated with Lion Air Group, offering nationwide shipping with technology-enabled tracking. Comparable to Sentral Cargo in multi-modal expedition positioning and self-serve customer experience.
- Wahana Prestasi Logistik: Indonesian courier and logistics company with nationwide network and multi-modal capabilities. Comparable to Sentral Cargo in mid-tier scale, multi-modal offering, and SMB/consumer target segments.
- RPX (Ritra Pacific): Indonesian logistics group providing domestic and international freight forwarding, courier, and warehousing services. Comparable to Sentral Cargo in freight forwarding orientation and multi-modal capability, with somewhat larger B2B exposure.
Broad incumbents
- Pos Indonesia: Indonesia's state-owned postal and logistics operator with the deepest domestic coverage including remote areas. Comparable in nationwide service scope but operates as a broader incumbent across postal, financial services, and logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sentral Cargo social profiles
Digital presenceSentral Cargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentral Cargo leadership team
Management profileNumber of profiles
Profiles2 records
Sentral Cargo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentral Cargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentral Cargo
What does Sentral Cargo do?
Sentral Cargo is an Indonesian logistics and freight forwarding company that provides cargo expedition services across Indonesia via three transport modes: air, land, and sea freight. The company operates 318+ drop points and SC Points nationwide, supported by a computerized management system, mobile app, customer portal, and WhatsApp chatbot for real-time shipment tracking and rate calculation. Services include pickup, insurance, and inter-island transport via partnerships with Pelni and Roro ships.
Is Sentral Cargo a public or private company?
Sentral Cargo is a private company. It is classified as unknown and is currently operating.
When was Sentral Cargo founded?
Sentral Cargo was founded in 2007. It employs 1,001 to 5,000 people.
Where is Sentral Cargo based?
Sentral Cargo is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Sentral Cargo make money?
Five revenue lines are on record. Air Cargo Shipping is the primary driver. The others are land Cargo Shipping, sea Cargo Shipping, insurance Services and pickup Services.
Who are Sentral Cargo's main competitors?
Direct peers on record are JNE (Jalur Nugraha Ekakurir), J&T Express, SiCepat Ekspres, Ninja Xpress, Tiki (Citra Van Titipan Kilat), AnterAja, Lion Parcel, Wahana Prestasi Logistik and RPX (Ritra Pacific). Pos Indonesia is listed as a broad incumbent.
Does Sentral Cargo have an API?
No public API is recorded for Sentral Cargo.
What industry is Sentral Cargo in?
Sentral Cargo's product category is Logistics Services. Its primary akta.pro industry code is TLACAAAA, General Cargo Air Freight Forwarding (Airport-to-Airport / Door-to-Door), with a secondary code of TLACABAF, Ocean Export Forwarding (Booking/VGM/SI/BL). Its NAICS code is 488510 and its SIC code is 4731.