Ultrasite

What Ultrasite does

UltraSite is a privately held commercial manufacturer of outdoor site furnishings, organized as a wholly owned subsidiary of PlayCore, a diversified recreational-products conglomerate. Operating from a single manufacturing and shipping facility at 1675 Locust St., Red Bud, Illinois, the company produces commercial-grade benches, picnic tables, trash receptacles, bike racks, bollards, grills, outdoor fitness equipment, and dog-park amenities. Its signature UltraCoat thermoplastic coating is applied over MIG-welded steel frames and complemented by powder-coat, recycled-plastic, thermally modified ash, Ipe wood, and aluminum material systems; the company also holds two patent-pending accessory designs (Pic Post, Denali Add-On Side Table). Sub-brands include ActionFit (outdoor fitness), BarkPark (dog parks), and the Premium Collection, with the Premium line additionally published on CADdetails for architect/specifier sourcing.

UltraSite runs a direct, inside-sales-led B2B go-to-market: commercial buyers contact the company via phone (800-458-5872), email, an online Request a Quote form, or in-person visits, and orders are quoted rather than transacted at fixed list prices, with a 3-4 week production lead time. Customer segments span public parks and recreation departments, K-12 schools, shopping malls, apartment complexes, office buildings, universities, sports venues, and memorial programs, served through both UltraSite's own catalog-driven motion and cross-referrals from PlayCore's sister brands. Revenue is generated primarily through one-time hardware sales with customization services (laser/punched lettering, custom logos, memorial plaques) bundled in; no public price list, dealer network, or third-party marketplace listings are disclosed.

The company markets through its owned website (with an embedded Zmags online catalog and downloadable PDF resource library), social media (Facebook, Instagram, Pinterest), email opt-ins, and architect/specifier channels (CADdetails). Recent strategic activity has centered on product-line expansion rather than market entry or M&A: the 2025 launch of the accessibility-focused Connections Series, extensions to the New Haven and Denali collections, and multiple new SKUs across benches, tables, and accessories. UltraSite holds no disclosed funding rounds, has not announced acquisitions or leadership changes in the source material, and is governed by Tennessee law under the PlayCore umbrella.

Name

Ultrasite

Legal name

UltraSite

Website

https://ultra-site.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

UltraSite, a PlayCore subsidiary, manufactures commercial-grade outdoor site furnishings (benches, picnic tables, trash receptacles, bike racks, bollards, grills, dog-park and outdoor-fitness equipment) from Red Bud, IL for parks, schools, malls, apartments, universities, sports venues, and memorials via direct quote-based B2B sales.

Ownership category

akta.pro rank

Product category

Commercial outdoor site furnishings

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Commercial site furnishings
• Outdoor park benches
• Picnic tables
• Trash receptacles
• Thermoplastic coating

Headquarters

HQ city

Red Bud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Sale of Manufactured Site Furnishings: Primary revenue is generated through one-time, quote-based sales of manufactured commercial-grade outdoor products (benches, picnic tables, trash receptacles, bike racks, bollards, grills, accessories, dog park and outdoor fitness equipment) to commercial buyers. Quotes are issued via the "Request a Quote" portal and the "Quote Cart" workflow on the website, with orders shipped from Red Bud, IL.
2. Product Customization Services: UltraSite offers customization (Punched Lettering, Laser Lettering, and Custom Logos/Lettering) on an assortment of thermoplastic benches, picnic tables, and trash receptacles, including personalized plaques on Awareness/Memorial benches (Wilmington and Jackson Awareness). Customization is a value-add service typically bundled into the product sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UltraSite manufactures and sells commercial-grade outdoor site furnishings—benches, picnic tables, trash receptacles, bike racks, bollards, grills, accessories, outdoor fitness equipment, and dog-park products—using proprietary UltraCoat thermoplastic coating along with powder-coat, recycled plastic, thermally modified ash, Ipe wood, and aluminum finishes. Products are quote-based and ship from Red Bud, IL, with a 3-4 week lead time.

Product overview

UltraSite, a PlayCore company, manufactures commercial-grade outdoor recreation products organized as a multi-category product portfolio. The portfolio spans nine core product categories: Benches, Picnic Tables (Tables), Trash Receptacles, Bike Racks, Accessories, Grills, Bollards, Outdoor Fitness, and Dog Parks. Within this structure, UltraSite offers three named collections (Premium Collection, UltraCoat Collection, and Natural Collection) and two sub-brands (ActionFit for outdoor fitness and BarkPark for dog parks). Signature offerings include the Connections Series (an inclusion and accessibility-focused product line), the Brandmark Table and Brandmark Recycled Table, the Pic Post accessory, and individual flagship products like the New Haven Spencer Bench, Park & Team Benches without Back, and Phoenix Bench. UltraSite's signature UltraCoat thermoplastic coating is used across many products to deliver durability, comfort, and low maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• ActionFit: Outdoor fitness equipment brand marketed under the UltraSite umbrella.
• BarkPark
• Premium Collection

Products and services

• Benches
• Picnic Tables
• Trash Receptacles
• Bike Racks
• Bollards
• Grills
• Site Accessories
• Outdoor Fitness (ActionFit)
• Dog Parks (BarkPark)
• Premium Collection
• Connections Series
• New Haven Spencer Bench
• New Haven Brady Drink Rail
• Denali Bench with Back
• Denali Bench without Back
• Preschool Buddy Bench
• 4' Gorilla Bench
• Denali Side Table Add-On
• Brandmark Table
• Brandmark Recycled Table
• Pic Post
• Park & Team Benches without Back
• Phoenix Bench

Quantifiable outcome

• 15+ years of manufacturing high-quality commercial grade outdoor recreation products
• +1 more outcomes

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and moderate.

• PlayCoreflagshipStrategic or Co-development PartnerPlayCore is UltraSite's parent company ("UltraSite, a PlayCore company"), shown via co-branded logos in the site footer and across pages. PlayCore's broader portfolio of recreation brands is cross-referenced with UltraSite (e.g., Dero, National Recreation Systems, UltraPlay, Colorado Time Systems, Robertson Recreational Surfaces, Sport Surface Specialties). All claims related to UltraSite data privacy for California residents route through [email protected].
• ActionFitminorStrategic or Co-development PartnerListed in the site footer as "Brands by UltraSite" alongside the link actionfitoutdoors.com, indicating ActionFit is a complementary sub-brand within the UltraSite portfolio.
• BarkParkminorStrategic or Co-development PartnerListed in the site footer as "Brands by UltraSite" with the link dogparkproduct.com, indicating BarkPark is a complementary UltraSite sub-brand for dog-park products. UltraSite's product menu also lists Dog Parks as a category.
• Premium CollectionminorStrategic or Co-development PartnerPremium Collection is an UltraSite-owned premium product collection of benches and tables (linked via filter productCollection=premium-collection) and is the subset of UltraSite's catalog published on CADdetails.
• DerominorStrategic or Co-development PartnerListed in the UltraSite site footer as a "Complementary PlayCore Brand," with a link to dero.com. Sister brand within the PlayCore family.
• National Recreation SystemsminorStrategic or Co-development PartnerListed in the UltraSite footer as a "Complementary PlayCore Brand," linking to bleachers.net. Sister brand within the PlayCore family that supplies bleachers — a category UltraSite also lists on its product menu.
• UltraPlayminorStrategic or Co-development PartnerListed in the UltraSite footer as a "Complementary PlayCore Brand," linking to ultraplay.com. Sister brand within the PlayCore family.
• Colorado Time SystemsminorStrategic or Co-development PartnerListed in the UltraSite footer as a "Complementary PlayCore Brand," linking to coloradotide.com. Sister brand within the PlayCore family.
• Robertson Recreational SurfacesminorStrategic or Co-development PartnerListed in the UltraSite footer as a "Complementary PlayCore Brand," linking to robertsonsurfaces.com. Sister brand within the PlayCore family.
• Sport Surface SpecialtiesminorStrategic or Co-development PartnerListed in the UltraSite footer as a "Complementary PlayCore Brand," linking to sportsurface.net. Sister brand within the PlayCore family.
• CADdetailsmoderateTechnology or IntegrationUltraSite's Premium Collection (submittal packets, 3-part specs, SKP files, etc.) is published on CADdetails (microsite.caddetails.com/4643) so that architects and specifiers can access UltraSite product data within their design workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forms+Surfaces: Designer and manufacturer of architectural site furnishings, benches, tables, receptacles, and bike racks for transit, commercial, and institutional projects. Comparable to UltraSite in specification-driven sales to architects and contractors, especially in transit and campus settings.
• Kay Park Recreation: Commercial park and recreation equipment maker supplying picnic tables, grills, benches, receptacles, and shelters to parks departments and schools. Directly comparable to UltraSite in core categories and municipal customer base.
• Victor Stanley: Manufacturer of commercial outdoor site furnishings — benches, tables, receptacles, bike racks, and bollards — sold primarily through quote-based B2B channels to municipalities, parks, and campuses. The closest direct competitor to UltraSite in product breadth, customer base, and sales motion.
• Iron Mountain Forge: Producer of commercial park, playground, and site furnishings including benches, picnic tables, and grills for parks and recreation departments. Directly comparable product portfolio and customer overlap with UltraSite.
• Sitecraft: Maker of commercial outdoor site furnishings including benches, receptacles, tables, and bike racks serving parks, schools, and public spaces. Overlaps with UltraSite in materials (steel, thermoplastic, recycled plastic) and B2B commercial sales motion.
• Pilot Rock: Manufacturer of park and campground products including charcoal grills, fire rings, picnic tables, and benches sold through B2B commercial channels. Particularly comparable to UltraSite's grill and picnic-table categories and public-sector buyer base.
• Landscape Forms: Designer and manufacturer of high-end commercial outdoor furniture, benches, tables, lighting, and accessories for parks, universities, and corporate campuses. Comparable to UltraSite's Premium Collection in target customers and architectural specification channel, though positioned at a higher price tier.
• Wabash Valley Manufacturing: Producer of commercial-grade picnic tables, benches, receptacles, grills, and bike racks for parks, schools, and public spaces. Highly comparable to UltraSite in product categories, materials (thermoplastic, recycled plastic, steel), and public-sector go-to-market.
• Madrax: Manufacturer of commercial bike racks, benches, trash receptacles, and related site furnishings. Particularly overlapping with UltraSite in bike racks and receptacles, and similarly serving parks, universities, and commercial real estate buyers.
• Thomas Steele: Designer and manufacturer of commercial outdoor site furnishings — benches, tables, receptacles, and bike racks — for parks, streetscapes, universities, and corporate campuses. Directly comparable product mix and specification-driven sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UltraSite-157964707589476
• Instagraminstagram.com/ultra.site
• Pinterestpinterest.com/ultrasite/?etslf=4017&eq=ultrasite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrasite