Class Creator

What Class Creator does

Class Creator is a cloud-based SaaS platform that automates student placement and class list creation for K-12 schools. Founded in 2014 by two Melbourne primary school teachers and owned since 2022 by Global Payments (legal entity Pigeonhole Software Pty Ltd in Australia and Class Creator LLC in Delaware, USA), the platform collects teacher-completed surveys capturing academic performance, behaviour, separations, pairings and special needs data, then uses a proprietary balancing algorithm to generate data-driven class lists. Differentiated features include the Placement Helper drag-and-drop editor, Lock Students tool and the Sociograph visual map of student relationships, with longitudinal student history retained across years via Student ID to preserve institutional knowledge through staff turnover.

The product is hosted on Microsoft Azure, with Australian and New Zealand customer data stored in Australia and all other regions hosted in the United States, and holds Australian Signals Directorate cloud certification and an ST4S eduSAFE privacy badge. Distribution is delivered through self-serve online sign-up, optional sales-assisted demos, and integration partnerships with Sentral (owned by the same parent company), Wonde (live across 100+ Australian schools), ClassLink and Clever, which automate nightly student and staff data synchronization. Operations span Australia (Chatswood headquarters) and the United States (Blacksburg, Virginia regional office), with a team of approximately 15 led by General Manager Joel Westley.

Revenue derives from a per-student annual subscription at AUD $2.50/student in Australia and USD $1.70/student internationally, plus an optional premium support add-on at AUD $200 or USD $150 per year that bundles priority email, phone, and success-manager sessions. Standard support — comprising video guides, knowledge base, and email response within one business day — is included free with subscription, alongside free weekly training webinars during the spring onboarding window. Customers span individual K-12 schools and multi-school districts, with the product credited with cumulative usage of over 7 million student placements since founding and case-study savings of 10+ hours per teacher annually (800+ hours across a 90-staff school).

Name

Class Creator

Legal name

Pigeonhole Software Pty Ltd

Website

https://classcreator.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Class Creator is a cloud-based SaaS platform that uses a proprietary balancing algorithm and a Sociograph relationship map to automate student placement and class list creation for K-12 schools across Australia and the United States, having processed over 7 million cumulative student placements since 2014.

Ownership category

akta.pro rank

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Core Subscription: Annual per-student subscription; schools pay only for the grade levels they are using Class Creator for; 5% buffer included in enrollment numbers; top-up invoices issued for additional students.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Class Creator is a cloud-based SaaS application that helps K-12 schools generate balanced, data-driven class lists. Teachers complete customizable surveys capturing academic performance, behaviour, separations, pairings, and special needs data; the platform then uses a proprietary algorithm to automatically sort students into classes. Schools pay an annual per-student subscription and can optionally integrate with school management systems (Sentral, Wonde, ClassLink, Clever) for automated student and staff data sync.

Product overview

Class Creator is a single unified web-based SaaS product for student placement and class list creation. The core Class Creator platform enables schools to collect teacher survey data on students (academic performance, behavior, special needs, separations, pairings) and automatically generates balanced class lists using a proprietary algorithm. Key features include the Placement Helper drag-and-drop editor, Lock Students tool, Sociograph visualization, and reporting dashboards. The platform integrates with school management systems via ClassLink, Clever, Wonde, and Sentral. Two support tiers are offered: Standard Support (included free) and Premium Support (optional paid add-on at $150-200/year). Schools can access a free Demo School environment with fictitious data before subscribing.

Differentiator

Problem solved

Functional benefit

Products and services

• Class Creator Core Platform Cloud-based student placement software that streamlines class list creation for K-12 schools. Teachers complete customizable surveys capturing academic, behaviour, separations, special needs and other data; the platform then automatically generates balanced, data-driven class lists and retains student history year-on-year.
• Demo School Free trial environment pre-populated with fictitious school data that allows prospective schools to explore Class Creator's full functionality for a 2-week period before committing to a subscription.
• Premium Support Optional paid annual support upgrade priced at AUD $200/year (Australia) or USD $150/year (US/International) that includes priority email support, phone support, and personal online sessions with a Class Creator Success Manager.

Quantifiable outcome

• Over 7 million student placements made since founding in 2014
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• WondecoreTechnology or Integration · 19 August 2025Strategic integration partnership announced August 2025 to streamline data import from school management systems into Class Creator. Following a successful pilot in 2024, the Wonde integration is now live across more than 100 Australian schools. Wonde automatically syncs student and staff data overnight at no additional cost to Class Creator subscribers. Wonde supports 30,000+ schools globally and is ST4S assessed and ISO27001 certified. Integration partners with SMS systems including Civica, DayMap, Edumate, Edval, FACTs, Synergetic, TASS, and Veracross.
• SentralcoreTechnology or IntegrationSentral is a School Management System widely used across Australia for over 25 years. Owned by Class Creator's parent company Global Payments, Sentral has a direct integration into Class Creator as an optional module within the Sentral platform. Included free of charge with Class Creator subscription.
• ClassLinksecondaryTechnology or IntegrationClassLink is a secure integration platform for US and international schools that connects school student information systems with educational apps. ClassLink automates user provisioning, manages single sign-on (SSO), and ensures up-to-date student and staff data is seamlessly synced. Available for US/International schools. Included free of charge with Class Creator subscription.
• CleversecondaryTechnology or IntegrationClever is a secure integration platform for US and international schools that connects school student information systems with educational apps including Class Creator. Clever automates user provisioning, manages single sign-on (SSO), and ensures up-to-date student and staff data is seamlessly synced. Available for US/International schools. Included free of charge with Class Creator subscription.
• Microsoft AzurecoreTechnology or IntegrationClass Creator stores all data on Microsoft Azure cloud infrastructure. Australian and New Zealand data is stored in Australia; data for all other regions is hosted in the United States. Azure is one of only four cloud services certified by the Australian Signals Directorate (ASD) to provide cloud services to the Australian Government. Azure implements the Secure Development Lifecycle and Operational Security Assurance (OSA) process.
• The Smith FamilyminorOthersClass Creator has been sponsoring 5 students through their schooling years in Australia since 2016, in agreement with The Smith Family's belief that education is one of the world's most powerful change agents.
• Global PaymentscoreOthersIn 2022, the original founders of Class Creator handed over the business to Global Payments, a company described as having big plans, global reach, and a soft spot for smart school solutions. Global Payments also owns Sentral. Class Creator continues to operate with its own brand and mission while benefiting from Global Payments' infrastructure and resources.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Infinite Campus: Major US K-12 student information system used by large districts — comparable as a broad incumbent SIS vendor that could natively add class placement features over time.
• Synergetic: Leading Australian K-12 school management system with a decades-long installed base and named integration partner of Class Creator — comparable as an Australian SMS incumbent serving many of the same schools Class Creator targets.
• FACTS (FACTS/Renweb): K-12 school management solution spanning SIS, admissions, and learning management — comparable as a broad incumbent education platform serving private and faith-based K-12 schools in the US.
• PowerSchool: Largest K-12 student information system and broader education operations platform in North America — comparable as a school-operations incumbent with the embedded relationships and scale to natively absorb class placement functionality.
• Skyward: Established K-12 student information system used widely across US school districts — comparable as a broad incumbent serving K-12 administrative operations that could expand into class placement features.
• Gradelink: Integrated K-12 school management SIS for independent and private schools — comparable as a smaller broad incumbent in private K-12 school administration software.
• Sycamore Education: K-12 school management system used by independent, private, faith-based, and charter schools in the US — comparable as a broad school-operations incumbent serving Class Creator's target private school segment.
• Alma: Modern K-12 student information system focused on improving the student data experience for schools and districts — comparable as an SIS competitor adjacent to Class Creator's class-list-creation use case.

Direct peers

• Edval: Australian school operations software for timetable creation, staffing, and class structure — closely comparable to Class Creator as a purpose-built, Australia-based operations tool serving the same K-12 class-formation niche.

Emerging players

• Toddle: Teaching and learning platform for K-12 schools with curriculum, assessment, and collaboration tools — comparable as an emerging EdTech SaaS targeting K-12 operational workflows adjacent to class placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBjeV19b-n1In_VoLvh5zEA
• Facebookfacebook.com/classcreation
• LinkedInlinkedin.com/company/class-creator

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Class Creator