What Dataslayer.ai does

Dataslayer.ai is a Madrid-based SaaS company founded in 2020 that operates a cloud-based marketing data aggregation platform connecting to 50+ advertising, analytics, CRM, and e-commerce sources via official APIs. The platform synchronizes data to spreadsheets (Google Sheets, Microsoft Excel), BI tools (Looker Studio, Power BI, Tableau via API Query Manager), and data warehouses (BigQuery, Snowflake, Redshift, S3, Google Cloud Storage, Azure SQL, Azure Storage, MySQL, PostgreSQL, SQL Server, Oracle, MariaDB), with features including automated scheduled syncs, cross-source data blending, a visual data explorer with built-in SQL editor, audit trail, and AI capabilities such as Dataslayer GPT (conversational queries), MCP integration with ChatGPT/Claude/Mistral, an Alerts Agent for anomaly detection, and an AI Looker Studio Analyzer. Its proprietary positioning centers on offering all 50+ connectors under every plan with unlimited users, reportedly priced approximately 70% below competitor Supermetrics, and providing a query migration tool that reduces switching friction for Supermetrics customers.

The company sells through a hybrid go-to-market combining product-led self-serve (15-day free trial, no credit card required, signup at app.dataslayer.ai), inside sales for enterprise (HubSpot round-robin scheduling with a dedicated Enterprise Account Manager), channel partnerships (affiliate program and Morpheus Certified Experts for MMM), and event-driven demand generation across EMEA, America, and Asia. Its customer base of 2,000+ companies and teams spans advertising/media agencies (GroupM, Ogilvy, McCann, Dentsu, Publicis, Havas), enterprise marketing departments (HP, Accenture, La Liga, Banco Falabella, L'Occitane, Globant), and digital agencies/SMBs, with reported outcomes including 55% reduction in reporting hours and 70% cost savings versus alternatives. Revenue is generated via tiered SaaS subscriptions (Starter, Pro, Enterprise) billed monthly or annually, priced by API usage and number of connected accounts, plus professional services for customized training, report building, and Supermetrics migration.

Dataslayer operates as DATASLAYER S.L., a privately held Spanish Sociedad Limitada registered in Madrid, and appears to be bootstrapped with no disclosed venture funding; the company mentions a sister company, NextBrain AI. The platform is ISO 27001 certified by Bureau Veritas and holds seven G2 badges in 2025 including Easiest Setup, Easiest to Use, Easiest Admin, Easiest to Do Business With, High Performer, Momentum Leader, and Best Support. Strategic product momentum in 2025 includes the launch of a native Salesforce connector, MCP integration with major AI assistants, and an upcoming Dataslayer Data Warehouse product line with a 40% early-access discount.

Name

Dataslayer.ai

Legal name

DATASLAYER S.L.

Website

https://dataslayer.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dataslayer.ai is a Madrid-based SaaS platform that automates digital marketing data aggregation from 50+ advertising, analytics, CRM, and e-commerce sources into spreadsheets, BI tools, and data warehouses, serving advertising agencies, enterprise marketing departments, and SMBs globally with AI-powered conversational and anomaly-detection features.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industries

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB)

Keywords

• Marketing data aggregation
• Advertising analytics connectors
• Marketing reporting automation
• Data warehouse integration
• Marketing mix modeling

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: SaaS subscription model billed monthly or annually with tiered plans. The service is priced based on API usage (calls or rows processed) and number of connected accounts. No per-connector charges. Includes a 15-day free trial on all plans.
2. Professional Services: Customized training sessions and report-building/migration services delivered by Dataslayer's professional services team. Invoices for custom work are due within 30 days.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Dataslayer.ai is a cloud-based marketing data aggregation platform that connects via official APIs to 50+ advertising, analytics, CRM, and e-commerce platforms and synchronizes the data in real time to spreadsheets, BI tools, and data warehouses. Its core offering is a Google Sheets add-on that automates cross-platform digital marketing reporting, complemented by AI-driven features (Dataslayer GPT, MCP, Alerts Agent), an API Query Manager, and a Marketing Mix Modeling tool (Morpheus). The company also provides Professional Services for training and migration from competing tools such as Supermetrics.

Product overview

Dataslayer.ai is a digital marketing reporting platform that enables import and automation of marketing data from 50+ sources (including Google Ads, Meta Ads, GA4, HubSpot, LinkedIn, TikTok, Amazon Ads, Instagram, Shopify, Salesforce, and more) into various destinations. The core product is a Google Sheets add-on that pulls data from connected marketing platforms and automates reporting. AI-powered features include Dataslayer GPT (conversational data querying), Alerts Agent (anomaly detection), AI Looker Studio Analyzer, and MCP integration for connecting to ChatGPT, Claude, and Mistral. The platform offers multiple destination options: visualization tools (Looker Studio, Power BI, API Query Manager), spreadsheets (Google Sheets, Excel), and data warehouses (BigQuery, Snowflake, Redshift, S3, Google Cloud Storage, Azure SQL, Azure Storage, databases). Dataslayer Data Warehouse provides a centralized command center for data ingestion, exploration, and transformation. Additional offerings include Morpheus (Marketing Mix Modeling), Data Blending for cross-source analytics, Professional Services, and Templates.

Differentiator

Problem solved

Functional benefit

Products and services

• Dataslayer (Google Sheets Add-on) Core Dataslayer add-on for Google Sheets that automates reporting and imports digital marketing metrics from multiple data sources for marketers, analysts, and agencies.
• Dataslayer GPT Conversational AI interface enabling users to query their marketing data using natural language for smarter insights and faster decisions without switching between dashboards.
• API Query Manager Programmatic interface for importing marketing data from 50+ connected platforms to external BI tools such as Power BI, QLIK, AWS, and Tableau via API automation.
• Morpheus Marketing Mix Modeling tool for analyzing, optimizing, and predicting marketing data to maximize campaign impact and ROI.
• Dataslayer Data Warehouse Centralized data warehouse offering frictionless ingestion from 50+ sources, a visual data explorer, a built-in SQL editor, cross-source data blending, connector health monitoring, dataset exploration, and storage management.
• Professional Services Customized training sessions by Dataslayer experts and report-building services, including migration assistance from Supermetrics to Dataslayer.

Quantifiable outcome

• 55% reduction in reporting hours
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAWS Partner status enabling integrations with Amazon S3, Amazon Redshift, and broader AWS ecosystem for marketing data storage and analytics. AWS infrastructure supports the platform's data warehouse and connector operations.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner status. Dataslayer integrates natively with Google BigQuery, Google Cloud Storage, Google Sheets, Looker Studio (Data Studio), and Google Ads/Analytics APIs. The partnership provides bidirectional value through data flow into the Google ecosystem.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status with integrations into Azure SQL, Azure Database, Azure Storage, and Microsoft Excel, as well as Power BI for visualization. Bidirectional data flow between Dataslayer and Microsoft business intelligence tools.
• HubSpotcoreTechnology or IntegrationHubSpot Partner status and native connector to HubSpot CRM and marketing platform. Dataslayer uses HubSpot for its own CRM, marketing automation, and meeting scheduling (round-robin scheduler). Integration enables bidirectional data flow for CRM and marketing reporting.
• SalesforcecoreTechnology or IntegrationNew Salesforce connector enabling users to import CRM and sales data directly into reporting tools. The partnership allows bidirectional data flow between Salesforce CRM and Dataslayer's reporting destinations.
• MorpheuscoreTechnology or IntegrationMorpheus Certified Experts partnership for Marketing Mix Modeling (MMM). Morpheus MMM tool is integrated as a Dataslayer destination. Dataslayer also maintains a Morpheus Partnership program to train and certify experts on the combined solution.
• SnowflakecoreTechnology or IntegrationNative Snowflake connector enabling import of marketing data from 50+ sources directly into Snowflake as a centralized data hub. Snowflake provides the cloud data warehouse infrastructure for Dataslayer users.
• Bureau VeritascoreOthersBureau Veritas conducted the ISO 27001 certification audit covering Dataslayer's Information Security Management System, Cybersecurity, and Privacy Protection. This certifies the platform meets global security standards for its report generation tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adverity: Adverity is an enterprise marketing analytics and integration platform that pulls data from marketing and sales sources into warehouses and BI tools. It targets large enterprises and agencies similarly to Dataslayer's enterprise segment.
• Windsor.ai: Windsor.ai provides marketing attribution and data integration connecting ad platforms, CRMs, and analytics to BI tools and warehouses. It competes with Dataslayer for multi-channel marketing reporting and attribution use cases.
• Supermetrics: Supermetrics is the leading marketing data pipeline platform moving data from ads, analytics, CRM, and e-commerce sources into spreadsheets, BI tools, and warehouses. Dataslayer explicitly positions against Supermetrics on cost (~70% cheaper per customer testimonials) and migration ease, making them the closest direct competitor.
• Dataddo: Dataddo is a no-code data integration platform offering connectors to marketing, CRM, and analytics tools with delivery to warehouses and BI destinations, directly overlapping with Dataslayer's connector and destination coverage.
• Improvado: Improvado is a marketing data aggregation and analytics platform that consolidates data from hundreds of marketing and sales sources into a single reporting layer for enterprises and agencies, directly overlapping with Dataslayer's marketing ETL value proposition.
• Hevo Data: Hevo is a no-code data pipeline platform that integrates marketing, sales, and product sources into warehouses and BI tools, with a strong focus on automated schema management. It overlaps with Dataslayer's pipeline-to-warehouse destination model.
• Funnel.io: Funnel is a marketing data hub that connects advertising platforms to BI tools, data warehouses, and spreadsheets. It serves agencies and brands with automated data collection and normalization — a direct peer in the marketing ETL category.

Emerging players

• Airbyte: Airbyte is an open-source data integration platform with a large connector catalog and self-hosted or cloud deployment options. It increasingly covers marketing and advertising sources, making it an emerging adjacent competitor to Dataslayer.

Broad incumbents

• Fivetran: Fivetran is a leading automated data integration platform with hundreds of pre-built connectors to databases, SaaS apps, and ad platforms, syncing into cloud warehouses. It is a broad incumbent expanding into the marketing connectors Dataslayer specializes in.
• Stitch (by Talend): Stitch is a cloud-first data integration service (part of Talend/Qlik) replicating data from SaaS sources — including marketing platforms — into cloud warehouses. It is a broad incumbent in the same data pipeline category Dataslayer competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Dataslayers
• YouTubeyoutube.com/@dataslayers
• Facebookfacebook.com/Dataslayers
• LinkedInlinkedin.com/company/dataslayer
• Instagraminstagram.com/dataslayers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataslayer.ai