VR Software

Name

VR Software

Legal name

VR Software

Website

https://vrsoft.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Supermarket Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Supermarket management software
• Retail ERP software
• Point of sale systems
• Cloud POS platform
• Inventory management solutions

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licenses and Subscriptions: VR Software generates revenue primarily through licensing its integrated ERP and point-of-sale software suite to supermarket chains. The company offers multiple product tiers (VR Master, VR PDV, VR Controller 360, VR Connect, VR Mobile, VR Conciliador, VR Cloud, VR Super, VR Masterfisco Brasil) typically sold as annual subscriptions or perpetual licenses to supermarket operators of varying sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VR Software develops and sells an integrated ERP and point-of-sale (PDV) software platform exclusively for the Brazilian supermarket sector. The platform unifies sales, inventory, purchasing, financial management, fiscal compliance, business intelligence, loyalty, e-commerce and cloud infrastructure into a single system, sold primarily through annual subscriptions and licenses to supermarket chains of all sizes across Brazil.

Product overview

VR Software offers a comprehensive, modular supermarket management platform centered on the VR Master ERP as the core system, supplemented by specialized modules for point-of-sale (VR PDV, VR Self-Checkout), business intelligence and analytics (VR Controller 360, VR Analytics 360), operational management (VR Mobile for inventory, VR Conciliador for card reconciliation), and customer engagement (VR Connect with loyalty clubs and Clube de Vantagens). The portfolio extends into cloud deployment (VR Cloud, VR Super), e-commerce and digital marketing (VR e-Commerce, VR Mídia, VR Redes Sociais, VR Cartaz), digital payments (VR Carteira Digital), security and monitoring (VR Monitoramento), and regulatory compliance (VR Masterfisco Brasil for tax classification, VR Contabilidade for accounting). The platform operates as an integrated ecosystem where VR Master connects all operational areas—sales, inventory, purchasing, finance, fiscal, and accounting—in real time, with modules available both for on-premise and cloud deployment.

Differentiator

Problem solved

Functional benefit

Brands

• VR Master: Complete ERP for supermarkets that automates processes, connects all areas, and simplifies management with a practical and intuitive platform.
• VR PDV
• VR Controller 360
• VR Mobile
• VR Connect
• VR Cloud
• VR Masterfisco Brasil
• VR Conciliador
• VR Self Checkout
• VR Carteira Digital
• VR Monitoramento
• VR Super
• VR Clube Cotação
• VR e-Commerce
• VR Mídia
• VR Redes Sociais
• VR Cartaz
• VR Contabilidade

Products and services

• VR Master Complete ERP system for supermarkets that integrates sales, inventory, purchasing, financial, fiscal and accounting management into a single platform with real-time data access and simplified management.
• VR PDV Point-of-sale system for supermarket checkouts providing speed, agility and security in sales transactions with full integration to VR Master and real-time information flow.
• VR Controller 360

Quantifiable outcome

• Over R$ billions processed annually at VR Software PDVs.
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature10 records

Partnerships

One partnership is on record.

• SanvitroncoreTechnology or IntegrationSanvitron is a technology partner providing parking automation solutions (automatic barriers, ticket readers, OCR/LPR cameras) for supermarkets. The partnership delivers integrated parking management validated directly at the VR Software point-of-sale during checkout, eliminating the need for separate validation stations or queues. This integration transforms parking from a cost center into a strategic asset linked to customer purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TOTVS: Brazil's largest enterprise software company with a dedicated retail/supermarket ERP and POS line. TOTVS is the most direct horizontal ERP competitor chasing the same Brazilian supermarket wallet, but operates across many verticals rather than exclusively for supermarkets.
• Consinco: Long-standing Brazilian vendor specializing in ERP and management software for supermarkets and food retail. Closest vertical-specialist competitor to VR Software, addressing similar supermarket workflows and store-operations needs across Brazil.
• Bluesoft ERP: Brazilian ERP and retail-management software provider targeting supermarkets, restaurants, and retail chains. Competes with VR Software in the supermarket segment with cloud-based management and POS offerings.
• Linx (StoneCo): Major Brazilian retail-tech and POS platform acquired by StoneCo, serving retailers and supermarkets with management, payments, and omnichannel solutions. Overlaps directly with VR Software's PDV and retail-management capabilities.
• Zanthus: Brazilian retail-automation and supermarket-management technology company offering checkout, back-office and store-operations software. Competes head-to-head with VR Software for supermarket automation contracts in Brazil.

Broad incumbents

• SAP: Global ERP incumbent with a well-developed retail vertical (including supermarket merchandising and POS backend). Larger Brazilian supermarket chains evaluating ERPs often benchmark SAP alongside local specialists like VR Software.
• Oracle NetSuite: Global cloud ERP suite frequently considered by mid-market and growth-stage retail operators. Competes for the same multi-store supermarket chain RFPs as VR Software, particularly as customers migrate to the cloud.
• Senior Sistemas: Large Brazilian enterprise-software vendor with ERP, logistics, and retail-management offerings for SMB and mid-market companies. Overlaps with VR Software's supermarket ERP footprint as a horizontal alternative.
• StoneCo: Brazilian payments and retail-tech platform (parent of Linx) offering POS hardware, software, and financial services to retailers and supermarkets. Bundles payments with software in a way that competes with VR Software's integrated ERP + payments stack.
• TOTVS Retail (formerly RD Station / Carol): TOTVS's retail-vertical product line, including loyalty, e-commerce, and store-operations tools, competes with VR Software's VR Connect, VR e-Commerce, and Clube de Vantagens modules from a much larger installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VrSoftBR/featured
• Facebookfacebook.com/ERPVR
• LinkedInlinkedin.com/company/vr-software
• Instagraminstagram.com/vrsoftware
• Xx.com/vr_software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VR Software