Guidepoint Systems
Guidepoint Systems is a North American automotive telematics provider selling OBDII GPS hardware and cloud SaaS to OEMs (Stellantis/MOPAR, Nissan), dealerships, commercial fleets, rental companies, and individual vehicle owners, with white-label OEM programs and 24/7 stolen-vehicle recovery services.
- Company typePrivate
- Founded1999
- HeadquartersFort Worth, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Guidepoint Systems does
Guidepoint Systems, operating as GPSi LLC, is a North American automotive telematics provider headquartered in Madison Heights, Michigan (Detroit metro) with operations in Fort Worth, Texas and Zapopan, Mexico. The company builds and sells OBDII GPS hardware combined with a cloud-based SaaS platform delivering real-time vehicle location, driver behavior monitoring, crash notification, geofencing, and stolen-vehicle recovery services supported by 24/7/365 US- and Mexico-based call centers. Its technology stack centers on a proprietary CAN bus decoding database with OTA firmware updates and BLE connectivity on the hardware side, and a multi-tenant SaaS platform on the software side.
Guidepoint Systems firmographics
Firmographics- Name
- Guidepoint Systems
- Legal name
- GPSi LLC
- Website
- https://guidepointsystems.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Guidepoint Systems is a North American automotive telematics provider selling OBDII GPS hardware and cloud SaaS to OEMs (Stellantis/MOPAR, Nissan), dealerships, commercial fleets, rental companies, and individual vehicle owners, with white-label OEM programs and 24/7 stolen-vehicle recovery services.
- Ownership category
- akta.pro rank
Guidepoint Systems industry classification
Industry- Product category
- Vehicle Telematics
- NAICS
- Other Support Activities for Transportation (4889), Telephone Call Centers (56142)
- SIC
- Measuring & Controlling Devices, Nec (3829), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)
Keywords
Where Guidepoint Systems is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Guidepoint Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Device Sales: Sale of GPS tracking hardware devices (OBDII plug-in devices) to OEMs, dealers, fleet managers, and consumers. Devices include embedded telematics capabilities with CAN interfaces.
- SaaS Subscription Services: Monthly/annual subscription fees for cloud-based telematics platform access, including vehicle location, alerts, driver behavior monitoring, crash notification, and fleet management features. Plans vary by feature set and number of vehicles per account.
- White Label OEM Licensing: Licensing of Guidepoint's telematics platform and technology to OEM manufacturers (MOPAR EVTS, Nissan VTRS) and partners (RoadVantage, DINA Transportation) for rebranded distribution under OEM brands.
- Stolen Vehicle Recovery Services: Recovery assistance services with theft benefit payments up to $10,000, including travel allowance ($1,000), airline allowance ($1,000), and car rental allowance ($500).
- Dealer F&I Products: Finance & Insurance products sold through dealership channels including theft protection, service retention programs, and co-branded solutions with high profit margins for dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer subscription plans with variable features |
| Subscription | Annual | Dealer and fleet enterprise pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Guidepoint Systems product offering
Product offeringCore offering
Guidepoint Systems provides integrated vehicle telematics solutions combining proprietary OBDII GPS tracking hardware with a cloud-based SaaS platform, CAN bus integration, and 24/7/365 US/Mexico-based call center operations. Its offerings deliver real-time vehicle location, driver behavior monitoring, crash notification, geofencing, stolen vehicle recovery with up to $10,000 theft benefit, and fleet/lot management tools sold through OEM white-label partnerships, automotive dealerships, fleet management sales, and direct consumer mobile app channels.
Product overview
Guidepoint Systems offers a unified vehicle telematics platform combining hardware devices and cloud-based SaaS solutions. The core product is the Guidepoint FLO (Fuel, Location, Odometer) system, which provides GPS tracking, driver behavior monitoring, crash notification, and vehicle diagnostics. The portfolio includes an OBDII hardware device with OTA firmware updates and Bluetooth Low Energy, alongside software modules for lot management, rental fleet management, lease management, commercial fleet management, and service retention for dealers. Additional offerings include stolen vehicle assistance with theft benefits up to $10,000, 24/7/365 response centers in the US and Mexico, a mobile app (Guidepoint Lite) for iOS and Android, and white-label OEM solutions for partners such as MOPAR EVTS, Nissan VTRS, RoadVantage, and DINA Transportation.
Differentiator
Problem solved
Functional benefit
Products and services
- Guidepoint FLO (Fuel, Location, Odometer) Unified vehicle telematics platform providing GPS tracking, real-time vehicle location, driver behavior monitoring, crash notification, fuel level, odometer readings, and security alerts for OEMs, dealerships, fleet managers, rental companies, and individual vehicle owners.
- OBDII Hardware Device Vehicle telematics hardware device with OBDII interface, low dark current power draw, internal antennas, wireless OTA firmware updates, extended temperature range, CAN interface, vehicle diagnostics, and Bluetooth Low Energy connectivity, sold to OEMs, dealers, fleets, and consumers.
- Lot Management Dealer-focused inventory management module enabling vehicle location by VIN, stock number, model, and year; geofence alerts; low battery notifications; device removal alerts; fuel level monitoring; test drive management; and aging inventory notifications.
- Rental Fleet Management Automates toll tracking, vehicle association, and customer charging for rental car companies; captures vehicle vitals including fuel, mileage, and battery levels; enables GPS tracking whether vehicles are on or off the lot.
- Lease Management Fleet and lease management solution for tracking and managing leased vehicles.
- Commercial Fleet Management Real-time machine, operator, and sensor data capture with predefined reports including CAN telemetry data and real-time dashboards for asset and operations status tracking, targeted at commercial fleet operators.
- Service Retention Model Program notifying vehicle owners and dealers of vehicle problems, maintenance reminders, check engine light alerts, and low battery notifications; drives dealer service revenue through oil changes, tune-ups, brake services, and tire alignment.
- Stolen Vehicle Assistance Stolen vehicle recovery system with up to $10,000 theft benefit; provides immediate GPS location and coordinates with law enforcement across the United States, Canada, and Mexico; includes up to $1,000 travel allowance, $1,000 airline allowance, and $500 rental car allowance.
- 24/7/365 Response Centers Round-the-clock emergency and roadside assistance dispatch services located in the US and Mexico, connecting vehicle owners with immediate support.
- Guidepoint Lite Mobile App iOS and Android mobile application providing real-time vehicle locator, crash monitoring, trip monitoring, odometer readings, fuel level, battery level, engine alerts, security fence alerts, valet parking mode, and text/email notifications for individual vehicle owners.
- White Label OEM Solutions Customizable telematics solutions branded for OEM partners including MOPAR EVTS, Nissan VTRS, RoadVantage, and DINA Transportation, with engineering, security, vehicle provisioning, dealer training, and billing services.
Quantifiable outcome
- 1,182,532 satisfied customers worldwide
- +5 more outcomes
Companies that use Guidepoint Systems
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Guidepoint Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Guidepoint Systems partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Free2Move (Stellantis)coreGuidepoint partnered with Free2Move and Stellantis to leverage Stellantis embedded telematics data. This partnership enables Guidepoint to access OEM-embedded vehicle data for providing telematics services to Stellantis vehicle owners. The announcement received global media coverage including Auto Rental News, Automotive World, Government Fleet, ET Auto, and Tom.com.
- MOPAR EVTSflagshipMOPAR (Stellantis) EVTS (Embedded Vehicle Tracking System) is a white-label partner distributing Guidepoint's telematics solutions under the MOPAR brand for Stellantis vehicles. Guidepoint provides complete hardware/software management, CAN expertise, SaaS platform, and retail distribution for MOPAR EVTS.
- Nissan VTRSflagshipNissan VTRS (Vehicle Tracking and Recovery System) is a white-label partner distributing Guidepoint's telematics solutions under the Nissan brand. Guidepoint provides the complete telematics platform and technology for Nissan's embedded vehicle tracking services.
- RoadVantagecoreRoadVantage is described as building the best automotive aftermarket ancillary product company, providing superior protection and exceptional customer experience in Finance and Insurance. They white-label Guidepoint's technology for automotive F&I products.
- DINA TransportationcoreDINA Transportation is a 100% Mexican company providing transportation solutions and manufacturing vehicles with cutting-edge technology. They partner with Guidepoint for telematics and vehicle tracking solutions meeting highest quality standards for local and global markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Guidepoint Systems competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading fleet telematics platform offering GPS tracking, driver behavior monitoring, and vehicle diagnostics for commercial fleets; competes with Guidepoint across the fleet and dealer-channel segments and serves a comparable enterprise customer base.
- Samsara: Samsara provides IoT and telematics solutions for fleet management, asset tracking, and driver safety with a cloud-first SaaS platform; directly overlaps with Guidepoint's commercial fleet, OEM-embedded, and driver-behavior offerings.
- Spireon (parent of LoJack): Spireon owns the LoJack stolen-vehicle-recovery brand and supplies GPS telematics solutions to dealerships, fleets, and OEMs; competes directly with Guidepoint across stolen vehicle tracking, lot management, and dealer F&I channels.
- CalAmp (iMotive / LoJack legacy operations now under Jabil): CalAmp supplies telematics hardware and SaaS platforms for fleet tracking, stolen vehicle recovery, and OEM connectivity; highly comparable to Guidepoint's OBDII hardware + cloud SaaS stack.
- PassTime GPS: PassTime GPS provides GPS tracking and telematics primarily for auto dealers, subprime finance, and fleet/lot management; a direct competitor in Guidepoint's dealer channel and F&I product bundle.
Broad incumbents
- Verizon Connect: Verizon Connect offers fleet telematics, vehicle tracking, and asset management as part of a broader telecom connectivity portfolio; overlaps with Guidepoint's fleet GPS tracking and asset visibility modules.
- AT&T Fleet Complete: AT&T Fleet Complete delivers connected vehicle and fleet management solutions leveraging carrier connectivity; comparable to Guidepoint's carrier-backed telematics delivery and fleet SaaS offering.
- Omnitracs / Solera Fleet Solutions: Omnitracs (under Solera / Fleetio-adjacent ownership) provides enterprise fleet management, ELD compliance, and telematics; comparable to Guidepoint's commercial-fleet and SaaS offerings for larger operators.
Emerging players
- Motive (formerly KeepTruckin): Motive provides fleet management with hardware dashcams, AI driver monitoring, and GPS tracking; an emerging direct competitor for Guidepoint's driver-behavior monitoring and fleet management modules.
- Zubie: Zubie offers connected-car telematics for consumers, small businesses, and fleets with OBDII plug-in hardware; overlaps with Guidepoint's consumer and small-business tracking subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Guidepoint Systems social profiles
Digital presenceGuidepoint Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidepoint Systems leadership team
Management profileNumber of profiles
Profiles8 records
Guidepoint Systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
Guidepoint Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidepoint Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidepoint Systems
What does Guidepoint Systems do?
Guidepoint Systems provides integrated vehicle telematics solutions combining proprietary OBDII GPS tracking hardware with a cloud-based SaaS platform, CAN bus integration, and 24/7/365 US/Mexico-based call center operations. Its offerings deliver real-time vehicle location, driver behavior monitoring, crash notification, geofencing, stolen vehicle recovery with up to $10,000 theft benefit, and fleet/lot management tools sold through OEM white-label partnerships, automotive dealerships, fleet management sales, and direct consumer mobile app channels.
Is Guidepoint Systems a public or private company?
Guidepoint Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guidepoint Systems founded?
Guidepoint Systems was founded in 1999. It employs 51 to 100 people.
Where is Guidepoint Systems based?
Guidepoint Systems is headquartered in Fort Worth, United States, in the North America region.
How does Guidepoint Systems make money?
Five revenue lines are on record. Hardware Device Sales are the primary driver. The others are saaS Subscription Services, white Label OEM Licensing, stolen Vehicle Recovery Services and dealer F&I Products.
Who are Guidepoint Systems's main competitors?
Direct peers on record are Geotab, Samsara, Spireon (parent of LoJack), CalAmp (iMotive / LoJack legacy operations now under Jabil) and PassTime GPS. Broad incumbents are Verizon Connect, AT&T Fleet Complete and Omnitracs / Solera Fleet Solutions. Emerging players are Motive (formerly KeepTruckin) and Zubie.
Does Guidepoint Systems have an API?
No public API is recorded for Guidepoint Systems.
What industry is Guidepoint Systems in?
Guidepoint Systems's product category is Vehicle Telematics. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAM, Data Integration, APIs & Telematics Data Platforms. Its NAICS code is 4889 and its SIC code is 3829.