POSApt
POSApt is an Australian cloud-based point-of-sale software vendor built on Android, serving SMB hospitality and retail businesses across Australia with vertical-specific POS variants, online ordering, payments, and proprietary EPOS hardware.
- Company typePrivate
- Founded2022
- HeadquartersMount Victoria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What POSApt does
POSApt is an Australian point-of-sale and online-ordering software vendor targeting small and medium-sized hospitality and retail businesses. Its core platform is a cloud-based POS application built on the Android operating system, designed to run on the company's proprietary dual-screen EPOS terminal (Android 14, 15.8" main and 11.4" customer-facing displays) or on customer BYO Android tablets. The platform unifies in-store transactions, inventory, multi-location management, employee scheduling, recipe costing, customer relationship management, and online ordering (including QR code and table-side ordering) into a single cloud-synced system, with integration into Xero for accounting, Windcave and mx51 for payments, and Uber Eats and Stripe for delivery and online commerce.
The company's product surface is highly granular, with vertical-specific POS variants for restaurants, cafes, coffee shops, bakeries, bars, pizza shops, QSRs, food trucks, grocery, clothing, jewellery, bike, gift and toy, liquor, florist, hair and beauty, convenience, and repair shops. Pricing is tiered: a free POS tier with a 1.6% per-transaction merchant fee for hospitality venues (gated behind establishing a Windcave or mx51 merchant facility), paid hospitality plans from $66/month, retail plans from $99/month, and a combined POS-plus-online-ordering bundle at $185/month, supplemented by hardware sales ($1,100 per dual-screen terminal, $275 per thermal printer) and included on-site setup and training for paid plans.
POSApt is privately held, headquartered in Clayton, Victoria, and operates exclusively in Australia, with go-to-market coverage across six state capitals (Perth, Sydney, Melbourne, Adelaide, Brisbane, Canberra). The company combines product-led growth (free trials, free POS tier, self-service website enquiry) with sales-assisted selling through online demo booking and phone sales, and relies on a small (11-50) employee base with no disclosed external funding. Distribution runs through direct website and phone channels, an owned hardware e-commerce storefront, and reseller-style partnerships with payment providers Windcave and mx51.
POSApt firmographics
Firmographics- Name
- POSApt
- Legal name
- POSApt
- Website
- https://posapt.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- POSApt is an Australian cloud-based point-of-sale software vendor built on Android, serving SMB hospitality and retail businesses across Australia with vertical-specific POS variants, online ordering, payments, and proprietary EPOS hardware.
- Ownership category
- akta.pro rank
POSApt industry classification
Industry- Product category
- Point of Sale Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Installation, Maintenance & Field Services (FSAMADAJ)
Keywords
Where POSApt is headquartered
LocationHeadquarters
- HQ city
- Mount Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
POSApt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Software Subscriptions: Monthly subscription fees for POS software access. Hospitality plans starting at $66/month, Retail plans at $99/month. Includes cloud access, features, and support.
- Transaction Fees (Free POS): For hospitality venues using free POS software, a per-transaction merchant fee of 1.6% is charged. This enables venues to access POS software without monthly fees.
- Hardware Sales: Sale of POS hardware including dual-screen terminals ($1,100), USB thermal printers ($275), and other peripheral equipment. Hardware required to operate the software.
- Online Ordering System: Additional subscription for online ordering and eCommerce integration: $119/month standalone, or $185/month bundled with POS.
- Professional Services: On-site setup, installation, and hands-on training included with paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free POS for Hospitality |
| Subscription | Monthly | Hospitality POS Plan |
| Subscription | Monthly | Retail POS Plan |
| Subscription | Monthly | POS & Online Ordering Bundle |
| Subscription | Monthly | Online Ordering Only |
| Unit Pricing | Pay-as-you-go | Dual-Screen POS Terminal |
| Unit Pricing | Pay-as-you-go | USB Thermal Printer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
POSApt product offering
Product offeringCore offering
POSApt develops and sells a cloud-based Point of Sale (POS) software platform running on Android, designed for Australian hospitality venues and retail stores. The platform bundles POS software, online ordering, eCommerce, and payment processing, with optional hardware (POS terminals, thermal printers) sold separately through its online store. Professional on-site setup and training are included with the software.
Product overview
POSApt is an Australian point-of-sale solutions provider offering a cloud-based, Android-powered POS platform with a modular product portfolio spanning two core suites — Retail POS and Hospitality POS — plus a free tier for eligible hospitality venues. The Cloud POS serves as the foundational platform, enabling real-time sales tracking, inventory management, and payment processing. On top of the core platform, POSApt offers integrated add-on modules: an Online Ordering System (with QR Ordering and Table Ordering sub-features), and an eCommerce System, all of which synchronise orders, payments, and inventory in real time with the POS. The Retail suite covers verticals including clothing, florist, jewellery, grocery, liquor, bike, gift and toy, hair and beauty salon, convenience store, gym, spa, barber, and repair shops. The Hospitality suite covers restaurants, cafes, coffee shops, bakeries, bars, pizza shops, QSRs, and food trucks. A free POS software tier is available for hospitality venues at $0 monthly cost with a per-transaction fee model via merchant partners Windcave and mx51.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud POS
Quantifiable outcome
- Sales increased dramatically for Guac & Roll using online ordering and QR ordering features
- +2 more outcomes
Companies that use POSApt
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
POSApt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
POSApt partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WindcavecoreWindcave is a trusted global payment solutions provider helping businesses in Australia accept payments safely and efficiently. Their services include secure EFTPOS, online gateways, and in-store payment solutions, all PCI-compliant. POSApt's free POS system integrates with Windcave terminals, allowing hospitality venues to access POS software without monthly fees by establishing merchant facilities directly with Windcave.
- mx51coremx51 is a leading Australian payment technology platform that makes accepting payments simple and seamless. Built on secure, bank-grade cloud infrastructure, it handles payment processing quickly and reliably with near real-time reporting and analytics. POSApt's free POS offering integrates with mx51, enabling hospitality venues to access free POS software when establishing merchant facilities through mx51.
- XerocoreXero integration allows seamless sync with the world's most popular accounting software for effortless financial management and reporting. All POSApt plans include Xero integration enabling direct connection between point-of-sale data and accounting records.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
POSApt competitors and assessment
Company assessmentDirect peers
- Shopify POS: Shopify POS provides integrated in-store and online checkout for retail SMBs, including in Australia. It competes with POSApt's retail and eCommerce modules for omnichannel-focused merchants.
- me&u: me&u is an Australian-born mobile ordering and payment platform for hospitality venues, including QR and table-side ordering. It overlaps directly with POSApt's QR ordering and table ordering features in the Australian market.
- Epos Now: Epos Now offers cloud-based POS systems for retail and hospitality SMBs with hardware bundles. It serves a similar customer profile and verticals to POSApt, including Australian SMBs.
- Lightspeed: Lightspeed provides cloud POS for retail and hospitality SMBs globally, including Australia, and acquired Australian POS players Kounta and Vend. It competes head-to-head with POSApt's vertical-specific retail and hospitality suites.
- Clover: Clover provides a POS system with hardware terminals and an app marketplace, targeting SMBs globally including Australia. It competes with POSApt's hardware-plus-software model for hospitality and retail venues.
- Kounta (Lightspeed): Kounta was an Australian-born cloud POS for hospitality and retail before its acquisition by Lightspeed. It remains a direct comparable in the Australian market due to its heritage and continued local customer base.
- Square (Block): Square offers a widely used cloud-based POS system targeting SMBs across retail and hospitality, with integrated payments and a hardware ecosystem. It is a direct competitor to POSApt in the Australian SMB market.
- TouchBistro: TouchBistro is a cloud-based POS designed specifically for restaurants, with table management, ordering, and payment features. It is a direct peer to POSApt's hospitality POS offering.
Broad incumbents
- Toast: Toast is a large US-based restaurant POS platform with integrated payments and a broad suite of hospitality software. While primarily US-focused, it represents the type of broader hospitality platform POSApt competes against as the segment matures.
Emerging players
- Ordermark: Ordermark aggregates online ordering and delivery for restaurants, overlapping with POSApt's Online Ordering and Uber Eats integration capabilities for hospitality SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
POSApt social profiles
Digital presencePOSApt financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSApt leadership team
Management profileNumber of profiles
POSApt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSApt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSApt
What does POSApt do?
POSApt develops and sells a cloud-based Point of Sale (POS) software platform running on Android, designed for Australian hospitality venues and retail stores. The platform bundles POS software, online ordering, eCommerce, and payment processing, with optional hardware (POS terminals, thermal printers) sold separately through its online store. Professional on-site setup and training are included with the software.
Is POSApt a public or private company?
POSApt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POSApt founded?
POSApt was founded in 2022. It employs 1 to 10 people.
Where is POSApt based?
POSApt is headquartered in Mount Victoria, Australia, in the Oceania region.
How does POSApt make money?
Five revenue lines are on record. Software Subscriptions are the primary driver. The others are transaction Fees (Free POS), hardware Sales, online Ordering System and professional Services.
Who are POSApt's main competitors?
Direct peers on record are Shopify POS, me&u, Epos Now, Lightspeed, Clover, Kounta (Lightspeed), Square (Block) and TouchBistro. Toast is listed as a broad incumbent. Ordermark is listed as an emerging player.
Does POSApt have an API?
No public API is recorded for POSApt.
What industry is POSApt in?
POSApt's product category is Point of Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 513210 and its SIC code is 7372.