Blume 2000

What Blume 2000 does

Blume 2000 (BLUME2000 SE) is a German specialty flower and plant retailer that operates a hybrid direct-to-consumer model combining a long-standing physical store footprint across Germany with country-specific e-commerce storefronts for Germany, Austria, and Switzerland (blume2000.de, .at, .ch). Founded in 1974 and headquartered in Norderstedt near Hamburg, the company sells fresh-cut flowers, florist-designed bouquets, dried flowers, wreaths, indoor and balcony/garden plants, and complementary gift items (vases, champagne, chocolate, gift sets), with anchor use cases in gifting occasions such as birthdays, anniversaries, Valentine's Day, and Mother's Day, plus a smaller "Firmenkunden" corporate segment and an emerging self-purchase "Schnittblumen für dein Zuhause" home category.

The commerce stack is built on a headless architecture using commercetools as the commerce layer, Google Cloud (European data centers) for hosting, Vercel for web application delivery, Adyen for payment orchestration, Klarna and PayPal at checkout, Mailjet and Microsoft Ireland for transactional email, Emarsys for marketing automation, and OC fulfillment for order processing. Customer-facing differentiators are a 7-day freshness guarantee (7-Tage-Frische-Garantie), florist-crafted arrangements ("Handgemacht von Floristinnen"), and the BLUMECARD loyalty program accruing TreueBlüten points. Last-mile fulfillment is handled via DHL standard shipping at €5.95 and express at €12.50, with free shipping above a €40 order threshold, and online orders can be picked up in physical stores.

Monetization is overwhelmingly transactional one-time sales of flowers, plants, and gift items, with publicly disclosed unit pricing from €5.49 (small bunches) to €44.99 (premium 20-stem peony bouquets) and modest recurring economics from the loyalty program. Customer acquisition runs primarily through SEO-rich occasion content (flower calendar, lexicons), seasonal campaigns, and a 15% welcome newsletter incentive, with no public revenue, ARR, or subscriber figures disclosed in the source materials.

Name

Blume 2000

Legal name

BLUME2000 SE

Website

https://blume2000.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Blume 2000 (BLUME2000 SE) is a German DACH-region flower and plant retailer selling florist-designed bouquets, plants, and gifts online and through physical stores, supported by a 7-day freshness guarantee and nationwide DHL delivery.

Ownership category

akta.pro rank

Product category

Online Floral Retail

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Online flower delivery
• Fresh cut flowers
• Floral arrangements
• Plant retail
• Gift bouquets

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Flowers and Plants: Core revenue from sale of fresh cut flowers, bouquets, dried flowers, wreaths, and potted plants. Products are sold as one-time transactions with delivery to recipients as gifts or personal use.
2. Product Sales - Gifts and Accessories: Sale of complementary gift items including vases, champagne, chocolate, and gift sets bundled with flower deliveries.
3. BLUMECARD Loyalty Program: Loyalty program where customers collect TreueBlüten (loyalty points) on purchases. Generates customer retention revenue through repeat purchases.
4. Shipping Revenue: Standard shipping at €5.95 and express shipping at €12.50. Free shipping threshold at €40 minimum order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Blume 2000 sells fresh cut flowers, handcrafted bouquets, dried flowers, wreaths, and potted plants through an e-commerce platform complemented by physical retail stores across Germany. Customers can order for home delivery or in-store pickup, with complementary gift items such as vases, champagne, chocolate, and greeting cards available alongside floral products. The company serves individual consumers and corporate clients in Germany, Austria, and Switzerland.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• Google Cloud EMEA LimitedcoreTechnology or IntegrationWeb hosting provider using cloud infrastructure with servers in European data centers. Provides scalable, reliable web delivery for the e-commerce platform.
• commercetools GmbHcoreTechnology or IntegrationCloud-based e-commerce platform providing headless commerce architecture with flexible, API-driven solutions for multiple sales channels.
• OC fulfillment GmbHcoreTechnology or IntegrationFulfillment partner for order processing and delivery logistics within the EU.
• Adyen N.V.coreTechnology or IntegrationPayment software providing interface between the company and payment providers for credit card processing and payment orchestration.
• Zwei Löwen mediawerk GmbHminorImplementation/ SI/ Consulting PartnerCustomer service support partner operating call center services under strict data processing agreements.
• InvaCon Dialog GmbHminorImplementation/ SI/ Consulting PartnerCustomer service support partner operating call center services under strict data processing agreements.
• Emarsys eMarketing Systems GmbHmoderateTechnology or IntegrationEmail marketing automation platform for newsletter delivery and customer behavior tracking for personalized marketing campaigns.
• Mailjet GmbHmoderateTechnology or IntegrationEmail service provider for transactional and promotional email delivery including order status notifications.
• Creditreform Hamburg von der Decken KGminorOthersDebt collection agency used for accounts receivable management and outstanding payment recovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bloom & Wild: UK-founded DTC flower delivery brand operating in Germany, Austria, and Switzerland with letterbox flowers and same-day delivery; directly competes on occasion-based gifting with a digital-first, mobile-led proposition.
• Interflora (German market): International flower delivery network with a strong German franchise; competes head-to-head on nationwide and same-day delivery for birthdays, Mother's Day, and funeral arrangements.
• Euroflorist: European online flower and gifting retailer operating across multiple DACH and Nordic markets; comparable in cross-border e-commerce florist model and B2B gifting programs.
• FloraPrima: German online florist focused on fresh bouquets delivered via DHL across Germany; directly comparable product range, freshness guarantees, and target audience.
• Valentins Florist & More: German online florist offering same-day delivery, gift hampers, and personalized greetings; directly comparable assortment and price ladder to Blume 2000's mid-range bouquets and gift sets.
• Fleurop: German flower delivery network connecting local florists for nationwide and international delivery; directly comparable in product category, geography, and gifting occasions, and is Blume 2000's most established domestic competitor.

Regional players

• MIFLORA: Swiss online plant and flower retailer; similar e-commerce florist model but focused on Switzerland, complementing rather than directly competing with Blume 2000's German core.

Broad incumbents

• The Bouqs Co. US-based DTC flower delivery brand with farm-to-door sourcing narrative; comparable online florist category and occasion-based merchandising, operating in North America rather than DACH.
• 1-800-Flowers.com: Large US multi-brand gifting and floral retailer; comparable product category and omnichannel gifting model but operates at much larger scale and in a different geography.
• Teleflora: US florist network aggregating independent local florists for delivery; structurally analogous to Fleurop and a relevant model benchmark for Blume 2000's hybrid in-house/store approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blume2000

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blume 2000