Marine Supply
Marine Supply is a family-owned marine dealership in Winter Haven, Florida that sells new and used boats, outboard motors, trailers, and parts while offering service, storage, rentals, and financing to recreational boaters in the Chain of Lakes region.
- Company typePrivate
- Founded1952
- HeadquartersWinter Haven, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marine Supply does
Marine Supply is a family-owned and operated marine dealership headquartered at 717 6th St SW, Winter Haven, Florida. The company sells new and used boats — including pontoons, deck boats, bay boats, bass boats, and fishing boats — sourced from more than ten major manufacturers (Godfrey, Sun Tracker, Hurricane, Sea Born, Sea Ray, Crestliner, Ranger Boats, Sweetwater, Tidewater Boats, Triton, Bass Tracker, Carolina Skiff, Starcraft, Sportsman, Key West, MasterCraft, Bennington, Tahoe, Bayliner, Hewes, and Nitro). It also retails outboard motors from Yamaha, Mercury, and Suzuki Marine, Benchmark pontoon trailers, and a range of marine parts and accessories.
The underlying technology is a conventional dealer retailing stack: the marine-supplyboats.com storefront is powered by Dealer Spike and provides inventory browsing, quote requests, test drive scheduling, trade-in valuation, and credit applications. Inventory is syndicated to BoatTrader, iBoats.com, and Universal Vehicle for expanded reach. Integrations include P1 Financial for purchase financing, Progressive for insurance quoting, and Google Maps and YouTube APIs for location and video content. No proprietary software, AI/ML capabilities, or app products are disclosed.
The business model combines one-time retail sales of boats, motors, and trailers with several recurring or service-based revenue streams: a full service and repair department, high-and-dry boat storage, boat rentals, and financing referral through P1 Financial. Customers are recreational boaters, fishing enthusiasts, and watersports users in central Florida's Chain of Lakes region. Pricing ranges from approximately $1,450 for entry-level used boats to over $55,000 for premium used models, and $10,500–$14,400 for new outboard motors. The go-to-market is primarily walk-in retail and phone-based direct sales, augmented by the website and marketplace listings. The company has no parent, no subsidiaries, no funding history, and no disclosed headcount or revenue.
Marine Supply firmographics
Firmographics- Name
- Marine Supply
- Legal name
- Marine Supply
- Website
- https://marinesupplyboats.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marine Supply is a family-owned marine dealership in Winter Haven, Florida that sells new and used boats, outboard motors, trailers, and parts while offering service, storage, rentals, and financing to recreational boaters in the Chain of Lakes region.
- Ownership category
- akta.pro rank
Marine Supply industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Trailer & Transport Equipment Retail (CRAMAIAL), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Marine & Boat Finance (FSAKADAH)
Keywords
Where Marine Supply is headquartered
LocationHeadquarters
- HQ city
- Winter Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marine Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: Sale of new and used boats including pontoons, deck boats, bay boats, bass boats, and fishing boats from multiple manufacturers.
- Outboard Motor Sales: Sale of outboard motors from Yamaha, Mercury, and Suzuki Marine brands.
- Trailer Sales: Sale of trailers including Benchmark Trailers single axle and tandem axle pontoon trailers.
- Parts and Accessories: Sale of marine parts and accessories to support boat ownership and maintenance.
- Service and Repair: Full service marine center offering maintenance, repairs, and service for boats and marine equipment.
- Boat Storage: High and dry storage options for boats at their marina facility.
- Boat Rentals: Rental services for boats, allowing customers to enjoy boating without ownership.
- Financing Services: Partnered with P1 Financial to provide financing options for boat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used boats available at various price points |
| Unit Pricing | Pay-as-you-go | New outboard motors |
| Other | Monthly | Boat storage services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Marine Supply product offering
Product offeringCore offering
Marine Supply is a family-owned marine dealership in Winter Haven, FL that sells new and used boats (pontoons, deck boats, bay boats, bass boats, and fishing boats) from multiple manufacturers, outboard motors from Yamaha, Mercury, and Suzuki Marine, and trailers. The dealership also provides marine parts and accessories, boat storage, boat rentals, and a full-service marine repair department.
Product overview
Marine Supply is a family-owned boat and marine products dealership located in Winter Haven, FL, operating as a multi-brand marine retailer. The company offers a diverse portfolio of products including boats (fishing boats, pontoons, deck boats, bay boats, bass boats, and cruisers) from over 15 major brands such as Godfrey, Sun Tracker, Hurricane, Sea Born, Crestliner, Ranger Boats, Yamaha, and Mercury, as well as outboard motors from Yamaha, Mercury, and Suzuki Marine. Additionally, they sell trailers, marine accessories, and provide complementary services including boat storage (high and dry), boat rentals, and a full-service marine repair department. The company specializes in combining multiple marine product lines with sales, service, and rental operations to serve the boating lifestyle needs of customers in the Winter Haven, Florida area.
Differentiator
Problem solved
Functional benefit
Products and services
- Boats Sale of new and used boats including fishing boats, deck boats, pontoon boats, bay boats, bass boats, and cruisers from brands such as Sea Born, Hurricane, Crestliner, Triton Boats, Bass Tracker, Carolina Skiff, Sea Ray, Starcraft, Sportsman, Key West, MasterCraft, Bennington, Godfrey, Ranger Boats, Tahoe, Bayliner, Hewes, and Nitro. Targeted at recreational boaters and fishing enthusiasts.
- Outboard Motors Sale of outboard motors from Yamaha, Mercury, and Suzuki Marine brands, including models like Yamaha F150 LC and Yamaha F115XB, along with various Mercury outboard motors. Targeted at boat owners needing propulsion equipment.
- Trailers Sale of marine trailers including Benchmark Trailers Single Axle Steel Pontoon Trailer, Tandem Axle Steel Pontoon Trailer, and Magitilt trailers for transporting boats.
- Marine Accessories Sale of marine parts and accessories to complement boat and motor offerings, supporting boat ownership and maintenance needs.
- Boat Storage High and dry storage options for boats at the marina facility, available on a monthly billing basis. Targeted at boat owners needing secure storage between uses.
- Boat Rentals Rental services for boats allowing customers to enjoy boating without ownership. Targeted at visitors and locals seeking temporary watercraft access.
- Marine Service Department Full-service marine center providing repair, maintenance, and service for boats and marine equipment, including fuel (gas) services. Targeted at boat owners needing ongoing maintenance and repairs.
Companies that use Marine Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Marine Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Marine Supply partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- BoatTraderminorBoatTrader is an online marketplace where Marine Supply lists inventory for expanded reach to potential boat buyers across the platform.
- iBoats.comminoriBoats.com is an online marine marketplace where Marine Supply distributes inventory listings to reach additional boat buyers.
- Universal VehicleminorUniversal Vehicle is a marketplace platform where Marine Supply inventory is syndicated for additional buyer visibility.
- Dealer SpikecoreDealer Spike provides the website platform powering the Marine Supply digital storefront, including inventory management, customer forms, and privacy/compliance infrastructure.
- YamahacoreYamaha is a major brand partner providing outboard motors sold by Marine Supply, including F150 and F115XB models.
- Mercury MarinecoreMercury Marine is a brand partner providing outboard motors, with 10+ inventory items from Mercury at the dealership.
- Suzuki MarinecoreSuzuki Marine is a brand partner for outboard motors sold at Marine Supply.
- GodfreycoreGodfrey Marine is a brand partner providing pontoon boats, with 7+ inventory items including Monaco and Sweetwater models.
- HurricanecoreHurricane is a brand partner providing deck boats and fundecks, with 3+ inventory items.
- Sun TrackercoreSun Tracker is a brand partner providing pontoon boats including Bass Buggy and Party Barge models, with 3+ inventory items.
- Ranger BoatscoreRanger Boats is a brand partner providing bass fishing boats and bay boats, with 3+ inventory items.
- CrestlinercoreCrestliner is a brand partner providing boats including the 1240 JON BOAT model.
- SweetwatercoreSweetwater is a brand partner for pontoon boats sold at Marine Supply.
- Tidewater BoatsminorTidewater Boats is a brand partner providing bay boats for the marine dealership.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Marine Supply competitors and assessment
Company assessmentDirect peers
- MarineMax: Largest recreational boat dealer in the US, operating a multi-brand, multi-location retail model selling new and used boats, motors, service, and storage. Most directly comparable competitor to Marine Supply's full-service dealership model.
- OneWater Marine: Multi-brand marine retailer with dealership locations across the US, offering new and used boats, parts, service, and finance. Closely mirrors Marine Supply's one-stop dealership concept but at significantly greater scale.
- SkipperBud's: Multi-location marine dealer selling new and used boats, motors, and parts with service departments across multiple states. Comparable in offering a multi-brand sales-plus-service experience to consumers.
Regional players
- Nautical Ventures: Florida-based boat dealer with multiple locations across the state selling new and used powerboats, yachts, and marine accessories. Directly comparable product mix and Florida-overlap competitive geography to Marine Supply.
- Galati Yacht Sales: Long-established Florida marine dealer representing multiple premium boat brands with sales, service, and brokerage. Comparable multi-brand dealership model operating in the same Florida coastal market.
- Boat Tree: Multi-location boat dealer selling new and used boats across multiple brand lineups with service and storage. Comparable in offering a multi-brand, full-service retail experience to recreational boaters.
- Russo Marine: Florida-based multi-brand boat dealer offering new and used boats, motors, service, and storage. Comparable in operating a multi-brand family-style dealership model in the Florida recreational marine market.
Broad incumbents
- West Marine: Large national marine retailer specializing in parts, accessories, and supplies with growing boat sales and service offerings. Comparable as a marine retail channel serving boating consumers, though broader in scope and not dealership-centric.
- Bass Pro Shops: National outdoor recreation retailer that sells boats, motors, and marine accessories alongside fishing and outdoor gear. Comparable in selling recreational boats and marine products to fishing and outdoor enthusiasts, though as part of a much broader retail portfolio.
Emerging players
- Tracker Boats: Boat manufacturer (Bass Pro Subsidiary) that sells boats through its own dealer network and direct channels. Comparable as a competitor in the entry-to-mid tier fishing and pontoon boat segments stocked by Marine Supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marine Supply social profiles
Digital presenceMarine Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marine Supply leadership team
Management profileNumber of profiles
Marine Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marine Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marine Supply
What does Marine Supply do?
Marine Supply is a family-owned marine dealership in Winter Haven, FL that sells new and used boats (pontoons, deck boats, bay boats, bass boats, and fishing boats) from multiple manufacturers, outboard motors from Yamaha, Mercury, and Suzuki Marine, and trailers. The dealership also provides marine parts and accessories, boat storage, boat rentals, and a full-service marine repair department.
Is Marine Supply a public or private company?
Marine Supply is a private company. It is classified as family owned and is currently operating.
When was Marine Supply founded?
Marine Supply was founded in 1952. It employs 11 to 50 people.
Where is Marine Supply based?
Marine Supply is headquartered in Winter Haven, United States, in the North America region.
How does Marine Supply make money?
Eight revenue lines are on record. Boat Sales are the primary driver. The others are outboard Motor Sales, trailer Sales, parts and Accessories, service and Repair, boat Storage, boat Rentals and financing Services.
Who are Marine Supply's main competitors?
Direct peers on record are MarineMax, OneWater Marine and SkipperBud's. Regional players are Nautical Ventures, Galati Yacht Sales, Boat Tree and Russo Marine. Broad incumbents are West Marine and Bass Pro Shops. Tracker Boats is listed as an emerging player.
Does Marine Supply have an API?
No public API is recorded for Marine Supply.
What industry is Marine Supply in?
Marine Supply's product category is Marine Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222.