What Burst SMS does

Kudosity (formerly Burst SMS), founded in 2007 and headquartered in Sydney, Australia, is a cloud-based multi-channel business messaging platform serving more than 35,000 businesses across 114+ countries. The company started as an SMS-focused service and has repositioned into a broader messaging suite spanning SMS, MMS, WhatsApp, and RCS, supplemented by an NLP-driven Conversational AI module for lead qualification and personalised customer journeys. Underlying technology is a messaging gateway with global carrier reach, ISO 27001:2022 and SOC 2 Type II certifications, a flexible REST API, and add-on modules including an SMS gateway and virtual mobile numbers.

The platform architecture combines a self-serve product surface (free trial, pay-as-you-go, prepaid) for SMBs with a sales-led motion and developer portal for enterprise and technical buyers. Integration footprint includes 15+ direct integrations (Salesforce, Oracle, Zoho, Eloqua, Active Campaign, Responsys, JobAdder, Zoho Desk, Make, ApixDrive, Bubble) and access to 7,000+ additional applications via Zapier. Documented engagements span Uber, Mazda, Flight Centre, ZipMoney, Koala, UNSW, Blys, OzHarvest, Wavelength, Infamous Swim, Bhumi, and Wine Selectors across retail, transportation, nonprofit, workforce, and home-services verticals.

Revenue mechanics are predominantly usage-based for transactional and bulk messaging, with subscription/recurring pricing for Conversational AI and multi-year custom contracts for high-volume enterprise plans. The company operates with 51-100 employees and has been self-sustaining without disclosed external funding for 15+ years. In 2024 it rebranded from Burst SMS to Kudosity to align its identity with the expanded messaging and AI-enabled engagement portfolio.

Name

Burst SMS

Legal name

Kudosity

Website

https://go.burstsms.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Kudosity (formerly Burst SMS) is an Australian cloud-based multi-channel business messaging platform offering SMS, MMS, WhatsApp, RCS, and NLP-powered Conversational AI to 35,000+ businesses across 114+ countries via self-serve, enterprise sales, and API channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SMS Messaging Services: Pay-per-message pricing for bulk SMS campaigns with flexible options including pay-as-you-go, prepaid, and high-volume custom plans
2. MMS and Rich Media Messaging: Multimedia messaging services including MMS, WhatsApp, and RCS with potential volume-based pricing
3. Conversational AI Solutions: NLP-powered conversational messaging solutions for customer engagement and lead qualification

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kudosity (formerly Burst SMS) operates a cloud-based business messaging platform that enables businesses to send bulk SMS, MMS, WhatsApp, and RCS messages to customers across 114+ countries, with 100% delivery-to-carrier guarantee and 98% open rates. The platform also offers NLP-powered Conversational AI for personalised customer journeys and lead qualification, supported by a flexible REST API and 15+ native CRM/marketing automation integrations. Customers can self-serve via free trial or engage enterprise sales for high-volume tailored plans.

Product overview

Kudosity (formerly Burst SMS) is a unified messaging platform offering a comprehensive suite of messaging solutions built around a core SMS product, expanded with MMS, WhatsApp, and RCS messaging channels. The platform provides a Conversational AI module for NLP-powered customer engagement at scale. Add-on modules include an SMS Gateway and REST API for programmatic access, plus Virtual Mobile Numbers for connectivity. The architecture supports 15+ direct integrations with CRM and marketing automation platforms, access to 7,000+ Zapier integrations, and flexible APIs for custom solutions. The platform is designed for businesses to launch SMS campaigns in under 10 minutes with bulk messaging, automation, and real-time analytics capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Bulk SMS messaging service enabling businesses to send instant messages with a 98% open rate, 100% delivery-to-carrier guarantee, and global delivery to 114+ countries. Designed for promotions, alerts, transactional notifications, and customer engagement.
• MMS Multimedia Messaging Service that allows businesses to send visual messages including images to differentiate from standard SMS communications. Targeted at businesses wanting richer engagement.
• WhatsApp Marketing WhatsApp-based business messaging solution enabling companies to reach a global audience through rich media capabilities. For businesses seeking to engage customers on WhatsApp.
• RCS Messaging Next-generation RCS messaging for interactive campaigns and experiences, supporting carousels, videos and GIFs. Targeted at businesses seeking modern engagement channels beyond SMS.
• Conversational AI NLP-powered conversational AI solution that creates personalised customer journeys at scale, enabling automated lead qualification and engagement workflows. Used by enterprise customers such as Uber Singapore for lead qualification.
• SMS Gateway Standalone SMS gateway offering programmatic access to send SMS messages via API for developers and businesses needing bulk message delivery.
• REST API Flexible REST API enabling developers to build custom SMS solutions directly within their own applications, with full developer resources and documentation. Targeted at technical teams embedding messaging into their products.
• Virtual Mobile Numbers Virtual mobile numbers service for SMS messaging connectivity, enabling businesses to send and receive messages via dedicated numbers. For businesses needing inbound/outbound number-based messaging.

Quantifiable outcome

• 98% SMS open rate with 10% average CTR
• +12 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM platform enabling seamless SMS messaging within sales workflows
• OraclecoreTechnology or IntegrationIntegration with Oracle enterprise systems for marketing automation and messaging
• ZohocoreTechnology or IntegrationIntegration with Zoho CRM and business applications for SMB messaging
• ZapiercoreTechnology or Integration7,000+ integrations through Zapier connecting Kudosity SMS with thousands of applications including Facebook, Shopify, MailChimp, and more

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Infobip: Global CPaaS platform with strong SMS, WhatsApp, and RCS coverage across 190+ countries. Compares to Kudosity on multi-channel messaging and conversational use cases, but with significantly larger scale and carrier footprint.
• Bandwidth Inc. US-listed communications platform offering messaging APIs alongside voice and 911 services. Overlaps with Kudosity on SMS API delivery and enterprise integration ecosystem, with broader telecom infrastructure footprint.
• Vonage (Ericsson): Established communications platform acquired by Ericsson, offering messaging APIs alongside UCaaS. Overlaps with Kudosity on SMS/voice APIs and enterprise integration patterns, but as part of a much broader telecom stack.
• Sinch: Listed global CPaaS provider with messaging, voice, and conversational AI offerings. Directly comparable to Kudosity on multi-channel messaging (SMS, WhatsApp, RCS) and enterprise integrations, though substantially larger and geographically broader.
• Twilio: Global CPaaS leader offering SMS, MMS, WhatsApp, voice, and email APIs. Compares to Kudosity on core messaging capability and REST API delivery model, but operates at meaningfully larger scale with a much broader portfolio.
• Bird (formerly MessageBird): Major global CPaaS player delivering SMS, WhatsApp, voice, and customer journey tooling. Overlaps directly with Kudosity's messaging platform and conversational AI positioning, with materially larger enterprise footprint.

Direct peers

• Clickatell: South Africa-rooted messaging platform offering SMS, WhatsApp, and conversational commerce tooling. Direct competitor to Kudosity with comparable geographic breadth, integration ecosystem, and SMB-to-enterprise customer mix.
• Plivo: CPaaS provider offering SMS, voice, and WhatsApp APIs with global carrier coverage. Closely aligned with Kudosity on REST API-first delivery model, usage-based pricing, and SMB-to-mid-market customer focus.
• CM.com: European CPaaS provider delivering SMS, WhatsApp, voice, and conversational AI solutions. Compares to Kudosity on multi-channel messaging portfolio, conversational AI capabilities, and similar mid-market positioning.
• Telesign: Messaging and verification-focused CPaaS provider offering SMS APIs, OTP, and identity solutions. Compares to Kudosity on SMS delivery and KYC/verification use cases, with similar mid-market scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kudosity
• Facebookfacebook.com/burstsms
• LinkedInlinkedin.com/company/burst-sms
• Xx.com/burstsms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burst SMS