Central Connect
Central Connect is an Australian telecommunications provider delivering hosted 3CX phone systems, SIP trunks, Business NBN, and business mobile plans to small, medium, and enterprise businesses across NSW and other Australian states via a single bundled managed subscription.
- Company typePrivate
- Founded2001
- HeadquartersWyong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Central Connect does
Central Connect is a privately held Australian telecommunications service provider headquartered in Wyong, NSW, that has operated continuously since 2001. The company delivers voice, internet, and mobile services to small, medium, and enterprise businesses, primarily serving the Central Coast of NSW but with documented customers across Queensland, Victoria, South Australia, Western Australia, and Northern Australia. Its central product is a hosted 3CX business phone system deployed across three tiers — Small Business (1–15 staff, from approximately AUD $100/month all-inclusive), Medium Business (15–100 staff), and Enterprise (100+ staff) — supported by an internally operated SIP trunking platform, Business NBN internet plans with QoS for VoIP workloads and static IPs, and business mobile plans on Australia's largest mobile network with data pooling and rollover. The portfolio is structured as a unified managed service, with voice, internet, and mobile bundled on a single invoice under a single account management team.
Central Connect firmographics
Firmographics- Name
- Central Connect
- Legal name
- Central Connect
- Website
- https://centralconnect.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Central Connect is an Australian telecommunications provider delivering hosted 3CX phone systems, SIP trunks, Business NBN, and business mobile plans to small, medium, and enterprise businesses across NSW and other Australian states via a single bundled managed subscription.
- Ownership category
- akta.pro rank
Central Connect industry classification
Industry- Product category
- Business Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Wired Telecommunications Carriers (517111)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576)
- akta.pro primary industry
- Network Interconnection & Data Center Meet-Me Services (MMRs, carrier hotels, interconnect fabrics) (HDAIAEAK)
- akta.pro secondary industry
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)
Keywords
Where Central Connect is headquartered
LocationHeadquarters
- HQ city
- Wyong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Central Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hosted Phone System Services (Managed Services): Central Connect bundles hosted 3CX licensing, cloud hosting, SIP trunk infrastructure, configuration, and ongoing support into a single monthly arrangement. The fee covers the phone system, SIP trunks, and local support. No separate annual licence payment. Annual licences can be converted to a monthly amortised charge on request. Month-to-month or annual agreement options.
- Business NBN Internet Services: Business NBN and fibre broadband plans sold as standalone or bundled services. Plans include static IP address, QoS capability, and priority business fault response. Plans available on month-to-month or 12-month terms, with annual plans offering a lower monthly rate.
- Business Mobile Plans: Business mobile plans on Australia's largest mobile network. Plans range from 10GB to 150GB with data rollover and data pooling options. SIM-only (BYO) and new device options available. International roaming add-ons available. Plans billed monthly. No minimum fleet size required; scales from sole trader to 100+ SIMs.
- 3CX Software Licensing: Central Connect supplies and manages 3CX licences as a certified 3CX partner. 3CX licences are priced per simultaneous call (SC), not per user. Annual licence pricing for 3CX PRO and Enterprise editions is published (AUD, ex GST). Central Connect wraps the licence, hosting, SIP trunks, and support into a single monthly fee, or clients can pay the annual licence directly.
- SIP Trunking Services: SIP trunk channels sold in scalable bundles (4, 8, 16 channels, or custom for enterprise). Channels are priced as part of the bundled monthly service. Includes DDI numbers, number porting, inbound routing, and emergency services compliance. Failover routing included.
- Number Services (1300, 1800, Virtual, Local): 1300 and 1800 inbound numbers, virtual phone numbers, and local number hosting/porting. Billed as part of the hosted phone system bundle or as standalone monthly services. Smart number acquisition via ACMA application process also managed by Central Connect.
- Professional Services (Implementation and Migration): Implementation, configuration, number porting, staff onboarding, and migration services. Included as part of the managed hosted service deployment. Structured migration process for moving from legacy PBX to hosted 3CX, including parallel build, testing, and cutover support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Hosted 3CX (1–15 staff): approx. $100/month all-inclusive |
| Subscription | Monthly | Medium Business Hosted 3CX Pro (15–100 staff): Custom monthly pricing |
| Subscription | Multi-year contract | Enterprise Hosted 3CX Enterprise (100+ staff): Custom scoped proposal |
| Subscription | Annual | 3CX PRO Annual Licence (per simultaneous call tier) |
| Subscription | Annual | 3CX Enterprise Annual Licence (per simultaneous call tier) |
| Subscription | Monthly | Business Mobile Plans: Business Starter 10GB, Business Essential 30GB, Business Standard 60GB, Business Plus 100GB, Business Max 150GB |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Central Connect product offering
Product offeringCore offering
Central Connect provides hosted 3CX business phone systems (Small Business, Medium Business/Pro, and Enterprise tiers), SIP trunking services, Business NBN and fibre broadband plans, and Business Mobile plans, all bundled on a single invoice for businesses across Australia. The company manages its own SIP trunking platform and 3CX hosting infrastructure in Australian data centres, certified as a 3CX Titanium Partner. Services include number hosting/porting, 1300/1800 inbound numbers, virtual numbers, CRM integrations, and Microsoft Teams Direct Routing.
Product overview
Central Connect is a telecommunications service provider offering a unified communications portfolio built around 3CX hosted phone system technology. The core offering consists of hosted 3CX phone systems across three tiers (Small Business/Standard, Medium Business/Pro, and Enterprise), supported by proprietary SIP trunking infrastructure. The product suite integrates broadband (Business NBN plans with QoS for VoIP) and mobile services (Business Mobile plans with data pooling and rollover) on consolidated billing. Key modules include CRM integrations (Salesforce, HubSpot, Zoho, Microsoft Dynamics, and others via 3CX API), 1300/1800 national inbound numbers, virtual phone number hosting, local number porting, and Microsoft Teams Direct Routing. All services are managed from the company's Wyong, NSW headquarters with infrastructure hosted in Australian data centres.
Differentiator
Problem solved
Functional benefit
Products and services
- 3CX Hosted Phone System Cloud-hosted 3CX business phone system managed by Central Connect from their Wyong infrastructure. Provides full PBX functionality including IVR, call queues, call recording, video conferencing via 3CX Meet, and mobile/desktop apps without on-premise hardware. Targeted at businesses of all sizes (Small Business / Standard, Medium Business / Pro, and Enterprise tiers), with Australian data centre hosting, bundled SIP trunks, and local Wyong team support.
- 3CX PRO Licensing Annual 3CX PRO tier licence priced per simultaneous call (SC). Includes full communications stack, IVR, call queues, CRM integration, Microsoft Teams routing, call recording, advanced reporting, and mobile/desktop apps. Available as a standalone annual licence purchase (AUD ex GST tiers from 4 SC at $490/yr to 1024 SC at $61,980/yr) or wrapped into Central Connect's bundled monthly managed service.
- 3CX Enterprise Licensing Annual 3CX Enterprise tier licence adding High Availability (active-standby failover), Session Border Controller (SBC), Global Bridge multi-site connectivity, Skill-Based Routing, unlimited SC capacity above 1024 SC, and call centre module with predictive dialling. Annual pricing AUD ex GST from 4 SC at $620/yr to 1024 SC at $77,485/yr.
- SIP Trunk Plans Internet-based SIP trunking services replacing traditional PSTN/ISDN phone lines. Available in scalable channel bundles (4, 8, 16 channels or custom enterprise), with DDI numbers, number porting, inbound routing, emergency services compliance, and failover routing included. Compatible with Cisco, Avaya, NEC, and Panasonic PBX platforms for businesses keeping existing hardware.
- Business NBN Internet Plans Business-grade NBN and fibre broadband plans across all NBN technology types (FTTP, FTTN, FTTB, FTTC, HFC, Fixed Wireless). Includes static IP address, QoS configuration for VoIP workloads, and priority business fault response SLA. Available on month-to-month or 12-month terms. Standalone or bundled with hosted phone system.
- Business Mobile Phone Plans Business mobile plans on Australia's largest mobile network. Plan tiers: Business Starter (10GB), Business Essential (30GB), Business Standard (60GB), Business Plus (100GB), Business Max (150GB). All plans include unlimited national calls and SMS, national voicemail, data rollover, and data pooling options. SIM-only (BYO) and new device options available. International roaming add-ons available. Scales from sole trader to 100+ SIMs with no minimum fleet size.
- 1300 and 1800 Numbers National inbound numbers (1300 shared cost or 1800 toll-free) providing businesses with a national contact point. Includes smart routing (time-of-day, geographic, overflow), IVR integration, and call reporting with campaign tracking. Billed as part of the hosted phone system bundle or as a standalone monthly service.
- Local Number Hosting Local number hosting and porting service for geographic 02 NSW numbers and other Australian area codes. Manages number transfer from current provider to Central Connect's voice platform with typically 2-5 business day porting windows, scheduled off-peak to avoid disruption.
- Virtual Phone Number Hosting Virtual telephone numbers not tied to physical lines. Supports geographic DDI numbers in any Australian area code, 1300/1800 inbound numbers, international DID numbers, and SMS-enabled numbers with configurable routing rules.
- PBX Phone System On-premise and IP PBX solutions for organisations with specific compliance requirements or limited internet connectivity. Includes migration services from traditional PBX to cloud-hosted systems.
Quantifiable outcome
- Setup time for small business (1–15 staff): 3–5 business days from sign-off to go-live, including number porting
- +3 more outcomes
Companies that use Central Connect
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Central Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature6 records
Central Connect partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 3CX LtdcoreCentral Connect is a 3CX Titanium Certified Partner — one of the highest partner tiers in Australia. The company is accredited by 3CX to deploy, configure, and support 3CX phone systems. Central Connect hosts 3CX instances on its own Australian cloud infrastructure and manages the full customer lifecycle including licensing, renewals, sizing, and upgrades. The partnership is the core technology relationship underpinning all of Central Connect's hosted phone system services.
- NBN CocoreCentral Connect provides business NBN and fibre broadband plans sourced through NBN Co's wholesale network. Business faults are escalated to NBN Co with higher priority than residential faults under the SLA-backed business service. Central Connect offers plans across all NBN technology types (FTTP, FTTN, FTTB, FTTC, HFC, Fixed Wireless) active in the Central Coast and NSW.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Central Connect competitors and assessment
Company assessmentDirect peers
- 8x8: Global UCaaS and contact-centre-as-a-service provider targeting mid-market and enterprise with cloud voice and integrated communications; comparable to Central Connect at the enterprise tier where multi-site, mission-critical voice deployments are in scope.
- RingCentral: Global UCaaS provider offering cloud PBX, contact centre, and business communications to SMB through enterprise; directly competes with Central Connect's hosted 3CX proposition in the Australian mid-market and enterprise segments where multinational procurement is in play.
- Vonex: Australian unified communications and VoIP provider offering hosted PBX, SIP trunking, and cloud telephony to SMB and mid-market customers across Australia; comparable to Central Connect in target customer (Australian SMB/mid-market), core product (hosted voice/SIP), and bundled connectivity model.
- Vonage (Ericsson): Cloud communications provider (now part of Ericsson) offering UCaaS, SIP trunking, and APIs to SMB and enterprise; Vonage's SIP trunking and hosted voice products compete head-to-head with Central Connect's SIP trunk and hosted 3CX offerings in the Australian mid-market.
- Aatrox Communications: Centra Connect's billing portal (billing.aatroxcommunications.co.nz) is hosted on Aatrox Communications infrastructure, indicating a closely related or sister entity operating a similar hosted telephony and unified communications stack; this makes Aatrox the most directly comparable peer for purposes of competitive and operating benchmarking.
Broad incumbents
- TPG Telecom: Australian fixed-line and mobile carrier (iinet, TPG, Vodafone brands) offering business NBN, mobile, and voice services with a national footprint; competes with Central Connect at the SMB/mid-market layer on price and bundle structure, particularly on Business NBN.
- Telstra: Australia's largest telecommunications incumbent operating fixed-line, mobile, NBN, and unified communications services for businesses of all sizes; competes with Central Connect across voice, mobile, and business NBN but at vastly broader scale and with bundled Microsoft/Teams solutions and a national sales force.
- Microsoft Teams Phone: Microsoft's bundled telephony offering within the Microsoft 365/Teams ecosystem (Phone System, Direct Routing, Operator Connect); directly threatens the standalone hosted PBX value proposition across Central Connect's mid-market and enterprise segments by subsuming voice capability into broader productivity suites.
- Zoom Phone: Zoom's cloud PBX offering extending the Zoom Meetings platform into telephony; competes with Central Connect at the SMB and mid-market tiers as an alternative UCaaS platform, particularly for organisations already standardised on Zoom for collaboration.
- Optus: Major Australian telecommunications carrier (owned by Singtel) providing fixed, mobile, NBN, and business communications services; competes with Central Connect as a broad-spectrum incumbent whose business plans overlap significantly with Central Connect's bundled voice+internet+mobile proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Central Connect social profiles
Digital presenceCentral Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Connect leadership team
Management profileNumber of profiles
Central Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Connect
What does Central Connect do?
Central Connect provides hosted 3CX business phone systems (Small Business, Medium Business/Pro, and Enterprise tiers), SIP trunking services, Business NBN and fibre broadband plans, and Business Mobile plans, all bundled on a single invoice for businesses across Australia. The company manages its own SIP trunking platform and 3CX hosting infrastructure in Australian data centres, certified as a 3CX Titanium Partner. Services include number hosting/porting, 1300/1800 inbound numbers, virtual numbers, CRM integrations, and Microsoft Teams Direct Routing.
Is Central Connect a public or private company?
Central Connect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central Connect founded?
Central Connect was founded in 2001. It employs 11 to 50 people.
Where is Central Connect based?
Central Connect is headquartered in Wyong, Australia, in the Oceania region.
How does Central Connect make money?
Seven revenue lines are on record. Hosted Phone System Services (Managed Services) is the primary driver. The others are business NBN Internet Services, business Mobile Plans, 3CX Software Licensing, SIP Trunking Services, number Services (1300, 1800, Virtual, Local) and professional Services (Implementation and Migration).
Who are Central Connect's main competitors?
Direct peers on record are 8x8, RingCentral, Vonex, Vonage (Ericsson) and Aatrox Communications. Broad incumbents are TPG Telecom, Telstra, Microsoft Teams Phone, Zoom Phone and Optus.
Does Central Connect have an API?
No public API is recorded for Central Connect.
What industry is Central Connect in?
Central Connect's product category is Business Telecommunications Services. Its primary akta.pro industry code is HDAIAEAK, Network Interconnection & Data Center Meet-Me Services (MMRs, carrier hotels, interconnect fabrics), with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 51711 and its SIC code is 4813.