Grapeseed Media
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Grapeseed Media firmographics
Firmographics- Name
- Grapeseed Media
- Legal name
- Grapeseed Media
- Website
- https://grapeseedmedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Grapeseed Media industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Grapeseed Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grapeseed Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Programmatic Services: Grapeseed Media operates as a managed service partner providing programmatic advertising expertise. They manage campaigns across multiple channels including CTV, DOOH, digital audio, display, and video for agencies (white-label) and brands (direct). Revenue is generated through managed service fees based on campaign spend or retainer arrangements.
- Agency White-Label Partnership: Agencies white-label Grapeseed's programmatic services to their clients, retaining client relationships and margins while paying Grapeseed for execution. This creates a B2B2B revenue model where agencies mark up services to end clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom programmatic campaigns tailored to client goals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Grapeseed Media product offering
Product offeringCore offering
Grapeseed Media is a managed programmatic advertising services provider that plans, deploys, and manages digital ad campaigns for brands and agencies across five core channels: Display & Native, Digital Video, Digital Audio, Connected TV (CTV), and Programmatic Digital Out-of-Home (pDOOH). Through its "Programmatic Navigators" service model, it operates as an agnostic, white-label or branded partner, accessing approximately 98% of digital ad inventory across multiple DSPs including Google DV360, The Trade Desk, and Amazon Ads DSP.
Product overview
Grapeseed Media is a managed programmatic advertising services provider operating as a single, agnostic partner across the entire programmatic ecosystem. Its core offering is the Programmatic Navigators service model — a managed service team that plans, deploys, and manages advanced digital marketing campaigns across 98% of all digital ad inventory. The product portfolio spans five core channels: Display & Native Advertising, Digital Video, Digital Audio, Connected TV (CTV), and Programmatic Digital Out-of-Home (pDOOH). These are supported by proprietary sub-products including Social Extension Everywhere (SEE), Mobile Footprinting, Amazon Customer Data targeting, Automated Content Recognition (ACR) technology, and Brand Lift and Footfall Measurement solutions. Grapeseed also offers white-label programmatic infrastructure for agencies and direct brand partnerships, positioning itself as a channel-agnostic layer that connects clients to DSPs, SSPs, and premium publisher inventory without requiring in-house programmatic expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Display & Native Advertising Digital banner and native content advertising using real-time bidding (RTB) to deliver quality over quantity; encompasses animated HTML5 banners, Gmail ads, in-app mobile banners, native advertorials, and dynamic retargeting across premium publisher inventory for brands and agencies.
- Digital Video Advertising Programmatic video advertising across CTV, tablet, in-app, and web video players; supports pre-roll, mid-roll, post-roll, instream, and outstream formats using DSPs to aggregate publisher inventory for targeted audience reach.
- Digital Audio Advertising Programmatic audio advertising across Spotify, SoundCloud, Pandora, digital radio, and podcasts; delivers 15 or 30-second audio spots with companion banners to engaged listeners on logged-in digital audio platforms.
- Connected TV (CTV) Advertising Programmatic advertising on internet-connected smart TVs and CTV devices (Roku, Apple TV, Amazon Fire, Chromecast); delivers unskippable 15s or 30s commercials with global frequency capping, cross-device targeting, and real-time data-driven decisions.
- Programmatic Digital Out-of-Home (pDOOH) Programmatic buying and selling of ad space on digital screens and billboards; enables real-time bidding auctions, location-based targeting, weather and event data triggers, and mobile tagging across malls, airports, bars, gyms, hotels, and transit environments.
- White-Label Programmatic for Agencies Enables agencies to add best-in-class programmatic advertising (CTV, DOOH, digital audio, display) under their own brand, powered by Grapeseed; includes DSP strategy and execution, cross-channel activation, white-labeled reporting dashboards, and pitch support.
- Programmatic Services for Brands Direct programmatic partnership for brands; Programmatic Navigators help plan, deploy, and manage advanced digital marketing campaigns across all channels including CTV, display, digital audio, and DOOH with a single entry point into programmatic.
Quantifiable outcome
- Website traffic increased by 373% for Sierra Nevada Brewing Company
- +8 more outcomes
Companies that use Grapeseed Media
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
Grapeseed Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature14 records
Grapeseed Media partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered primary, mid-tier and strategic.
- Google DV360primaryGoogle's Display & Video 360 is part of the Google Marketing Platform and is a dominant DSP with seamless integration across the Google ecosystem and unparalleled reach across display, video (including YouTube) and mobile. Grapeseed leverages this platform as part of their multi-DSP strategy.
- The Trade Desk (TTD)primaryOne of the leading independent DSPs widely used by agencies and brands for omnichannel programmatic buying. Offers access to broad range of inventory (display, video, CTV, audio, native) with emphasis on transparency and control.
- Amazon Ads (DSP)primaryAmazon DSP leverages Amazon's unparalleled consumer data and commerce ecosystem. Particularly effective for targeting audiences based on shopping and purchase behavior, including retargeting shoppers and reaching lookalikes.
- Vistar Mediamid-tierProgrammatic Digital Out-Of-Home ad-tech platform connecting marketers and media owners through data-driven buying of ads on digital screens nationwide. Acquired by T-Mobile for $600 million in January 2025.
- HiveStackmid-tierStrong mid-tier programmatic DOOH platform with global reach. Feature-rich and innovative in OOH, though slightly less established than top-tier DOOH platforms with a smaller network particularly in the US.
- AdTheorentmid-tierDSP known for predictive modeling and custom audience solutions focused on performance-driven outcomes across display, mobile, and CTV, using real-world signals to build targeting models instead of relying on cookie-based tracking.
- StackAdaptmid-tierProgrammatic digital out-of-home advertising platform popular particularly among mid-sized agencies and brands for its ease of use and strengths in native advertising and performance-driven campaigns.
- Teadsmid-tierLeading video and display advertising platform known for outstream video formats across a vast network of premium publishers. Positions itself as operating on the 'open internet' akin to an SSP while providing an entire platform to plan, buy, and optimize campaigns.
- i360mid-tierTop-tier data platform for political advertising and advocacy with niche focus. Data accuracy and support are standout features, making it indispensable for political campaign targeting.
- Adams & KnightstrategicAgency partner that transformed media into a revenue driver through their Grapeseed partnership, serving as a reference case study for agency partnership value.
- YouTubeprimaryVideo platform used for programmatic video advertising, TrueView formats, and YouTube Shorts. Key channel for political, brand, and performance campaigns.
- GoogleprimaryPrimary digital advertising platform partner for search, display, video, and audience targeting through Google Ads and Google Marketing Platform integrations.
- AmazonprimaryAmazon customer data partnership enabling seed-level targeting for programmatic campaigns. Allows targeting of users based on shopping history, search behavior, and product browsing.
- SpotifyprimarySpotify Advertising Solutions used for programmatic audio advertising, targeting listeners based on habits, favorite genres, and mood for personalized audio ad delivery.
- Facebook/MetaprimarySocial media advertising platform for social extension, programmatic social ads, and multi-format campaign execution including display, video, and social retargeting.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grapeseed Media competitors and assessment
Company assessmentBroad incumbents
- Digitas (Publicis): Publicis Groupe's connected data, media, and creative agency operating large-scale programmatic and brand-direct campaigns globally. Represents a holding-company incumbent competing for the same enterprise brand-direct programmatic engagements Grapeseed targets.
- GroupM / Xaxis: WPP's media investment group, with Xaxis as its programmatic trading and analytics arm. Represents the holding-company scale end of the same market — Grapeseed competes both directly (for programmatic-only mandates) and indirectly (when GroupM/Xaxis is the in-house alternative for brands and agency partners).
Direct peers
- MightyHive (Stagwell Global): Programmatic media services consultancy acquired by Stagwell, operating as a managed service partner across DV360, The Trade Desk, Amazon, and other DSPs. Direct competitor in the same DSP-agnostic managed-service niche targeted at agencies and brand-direct clients.
- Kepler Group: Digital marketing agency combining programmatic media, analytics, and creative services for enterprise B2C and B2B clients. Comparable channel mix and managed-service model, particularly overlapping with Grapeseed's analytics and cross-channel activation capabilities.
- Croud: UK-headquartered digital marketing agency providing programmatic, paid search, and paid social via a global in-house 'Croudians' network. Closely analogous to Grapeseed's model of using distributed expert teams to operate managed programmatic campaigns across DSPs for agencies and brands.
- PMG: Independent media agency operating across programmatic, search, social, and direct-to-consumer media with enterprise clients across retail, tech, and consumer verticals. Comparable as an independent, channel-agnostic managed media agency competing for the same brand-direct budgets.
- Digilant: Programmatic media services company offering managed DSP buying, planning, and analytics across DV360, The Trade Desk, and Amazon DSP. Comparable mid-sized independent programmatic services provider with similar agency-partner and brand-direct GTM motions.
- Brainlabs: Independent performance digital media agency with strong programmatic, paid search, and SEO capabilities, serving global enterprise clients across multiple regions. Comparable size and channel mix to Grapeseed with similar managed-service positioning.
- Resolution Digital: Programmatic and digital media agency operating as a managed-service partner to brands and agencies across display, video, CTV, and audio channels. Direct comparable in scale, model, and offering mix to Grapeseed Media.
- Tinuiti: Independent performance and programmatic media agency offering managed services across paid search, social, and programmatic channels for enterprise brands. Comparable to Grapeseed as a similarly-sized, channel-agnostic managed-service shop competing for similar brand-direct RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grapeseed Media social profiles
Digital presenceGrapeseed Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grapeseed Media leadership team
Management profileNumber of profiles
Profiles5 records
Grapeseed Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grapeseed Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grapeseed Media
What does Grapeseed Media do?
Grapeseed Media is a managed programmatic advertising services provider that plans, deploys, and manages digital ad campaigns for brands and agencies across five core channels: Display & Native, Digital Video, Digital Audio, Connected TV (CTV), and Programmatic Digital Out-of-Home (pDOOH). Through its "Programmatic Navigators" service model, it operates as an agnostic, white-label or branded partner, accessing approximately 98% of digital ad inventory across multiple DSPs including Google DV360, The Trade Desk, and Amazon Ads DSP.
Is Grapeseed Media a public or private company?
Grapeseed Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grapeseed Media founded?
Grapeseed Media was founded in 2013. It employs 11 to 50 people.
Where is Grapeseed Media based?
Grapeseed Media is headquartered in New York, United States, in the North America region.
How does Grapeseed Media make money?
Two revenue lines are on record. Managed Programmatic Services are the primary driver. The others are agency White-Label Partnership.
Who are Grapeseed Media's main competitors?
Broad incumbents on record are Digitas (Publicis) and GroupM / Xaxis. Direct peers are MightyHive (Stagwell Global), Kepler Group, Croud, PMG, Digilant, Brainlabs, Resolution Digital and Tinuiti.
Does Grapeseed Media have an API?
No public API is recorded for Grapeseed Media.
What industry is Grapeseed Media in?
Grapeseed Media's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 54183 and its SIC code is 7311.