Pasanella & Son

What Pasanella & Son does

Pasanella & Son, Vintners (legally Premium Wine and Spirits, LLC) is a privately held, single-location boutique wine retailer and e-commerce merchant founded in 2004 by Marco Pasanella and operating from 115 South Street in NYC's Seaport Historic District. The business is anchored in a circa-1839 former shipchandler building with exposed beams and a private garden, and it stocks more than 400 wines — predominantly from small family-run and biodynamic/natural producers — curated by Rebecca Robertson Pasanella, a former Martha Stewart Living editor. Beyond retail, the venue operates an Enoteca tasting room hosting free weekly Thursday tastings, ticketed producer-led events ($20-$250 per person), and private corporate tastings for 10-75 guests.

The product and service surface spans retail wine and spirits (including an Aperitivo selection and rare Bourbons), gift cards, gift wrapping, branded accessories (e.g., a $39.99 leather bicycle bottle holder), and the Omakase Case — a 12-bottle chef's selection in three tiers starting at $150. Subscription revenue comes from the Vino of the Month Club (2-3 bottles monthly, 3- or 6-month terms). Corporate gifting is positioned as a concierge service — bespoke sourcing of rare bottles such as 1955 Armagnac or 2005 Harlan, signature packaging, and itemized delivery tracking. All sales are processed via a Shopify storefront that accepts major card networks, Apple Pay, Google Pay, Shop Pay, and PayPal, with free local neighborhood delivery (Brooklyn Bridge to South Ferry) on a 2-bottle minimum and UPS shipping to 42 states.

Revenue mechanics combine one-time retail (both in-store and e-commerce), subscription recurring (wine club), and event-based monetization. Distribution is concentrated at the single Seaport storefront supplemented by online shipping; the customer base mixes local consumers, nationwide e-commerce buyers, corporate gift clients, event attendees, and subscription members. The business has no external institutional investment, no disclosed subsidiaries, and operates with a 1-10 employee footprint.

Name

Pasanella & Son

Legal name

Premium Wine and Spirits, LLC

Website

https://pasanellaandson.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasanella & Son is a privately held boutique wine retailer and Shopify e-commerce merchant founded in 2004 in NYC's Seaport district, serving local consumers, corporate gift buyers, wine club subscribers, and event attendees with 400+ curated wines from small family-run producers.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

Keywords

• Wine retail
• Specialty wine shop
• Wine subscription
• Corporate gifting
• Tasting events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Physical and online retail sales of wine, spirits, and accessories. Over 400 wines available ranging from small family-run vineyards to prestigious producers. Includes bottles under $15 to rare allocation wines.
2. Event Tastings & Classes: Ticketed tasting events including public tastings ($20-$250), free in-store tastings (Thursday evenings), corporate tastings, and private event rentals of the Enoteca space for 10-75 guests.
3. Wine Club Subscription: Monthly wine club subscriptions with 3- or 6-month options featuring 2-3 bottles of curated wines from small family producers with tasting notes included.
4. Corporate Gift Services: Bespoke corporate gift procurement and fulfillment including gift cards, premium wines, rare spirits, and accessories. Custom packaging in signature paper or wood boxes with hand-letterpress cards.
5. Accessories & Sundries: Sale of wine accessories including corkscrews, leather bicycle bottle holders ($39.99), gift wrapping services ($1.50), and other wine-related items.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pasanella & Son is a specialty wine retail shop operating a physical store in NYC's Seaport district alongside a Shopify-powered online storefront, selling 400+ curated wines, spirits, aperitivo, gift cards, accessories, and Omakase Cases. Revenue is complemented by a recurring Vino of the Month Club subscription, ticketed tasting events and classes, private Enoteca rentals, and bespoke corporate gift procurement including hard-to-source bottles.

Product overview

Pasanella & Son is a neighborhood wine shop and vintner (operating since 2004) offering a curated portfolio centered around wine and spirits. The core offerings include Wine (400+ selections including natural wines and bottles under $15), Spirits (Amari, Bourbons), and Aperitivo. Supporting products include the Omakase Case (chef's choice 12-bottle selection in three tiers), Gift Wrapping service, and Leather Bicycle Bottle Holder accessory. Services include the Vino of the Month Club subscription (2-3 bottles monthly in 3 or 6-month terms), Classes & Events with free Thursday tastings and ticketed winemaker events, and Private Tasting Events in their Enoteca (tasting room for 10-75 guests). Corporate Gifts and Gift Cards round out the offering. All products and services are powered by Shopify e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Over 400 wines from small family-run vineyards and respected winemakers, including natural, organic, and biodynamic selections, with bottles under $15 and rare allocation wines. Hand-selected by the shop's curators for neighborhood consumers and collectors.
• Spirits Curated spirits selection including traditional Amari and rare Bourbons for retail customers.
• Aperitivo Italian-style aperitif selection for pre-dinner drinks.
• Vino of the Month Club Wine subscription club offering 2-3 bottles per month of interesting, reasonably-priced wines from family-run producers, with tasting notes included. Available in 3- or 6-month subscriptions, shipped on the first of the month.
• Gift Cards Gift cards available in many denominations for corporate or personal gifting.
• Omakase Case Chef's selection of 12 hand-picked small-production wines, available in Red, White, or Mixed cases with Regular, Deluxe, or Super tiers starting at $150.
• Leather Bicycle Bottle Holder Saddle leather wine carrier with brass fittings that fits all frame sizes, priced at $39.99.
• Private Tasting Events (Enoteca) Private tasting room with 13-foot ceilings, exposed beams, and bluestone floors opening to a private garden. Available for corporate tastings (10-75 guests) and custom themed events led by wine experts or winemakers.
• Classes & Events Wine tasting events, seminars, and special events including free in-store tastings every Thursday 5:30-7:30pm and paid ticketed events with winemakers.
• Corporate Gifts Corporate gifting service including gift cards, custom sourcing of rare items (1955 Armagnac, 2005 Harlan), signature packaging in paper with grosgrain ribbon or wood boxes, with itemized delivery tracking.

Quantifiable outcome

• 10% discount on 12+ bottle orders incentivizes bulk purchases
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor.

• The Source ImportsminorGTM or Marketing PartnerThe Source Imports hosted a walk-around tasting event at Pasanella & Son featuring their portfolio of grower-focused wines from France, Italy, Spain, and Portugal. Founder Ted Vance has spent over two decades traveling Europe's wine regions. The event featured over 20 wines poured at $20 per person.
• Wine Hunters Consulting / Oenoteca Fine WinesminorGTM or Marketing PartnerNick Saltarelli, founder of Wine Hunters Consulting and co-founder of Oenoteca Fine Wines, hosted a rare wine tasting event at Pasanella & Son featuring iconic bottles including Dom Pérignon 1999, Valentini Trebbiano, and Biondi-Santi Brunello. Nick is described as a longtime colleague and friend.
• Bruno PaillardminorGTM or Marketing PartnerBruno Paillard, Champagne house, hosted a tasting event led by Pierre-Jules Peyrat, Export Manager. Event featured six signature cuvées with soil samples from Champagne's vineyards. $50 ticket price credited toward purchases.
• Billecart-SalmonminorGTM or Marketing PartnerBillecart-Salmon, family-owned Champagne producer for over 200 years, hosted a holiday tasting event led by Pierre Chichiportiche, Eastern U.S. Director. Featured five cuvées including Nicolas François 2012 with small bites from The Tin Building.
• The Tin BuildingminorStrategic or Co-development PartnerThe Tin Building (Tin Building by Jean-Georges) provides food pairings for tasting events. Located as a Seaport neighbor. Serves small bites accompanying wine tastings at Pasanella & Son events.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Winc: DTC wine subscription club with personalized monthly bottles. Directly competes with Pasanella & Son's Vino of the Month Club for the recurring-discovery wine customer.
• Drizly (alcohol delivery): On-demand alcohol delivery marketplace covering wine, beer, and spirits. Adjacent competitor for NYC convenience-driven wine purchases and a substitute for local delivery.

Others

• Vine Connections: Importer/distributor of small-production wines from family-run estates. Functions as a supplier to specialty retailers like Pasanella & Son and is comparable as an enabler of the curated natural wine category.

Direct peers

• Astor Wines & Spirits: Long-established NYC wine shop with a broad, value-through-premium selection and nationwide shipping. Direct competitor for both walk-in NYC customers and DTC wine buyers.
• Sherry-Lehmann Wine & Spirits: Iconic NYC wine and spirits retailer with a similarly curated, premium-positioned selection and long history. Operates a flagship store plus online shipping, overlapping directly with Pasanella & Son's customer base and supplier mix.
• Flatiron Wines: Manhattan wine shop specializing in small-production, often natural wines with curated tastings and events. Highly comparable assortment philosophy and customer profile.
• Chambers Street Wines: NYC natural wine specialist with a similarly curated small-producer, low-intervention focus. Closest philosophical peer, appealing to the same natural/biodynamic wine enthusiasts.
• Bottlerocket Wine & Spirit: Independent NYC wine shop with curated small-producer selection and in-store tastings. Comparable neighborhood retail model with a similar educational/event programming angle.

Broad incumbents

• Wine.com: Largest U.S. online wine retailer with nationwide shipping and a broad SKU base. Competes for Pasanella & Son's DTC customers and sets the convenience/price benchmark.
• Total Wine & More: National multi-store alcohol retailer with deep assortment and aggressive pricing. Competes on selection breadth and price, even if it does not match Pasanella & Son's curation niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/pasanellaandson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasanella & Son