Simplepay

What Simplepay does

SimplePay, operated by Technology Element Inc, is a Canadian online payroll software provider founded in 2011 and headquartered in Mississauga, Ontario. The company offers a cloud-based payroll processing platform that handles payroll tax deduction and net pay calculations, direct deposit, contractor payments, cheque printing, and CRA/EHT/WSIB compliance and e-filing across all Canadian provinces including Quebec. Core products include the SimplePay subscription platform, a free payroll calculator for all provinces, a cheque printing utility, a free SIN/BN/Quebec Enterprise Number verification tool, and an HR Addon module that integrates with Workable and BambooHR. The platform also offers native integrations with major accounting systems (Xero, QuickBooks, NetSuite, Zoho Books), HR systems (Namely, Zoho People, BambooHR, Workable), and time-tracking platforms (Deputy, When I Work).

The business model is a self-serve, product-led growth SaaS subscription sold in two tiers: Single Company (for individual SMBs) and Multiple Companies (for payroll service providers managing multiple client accounts), billed monthly with no contracts and unlimited support. Distribution combines direct website subscription, a 15-minute demo funnel, a blog with over 150 articles, and a Pro Partner referral program of accountants and bookkeepers across Canada. The company has 11-50 employees, is privately held with no disclosed institutional investors or funding rounds, and operates exclusively in the Canadian market. Recent product development has been dominated by compliance updates (CPP2, EHT Ontario, provincial statutory holidays) and incremental integration enhancements, suggesting a steady-state SMB SaaS focused on regulatory reliability rather than aggressive expansion.

Name

Simplepay

Legal name

Technology Element Inc

Website

https://simplepay.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SimplePay is a Canadian cloud-based payroll SaaS that automates payroll tax calculations, direct deposit, and CRA compliance for SMBs across all provinces including Quebec, sold via self-serve subscription with accountant referral channels.

Ownership category

akta.pro rank

Product category

Payroll Software

NAICS

Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Canadian payroll software
• Payroll tax calculation
• Direct deposit payroll
• Multi-provincial payroll
• Payroll compliance e-filing

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Payroll Service: Monthly or annual subscription-based payroll service for Canadian businesses. Subscription requires personal ID and bank verified Debit Agreement (PAD). No contracts or hidden fees with unlimited support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SimplePay is an online payroll tax deduction and net pay calculation software built for Canadian businesses across all provinces including Quebec. It automates payroll runs, calculates statutory deductions, supports direct deposit and contractor payments, prints cheques, and handles e-filing for CRA, employer health taxes, and WSIB. The platform is sold via monthly subscriptions with a free trial and is targeted at small and growing Canadian employers.

Product overview

SimplePay is a single unified online payroll management platform for Canadian businesses. The core offering includes payroll tax deduction calculation, net pay calculation, direct deposit, cheque printing, and compliance management across all Canadian provinces including Quebec. The platform integrates with leading HR, time attendance, scheduling, and accounting systems. Add-on modules such as the HR Addon extend functionality by enabling integrations with HR platforms like Workable and BambooHR for enhanced employee data management.

Differentiator

Problem solved

Functional benefit

Products and services

• SimplePay Payroll Software
• Cheque Print
• HR Add-on
• Verify (SIN/BN Verification)

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• NetSuitecoreTechnology or IntegrationNative integration with NetSuite for syncing payroll data into accounting systems
• XerocoreTechnology or IntegrationNative integration with Xero cloud accounting platform for seamless payroll and accounting data sync
• QuickBookscoreTechnology or IntegrationNative integration with QuickBooks for payroll data synchronization
• LIVECAminorChannel Partner/ Reseller/ DistributorLIVECA is the largest online and paperless CA firm in Canada, providing fixed-fee accounting solutions and recommending SimplePay to clients as part of their service offering
• GBA LLP Chartered Professional AccountantsminorChannel Partner/ Reseller/ DistributorGBA LLP delivers innovative, proactive accounting solutions and leverages technology like SimplePay.ca to add value for clients
• Xen AccountingminorChannel Partner/ Reseller/ DistributorXen Accounting is an online CPA firm for micro businesses and freelancers, using SimplePay as their payroll add-on for the Xero Cloud Computing Platform
• AF AccountingminorChannel Partner/ Reseller/ DistributorMontreal-based accounting firm providing complete accounting expertise to professionals, small and medium businesses
• Aktif CPAminorChannel Partner/ Reseller/ DistributorChartered professional accountant firm serving clients in the greater Montreal metropolitan area
• The StoryTelling BeanCounterminorChannel Partner/ Reseller/ DistributorBookkeeping practice focusing on narrative reporting and financial storytelling, utilizing SimplePay as a technology tool
• Blackmere Brothers Accounting CorporationminorChannel Partner/ Reseller/ DistributorSmall family-owned accounting business specializing in organizing accounting, bookkeeping, payroll and tax filing
• Dexteritas AccountingminorChannel Partner/ Reseller/ DistributorCalgary-based accounting and bookkeeping firm offering affordable solutions for small business owners
• Baranov CPAminorChannel Partner/ Reseller/ DistributorCanadian eCommerce accountants helping online sellers with systems integrations, sales taxes, and complex accounting processes
• Integral Accounting Inc.minorChannel Partner/ Reseller/ DistributorBoutique firm focusing on the intersection of accounting and technology, providing outsourced CFO/Controller services and cloud accounting implementation
• NSI Accounting and Financial ServicesminorChannel Partner/ Reseller/ DistributorTax preparation and accounting services for corporations, small and medium business, individuals, and not-for-profit organizations across Canada
• Music By NumbersminorChannel Partner/ Reseller/ DistributorBoutique consulting firm offering advice and financial management for companies and artists in the entertainment industry
• DW AssociatesminorChannel Partner/ Reseller/ DistributorAccounting firm focused on long-term business partnerships with clients, helping them achieve their goals
• Gomes CPAminorChannel Partner/ Reseller/ DistributorMississauga-based accounting firm with 20 years of experience handling personal and professional accounting needs
• Orange Oranges TechnologiesminorChannel Partner/ Reseller/ DistributorDigital technology services company delivering enterprise-grade technologies
• Moiramilligan.comminorChannel Partner/ Reseller/ DistributorBookkeeping practice in Delta, BC utilizing SimplePay as a Canadian Payroll Add-on for the Xero Cloud Computing Platform

Recent moves6 records

Expansion highlights4 records

Emerging players

• BambooHR: BambooHR is an HRIS platform with growing payroll capabilities that integrates with SimplePay for Canadian customers. While focused primarily on HR, its expanding payroll functionality represents adjacent competition in the SMB HR+payroll space.

Direct peers

• Wagepoint: Wagepoint is a Canadian cloud-based payroll platform specifically built for small businesses, offering direct deposit, tax filings, and integrations with Canadian accounting software. It is the most direct competitor to SimplePay in the Canadian SMB payroll market with a similar product offering and target customer.
• Payworks: Payworks is a Canadian payroll and HR solution provider serving small and mid-sized businesses across Canada. It offers payroll processing, tax filing, time and attendance, and HR solutions, directly competing with SimplePay in the Canadian SMB market.
• Rise People: Rise People is a Canadian all-in-one people management platform combining payroll, HR, benefits, and time tracking for SMBs. It competes directly with SimplePay's payroll and HR addon offerings in the Canadian market.
• Knit Technologies: Knit is a Canadian payroll and HR platform targeting small and mid-sized businesses with a focus on multi-province compliance and accounting integrations. It competes directly with SimplePay in the Canadian SMB payroll segment with overlapping features and customer profiles.

Others

• Deputy: Deputy is a workforce management platform that integrates with SimplePay for time and attendance data synchronization. As an ecosystem partner rather than direct competitor, Deputy represents the type of complementary platform SimplePay connects with to extend its value proposition.

Broad incumbents

• ADP Canada: ADP is one of the largest global payroll providers with a significant Canadian presence through RUN Powered by ADP and other products. While ADP serves broader markets including enterprise, its SMB offerings in Canada compete directly with SimplePay.
• Ceridian Dayforce: Dayforce (formerly Ceridian) is a major global human capital management platform with strong Canadian payroll capabilities. While it serves enterprises and mid-market broadly, its Canadian payroll offering competes with SimplePay in the upper SMB and mid-market segments.
• QuickBooks Payroll (Canada): QuickBooks Payroll is Intuit's payroll offering bundled with its dominant small business accounting platform in Canada. As a broad incumbent with deep distribution through the QuickBooks customer base, it represents significant competitive pressure for SimplePay's accounting-integrated customer segment.
• Xero Payroll (Canada): Xero Payroll is the payroll module within the Xero cloud accounting platform serving Canadian small businesses. As a key integration partner and competitor, Xero's bundled payroll offering creates platform bundling risk for SimplePay's accountant-channel customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplepay