eLeader Sp. z o.o

What eLeader Sp. z o.o does

eLeader Sp. z o.o is a privately held Polish software company headquartered in Lublin that builds mobile workforce solutions for field sales, merchandising, and retail execution. Founded in 2000, the company operates across 80+ countries with 19 language versions and serves enterprise FMCG manufacturers, distributors, retail chains, and adjacent verticals such as home appliances, banking, and field marketing agencies. Its flagship offering, eLeader Mobile Visit, is positioned as the world's first Sales Force Automation (SFA), Field Force Management (FFM), and Retail Store Execution (RSE) system designed for smartphones, supporting Android, iOS, and Windows.

The product portfolio centers on a configurable mobile platform with a no-code workflow engine, complemented by AI-powered modules: eLeader Shelf Recognition AI (computer vision for automated shelf audits and planogram compliance, reporting near 100% recognition accuracy), eLeader Power Analytics (BI dashboards), eLeader Retail Portal (mobile B2B), eLeader DMS (distribution management), eLeader Connector (ERP/warehouse integration middleware), and the Map Module for route optimization. Supporting sub-brands Productive24 (low-code process automation) and Extentum AI (AI agents) extend the platform into adjacent categories. Technology is delivered via Microsoft Azure, with Microsoft Gold Partner status and integration into Office 365 and Power BI.

Revenue is generated through SaaS subscriptions bundled with implementation and professional services, sold via direct enterprise sales and a global partner network; pricing is quote-based and not publicly disclosed. The company is bootstrapped with no external funding disclosed, and its mobile banking and m-commerce operations were spun off into FINANTEQ in September 2017 to sharpen focus on field force automation. Recognized by Gartner (Representative Vendor 2018, Cool Vendor 2014), POI (best-in-class UX 2016-2018), and Microsoft (Gold Mobility Competency, 2013 Grand Prix), with Forbes Diamonds 2026 and consecutive Gazele Biznesu rankings validating sustained growth.

Name

eLeader Sp. z o.o

Legal name

eLeader Sp. z o.o

Website

https://eleader.biz

Company type

Private

Founded year

2004

Operating status

Operating

Short description

eLeader Sp. z o.o is a privately held Polish software company that builds mobile sales force automation and retail execution solutions — including AI-powered shelf recognition — for enterprise FMCG manufacturers, distributors, and retailers operating in 80+ countries.

Ownership category

akta.pro rank

Product category

Sales Force Automation (SFA) / Mobile Workforce Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Sales force automation
• Field force management
• Retail execution software
• Computer vision merchandising
• Mobile workforce solutions

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Software-as-a-Service model with subscription-based licensing. License types mentioned include SaaS deployments for enterprise clients.
2. Professional Services: Implementation, configuration, and consulting services bundled with subscription packages, including free subscription packages covering implementation and maintenance tasks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

eLeader develops and sells a modular mobile sales force automation (SFA), field force management (FFM), and retail store execution (RSE) software platform anchored by eLeader Mobile Visit, a smartphone-based application available on Android, iOS, and Windows. The platform is augmented by AI-driven modules including eLeader Shelf Recognition AI for computer-vision based merchandising audits, eLeader Power Analytics for BI, eLeader Retail Portal for B2B ordering, eLeader DMS for distribution management, Productive24 for low-code workflow automation, and Extentum AI for AI agents, sold primarily as SaaS subscriptions with bundled implementation services.

Product overview

eLeader Sp. z o.o offers a modular field force automation and retail execution platform centered on the eLeader Mobile Visit core product. The platform combines Sales Force Automation (SFA), Field Force Management (FFM), and Retail Store Execution (RSE) capabilities with AI-powered features. The product portfolio includes: eLeader Mobile Visit (core mobile application for field teams on Android, iOS, and Windows), eLeader Shelf Recognition AI (computer vision add-on for automated shelf analysis), eLeader Retail Portal (B2B partner platform), eLeader Power Analytics (Business Intelligence module), Productive24 (low-code platform), eLeader DMS (distribution management), Extentum AI (AI agents), and supporting features like Map Module (route optimization), Perfect Store (KPI management), and eLeader Connector (system integration). The architecture supports both standalone modules and integrated deployment with the core SFA system.

Differentiator

Problem solved

Functional benefit

Brands

• eLeader Mobile Visit: SFA/FFM/RSE mobile sales support system for field teams
• eLeader Shelf Recognition AI
• eLeader Power Analytics
• eLeader Retail Portal
• Productive24
• Extentum AI

Products and services

• eLeader Mobile Visit Flagship Sales Force Automation (SFA), Field Force Management (FFM), and Retail Store Execution (RSE) mobile application for smartphones and tablets on Android, iOS, and Windows. Provides visit planning, route optimization, order management, promotions, surveys, Perfect Store execution, and real-time reporting for field sales teams, merchandisers, and auditors at FMCG manufacturers, distributors, and retail chains.
• eLeader Shelf Recognition AI AI-powered image recognition solution that analyzes store shelf photographs to automatically detect and count products, measure display parameters such as shelf share, facing, and height, verify planogram and merchandising compliance, and report on competitor products, replacing manual shelf audits with automated computer-vision analysis.
• eLeader Retail Portal Mobile B2B platform that enables customers and partners to independently complete field activities designated by the company, serving as a personalized B2B application for managing retail relationships and activities.
• eLeader Power Analytics Business Intelligence class system providing real-time company management, interactive dashboards, mobile charts and KPIs, OLAP analysis, and data-driven decision support, integrating with data from eLeader Mobile Visit and Shelf Recognition.
• Productive24 Low-code platform for building custom business applications and automating workflows, allowing organizations to configure and model business processes without programming.
• eLeader DMS (Distribution Management System) Distribution Management System for managing distribution operations, warehouse inventory, mobile warehouses, and supply chain processes for field teams.
• Extentum AI AI Agents solution for advanced artificial intelligence automation and autonomous decision-making in field operations.

Quantifiable outcome

• Reduction in shelf research time from dozens of minutes to a few seconds with Shelf Recognition AI
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Lab4MotioncoreTechnology or Integration · 20 March 2014Technology partnership for image and video recognition technology. Lab4Motion collaborated with eLeader to develop eLeader Shelf Recognition - a mobile tool for automatic analysis of merchandising standards using photographic shelf analysis.
• MicrosoftcoreTechnology or IntegrationTechnology partnership including Azure cloud deployment, Office 365 integration, and Windows platform support. eLeader maintains Microsoft Gold Partner status with Gold Mobility Competency. Solutions ready to run on Microsoft Azure environment.
• Regional Partners NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of regional partners handling sales and implementation in local markets. Partners include representatives in South America, Central America, Brazil, Bulgaria, Dominican Republic, Netherlands, Caribbean, Colombia, Malaysia, Morocco, Mexico, Germany, Nigeria, Pakistan, Peru, Portugal, Puerto Rico, South Africa, Tunisia, Turkey, UK, Vietnam, UAE.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StayinFront: Provider of cloud-based mobile CRM, SFA, and retail execution solutions for the consumer goods industry. Closely overlapping customer base (FMCG manufacturers) and product capabilities (field force automation, retail audit).
• Repsly: US-based SaaS platform for retail execution, field merchandising, and store audits targeting CPG brands. Directly comparable SFA/RSE functionality with mobile apps and a focus on FMCG/CPG customers, similar in scope to eLeader Mobile Visit.
• Movilitas: Mobile workforce and supply chain visibility platform with strong presence in pharma and consumer goods. Comparable configurable workflow engine and mobile field force capabilities, especially in regulated verticals.
• AFS Technologies (AFS): Specialist in retail execution, trade promotion, and direct store delivery software for consumer goods and food service. Competes head-on with eLeader in SFA/RSE for FMCG manufacturers and distributors.

Emerging players

• Form.com: Mobile forms, audits, and inspections platform used in retail audits, merchandising, and field data collection. Overlaps with eLeader's survey/form and store-audit functionality, particularly for mid-market deployments.
• SalesRabbit: Door-to-door and field sales productivity platform focused on canvassing, lead tracking, and mobile sales workflows. Shares eLeader's mobile-first, field-sales DNA but skews to smaller-team D2D and home-services use cases.

Broad incumbents

• ServiceMax (GE Digital): Asset-centric field service management platform now part of GE Digital, serving industrial and equipment manufacturers. Adjacent competitor for service-organization use cases overlapping eLeader's stated service vertical.
• Oracle Field Service (formerly TOA Technologies): Oracle's cloud-based field service platform targeting large enterprises with complex scheduling and routing needs. Competes with eLeader's Map Module and broader FSM/SFA capabilities at the high end of the market.
• SAP Field Service Management: SAP's cloud field service and workforce management offering, often part of broader enterprise transformations at large manufacturers. A key incumbent competitor for multinational FMCG and industrial customers.
• Salesforce Field Service (formerly ClickSoftware): Field service management suite inside the Salesforce ecosystem, extending into retail/CPG execution use cases. Represents the bundled-enterprise threat, with the ability to attach SFA-style functionality to a much broader CRM platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eleader
• Xx.com/eLeaderMobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eLeader Sp. z o.o