The ROI Shop
The ROI Shop is a private B2B SaaS company, founded 2012, developing interactive ROI and TCO value-selling calculators. Its web platform enables sales teams across B2B SaaS, HR/HCM, healthcare, manufacturing, fintech, and sales enablement to communicate tangible business value to prospects.
- Company typePrivate
- Founded2012
- HeadquartersMableton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The ROI Shop does
The ROI Shop is a privately-held B2B SaaS company headquartered in Mableton, Georgia (Atlanta metro), founded in 2012 and operating with an 11–50 employee headcount. The company develops and sells interactive ROI and TCO value-selling calculators delivered as a web-based application accessible at app.theroishop.com. Its product enables sales representatives to walk prospective buyers through a step-by-step process to build a tailored business case that quantifies the financial value of what is being sold, with features including embedded videos, dynamic discovery questions, hyperlinks, and industry-customizable interfaces. The company's stated functional benefits include increasing win rates, reducing discounting, improving seller confidence in financial conversations, qualifying opportunities away from "window shoppers," and shifting sales conversations from feature-selling to outcome-selling.
The ROI Shop's business model is a B2B SaaS subscription with no publicly disclosed pricing; prospects must book a 45-minute demo via Calendly to obtain a quote. The go-to-market is sales-led and consultation-based, with content marketing (industry-specific landing pages, problem-solution pages) feeding top-of-funnel interest. The company positions itself across six industry verticals: B2B SaaS, Sales Enablement, HR/HCM, Fintech, Manufacturing, and Healthcare, with the first two marked as primary and the latter four as secondary segments. Marketing channels include website content, Calendly demo booking, and direct email outreach; the company's geographic footprint is described as North America / USA, with no explicit global expansion claim. There is no public disclosure of funding history, leadership team, named customers, partnerships, patents, awards, certifications, or regulatory actions.
The product architecture is a single unified web-based interactive calculator platform rather than a multi-product suite. There are no disclosed APIs, SDKs, integrations, mobile apps, or AI/ML capabilities; the website does not reference artificial intelligence, machine learning, or large language models in any product description. Ownership structure is undisclosed; the company appears to operate as an independent, privately-held entity with no parent company, subsidiaries, or known institutional investors mentioned.
The ROI Shop firmographics
Firmographics- Name
- The ROI Shop
- Legal name
- The ROI Shop
- Website
- https://theroishop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The ROI Shop is a private B2B SaaS company, founded 2012, developing interactive ROI and TCO value-selling calculators. Its web platform enables sales teams across B2B SaaS, HR/HCM, healthcare, manufacturing, fintech, and sales enablement to communicate tangible business value to prospects.
- Ownership category
- akta.pro rank
The ROI Shop industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Solution Selling & Value-Based Selling (EDABABAD)
- akta.pro secondary industry
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where The ROI Shop is headquartered
LocationHeadquarters
- HQ city
- Mableton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The ROI Shop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: The ROI Shop operates as a B2B SaaS company offering interactive value selling tools on a subscription basis. The platform provides web-based calculators accessible through their app portal, suggesting a recurring subscription revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The ROI Shop product offering
Product offeringCore offering
The ROI Shop develops a web-based SaaS platform that provides interactive value selling calculators enabling B2B salespeople to communicate the tangible financial value of their offerings. The platform offers customizable, step-by-step calculators with embedded videos, dynamic discovery questions, and hyperlinks to help sales teams build compelling business cases and replace outdated spreadsheets with an intuitive, interactive tool.
Product overview
The ROI Shop offers a single unified product: interactive value selling calculators accessible via their web application at app.theroishop.com. These calculators enable B2B salespeople to build compelling business cases and communicate financial value to prospects. The product is described as intuitive, customizable, and engaging with interactive features including embedded videos, dynamic discovery questions, and hyperlinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Value Selling Calculators Easy-to-use interactive calculators that enable B2B salespeople to communicate the real tangible value of what they are selling, helping them engage in financial conversations with buyers. Features a step-by-step process for building compelling business cases, customizable interface and layout, embedded videos, eye-catching quotes, hyperlinks, and dynamic discovery questions.
Quantifiable outcome
- Reducing discounts by a few percentage points could mean millions in revenue
Companies that use The ROI Shop
Customer profileSegments6 records
Ideal customer profiles2 records
The ROI Shop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The ROI Shop partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
The ROI Shop competitors and assessment
Company assessmentDirect peers
- Corporate Visions: Provides sales messaging, conversation, and value-selling enablement tools and training, competing for the same buyer persona (sales enablement leaders and CROs) seeking to improve win rates.
- Mediafly: Provides interactive value-selling tools and sales enablement content, including ROI calculators and sales presentation platforms — the closest direct competitor in the interactive value-selling calculator space.
- Force Management: Sales enablement firm focused on value-based selling methodologies and tools, helping B2B sellers articulate business value — a direct peer in the value-selling enablement category.
- ValueSelling Associates: Training and methodology company focused on the ValueSelling Framework, often paired with tools to help reps communicate ROI — a methodologically aligned direct peer.
Broad incumbents
- Highspot: Broader sales enablement platform covering content management, sales plays, and buyer engagement; overlaps indirectly via enablement of value-selling conversations, but addresses a much wider scope.
- Seismic: Enterprise sales enablement and content orchestration platform with broader capabilities; could host or replicate interactive ROI/value-selling functionality as part of a larger suite.
- Outreach: Sales engagement platform widely adopted by B2B sales teams; represents a platform where ROI/value-selling features could be bundled, posing a competitive threat.
- Salesloft: Sales engagement and cadence platform serving enterprise sales teams — adjacent competitor that could absorb value-selling workflows into its broader product surface.
- Gong: Revenue intelligence and conversation analytics platform; while not a calculator tool, it increasingly touches sales coaching and deal value articulation — a strategically adjacent incumbent.
Emerging players
- Revegy: Sales transformation platform that includes account planning, value-selling, and ROI tools — a smaller, more focused competitor that overlaps with The ROI Shop's core value-selling proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The ROI Shop social profiles
Digital presenceThe ROI Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ROI Shop leadership team
Management profileNumber of profiles
The ROI Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ROI Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ROI Shop
What does The ROI Shop do?
The ROI Shop develops a web-based SaaS platform that provides interactive value selling calculators enabling B2B salespeople to communicate the tangible financial value of their offerings. The platform offers customizable, step-by-step calculators with embedded videos, dynamic discovery questions, and hyperlinks to help sales teams build compelling business cases and replace outdated spreadsheets with an intuitive, interactive tool.
Is The ROI Shop a public or private company?
The ROI Shop is a private company. It is classified as unknown and is currently operating.
When was The ROI Shop founded?
The ROI Shop was founded in 2012. It employs 11 to 50 people.
Where is The ROI Shop based?
The ROI Shop is headquartered in Mableton, United States, in the North America region.
How does The ROI Shop make money?
One revenue line is on record: saaS Subscription.
Who are The ROI Shop's main competitors?
Direct peers on record are Corporate Visions, Mediafly, Force Management and ValueSelling Associates. Broad incumbents are Highspot, Seismic, Outreach, Salesloft and Gong. Revegy is listed as an emerging player.
Does The ROI Shop have an API?
No public API is recorded for The ROI Shop.
What industry is The ROI Shop in?
The ROI Shop's product category is Sales Enablement Software. Its primary akta.pro industry code is EDABABAD, Solution Selling & Value-Based Selling, with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its NAICS code is 513210.