Dero 🐨
Dero Technologies is a French comparison platform that aggregates 3M+ second-hand and refurbished products from 65+ partner sites across 16 categories, serving French consumers and businesses seeking sustainable purchases, monetized via affiliate commissions.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dero 🐨 does
Dero Technologies is a French private company operating a comparison platform for second-hand and refurbished products, accessible via a web application (app.dero.fr), native iOS and Android apps, and browser extensions for Chrome, Firefox, and Safari. The platform aggregates a catalog of 3M+ products from 65+ verified partner sites, including Backmarket, Boulanger, Fnac, Darty, Cdiscount Seconde Vie, Label Emmaüs, Loewi, Sporteed, and Pixmania. It spans 16 product categories from electronics, laptops, and smartphones to furniture, sports equipment, mobility (bicycles/e-bikes), clothing, baby gear, and tools. Beyond price comparison, the platform displays per-product CO2 savings estimates and integrates ADEME's "Longue vie aux objets" repair-service locator to support product lifecycle extension.
The primary customer segment is French individual consumers seeking value and sustainability in their purchases; a secondary B2B offering, "Dero pour Entreprises," targets businesses outfitting offices with refurbished equipment. The business model is 100% free for end users, monetized exclusively through affiliate commissions received from partner sites when users are redirected to complete transactions. Go-to-market is product-led growth combined with content marketing (educational guides, blog), organic social presence (LinkedIn, YouTube Shorts, TikTok, Instagram), a "Koala Club" community newsletter, and browser extensions as distribution surfaces. No funding rounds, revenue figures, headcount, or leadership data are disclosed in the available sources.
Dero 🐨 firmographics
Firmographics- Name
- Dero 🐨
- Legal name
- Dero Technologies
- Website
- https://dero.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dero Technologies is a French comparison platform that aggregates 3M+ second-hand and refurbished products from 65+ partner sites across 16 categories, serving French consumers and businesses seeking sustainable purchases, monetized via affiliate commissions.
- Ownership category
- akta.pro rank
Dero 🐨 industry classification
Industry- Product category
- Re-commerce Comparison Platform
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Reuse & Resale / Recommerce Operations (EUAIANAC), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Dero 🐨 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate commissions: Dero is free for users. The platform generates revenue through affiliate commissions received from partner sites when users are redirected to complete purchases on partner platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Dero 🐨 product offering
Product offeringCore offering
Dero operates a free online comparison platform that aggregates 3M+ second-hand and refurbished products from 65+ verified French partner sites into a single searchable catalog. Users search and compare listings across 16 product categories (electronics, furniture, sports, mobility, clothing, appliances, etc.) and are redirected to partner platforms to complete purchases. The platform is free for consumers, monetizing through affiliate commissions, and includes a CO2 savings calculator and a repair service locator.
Product overview
Dero operates as a unified comparison platform for second-hand and refurbished products in France, combining a web-based search aggregator, native iOS and Android mobile applications, and browser extensions for Chrome, Firefox, and Safari. The platform aggregates listings from 65+ verified partner marketplaces (including Backmarket, Boulanger, Cdiscount Seconde Vie, Darty, Fnac, and Label Emmaüs) and offers 3 million+ products across 16 product categories. A companion repair-service locator (Longue vie aux objets) and the Koala Club community program extend the platform's sustainable consumption mission beyond pure comparison.
Differentiator
Problem solved
Functional benefit
Products and services
- Dero Web Platform (app.dero.fr) A free web-based comparison platform that aggregates 3M+ second-hand and refurbished products from 65+ verified French partner sites (Backmarket, Boulanger, Cdiscount Seconde Vie, Darty, Fnac, etc.), enabling users to search, filter, and compare listings across 16 product categories. Users are redirected to partner sites to complete purchases. Designed for French individual consumers seeking sustainable and affordable product purchases.
- Dero iOS Mobile App Native iOS application providing full access to the Dero product catalog, search functionality, and environmental impact metrics (CO2 savings) for second-hand and refurbished purchases. Available on the Apple App Store for French consumers.
- Dero Android Mobile App Native Android application providing full access to the Dero product catalog, search functionality, and environmental impact metrics (CO2 savings) for second-hand and refurbished purchases. Available on Google Play Store for French consumers.
- Dero pour Entreprises A dedicated B2B section within the Dero platform targeting businesses and enterprises looking to outfit their teams with refurbished electronics and equipment at reduced costs. Designed for French SMEs and enterprises with sustainability and budget objectives.
- Longue vie aux objets Repair Service Locator An integrated repair service locator that connects Dero users with local repair professionals to help them extend the life of their existing products. Built in partnership with the ADEME 'Longue vie aux objets' initiative to support sustainable consumption.
Quantifiable outcome
- 50% average savings compared to new products
- +3 more outcomes
Companies that use Dero 🐨
Customer profileSegments2 records
Ideal customer profiles2 records
Dero 🐨 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Dero 🐨 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BoulangercoreMajor French electronics retailer with second-hand/reconditioned product offerings. Products guaranteed with warranty, includes Darty service benefits. One of the primary partner sources on the Dero platform.
- BackmarketcoreLeading French refurbished electronics marketplace. Major partner providing extensive product inventory across categories including computers, phones, and gaming.
- Cdiscount Seconde ViecoreSecond-life section of Cdiscount, one of France's largest e-commerce platforms. Offers refurbished products across high-tech, childcare, and books categories with 1-7 day delivery.
- DartycoreFrench electronics retailer with certified refurbished program. Offers 2-year warranty and 15-day returns on refurbished products. Products tested and guaranteed functional.
- FnaccoreFnac 2nde Vie program offering expert-reconditioned products with 2-year warranty and 15-day return policy. Quality approved by Fnac.
- SporteedminorSpecialized in refurbished sports equipment including bicycles and fitness gear.
- Label EmmaüsminorSocial enterprise affiliated with Emmaüs movement, offering refurbished products. Part of the solidarity economy ecosystem.
- LoewiminorFrench specialist in refurbished electric bicycles. Offers 1-year warranty on reconditioned e-bikes.
- PixmaniaminorElectronics retailer with refurbished product offerings across various categories.
- Longue vie aux objets (ADEME)coreADEME (French Environment and Energy Management Agency) initiative that helps users find repair services for their objects. Dero integrates this service to help users repair rather than replace products, extending product lifecycle and reducing waste.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Dero 🐨 competitors and assessment
Company assessmentEmerging players
- Reebelo: Asia-headquartered refurbished-electronics marketplace expanding into Europe. Emerging competitor with partial overlap on electronics categories relevant to Dero's catalog.
Broad incumbents
- Amazon Renewed: Amazon's certified-refurbished program available in France. A large incumbent offering refurbished electronics and home goods with built-in Prime logistics, competing indirectly with Dero's electronics and appliance categories.
- Fnac 2nde Vie: Refurbished program of Fnac, a major French electronics and entertainment retailer. Operates its own certified-refurbished storefront with warranty, competing with Dero on the same electronics verticals.
- Cdiscount Seconde Vie: Second-life arm of Cdiscount, one of France's largest general e-commerce players. Functions both as a Dero data partner and as a competing destination for refurbished high-tech and childcare products.
Direct peers
- Leboncoin: France's dominant C2C second-hand marketplace, covering electronics, furniture, and 16+ categories that overlap directly with Dero's verticals. Competes for the same value-and-sustainability-driven French consumer.
- Refurbed: European refurbished-electronics marketplace operating in France with a fully integrated buyer experience. Direct competitor to Dero's electronics categories with its own consumer brand and pricing.
- Vinted: Leading European P2P second-hand marketplace with strong French user base. Overlaps with Dero's clothing, accessories, and baby/children verticals and competes for sustainability-minded consumers.
- Asgoodasnew: European refurbished-electronics retailer with French operations. Directly comparable offer (refurbished smartphones, laptops, tablets) and competes for the same price- and sustainability-conscious consumer.
- Backmarket: Leading refurbished-electronics marketplace in France and Europe. Both a core Dero partner and the most direct competitor, owning the customer relationship end-to-end for the same second-hand electronics SKUs Dero aggregates.
Others
- Idealo: European price-comparison/metasearch platform with a French presence. Different vertical (general retail) but the closest analog to Dero's comparison-and-affiliate business model and a useful benchmark for international scalability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dero 🐨 social profiles
Digital presenceDero 🐨 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dero 🐨 leadership team
Management profileNumber of profiles
Dero 🐨 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dero 🐨 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dero 🐨
What does Dero 🐨 do?
Dero operates a free online comparison platform that aggregates 3M+ second-hand and refurbished products from 65+ verified French partner sites into a single searchable catalog. Users search and compare listings across 16 product categories (electronics, furniture, sports, mobility, clothing, appliances, etc.) and are redirected to partner platforms to complete purchases. The platform is free for consumers, monetizing through affiliate commissions, and includes a CO2 savings calculator and a repair service locator.
Is Dero 🐨 a public or private company?
Dero 🐨 is a private company. It is classified as unknown and is currently operating.
When was Dero 🐨 founded?
Dero 🐨 was founded in -1. It employs 1 to 10 people.
How does Dero 🐨 make money?
One revenue line is on record: affiliate commissions.
Who are Dero 🐨's main competitors?
Reebelo is listed as an emerging player. Broad incumbents are Amazon Renewed, Fnac 2nde Vie and Cdiscount Seconde Vie. Direct peers are Leboncoin, Refurbed, Vinted, Asgoodasnew and Backmarket. Idealo is listed as an others.
Does Dero 🐨 have an API?
No public API is recorded for Dero 🐨.
What industry is Dero 🐨 in?
Dero 🐨's product category is Re-commerce Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of EUAIANAC, Reuse & Resale / Recommerce Operations. Its NAICS code is 459510 and its SIC code is 5331.