Figgro
Figgro operates a cloud-native, seed-to-sale ERP platform purpose-built for the MMJ industry, serving cultivators, manufacturers, distributors, and dispensaries with native METRC and BioTrack compliance, a B2B marketplace, and a public read-only API.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Figgro does
Figgro, Inc. is a Chicago-based, privately held software company that operates a cloud-native seed-to-sale ERP platform purpose-built for the medical and adult-use marijuana (MMJ) industry. The platform unifies cultivation management (Figgro CMS with RFID plant tagging and Bluetooth scale integration), manufacturing MRP with recipe costing (BOMs), distribution, inventory, sales orders, invoicing, shipments, CRM, and a self-service B2B eCommerce store, and it connects natively to the state-mandated METRC and BioTrack compliance systems across 45+ US states and jurisdictions. Architecture is modular with a core Figgro Cloud ERP fronting specialized modules, a B2B wholesale Figgro Marketplace, and a publicly documented read-only REST API (developer.figgro.com) with OpenAPI 3.0 specs designed for third-party and AI agent integration; supporting integrations include QuickBooks and LeafLink.
The company makes money primarily through annual SaaS subscriptions to the cloud ERP (quote-based, not publicly priced), with ancillary potential revenue from B2B marketplace transaction fees and professional services for implementation. Go-to-market combines enterprise field sales targeting cultivators, manufacturers, distributors, and dispensaries with product-led growth (free templates, free tools) and event-driven demand generation (MJBizCon, webinars). Customer segments are organized vertically by operator type — cultivators, manufacturers/processors, distributors, dispensaries, and testing labs — with all five treated as primary use-case segments except testing labs. Compliance certifications claimed include GMP, HACCP, and USDA organic standards; the platform also supports FDA recall plans and chain-of-custody audit trails.
Figgro is founder-led by Co-Founder & CEO Marc Wells and Co-Founder & COO Gerry Dumani, with a Chief Legal & Compliance Officer and an advisory board that includes an AI specialist. The company maintains offices in Chicago (HQ) and Denver. No institutional investors, funding rounds, or revenue figures are disclosed in the available source material, and Figgro has not publicly named a customer base beyond GHT Farms and Summit Concentrates (which appear to overlap).
Figgro firmographics
Firmographics- Name
- Figgro
- Legal name
- Figgro, Inc.
- Website
- https://figgro.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figgro operates a cloud-native, seed-to-sale ERP platform purpose-built for the MMJ industry, serving cultivators, manufacturers, distributors, and dispensaries with native METRC and BioTrack compliance, a B2B marketplace, and a public read-only API.
- Ownership category
- akta.pro rank
Figgro industry classification
Industry- Product category
- Cannabis ERP Software
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
Keywords
Where Figgro is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Figgro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud ERP Subscription: SaaS subscription model for access to Figgro's seed-to-sale ERP platform, including cultivation management, manufacturing MRP, distribution, and compliance integrations. Subscription terms include Initial Subscription Term and Renewal Terms.
- Marketplace Transaction Fees: Figgro Marketplace enables wholesale B2B e-commerce between MMJ operators, potentially generating transaction-based revenue.
- Implementation Services: Implementation services for platform deployment and configuration, as referenced in Terms of Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based ERP platform with quote-driven pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Figgro product offering
Product offeringCore offering
Figgro is a cloud-native seed-to-sale ERP platform purpose-built for the medical and adult-use marijuana (MMJ) industry. It unifies cultivation management, manufacturing MRP, distribution, B2B e-commerce, and automated METRC/BioTrack state compliance reporting into a single platform. The company also operates a B2B wholesale marketplace and exposes a read-only REST API for third-party and AI integrations.
Product overview
Figgro is a seed-to-sale cloud ERP platform designed for the MMJ (medical and adult-use marijuana) industry, serving growers, product manufacturers, and distributors. The platform operates as a unified system with a modular architecture centered on the Figgro Cloud ERP, which integrates cultivation (Figgro CMS), manufacturing, distribution, and compliance modules. The core platform connects with the self-service Figgro Marketplace for B2B wholesale transactions and exposes the Figgro API for third-party integrations. Key modules include Sales Orders, Invoicing, Shipments, Smart CRM, Inventory Management (with sub-modules for Raw Materials, Incoming Inventory, Finished Goods, and Packaging Components), Materials Resource Planning (MRP), Recipe Costing (BOMs), Task Management, and Order Management. Compliance modules natively integrate with Metrc and BioTrack for state-mandated seed-to-sale tracking. The Figgro eCommerce Platform provides self-service online ordering with custom menus, tiered pricing, and automated approvals.
Differentiator
Problem solved
Functional benefit
Brands
- Figgro Cloud ERP: All-in-one seed-to-sale cloud ERP for cultivation, manufacturing, and distribution
- Figgro CMS
- Figgro Marketplace
- Figgro Developer Portal
Products and services
- Figgro Cloud ERP Unified cloud-based ERP platform providing end-to-end seed-to-sale management for growers, manufacturers, and distributors in the MMJ industry, integrating cultivation, manufacturing, and distribution modules with METRC/BioTrack compliance reporting. Sold on a quote-based subscription.
- Figgro Cultivation Management System (CMS) Cultivation tracking and automation system for managing plants from seed to harvest, featuring RFID plant tagging, Bluetooth scale integration for harvest weighing, growth-phase tracking, and METRC compliance sync. Operates as a standalone sub-product with its own login (cloudcms.figgro.com).
- Figgro Marketplace B2B wholesale marketplace connecting MMJ sellers with buyers, supporting seller and buyer registration with license verification, order management, and inventory tracking. Operates as a separate sub-brand with distinct buyer and seller login portals.
- Figgro API Public read-only REST API (v1) providing programmatic access to Figgro inventory, manufacturing, and sales data for third-party developers and AI agent integration. Includes 7 endpoints covering inventory (products, parts, raw materials), manufacturing (job run tickets, product job run tickets), and sales (orders, invoices), with API key authentication and OpenAPI 3.0 spec.
Quantifiable outcome
- Labor efficiency gains of up to 4 hours per week after eliminating redundant spreadsheet workloads and METRC double entry
- +2 more outcomes
Companies that use Figgro
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Figgro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
Figgro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered medium and core.
- Our AcademymediumFiggro sponsored the MJ Unpacked Social Impact Scholarship Program in partnership with Our Academy, a 501(c)(3) nonprofit providing workshops and mentorship to individuals impacted by the War on Drugs. The program supports equity applicants and legacy operators in the MMJ industry, promoting diversity and inclusion.
- Metropolitan State University of DenvermediumFiggro partnered with Metropolitan State University of Denver to provide students in the 'MMJ in the Kitchen' program with access to Figgro's interactive training platform for recipe and supply chain management. This collaboration aims to equip students with practical skills using cutting-edge MMJ industry technology. Shannon Donnelly, Program Director, noted this as a significant milestone in MMJ education.
- METRCcoreMETRC (Marijuana Enforcement Tracking Reporting Compliance) is the state-mandated seed-to-sale tracking system integrated with Figgro's platform. Figgro automates compliance reporting, inventory tracking, and order management by syncing directly with METRC.
- BioTrackcoreBioTrack is a seed-to-sale tracking system used in certain states that Figgro integrates with for automated compliance reporting, inventory tracking, and sales documentation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Figgro competitors and assessment
Company assessmentDirect peers
- LeafLink: LeafLink is a B2B cannabis wholesale marketplace and order management platform integrated with Figgro. It is comparable as both a marketplace peer (Figgro Marketplace) and an integration partner competing for distribution-side workflow ownership.
- Akerna (now part of Trella Technologies): Akerna offered enterprise cannabis software including seed-to-sale, ERP, and supply chain solutions and merged with Trella. It is comparable as a broader incumbent ERP/regulatory platform competing for similar enterprise MMJ operator accounts.
- Flowhub: Flowhub is a cannabis retail management and inventory platform serving dispensaries with POS, Metrc integration, and supply chain tools. It overlaps with Figgro's dispensary and inventory management modules, particularly for retail-focused operators.
- Canix: Canix provides seed-to-sale ERP and compliance software for cannabis operators, with Metrc/BioTrack integration, manufacturing, inventory, and financial reporting. It directly competes with Figgro across cultivation, manufacturing, and distribution workflows.
- Cultivera: Cultivera is a cannabis seed-to-sale platform covering cultivation, manufacturing, distribution, and dispensary operations with Metrc integration. It competes head-to-head with Figgro for multi-vertical MMJ operator contracts.
- Distru: Distru is a cannabis-specific ERP platform offering seed-to-sale tracking, manufacturing, distribution, and Metrc integration. It is the closest direct peer to Figgro's core cloud ERP, competing for the same cultivator, manufacturer, and distributor ICP.
Emerging players
- Sweed: Sweed is a cannabis retail POS and inventory platform. It overlaps with Figgro's dispensary-facing modules on the retail side but does not address cultivation or manufacturing ERP.
- Dutchie: Dutchie is a cannabis e-commerce and POS platform primarily serving dispensaries. It overlaps with Figgro's Self-Service Online Store and POS-adjacent workflows but is more retail-focused.
Broad incumbents
- METRC: METRC is the dominant state-mandated cannabis tracking system used across most legal states. It is the regulatory infrastructure on which Figgro's compliance moat depends, making it a critical incumbent counterpart rather than a substitute.
- BioTrack THC: BioTrack is a state-mandated seed-to-sale tracking system that Figgro integrates with. As both a compliance backbone and (historically) a software provider, it is a broad incumbent whose product roadmap and partnerships directly affect Figgro's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Figgro social profiles
Digital presenceFiggro compliance and trust
Trust signalCompliance3 records
Figgro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figgro leadership team
Management profileNumber of profiles
Profiles8 records
Figgro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figgro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figgro
What does Figgro do?
Figgro is a cloud-native seed-to-sale ERP platform purpose-built for the medical and adult-use marijuana (MMJ) industry. It unifies cultivation management, manufacturing MRP, distribution, B2B e-commerce, and automated METRC/BioTrack state compliance reporting into a single platform. The company also operates a B2B wholesale marketplace and exposes a read-only REST API for third-party and AI integrations.
Is Figgro a public or private company?
Figgro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Figgro founded?
Figgro was founded in 2021. It employs 11 to 50 people.
Where is Figgro based?
Figgro is headquartered in Chicago, United States, in the North America region.
How does Figgro make money?
Three revenue lines are on record. Cloud ERP Subscription is the primary driver. The others are marketplace Transaction Fees and implementation Services.
Who are Figgro's main competitors?
Direct peers on record are LeafLink, Akerna (now part of Trella Technologies), Flowhub, Canix, Cultivera and Distru. Emerging players are Sweed and Dutchie. Broad incumbents are METRC and BioTrack THC.
Does Figgro have an API?
Yes. Figgro provides a read-only REST API (v1) at https://developer.figgro.com with endpoints prefixed at /api/v1/. Authentication uses API key in X-Api-Key header (key prefix fgr_, expires every 12 months). Rate limit: 1,000 requests/hour per key. The API provides 7 endpoints covering inventory (GET /inventory/products, /inventory/parts, /inventory/rawmaterials), manufacturing (GET /manufacturing/jobruntickets, /manufacturing/productjobruntickets), and sales (GET /sales/orders, /sales/invoices). All responses return paginated JSON. OpenAPI 3.0 spec available at https://developer.figgro.com/swagger/v1/swagger.json. Developer documentation is at developers.figgro.com.
What industry is Figgro in?
Figgro's product category is Cannabis ERP Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping).