Intelli Messaging
Intelli Messaging (FUJIFILM Secure Messaging Services Pty Ltd) is an Australian enterprise SMS gateway and messaging platform provider, acquired by Fujifilm in 2022. It delivers SMPP, REST, Voice, and Email-to-SMS APIs, a self-serve web portal, and managed messaging services to SMBs, enterprises, government, and developers across Australia.
- Company typePrivate
- Founded2000
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Intelli Messaging does
Intelli Messaging, trading as FUJIFILM Secure Messaging Services Pty Ltd (ACN 122 125 240), is an Australian SMS gateway and messaging platform provider headquartered in South Melbourne, Victoria. Founded in 2000 (previously known as Smart Messaging Services) and acquired by Fujifilm in June 2022, the company delivers an enterprise-grade SMS, MMS, and Voice messaging platform — branded IntelliSMS — that serves small and medium businesses, large enterprises, government and non-profit organizations, and software developers across Australia. The core technology is a cloud-based carrier-grade messaging gateway with geographic redundancy offering SMPP, REST, Voice, and Email-to-SMS APIs; the Intelli Web Portal for self-service campaign management; and add-on modules including OTP authentication, two-way messaging, SMS surveys/NPS, MMS, virtual mobile numbers, and a Robot Marketing tool for real estate lead capture. The company cites 140 million SMS delivered over the prior 12 months as evidence of operational scale.
Intelli Messaging monetizes through usage-based SMS transaction credits sold across AUD, USD, GBP, NZD, and EUR; monthly subscriptions for virtual mobile number leases; managed SMS marketing services priced via custom multi-year contracts; and wholesale aggregator / reseller fees for partners reselling SMS under their own brand. Go-to-market is hybrid: an API-first, self-serve model with a free trial (50 credits, no credit card) targeting developers and SMBs via a web portal and Zapier-enabled marketplace distribution, combined with relationship-based enterprise sales supported by 1300-number phone support and dedicated managed services for large accounts. Distribution is enhanced by embedded integrations with sector-specific software vendors (Medilink, Auto-IT, Clubware, CompleteData, Realtair, GMH Systems, ATO Smart Docs) and named enterprise customers including Woolworths, Harvey Norman, and CMC Markets. The company holds full compliance with Australian Privacy Act 1988, Spam Act 2003, Telecommunications Act 1997, Do Not Call Register Act 2006, and Australian Consumer Law, and is registered for the SMS Sender ID Register under Part 24B effective 1 July 2026.
Intelli Messaging firmographics
Firmographics- Name
- Intelli Messaging
- Legal name
- Fujifilm Secure Messaging Services Pty Ltd
- Website
- https://intellisms.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intelli Messaging (FUJIFILM Secure Messaging Services Pty Ltd) is an Australian enterprise SMS gateway and messaging platform provider, acquired by Fujifilm in 2022. It delivers SMPP, REST, Voice, and Email-to-SMS APIs, a self-serve web portal, and managed messaging services to SMBs, enterprises, government, and developers across Australia.
- Ownership category
- akta.pro rank
Intelli Messaging industry classification
Industry- Product category
- Cloud Messaging Services
- NAICS
- All Other Telecommunications (517810)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where Intelli Messaging is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Intelli Messaging business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- SMS Transaction Credits: Customers pre-purchase transaction credits which are deducted as messages are sent. Credits added to customer account within one business day of payment. Supports multiple currencies (AUD, USD, GBP, NZD, EUR).
- SMS Marketing Managed Services: Full-service SMS marketing campaign management and advisory services, including compliance campaigns, confirmation campaigns, and mobile marketing campaigns executed by Intelli Messaging experts.
- Virtual Mobile Number Lease: Monthly rental of virtual mobile phone numbers for campaigns and SMS services.
- SMS Reseller Program: Wholesale SMS aggregator services allowing partners to resell SMS capabilities under their own brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Transaction-based SMS pricing |
| Subscription | Monthly | Virtual Mobile Number monthly lease |
| Hybrid | Multi-year contract | Managed SMS Marketing Services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Intelli Messaging product offering
Product offeringCore offering
Intelli Messaging provides an enterprise-grade SMS gateway platform that enables businesses to send and receive bulk SMS/MMS messages via an online web portal, developer APIs (REST, SMPP, Voice, Email-to-SMS), and software integrations. The company also offers managed SMS marketing services, an OTP authentication service, two-way messaging capabilities, and a wholesale/reseller program for partners needing carrier-level SMS aggregation in Australia.
Product overview
Intelli Messaging operates a unified SMS messaging platform with multiple delivery channels. The core product is the IntelliSMS Enterprise SMS Gateway, which supports sending via an online web portal (Intelli Web Portal) and API integration (SMPP, REST, Voice, Email). The platform includes managed services (SMS Marketing Managed Services), wholesale aggregation capabilities, and a reseller program. Key add-on modules include OTP authentication, two-way messaging (SMS Live Chat, Keywords, Reply Response), survey tools (SMS Surveys/NPS), and marketing automation (Robot Marketing, Email-to-SMS). The platform integrates natively with Zapier and various industry software, and offers specialized solutions for government, enterprise, and SMB segments.
Differentiator
Problem solved
Functional benefit
Products and services
- IntelliSMS Enterprise SMS Gateway Platform Enterprise-grade SMS gateway platform providing scalable and reliable SMS delivery to Australian GSM networks for businesses of all sizes. Supports sending via online dashboard, API integration, and software integrations.
- Intelli Web Portal
Quantifiable outcome
- SMS open rates of 80%-97%
- +2 more outcomes
Companies that use Intelli Messaging
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Intelli Messaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
Intelli Messaging partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Intelli Messaging competitors and assessment
Company assessmentDirect peers
- MessageMedia: Australia-headquartered CPaaS/SMS gateway provider serving SMB and enterprise customers with SMS APIs, two-way messaging, and marketing tools — the closest direct competitor to Intelli Messaging in the domestic market.
- ClickSend: Australian-listed CPaaS offering SMS, MMS, voice, email, and postal APIs with a self-serve portal and reseller program — directly comparable product portfolio and target customer base to Intelli Messaging.
- SMSGlobal: Australia-originated SMS gateway and bulk messaging provider with API and marketing offerings, overlapping directly with Intelli Messaging's SMB and enterprise SMS use cases.
- Burst SMS: Australian SMS marketing platform with web portal, two-way messaging, and reseller capabilities — competes head-to-head with Intelli Messaging in the SMB marketing segment.
Broad incumbents
- Twilio: Global CPaaS leader offering SMS, voice, video, and verification APIs at massive scale — represents the largest competitive incumbent in the same product category, particularly for enterprise and developer customers.
- Sinch: Global CPaaS platform with SMS, RCS, voice, and conversational AI offerings — competes with Intelli Messaging's SMS API, OTP, and messaging features at the international level.
- MessageBird: Global omnichannel CPaaS providing SMS, WhatsApp, voice, and email — broad incumbent with overlapping SMS gateway and API capabilities that serve multinational customers evaluating Australian providers.
- Infobip: Global CPaaS platform with strong SMS, RCS, and conversational messaging capabilities — competes for the same enterprise and wholesale SMS aggregation workloads that Intelli Messaging serves.
- Plivo: Cloud communications platform offering SMS APIs, voice, and number masking — a direct alternative for developer and ISV customers evaluating Intelli Messaging's API-first stack.
- Telstra: Australia's largest carrier, which also offers enterprise SMS, messaging APIs, and IoT connectivity as part of a broader telecom portfolio — sets the bar for direct-carrier routing and enterprise credibility in the domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intelli Messaging compliance and trust
Trust signalCompliance6 records
Intelli Messaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intelli Messaging leadership team
Management profileNumber of profiles
Intelli Messaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intelli Messaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intelli Messaging
What does Intelli Messaging do?
Intelli Messaging provides an enterprise-grade SMS gateway platform that enables businesses to send and receive bulk SMS/MMS messages via an online web portal, developer APIs (REST, SMPP, Voice, Email-to-SMS), and software integrations. The company also offers managed SMS marketing services, an OTP authentication service, two-way messaging capabilities, and a wholesale/reseller program for partners needing carrier-level SMS aggregation in Australia.
Is Intelli Messaging a public or private company?
Intelli Messaging is a private company. It is classified as corporate owned and is currently operating.
When was Intelli Messaging founded?
Intelli Messaging was founded in 2000. It employs 1 to 10 people.
Where is Intelli Messaging based?
Intelli Messaging is headquartered in Melbourne, Australia, in the Oceania region.
How does Intelli Messaging make money?
Four revenue lines are on record. SMS Transaction Credits are the primary driver. The others are SMS Marketing Managed Services, virtual Mobile Number Lease and SMS Reseller Program.
Who are Intelli Messaging's main competitors?
Direct peers on record are MessageMedia, ClickSend, SMSGlobal and Burst SMS. Broad incumbents are Twilio, Sinch, MessageBird, Infobip, Plivo and Telstra.
Does Intelli Messaging have an API?
Yes. Intelli Messaging offers multiple API protocols for SMS integration: SMPP (Short Message Peer-to-Peer), REST API, Voice API, and Email-to-SMS API. Developers can access full API documentation via Atlassian wiki. The platform supports message sending, MO (Mobile Originated) message retrieval, and Message Status Query via polling. Rate limit of 5 SMS messages per second per Customer Account. Enterprise customers may have Master Services Agreements with custom terms. Developer documentation is at intellisms.atlassian.net/wiki/spaces/SAA/pages.
What industry is Intelli Messaging in?
Intelli Messaging's product category is Cloud Messaging Services. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517810 and its SIC code is 4822.