Procon Analytics

What Procon Analytics does

Procon Analytics is a privately held automotive IoT company founded in 2017 and headquartered in Irvine, California, operating a connected-vehicle platform that combines proprietary GPS hardware, 4G LTE connectivity, cloud infrastructure, and an AI-powered risk analytics layer. The company serves four primary customer segments: franchised new-car dealerships (through the Connected Dealer Services brand for inventory management, floor-plan auditing, and customer retention), automotive lenders and Buy-Here-Pay-Here dealers (through Advantage GPS for subprime risk mitigation, asset tracking, and recovery acceleration), fleet operators (through Oigo Telematics in Latin America and Ryken GPS for general fleets), and end consumers (through Elo GPS for stolen vehicle recovery and MyCar for remote start). The platform currently supports more than 300,000 active connections across 500+ automotive lenders and 14,000+ dealerships in the United States, Canada, and Latin America.

The company monetizes through a combination of GPS hardware sales and recurring monthly subscription fees for tracking, monitoring, and software services, with consumer-facing add-ons sold at the dealership point of sale through F&I departments. Distribution is hybrid: a direct enterprise sales team sells Advantage GPS to lenders, while Connected Dealer Services (CDS) independent agents with exclusive territories sell dealer-lifecycle management solutions to franchised dealerships across North America. Procon Analytics' technology stack rests on a portfolio of at least nine patents (granted 2006–2015) covering GPS asset tracking, emergency location, modular communications, and vehicle diagnostic inventory monitoring.

The business is led by CEO Brian Boling, a co-founder of the original Procon Inc. (2002) and inventor on multiple telematics patents, and CTO Bill Cheney, with additional senior leadership drawn from Spireon, Verizon IoT, and consumer-finance companies. The company has no disclosed external institutional funding and reports consistent strong double-digit year-over-year revenue growth. In April 2026, Procon Analytics announced a partnership with Amberd.ai to build an AI-native executive decision platform, marking a strategic extension of its data capabilities into a productized AI layer.

Name

Procon Analytics

Legal name

Connected Dealer Services, LLC

Website

https://proconanalytics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Procon Analytics is an Irvine-based automotive IoT platform providing GPS hardware, connected-car software, and AI-powered risk analytics to franchised dealerships, subprime auto lenders, fleet operators, and consumers across North America and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPS Hardware and Tracking Services: Sale and subscription of GPS tracking devices with recurring monthly monitoring fees for vehicle tracking, recovery, and fleet management services
2. Software Platform and Analytics: SaaS-based dealer lifecycle management and risk assessment analytics dashboard for automotive lenders and dealers
3. Consumer Connected Car Services: Consumer add-on services sold through dealership F&I departments including remote start, GPS tracking, and connected car features
4. Agent Distribution Revenue Share: CDS agents earn recurring monthly revenue stream from products sold to dealers in their exclusive territories

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Procon Analytics operates a proprietary IoT-connected car platform that delivers GPS-based vehicle tracking, dealer lifecycle management, AI-powered risk assessment for automotive lenders, consumer connected-car apps, and fleet/asset management solutions. Its portfolio combines 4G LTE hardware devices with cloud-based analytics software and is sold through direct enterprise sales, an exclusive-territory CDS agent network, and dealer F&I departments across North America and Latin America.

Product overview

Procon Analytics offers a progressive IoT platform powering a suite of connected car products and services designed to meet the specific needs of multiple automotive segments. The portfolio includes: Connected Dealer Services (CDS) for dealer lifecycle management and inventory control; Advantage GPS for vehicle finance risk mitigation with AI-powered analytics; Elo GPS for consumer stolen vehicle recovery and driver monitoring; MyCar for remote start functionality; Oigo Telematics and Ryken GPS for fleet management; and Revo Asset Management for broad asset protection. The platform captures millions of data points daily from connected vehicles, delivering real-time analytics for automakers, lenders, dealers, and drivers throughout the vehicle ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Connected Dealer Services: Dealer lifecycle management and customer retention solution platform serving new car auto dealers throughout North America
• Elo GPS
• MyCar
• Oigo Telematics
• Advantage GPS
• Ryken GPS
• Procon Automotive

Products and services

• Connected Dealer Services (CDS) A dealer lifecycle management (DLM) solution providing GPS-based inventory management, stolen vehicle recovery, and customer retention tools for new car dealerships. The system monitors vehicle location, provides service alerts, and enables real-time tracking of dealership inventory.
• Advantage GPS Risk mitigation platform for automotive lenders providing GPS tracking and real-time automotive analytics. The solution enables lenders to assess risks faster, monitor vehicle assets, reduce delinquencies, and speed up recoveries with AI-powered risk assessment dashboards.
• Elo GPS Consumer-focused stolen vehicle recovery and driver monitoring mobile app sold through new car dealerships. Features include vehicle location tracking, driver behavior monitoring (hard braking, hard acceleration), user-defined boundary alerts, battery monitoring, and service mileage alerts.
• MyCar Mobile application allowing drivers to remotely start their vehicle from a smartphone. Sold throughout North America as an aftermarket connected car feature.
• Oigo Telematics Fleet management and vehicle recovery system supporting businesses in Latin America. Provides GPS tracking and asset management solutions for fleet operators in the region.
• Ryken GPS Fleet management and vehicle recovery solution offering GPS tracking, real-time location monitoring, and asset protection for businesses.
• Revo Asset Management All-inclusive asset-protection platform combining wired and wireless asset tracking hardware with sophisticated software to monitor and track valuable assets. Features real-time geo-fence notifications, trip history data, and recovery assistance with no contracts or monthly fees.

Quantifiable outcome

• Dealers can increase per-car profit by $450 through CDS profit center add-ons
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Amberd.aicoreTechnology or Integration · 22 April 2026Partnership to build an AI-native decision platform enabling Procon Analytics executives to generate real-time, question-driven insights using natural language queries across multiple internal data sources. The platform operates within a private, governed environment for secure and traceable executive insights.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Spireon: Spireon was formed from the founders' prior company Procon GPS and serves automotive finance, dealerships, and fleets with GPS tracking and recovery — the closest direct competitor to Procon Analytics' Advantage GPS and CDS offerings.
• CalAmp (now Percepto / LoJack): CalAmp provides connected vehicle telematics hardware and SaaS platforms targeting fleet, dealer, and lender use cases, with overlapping products in GPS tracking, asset recovery, and connected car services — directly comparable to Procon's hardware-and-software stack.
• PassTime GPS: PassTime GPS specializes in GPS solutions for auto lenders, BHPH dealers, and the subprime finance market — the same core vertical as Procon's Advantage GPS risk-mitigation platform.
• Geotab: Geotab is a leading fleet telematics platform offering GPS tracking, AI-powered analytics, and risk management — competing in the same fleet and connected-vehicle IoT category as Procon's Oigo Telematics and Advantage GPS.
• Guidepoint Systems: Guidepoint Systems provides GPS vehicle tracking, stolen vehicle recovery, and dealer/F&I connected car products — closely comparable to Procon's Elo GPS, MyCar, and dealer-channel offerings in the franchised dealer market.

Broad incumbents

• Samsara: Samsara is a public connected operations platform with broad fleet telematics, video, and IoT capabilities targeting enterprises — comparable in fleet/IoT but at much larger scale and broader scope than Procon's automotive-focused offering.
• Verizon Connect: Verizon Connect offers enterprise fleet telematics and asset tracking powered by carrier network connectivity — overlapping with Procon's fleet and connected-vehicle products but operating at significantly larger scale as part of Verizon's portfolio.
• Trimble Transportation: Trimble provides telematics, fleet management, and connected vehicle solutions across transportation and logistics — a broader incumbent with overlapping technology in tracking, analytics, and asset visibility.

Emerging players

• Motive (formerly KeepTruckin): Motive offers AI-driven fleet management, GPS tracking, and vehicle telematics for commercial fleets — an emerging leader with comparable connected-vehicle platform play though focused on larger commercial fleets rather than dealer/finance channels.
• Fleetio: Fleetio is a fleet management software platform serving SMB and mid-market fleets with vehicle tracking and maintenance workflows — a software-led emerging player that intersects with Procon's fleet/asset management offerings but without the hardware-and-lender integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procon Analytics