What COLLiDE does

COLLiDE is a Los Angeles-based private company founded in 2014 that operates as both a boutique marketing agency and a sports incubator, with founder Alan Miller at the helm. The company runs three core business lines: COLLiDE Agency, a Cannes Lion Award-winning marketing services firm specializing in social/digital strategy, experiential (IRL) activations, content production, cultural branding, and event production for brands in music, beverage, fashion, and entertainment (clients include Spotify, Netflix, Dr. Martens, Showtime, Jose Cuervo, Heineken, Coca-Cola, and Converse); COLLiDE Sport, which owns and operates a growing portfolio of professional and pre-professional sports franchises including the Portland Pickles (West Coast League collegiate wood-bat baseball), Lake County Captains (MiLB High-A affiliate of the Cleveland Guardians), Portland Bangers FC (USL League Two), and Portland Cherry Bombs FC (USL W women's soccer), plus additional teams in rugby and other regional leagues; and Official League, a premium lifestyle apparel brand producing limited-edition drops that pair sports teams with rock bands (The Killers, Fall Out Boy, Social Distortion, My Morning Jacket) under licensing deals with USL, MiLB, and Borussia Dortmund.

The agency business operates on a project-based, sales-led professional services model, acquiring enterprise brand clients via founder relationships and industry reputation built across 20+ years of music industry ties. Sports team ownership generates revenue through ticketing (subscription packages such as PICKLE Platinum Card, Dillon's Black Card), concessions, venue sales at Walker Stadium (Portland) and Classic Auto Group Park (Eastlake, OH), and sponsorship. Official League sells premium apparel through its own e-commerce storefront (officialleague.com), team stores, and league/team channel partnerships. Annual SXSW activations under COLLiDE on Rainey serve as a signature experiential platform, taking over multiple Austin venues to deliver immersive music programming and branded activations for clients.

The company is founder-controlled with no disclosed external funding, no parent company, and an organizational scale of 11-50 employees. It is headquartered in Portland with operating offices in Austin, TX and Eastlake, OH. Its competitive positioning rests on a vertically integrated stack: owned IP (sports teams and SXSW real estate), an in-house creative agency, a merchandise brand, and an embedded music artist network—differentiated capabilities that few competitors replicate simultaneously.

Name

COLLiDE

Legal name

Collide Agency, Inc.

Website

https://wearecollide.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

COLLiDE is a Los Angeles-based boutique marketing agency and sports incubator founded in 2014, serving enterprise brands in music, beverage, and entertainment with experiential campaigns while owning and operating a portfolio of professional and pre-professional sports franchises and a premium apparel brand.

Ownership category

akta.pro rank

Product category

Marketing and Cultural Branding Services

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Meeting & Conference Planning & Coordination (HSACADAA), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

Keywords

• Marketing agency services
• Sports team ownership
• Experiential brand marketing
• Cultural branding agency
• Premium apparel merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Marketing Agency Services: COLLiDE agency provides marketing services to brands including strategy, social media, digital marketing, content creation, events, and cultural branding. As a Cannes Lion Award-winning boutique agency, they serve innovative brands in music and culture since 2014.
2. Sports Team Ownership and Operations: COLLiDE Sport owns and operates multiple sports teams and leagues including Portland Pickles (collegiate wood-bat baseball), Lake County Captains (High-A affiliate of Cleveland Guardians), Portland Bangers FC (USL League Two soccer), Portland Cherry Bombs FC (USL W women's soccer), and others generating revenue through ticket sales, concessions, and merchandise.
3. Premium Lifestyle Apparel (Official League): Official League is a premium lifestyle brand creating limited edition merchandise and wearable art for sports teams and music collaborations. They partner with iconic bands and sports organizations to create premium merch drops that fuse music, culture, and sports.
4. Sports Merchandise and Tickets: Portland Pickles and other owned sports teams generate revenue through ticket sales (single game, season tickets, group tickets) and merchandise (Pickle Jar team store, limited edition drops).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

COLLiDE is a Cannes Lion Award-winning boutique marketing agency that delivers social, digital, and IRL (in-real-life) marketing strategies, partnerships, content creation, and meaningful experiences for innovative brands in music and culture. The company also owns and operates a portfolio of sports franchises (Portland Pickles, Lake County Captains, Portland Bangers FC, Portland Cherry Bombs FC) and a premium lifestyle apparel brand (Official League) that produces limited-edition merchandise collaborations with music artists and sports organizations.

Product overview

COLLiDE is a multi-faceted entertainment and sports company operating as both a marketing agency and sports incubator. The core offerings include COLLiDE Agency (Cannes Lion Award-winning marketing services covering strategy, experience, social media, music, talent, cultural branding, content production, and events) and COLLiDE Sport (sports ownership and cultural marketing division). The company also operates Official League as a premium lifestyle apparel brand and maintains an annual presence at SXSW through COLLiDE on Rainey. COLLiDE Sport owns and operates multiple sports franchises including the Portland Pickles (collegiate baseball), Lake County Captains (minor league baseball, Cleveland Guardians affiliate), Portland Bangers FC (USL League Two soccer), and Portland Cherry Bombs FC (USL W women's soccer). The portfolio is united by a focus on blending sports, music, and creativity guided by authenticity, creativity, community and fearlessness.

Differentiator

Problem solved

Functional benefit

Products and services

• COLLiDE Agency Marketing Services Boutique marketing agency services covering social/digital strategy, IRL experience design, content production, music curation, cultural branding, talent partnerships, and event management for enterprise brand clients in music, beverage, fashion, hospitality, media, and entertainment.
• Official League Premium Apparel Premium lifestyle apparel brand producing limited-edition wearable art and collectible merchandise at the intersection of sports teams and music artists, sold direct-to-consumer through officialleague.com and through league and team partnerships (USL, MiLB, Borussia Dortmund).
• COLLiDE on Rainey SXSW Activation Annual SXSW festival activation in Austin, Texas where COLLiDE takes over multiple Rainey Street venues for the entire festival, running nonstop music programming and immersive brand experiences that have become a main SXSW destination.
• Portland Pickles Baseball Collegiate wood-bat baseball team based in Portland, Oregon, member of the West Coast League, playing home games at Walker Stadium in Lents Park; the #1 attended collegiate wood-bat team in America with league-leading attendance, generating revenue through tickets, concessions, and team merchandise.
• Lake County Captains Baseball Professional High-A affiliate of the Cleveland Guardians located in Eastlake, Ohio, playing in the Midwest League; 2024 Midwest League Champions committed to honoring organizational history while introducing baseball to a new generation of fans.
• Portland Bangers FC Soccer USL League Two soccer team launching the next evolution of Portland soccer with a quirky, community-centered, and celebratory identity, anchoring merchandise and fan engagement; first season was sold out.
• Portland Cherry Bombs FC Women's Soccer Pre-professional women's soccer team in the USL W Northwest Division inspired by Portland's riot grrrl spirit, channeling fierce creative energy into the world of pre-professional sports; debuting in May 2026.

Quantifiable outcome

• 85 million media impressions from Twin Peaks x Showtime SXSW activation with 9,000 visitors
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered minor and core.

• Borussia DortmundminorGTM or Marketing Partner · 15 February 2023Official League released official hat collection with Borussia Dortmund.
• Sportico/USL Merchandise PartnershipcoreGTM or Marketing Partner · 1 January 2022Official League signed deal with United Soccer League to produce merchandise of USL teams.
• Social DistortionminorGTM or Marketing Partner · 1 January 2022Orange County Soccer Club + Social Distortion limited edition merchandise collection. Band made game day ball presentation. Portion of proceeds to Big Brothers Big Sisters.
• StubHubcoreGTM or Marketing Partner · 1 January 2018StubHub x Mr. Holland's Opus Foundation - $3MM in instruments to at-risk public school music programs. Produced pep-rallies at San Fernando High School and Pelham Prep Academy.
• Hangar 1 VodkacoreStrategic or Co-development Partner · 1 January 2017Fog Point Vodka campaign - first-ever vodka made with San Francisco fog caught water. Partnered with FogQuest for fog collection. Won Cannes Lions 2017.
• Showtime (Twin Peaks)coreGTM or Marketing Partner · 1 January 2017Twin Peaks @ SXSW - 9,000 visitors, 85 million media impressions. FBI agent Dale Cooper (Kyle MacLachlan) appearance. Double R Diner pop-up with Voodoo Doughnuts.
• Mr. Holland's Opus FoundationminorGTM or Marketing Partner · 1 January 2015Partnership for #StandForSomething March - Dr. Martens tour with high school marching bands in Philadelphia and Austin. Raised well over $20,000 for schools.
• StubHubminorGTM or Marketing Partner · 1 January 2015Partnership with StubHub for #StandForSomething March supporting youth music education programs.
• SpotifycoreGTM or Marketing Partner · 1 January 2012Big Green Bus Tour - Spotify branded bus visited music festivals. Helped create content with artists including Kendrick Lamar, YACHT, The Avett Brothers, City and Colour, Tegan and Sara.
• Cleveland GuardianscoreOthersCOLLiDE Sport owns and operates Lake County Captains, the High-A affiliate of the Cleveland Guardians. COLLiDE handles sports innovation and cultural marketing for the organization.
• West Coast LeaguecoreOthersCOLLiDE Sport owns and operates the Portland Pickles, a member of the West-Coast League. The company also has Official League merchandise partnership with the WCL.
• United Soccer League (USL)coreOthersOfficial League signed deal with United Soccer League to produce merchandise for USL teams. COLLiDE Sport also owns Portland Bangers FC (USL League Two) and Portland Cherry Bombs FC (USL W).
• Showtime NetworkscoreGTM or Marketing PartnerPartnership with Showtime for Twin Peaks revival events at SXSW 2017, creating buzz, mystery, and excitement. Also partnered for Queer To Stay LGBTQ+ campaign.
• Dr. MartenscoreGTM or Marketing PartnerOngoing partnership for Music & Film Series showcasing LA and NYC music scenes. Also #StandForSomething March campaign supporting youth music education.
• Hard Rock HotelscoreGTM or Marketing PartnerHard Rock Hotels Pinktober Campaign - Find Your Fight Song breast cancer awareness initiative using music.
• Band of Horses, Charleston RiverDogsminorGTM or Marketing PartnerOfficial League's Local Legends Collection featuring Band of Horses and Charleston RiverDogs merchandise collaboration.
• My Morning Jacket, LouCity RacingminorGTM or Marketing PartnerOfficial League apparel collaboration with My Morning Jacket and LouCity Racing.
• AEW (All Elite Wrestling)minorGTM or Marketing PartnerAEW collaborating with Official League for USL clubs merchandise.
• NetflixcoreGTM or Marketing PartnerNetflix's 1930s-themed speakeasy at SXSW - immersive activation built by COLLiDE.
• Proximo Spirits/Jose CuervocoreGTM or Marketing PartnerJose Cuervo Agave Bar immersive experience in Los Angeles. Donations to Surfrider Foundation and Cielo environmental organizations.
• Avocados from MexicocoreGTM or Marketing Partner#GuacAndRoll at SXSW 2016 - most used hashtag for SXSW 2016. Band specialty guacamole recipes created on site.
• E&J BrandycoreGTM or Marketing PartnerGenerations of Soul campaign with Lee Fields, BJ the Chicago Kid, Raphael Saadiq. 11-part online video series, exclusive 7" vinyl release.
• LagunitasminorGTM or Marketing PartnerCouch Trippin + Exclusive Fusion Brews - artists created their own limited edition beer.
• JansportminorGTM or Marketing PartnerAll Roads Lead to Austin - international band talent program leading to COLLiDEonRainey showcase.
• Silver Oak WineryminorGTM or Marketing PartnerVirtual Release Day - unforgettable digital experience for 2016 Napa Valley Cabernet Sauvignon Release Day with Nathaniel Rateliff.
• Denny'sminorGTM or Marketing PartnerRock Star All-Nighter Menu - artists created their own dish for Denny's late-night menu including Katy Perry, All American Rejects.
• ConversecoreGTM or Marketing PartnerMade By You Mexico City live installation, Energy Space 64 entertainment space. First and largest live installation at Corredor Cultural Roma Condesa.
• HaggarminorGTM or Marketing PartnerPro Football Hall of Fame Party - most attended and talked about event at the Pro Football Hall of Fame.
• Human Rights CampaigncoreGTM or Marketing PartnerShowtime + HRC Queer To Stay - LGBTQ+ mural campaign in NYC and LA supporting businesses impacted by pandemic.
• Human Rights CampaigncoreGTM or Marketing PartnerQueer To Stay initiative supporting LGBTQ+ owned businesses impacted by pandemic with street art murals.
• Anheuser-Busch & Labatt BreweriesminorGTM or Marketing PartnerEscape Room Challenge across 8 US college campuses and 3 Canadian locations to educate students about company culture and GMT program.
• Waterloo Sparkling WaterminorGTM or Marketing PartnerWaterloo Sparkling Sessions - vinyl and city guide bundles promoting artists and local businesses across 6 markets.
• LollapaloozaminorGTM or Marketing Partner2015 Lollapalooza parties preview - Chicago festival partnerships.
• AT&TminorGTM or Marketing PartnerAT&T AUDIENCE Network music content partnership.
• Coca-ColaminorGTM or Marketing PartnerBrand marketing and cultural activations.
• HeinekenminorGTM or Marketing PartnerPacific Mele festival in Honolulu - west coast and east coast talent.
• ConversecoreGTM or Marketing PartnerVarious activations including Made By You Mexico City and Energy Space 64.
• SXSWcoreGTM or Marketing PartnerAnnual COLLiDE on Rainey activation - main SXSW destination with multiple venues.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Translation LLC: Cultural marketing and brand strategy agency with strong roots in music, sports, and entertainment. Comparable to COLLiDE in targeting culturally fluent brand work and using culture-first creative as a differentiator.
• MKG: Experiential marketing agency producing brand experiences, pop-ups, and cultural activations. Directly comparable to COLLiDE's experiential agency work for brands like Showtime, Dr. Martens, and Jose Cuervo.
• Allied Global Marketing: Experiential and entertainment marketing agency focused on live events, brand activations, and entertainment partnerships. Comparable to COLLiDE's experiential agency work for premium entertainment and beverage brands.
• Van Wagner Sports & Entertainment: Sports marketing agency specializing in sponsorship sales, branded content, and in-venue advertising. Comparable to COLLiDE in the niche of sports-adjacent brand experience work.
• Elevate Sports Ventures: Sports consulting and venture platform that advises teams, leagues, and brands on fan engagement, sponsorship, and new revenue — directly comparable to COLLiDE's role modernizing sports marketing for owned properties and partners like MiLB and USL.
• Wasserman: Sports, music, and entertainment marketing agency with brand consulting, talent management, and live-event expertise. Highly comparable to COLLiDE's intersection of sports ownership, brand activations, and cultural marketing.
• Octagon: Sports marketing agency offering brand consulting, experiential marketing, and athlete/artist partnerships. Comparable to COLLiDE's experiential and sports-marketing service offering and client roster.

Broad incumbents

• Endeavor: Global sports and entertainment company encompassing talent representation (WME), events (IMG), and owned sports properties (UFC, PBR, etc.). A broader incumbent operating in the same sports-plus-culture marketing arena as COLLiDE at significantly greater scale.
• R/GA: Global digital and creative agency with deep brand-experience and innovation capabilities. A broader incumbent whose experiential and innovation practice competes with COLLiDE for premium-brand assignments.
• Anomaly: Creative agency known for unconventional, culturally resonant brand work for premium clients. Competes with COLLiDE for the same kind of culturally-driven, brand-differentiation assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collide-agency-llc
• TikToktiktok.com/@cbssports/video/7534422160836775198
• Xx.com/culturecollide
• Facebookfacebook.com/culturecollideofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLLiDE