Ienyrid
iENYRID is a Shenzhen-based DTC retailer selling off-road and commuter electric scooters, electric bikes, and spare parts globally through localized storefronts in the US, UK, and EU, serving individual urban commuters and off-road enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ienyrid does
iENYRID is a privately held, Shenzhen-headquartered direct-to-consumer retailer of electric scooters, electric bikes, and aftermarket spare parts, selling globally through a multi-storefront e-commerce platform covering the United States, United Kingdom, and 23 European Union member states. Founded by two individuals identified only as John and Sarah, the company operates without disclosed institutional funding, with headcount in the 51-100 range, and distributes via its own regional sites (ienyrid.com, ienyrid.co.uk, ienyrid.eu) backed by US and EU warehouses enabling 2-7 day vehicle delivery alongside a global accessories storefront shipping from China.
The product portfolio centers on six main off-road and commuter electric scooter models spanning 600W to dual-2400W configurations, with 48V lithium battery systems (10Ah-20.8Ah), top speeds up to 37 mph, and ranges up to 38 miles, priced between $399 and $1,499 USD. A single e-bike SKU (the Hidoes B10) extends the catalog into fat-tire electric bicycles, and the company operates a comprehensive spare-parts and accessories line — batteries, motors, controllers, displays, chargers, tires, brake levers, and tools — that monetizes the installed base of its 68,000+ reported rider community. Core technology consists of brushless motors, lithium battery packs, dual disc brakes with electronic anti-lock, dual suspension, IP54/IPX5 water resistance, color LCD instrumentation, and folding chassis; an AOKDA brand is retained as a wholly-owned commuter-focused label.
The business model is hardware sales with one-time purchase pricing, supported by Klarna installment financing, free shipping, a 14-day return policy, and a 1-year limited warranty. Revenue streams include vehicle sales, e-bike sales, accessories and spare parts, and after-sales service. Go-to-market is product-led growth via owned e-commerce storefronts, supplemented by an affiliate/referral program, social media sharing, blog and video content marketing, SEO, and earned media coverage. Primary customer segments are urban commuters and off-road enthusiasts, with a secondary gift-buyer persona. The only disclosed partnership is a non-commercial social-responsibility relationship with the Worth Wyl Foundation; no enterprise or B2B customers are documented.
Ienyrid firmographics
Firmographics- Name
- Ienyrid
- Legal name
- iENYRID
- Website
- https://ienyridscooter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iENYRID is a Shenzhen-based DTC retailer selling off-road and commuter electric scooters, electric bikes, and spare parts globally through localized storefronts in the US, UK, and EU, serving individual urban commuters and off-road enthusiasts.
- Ownership category
- akta.pro rank
Ienyrid industry classification
Industry- Product category
- Electric Scooters
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Scooters (Stand-Up) (CRACASAB)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL)
Keywords
Where Ienyrid is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Ienyrid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Electric Scooter Sales: One-time hardware sales of electric scooters directly to consumers through owned e-commerce storefronts. Products include various models priced from $399 to $1,099 USD with discounts available. Includes Memorial Day sales promotions with 5% off all e-scooters and e-bikes.
- Electric Bike Sales: One-time hardware sales of electric bikes through the same e-commerce platform
- Accessories and Spare Parts: Replacement parts and accessories including batteries ($307.30), motors ($341.60-$419.30), chargers ($69.30), tires ($52.63), displays, brake levers, and other components. Unit pricing model.
- Professional Services: After-sales support including warranty repairs, technical support, and repair services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iENYRID ES1 - Premium dual motor off-road scooter |
| One time/ perpetual license | Pay-as-you-go | iENYRID A1 - Commuter-focused electric scooter |
| One time/ perpetual license | Pay-as-you-go | iENYRID S1 - Mid-range off-road scooter |
| One time/ perpetual license | Pay-as-you-go | iENYRID M4 Pro S+ 2024 - Entry-level off-road scooter |
| One time/ perpetual license | Pay-as-you-go | iENYRID M4 - Base off-road model |
| One time/ perpetual license | Pay-as-you-go | iENYRID ES10 - High-performance dual motor scooter |
| Unit Pricing | Pay-as-you-go | Accessories and spare parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Ienyrid product offering
Product offeringCore offering
Ienyrid sells electric scooters, electric bikes, and replacement parts and accessories through direct-to-consumer e-commerce. The product portfolio includes off-road and commuter electric scooters ranging from 600W to 2400W with 48V lithium battery systems, one electric bike (Hidoes B10), and a comprehensive catalog of spare parts including batteries, motors, chargers, displays, wheels, tires, controllers, and brake levers.
Product overview
iENYRID is an online retailer specializing in off-road electric scooters and electric bikes for commuting and recreational use. The product portfolio centers on six main electric scooter models (M4 Pro S+ 2024, ES1, A1, S1, M4, ES10) and one electric bike (Hidoes B10), complemented by a comprehensive range of spare parts and accessories including batteries, motors, chargers, displays, wheels, tires, controllers, brake levers, headlights, and maintenance tools. The scooters range from entry-level single-motor models (600W-800W) to high-performance dual-motor models (up to 2400W total), with battery capacities from 48V 10Ah to 48V 20Ah, and prices spanning from $399 to $1,499. The company also offers an affiliate program and has established social responsibility partnerships with non-profit organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- iENYRID M4 Pro S+ 2024 Off-road electric scooter with 800W motor, 48V 12.5Ah battery, 10-inch wheels, 28 mph max speed, 30 km range, 150 kg load. Features color LCD display, dual disc brakes, dual shock absorption, LED lighting, folding design with detachable seat. Targeted at adult off-road riders.
- iENYRID ES1 Dual Motor Off-Road Electric Scooter High-performance dual motor off-road electric scooter for adults with dual 1200W motors (2400W total), 48V 20.8Ah battery, 37 mph max speed, 31-37 mile range, 265 lbs load capacity. Targeted at adult off-road enthusiasts seeking top-tier performance.
- iENYRID A1 (AOKDA A1) Electric Scooter Electric scooter designed for urban commuting with 800W motor, 48V 12.5Ah battery, 28 mph top speed, 15.5-mile range, 265 lbs payload, folding design, dual disc brakes, and dual shock absorbers. Targeted at US consumers seeking affordable commuter transport.
- iENYRID S1 Off-Road Electric Scooter Off-road electric scooter for adults with 700W motor, 48V 15Ah battery, 28 mph max speed, 19-25 mile range, 265 lbs load capacity. Targeted at mid-tier off-road riders.
- iENYRID M4 Off-Road Electric Scooter Off-road electric scooter with 600W motor, 48V 10Ah battery, 10-inch wheels, 28 mph max speed, 30 km range, 150 kg max load. Two speed modes: Off-Road Mode (45 km/h) and Commuter Mode (25 km/h). Folding frame with seat. Targeted at entry-level off-road buyers.
- iENYRID ES10 Dual Motor Off-Road Electric Scooter High-performance dual motor off-road electric scooter with dual 1000W motors, 48V 20Ah battery, 31 mph max speed, 38-mile range, IPX5 waterproof rating, 280 lbs load capacity, 30-degree gradeability, front and rear disc brakes with E-ABS, and 3-speed smart LED meter. Targeted at performance-focused off-road adult riders.
- Hidoes B10 Electric Bike Cowboy style 20-inch fat tire electric bike with 1000W motor, 48V 12.5Ah battery, 28 mph top speed, and 21-40 mile range. Targeted at adult consumers seeking a styled electric bicycle for commuting and leisure.
- iENYRID Replacement Parts and Accessories Comprehensive catalog of spare parts and accessories for iENYRID scooters, including replacement batteries (48V 16-20Ah, $307.30-$349.30), motors (800W, $341.60-$419.30), chargers ($69.30), tires ($52.63), displays ($59.50), brake levers, headlights, inner tubes, kick stands, rims, mudguards, controllers, LED lights, throttle handles, and maintenance tools (e.g., 8mm hexagonal screwdriver). Targeted at existing iENYRID scooter owners needing repairs, upgrades, or replacement parts.
Quantifiable outcome
- 68K+ riders have joined the iENYRID community
- +5 more outcomes
Companies that use Ienyrid
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ienyrid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Ienyrid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worth Wyl FoundationminoriENYRID partners with Worth Wyl Foundation, a non-profit community organization, to support their community mobility initiatives. iENYRID provides M4 Pro S+ electric scooters at cost price to founder William Mathes to facilitate his community travel and outreach. Additionally, iENYRID donated an iENYRID M4 Pro S+ electric scooter as a prize to incentivize participation in community fundraising efforts. This partnership reflects iENYRID's commitment to social responsibility and community empowerment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ienyrid competitors and assessment
Company assessmentDirect peers
- Kukirin (Kugoo): Chinese-origin DTC brand selling directly competitive off-road e-scooters (G1, G2 Pro, M4 Pro) at similar $400-$1,200 price points, sharing the same supply-chain base and overlapping customer base in EU/US.
- Hidoes: Brand behind the Hidoes B10 fat-tire e-bike already retailed through the iENYRID storefront; an emerging Chinese-origin e-mobility brand with comparable off-road positioning.
- Hiboy: US-based DTC e-scooter and e-bike brand competing head-to-head in the mid-range commuter and off-road categories, with similar price points and Amazon-led distribution strategy.
- Segway-Ninebot: Global category leader in consumer e-scooters and e-bikes with overlapping product line (KickScooter series, off-road Gokart, Ninebot e-bikes); iENYRID competes on the same retail channels in the US and EU.
- Gotrax: US-based direct-to-consumer e-scooter and e-bike retailer with a comparable price band ($300-$1,200) and similar GTM via own storefront plus Amazon, competing on the same end-consumer for last-mile mobility.
- Varla Scooter: DTC brand specializing in high-performance dual-motor off-road e-scooters (Eagle One, Pegasus, Wasp) targeting the same enthusiast/off-road buyer as iENYRID's ES1/ES10.
- Apollo Scooters: Premium direct-to-consumer e-scooter brand (Phantom, City, Go) overlapping in the high-power off-road and commuter segments, with comparable regional warehousing in US/EU.
Broad incumbents
- NIU Technologies: Smart electric two-wheeler manufacturer with overlapping scooter/e-moped product family and strong DTC international expansion; competes for the same off-road and urban commuter consumer.
- Xiaomi (Mi Electric Scooter): Mass-market Chinese consumer electronics giant whose Mi/Pro scooter line defines the entry-level e-scooter category worldwide, setting aggressive price benchmarks that iENYRID's commuter-tier SKUs must compete against.
- Razor USA: Long-established US scooter brand (kick scooters, e-scooters, hoverboards) with broad retail distribution and household brand awareness that iENYRID must compete against for the family/gift-buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ienyrid social profiles
Digital presenceIenyrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ienyrid leadership team
Management profileNumber of profiles
Profiles2 records
Ienyrid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ienyrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ienyrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ienyrid
What does Ienyrid do?
Ienyrid sells electric scooters, electric bikes, and replacement parts and accessories through direct-to-consumer e-commerce. The product portfolio includes off-road and commuter electric scooters ranging from 600W to 2400W with 48V lithium battery systems, one electric bike (Hidoes B10), and a comprehensive catalog of spare parts including batteries, motors, chargers, displays, wheels, tires, controllers, and brake levers.
Is Ienyrid a public or private company?
Ienyrid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ienyrid founded?
Ienyrid was founded in -1. It employs 51 to 100 people.
Where is Ienyrid based?
Ienyrid is headquartered in Shenzhen, China, in the Asia region.
How does Ienyrid make money?
Four revenue lines are on record. Electric Scooter Sales are the primary driver. The others are electric Bike Sales, accessories and Spare Parts and professional Services.
Who are Ienyrid's main competitors?
Direct peers on record are Kukirin (Kugoo), Hidoes, Hiboy, Segway-Ninebot, Gotrax, Varla Scooter and Apollo Scooters. Broad incumbents are NIU Technologies, Xiaomi (Mi Electric Scooter) and Razor USA.
Does Ienyrid have an API?
No public API is recorded for Ienyrid.
What industry is Ienyrid in?
Ienyrid's product category is Electric Scooters. Its primary akta.pro industry code is CRACASAB, E-Scooters (Stand-Up), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 441227 and its SIC code is 3751.