Gigi
Gigi is an AI-powered media management platform built for Amazon DSP advertisers and agencies. It offers full-funnel campaign building, automated performance optimization, and custom Amazon Marketing Cloud queries for audience insights.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gigi does
Gigi is a private, early-stage software company that builds an AI-powered media management platform for advertisers and agencies using Amazon's Demand-Side Platform (DSP). The single core product, also called Gigi, targets businesses running programmatic advertising on Amazon DSP, with capabilities spanning full-funnel campaign building, automated performance optimization, and custom Amazon Marketing Cloud (AMC) queries for audience segmentation and insight extraction. The product is positioned to function as a media manager — handling strategic planning, analytical reporting, and scalable campaign execution — within Amazon DSP workflows.
Technically, Gigi is delivered as a single SaaS platform whose stated differentiator is native AMC integration, enabling advertisers to run custom queries against Amazon Marketing Cloud for granular audience analysis. A complementary Ad Policy Checker tool is offered as a standalone compliance add-on at ad-policy-checker.gigico.ai. The company is small (1-10 employees), privately held, and shows no disclosed funding, ownership structure, management team, or customer logos in the public data. A third-party comparison article from December 2025 noted Gigi was not yet publicly available for testing at that time, indicating the product was in early commercialization.
Go-to-market is sales-led, executed through a direct website conversion path (a 'Hire Gigi' call-to-action on gigico.ai) targeting enterprise and mid-market Amazon DSP advertisers globally. Revenue mechanics are SaaS subscription, likely tiered by spend managed or features, though no pricing, contract terms, or revenue figures are publicly disclosed. No partnerships, integrations, certifications, or operating geographies were identified in the available data.
Gigi firmographics
Firmographics- Name
- Gigi
- Website
- https://gigico.tv
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gigi is an AI-powered media management platform built for Amazon DSP advertisers and agencies. It offers full-funnel campaign building, automated performance optimization, and custom Amazon Marketing Cloud queries for audience insights.
- Ownership category
- akta.pro rank
Gigi industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Gigi is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Gigi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: AI-powered media management platform for Amazon DSP advertisers, likely sold as a recurring subscription with tiers based on spend managed or features access
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Gigi product offering
Product offeringCore offering
Gigi is an AI-powered media management platform built specifically for Amazon's Demand-Side Platform (DSP). It delivers full funnel campaign building, automated performance optimization, and custom Amazon Marketing Cloud (AMC) queries for audience segmentation and insights, positioned as a software-based media manager that combines strategic thinking with analytical rigor.
Product overview
Gigi is a single AI-powered product offering a media management platform for the Amazon DSP ecosystem. The core product, Gigi, provides full funnel campaign building, performance optimization, and custom AMC queries. Additionally, Gigi offers an Ad Policy Checker tool as a complementary resource for validating advertising compliance. The product is designed to think like a strategist, analyze data like an analyst, and scale like software.
Differentiator
Problem solved
Functional benefit
Products and services
- Gigi AI-powered media manager for Amazon DSP that provides full funnel campaign building, automated performance optimization, and custom AMC (Amazon Marketing Cloud) queries for audience segmentation and insights. Designed for businesses, brands, and agencies running programmatic advertising campaigns on Amazon DSP.
- Ad Policy Checker Standalone tool that checks advertising policies for Amazon DSP campaigns to validate compliance before launch.
Companies that use Gigi
Customer profileSegments1 record
Ideal customer profiles1 record
Gigi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Gigi partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Gigi competitors and assessment
Company assessmentBroad incumbents
- Stackline: Stackline is an ecommerce intelligence and advertising analytics platform with strong Amazon data and media activation capabilities. It is a broader incumbent serving brands and agencies with analytics and activation, partially overlapping with Gigi's media management focus.
- Adzooma: Adzooma is a PPC management platform offering AI-powered campaign optimization across Google, Microsoft, and Meta Ads. It is a broader incumbent in the paid media management space and overlaps with Gigi's value proposition of automating and optimizing digital ad campaigns, though it does not focus on Amazon DSP.
- Marin Software: Marin Software provides cross-channel paid search and social ad management software with optimization capabilities that overlap with Gigi's media management positioning. It is a broader incumbent serving multiple ad platforms rather than specializing in Amazon DSP.
- Flywheel (Omnicom): Flywheel is an Amazon advertising agency with proprietary technology for managing Amazon DSP and Sponsored Ads campaigns at scale. As part of Omnicom, it is a broader incumbent combining managed services with technology, partially overlapping with Gigi's media management capabilities.
- Optmyzr: Optmyzr is a PPC optimization SaaS platform primarily focused on Google Ads and Microsoft Ads with AI-driven bidding and campaign management. It is a broader incumbent in paid media management with comparable AI-driven optimization capabilities but without Amazon DSP specialization.
- Helium 10: Helium 10 is a broad Amazon seller success platform that includes advertising optimization tools (e.g., Adtomic) for Sponsored Ads and DSP. It is a broader incumbent addressing the wider Amazon seller ecosystem, with advertising capabilities that partially overlap with Gigi's offerings.
Direct peers
- Pacvue: Pacvue is a leading AI-powered commerce media platform that specializes in Amazon DSP and retail media advertising optimization. It directly competes with Gigi in providing campaign automation, audience targeting, and performance optimization for Amazon DSP advertisers, with a more mature enterprise feature set.
- Perpetua: Perpetua provides AI-powered advertising optimization across Amazon DSP, Sponsored Ads, and other retail media networks. It is a direct competitor to Gigi in the Amazon DSP optimization and full-funnel campaign management space, serving both brands and agencies.
- Trellis: Trellis is an AI-driven retail media management platform focused on Amazon DSP, Sponsored Ads, and Walmart Connect. It directly competes with Gigi in providing automated campaign building, optimization, and analytics for Amazon DSP advertisers.
- Quartile: Quartile is an AI-powered advertising platform specializing in Amazon and retail media optimization, offering cross-channel campaign management and machine learning optimization. It is a direct peer of Gigi given its focus on AI-driven Amazon DSP and retail media advertising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Gigi social profiles
Digital presenceGigi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gigi leadership team
Management profileNumber of profiles
Gigi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gigi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gigi
What does Gigi do?
Gigi is an AI-powered media management platform built specifically for Amazon's Demand-Side Platform (DSP). It delivers full funnel campaign building, automated performance optimization, and custom Amazon Marketing Cloud (AMC) queries for audience segmentation and insights, positioned as a software-based media manager that combines strategic thinking with analytical rigor.
Is Gigi a public or private company?
Gigi is a private company. It is classified as unknown and is currently operating.
When was Gigi founded?
Gigi was founded in 2023. It employs 1 to 10 people.
Where is Gigi based?
Gigi is headquartered in Toronto, Canada, in the North America region.
How does Gigi make money?
One revenue line is on record: saaS Platform Subscription.
Who are Gigi's main competitors?
Broad incumbents on record are Stackline, Adzooma, Marin Software, Flywheel (Omnicom), Optmyzr and Helium 10. Direct peers are Pacvue, Perpetua, Trellis and Quartile.
Does Gigi have an API?
No public API is recorded for Gigi.
What industry is Gigi in?
Gigi's product category is Advertising Technology. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54183 and its SIC code is 7370.