What Joybyte does

Joybyte is a Scottsdale, Arizona-based influencer-led social marketing agency founded in 2013 and operating as a subsidiary of EVOQ Group, a diversified marketing and communications conglomerate. The agency delivers six integrated core services: influencer marketing, TikTok Shop agency services, social media strategy, social media management, paid amplification (using influencer whitelisting and Spark Ads on TikTok and YouTube Shorts), and content creation including UGC, video, and graphic production. The firm holds a certified TikTok Shop Agency Partner (TSP) designation, providing it exclusive access to TikTok Shop optimization tools, affiliate marketing capabilities, and platform-specific analytics. No proprietary technology platform is described; service delivery is human-led by a distributed team of 45+ social experts across 10 states, supported by a hybrid work model at the Scottsdale headquarters.

Joybyte serves consumer brands primarily across CPG, DTC, fashion and beauty, health and wellness, home and family, travel and lifestyle, and entertainment verticals. The customer base spans enterprise clients (including Levoit, Idahoan, Ortho, Duluth Trading Company, Wham-O, J W Marriott, and 5 Hour Energy), mid-market brands (Baja Gold, Patricia Nash Designs, Ice Barrel, Heretic Parfum, Mito Red Light, Jordan Craig, Vessel Golf, Brodo, Jacksons), and growth-stage startups (Bakeful, Lyrically Correct, Lounge Wagon, Happy Head). Revenue is generated through custom professional service fees structured as monthly recurring engagements or project-based work, with semi-annual and annual subscription tiers also offered and a 30-day satisfaction guarantee on subscription plans.

The agency distributes content and acquires customers through its website, blog, case studies, organic social presence (Instagram, LinkedIn, TikTok, Facebook, YouTube), a newsletter called #Joybytes, and podcast appearances by President Myriah Castillo. Joybyte's go-to-market is direct sales to enterprise and mid-market brands, with engagements initiated through contact forms and sales calls. No external funding rounds have been disclosed; the company operates as a wholly-owned subsidiary within EVOQ Group, which also owns Brandon, Brightshift Commerce, Cineloco, Eight Oh Two, Intellistrand, Top Notch Marketing, TravelBoom, and Unruled agencies. Privacy posture includes GDPR and CCPA compliance provisions.

Name

Joybyte

Legal name

Joybyte

Website

https://joybyte.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Joybyte is a Scottsdale-based influencer-led social marketing agency and certified TikTok Shop Agency Partner serving consumer brands across CPG, DTC, fashion, health/wellness, and entertainment verticals. Operating as an EVOQ Group subsidiary with 45+ social experts across 10 states, it delivers influencer campaigns, TikTok Shop commerce, paid amplification, and content creation to enterprise and mid-market brands.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Strategy & Campaign Management (MPAAAHAA), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Influencer marketing services
• Social media management
• Tiktok shop agency
• Paid social amplification
• Content creation services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing campaigns including strategy development, influencer curation, contracting, payments, content auditing, FTC compliance, and analytics. Revenue is generated through professional service fees typically structured as recurring monthly or project-based engagements.
2. TikTok Shop Agency Services: Certified TikTok Shop agency partner services including shop optimization, seller center management, affiliate marketing, influencer marketing for TikTok Shop, ads management, and analytics. Revenue generated through service fees for managing TikTok Shop presence and campaigns.
3. Social Media Management: End-to-end social media management including profile optimization, content scheduling, community engagement, reputation monitoring, and analytics reporting.
4. Paid Social Amplification: Paid social campaigns leveraging influencer whitelisting and spark ads for TikTok and YouTube Shorts, including ad strategy, audience targeting, creative development, and performance analytics.
5. Content Creation: In-house content creation including user-generated content (UGC), video production, graphic design, photography, and content strategy distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Joybyte is a full-service influencer-led social marketing agency that plans, executes, and measures influencer campaigns, TikTok Shop commerce, social media management, content creation, and paid amplification for consumer brands. Services span influencer curation, contracting and payments, FTC compliance, content auditing, TikTok Shop seller-center management, affiliate programs, and performance analytics, delivered as recurring or project-based engagements.

Product overview

Joybyte is an influencer-led social marketing agency offering a unified platform of six core services: Influencer Marketing, TikTok Shop, Social Media Strategy, Social Media Management, Paid Amplification, and Content Creation. These services are designed to work together as an integrated system—the Influencer Marketing and Content Creation services generate creator-led content, which is then amplified through Paid Amplification (using whitelisting and Spark Ads) and distributed across Social Media Management. The TikTok Shop service leverages all other services to drive commerce on TikTok, while Social Media Strategy ties everything together with data-driven planning. The company positions itself as a certified TikTok Shop Agency Partner with specialized expertise in creator-led commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Full-service influencer marketing campaigns that build authentic communities of micro to macro influencers across major social platforms for consumer brands. Includes strategy development, influencer curation, contracting, payments, FTC compliance, content auditing, and performance analytics.
• TikTok Shop Agency Services Certified TikTok Shop agency services for brands selling on TikTok Shop, including shop optimization, end-to-end seller-center management, affiliate marketing, influencer marketing, ads management, and analytics.
• Social Media Strategy Data-driven social media strategy development including creative concept development, content strategy, data insights, experiential marketing, and paid media planning and execution for consumer brands.
• Social Media Management End-to-end social media management covering profile optimization, content scheduling and publishing, community engagement, reputation management, and analytics and insights for consumer brands.
• Paid Amplification Paid social advertising services using influencer whitelisting and Spark Ads to amplify creator content on TikTok and YouTube Shorts, including ad strategy, audience targeting, creative development, and performance analytics.
• Content Creation Social-first content creation including user-generated content, video production and editing, graphic design, photography, and content strategy and distribution for consumer brands.

Quantifiable outcome

• Heretic Parfum achieved 1,047% GMV increase in first 60 days of TikTok Shop partnership
• +6 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TikTok ShopcoreGTM or Marketing PartnerJoybyte is a certified TikTok Shop Agency Partner (TSP) with official partnership designation from TikTok. The partnership enables Joybyte to provide TikTok Shop optimization, seller center management, affiliate marketing, and creator commerce services to brands on the platform. Joybyte has demonstrated success driving TikTok Shop GMV for clients including Bakeful ($250K GMV), Heretic Parfum (1,047% GMV increase), and Ortho (5,800 units sold).
• Governors Highway Safety Association (GHSA)minorStrategic or Co-development PartnerJoybyte is an Associate Member of the GHSA, partnering with State Highway Safety Offices and national safety organizations to turn public safety initiatives into creator-led campaigns. This partnership brings experience in how safety programs are funded, structured, and executed through the creator economy.
• EVOQ GroupcoreOthersJoybyte is an EVOQ Group Company, operating as part of a larger marketing and communications group that includes Brandon, Brightshift Commerce, Cineloco, Eight Oh Two, Intellistrand, Top Notch Marketing, TravelBoom, and Unruled agencies.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aspire (AspireIQ): Aspire is an influencer marketing platform with end-to-end managed services for brands, directly competing with Joybyte's full-service influencer and UGC offerings across CPG, beauty, and DTC customers.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with managed services, comparable to Joybyte in serving CPG and DTC brands with creator-led campaigns at scale.
• IZEA Worldwide: IZEA is a publicly-traded influencer marketing technology and services company, directly comparable to Joybyte in delivering managed influencer campaigns and social commerce programs for consumer brands.
• Captiv8: Captiv8 is an influencer marketing platform offering campaign management, analytics, and commerce integrations — closely aligned with Joybyte's influencer-plus-TikTok Shop commerce focus.
• Obviously: Obviously is a DTC-focused influencer marketing and social agency serving CPG, beauty, and fashion brands, directly comparable to Joybyte in customer verticals and campaign delivery model.
• HireInfluence: HireInfluence is a full-service influencer marketing agency with experience across CPG and DTC, comparable in service scope and customer base to Joybyte.

Emerging players

• Ubiquitous: Ubiquitous is a creator commerce platform specifically focused on TikTok Shop and social commerce partnerships — closely aligned with Joybyte's certified TikTok Shop Agency Partner offering.
• Whalar Group: Whalar is a creator talent management and brand partnership agency operating a creator network plus agency services, with overlap to Joybyte's influencer community-building approach for consumer brands.
• Carro: Carro is a creator-driven commerce and affiliate platform for Shopify and TikTok Shop brands, complementary to Joybyte's TikTok Shop affiliate and creator commerce services.

Broad incumbents

• Publicis Influencer (Publicis Groupe): Publicis Groupe operates a global influencer and creator practice at scale, serving CPG and enterprise brands; a broad incumbent peer that competes with Joybyte on enterprise influencer RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@joybyte5127
• Facebookfacebook.com/JoybyteSocial
• LinkedInlinkedin.com/company/joybyte
• Instagraminstagram.com/joybyte
• TikToktiktok.com/@joybyte

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joybyte