SOLUS

What SOLUS does

SOLUS is a Web3 KOL marketing agency and the marketing-focused arm of the Solus Group collective, headquartered in Ukraine (Lviv/Kyiv). Founded in 2018, the company serves crypto, blockchain, DeFi, DePIN, and AI/crypto projects with a service suite spanning organic KOL PR, ambassador programs, long-term KOL partnerships, KOL-as-users programs, IRL KOL experiences, OTC/token allocations for influencers, affiliate systems, and outcome-driven offerings including token growth, community building, narrative shaping, and geo-targeted growth. The core operating model rejects 'spray-and-pray' influencer lists in favor of hand-picked advocates engaged through exclusive alpha, with on-chain campaign measurement integrated via Cookie3 and Dune Analytics to attribute social engagement to actual wallet activity rather than vanity metrics. The firm claims $15M+ in total campaign budgets managed, 10,000+ KOL activations, 350+ long-term KOL partnerships, and a 5.0/5 Clutch rating across 15+ clients.

The company operates three go-to-market motions simultaneously: consultative enterprise sales, community-led organic KOL PR, and event-driven KOL investor/allocation services. Pricing is flexible and outcome-aligned — structured as percentage of funding rounds, direct investment in projects, fixed fees, or performance/affiliate arrangements — and long-cycle engagements (1inch: 5 years) are common. Solus sits within a broader Solus Group conglomerate that bundles marketing (Solus Agency), capital (Solus Partners, with Kinetik at $3B AUM and Hilbert Group at $500M AUM), on-chain market operations (SolusDnA), and M&A (MergeWave Capital, 70+ acquisitions closed), enabling cross-sell across the Web3 project lifecycle.

Name

SOLUS

Legal name

Solus

Website

https://solus.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

SOLUS is a Web3 KOL marketing agency serving crypto, DeFi, and blockchain projects with influencer-driven community building, token growth, and narrative shaping — part of the multi-armed Solus Group collective.

Ownership category

akta.pro rank

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. KOL Marketing Campaign Services: Fees for KOL marketing campaign management, typically structured as a percentage of funding rounds, participation in investment rounds, direct project investment, or hybrid fixed-fee plus performance arrangements depending on strategy and goals.
2. KOL Investment/Allocation Facilitation: Facilitation fees and potentially equity/token stakes from connecting projects with investor-KOLs who allocate capital into projects in exchange for token allocations.
3. Solus Group Multi-Arm Operations: Revenue through Solus Group sub-companies including Solus Partners (capital arm), SolusDnA (degen ops), and MergeWave Capital (M&A), creating multiple revenue streams within the collective.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

SOLUS is a Web3 KOL marketing agency that helps crypto, blockchain, DeFi, NFT, GameFi, and metaverse projects grow through influencer-led campaigns. Its core deliverables include organic KOL PR, long-term KOL partnerships, ambassador programs, affiliate systems for KOLs, KOL-only offline events, and OTC/token allocation support, executed across X, YouTube, Telegram, Discord, and TikTok.

Product overview

SOLUS Agency is a Web3 KOL marketing agency operating as the marketing-focused arm of the SOLUS Group collective. The company offers a comprehensive suite of KOL marketing services including Organic KOLs PR, Ambassador Programs, Long-Term KOL Partnerships, KOLs as Users programs, KOL-Only IRL Experiences, OTC & Allocations for KOLs, and Affiliate Systems. These services are complemented by performance-focused offerings: Users Acquisition & Retention, Community Building, Brand Awareness, UGC Stimulation, Geo-Targeted Growth, Narrative Shaping, Token Growth, and Social Proof Gaining. SOLUS positions itself as delivering ROI-focused KOL marketing with real social and economic impact, emphasizing hand-picked brand advocates over random KOL lists, custom content over copy-pasted posts, and strategy-first approaches over spray-and-pray tactics.

Differentiator

Problem solved

Functional benefit

Brands

• Solus Partners: Capital arm focused on wealth, capital & expertise redistribution. Partnership with Kinetik ($3B AUM) and Hilbert Group ($500M AUM).
• SolusDnA (Solus DNA)
• MergeWave Capital
• KOL Marketing Club (Web3 BroKoli)
• Degen Associates Research Club

Products and services

• Organic KOLs PR Service that secures unpaid, earned coverage of Web3 projects from crypto influencers (KOLs) across X, YouTube, Telegram, and other platforms. Aimed at Web3 founders and marketing leads who want credible third-party endorsement rather than paid promotion.
• Long-Term KOL Partnerships Multi-month influencer engagements that pair Web3 projects with selected KOLs for ongoing narrative building, recurring content, and sustained community activation. Targets protocols and token projects that need presence beyond a single campaign.
• Ambassador Program Structured ambassador program design and management, recruiting and coordinating crypto influencers as ongoing representatives of a Web3 project. Built for token projects, DeFi protocols, and NFT/GameFi communities that want a distributed advocacy layer.
• KOLs as Users Service that onboards selected crypto KOLs as active on-chain users of a Web3 product (trading, minting, using a dApp), providing social proof and demonstrable usage. Suited to DeFi, NFT, and GameFi launches that benefit from visible influencer adoption.
• KOL-Only IRL Experiences Offline events exclusively for crypto influencers, organized for Web3 clients who want deep, face-to-face engagement with their target KOL set. Designed to strengthen relationships with high-value influencers for protocols, exchanges, and token projects.
• OTC & Allocations for KOLs Over-the-counter (OTC) deal coordination and token allocation support, arranging favorable token allocations to selected crypto KOLs as part of marketing deals. Targets token issuers and projects that use allocations to incentivize influencer coverage.
• Affiliate Systems for KOLs Design and operation of affiliate/referral programs that pay KOLs for attributed user activity or sign-ups. Aimed at Web3 projects that want performance-based, trackable influencer incentives rather than flat fees.

Quantifiable outcome

• 1inch grew from $4B to $700B trading volume and 30K to 19M users over 5 years
• +5 more outcomes

Named customers10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MergeWave CapitalcoreStrategic or Co-development PartnerM&A arm of Solus Group focused on deals via Web3 and wider tech. Has closed 70+ full or partial acquisitions in Web2 tech and is extending M&A infrastructure into Web3, providing consolidation pathways for Solus-supported projects.
• SolusDnA (Solus Group Degen Ops Arm)minorStrategic or Co-development PartnerDegen operations arm of Solus Group focused on on-chain market opportunities. Part of the collective operating as a force multiplier alongside the KOL marketing agency.
• Web3 Brokoli (KOL Marketing Club)minorGTM or Marketing PartnerKOL Marketing Club community channel run by Solus Group, providing a network for crypto influencers and marketers. Powered by Cookie3 and Solus infrastructure for transparent performance tracking.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MarketAcross: Web3 PR and content marketing agency serving blockchain and crypto companies with KOL outreach, content distribution, and media relations. Direct competitor in Web3 marketing services with overlapping service lines.
• Coinbound: Established Web3 marketing and influencer agency providing KOL management, PR, and community growth services for crypto projects. Comparable to Solus in KOL network approach and Web3 project focus, with multi-year track record in the space.
• NinjaPromo: Digital marketing agency with strong Web3 and crypto vertical offering influencer marketing, KOL partnerships, community management, and paid promotion. Directly comparable in service mix and target customer segment.
• Lunar Strategy: Web3 marketing agency offering KOL management, influencer marketing, PR, and community building for crypto and blockchain projects. Direct competitor to Solus with similar service portfolio targeting token launches and protocol growth.
• Web3Organic: Web3-focused KOL and influencer marketing agency offering organic growth, community building, and token launch support. Directly comparable niche focus and service offering.

Others

• Cookie3: Web3 marketing analytics platform that Solus integrates with for on-chain attribution. As a technology partner, Cookie3 represents the enabling infrastructure layer that could itself evolve into a competing KOL campaign management offering.

Emerging players

• Layer3: Web3 community and quest platform enabling projects to run on-chain campaigns and reward user actions. Thematically adjacent to Solus' user acquisition and community building services, though focused on product-embedded distribution rather than KOL-led marketing.
• Galxe: Web3 growth and loyalty platform offering campaign management, quest-based user acquisition, and community engagement tools for crypto projects. Adjacent to Solus' user acquisition and retention services with partial overlap in target customers.
• Kaito (InfoFi platform): Web3 InfoFi and attention capital platform that Solus already advises clients on. While primarily a data/analytics platform, Kaito intersects with KOL marketing by providing visibility and engagement metrics, making it a thematic peer in the KOL attribution space.

Broad incumbents

• Single Grain: Established digital marketing agency that has expanded into Web3 and crypto client work, offering SEO, paid media, and influencer marketing. Comparable on the marketing services side but broader portfolio and less Web3-native than Solus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Solus_Agency
• LinkedInlinkedin.com/company/solus-agency
• Instagraminstagram.com/solus_group/?igsh=MXB5NWtocmttaThyZw%3D%3D
• Facebookfacebook.com/solus.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLUS