Therapy Lab

What Therapy Lab does

Therapy Lab is a private, California-based behavioral and mental health care provider founded in 2018, operating primarily through structured, time-limited therapy plans rooted in Cognitive Behavioral Therapy (CBT) and related evidence-based modalities (DBT, ACT). The company delivers care via telehealth across 8 U.S. states (Arizona, California, Massachusetts, Michigan, New York, Texas, Washington, Maryland) and through a single in-person office in Los Angeles, with listed addresses across additional metros including New York, Boston, Phoenix, Bellevue, Baltimore, Austin, and Ann Arbor. Its clinical offering comprises a catalog of named, fixed-length plans — including CBT-I for Insomnia (~8 sessions), Anxiety & Depression (~16 sessions), Relationship Tonic (~8 sessions), LGBTQ+ Affirmative Care (~16 sessions), CBT for OCD (~14 sessions), ADHD Assessment & Strategy, Brain Health Assessment, Autism Spectrum Disorder Assessment, Grief Plan, and Managing in a Crisis — supplemented by a children and families sub-brand, Therapy Lab Kids.

Therapy Lab monetizes on a per-session and per-assessment basis at $200-$350 per session, with treatment plans ranging from 2-16 sessions yielding a defined total investment; clients typically pay out-of-pocket and can seek PPO reimbursement via superbills, with Aetna accepted in select locations. The company distributes through self-serve online booking and free 15-minute welcome calls (DTC), content marketing and SEO-optimized location pages (top-of-funnel), social media and email (mid-funnel), and a healthcare provider referral program. Technology infrastructure includes an integrated Healthie client portal for booking, notes, goals, and payments, and an AI-assisted hybrid care tier branded 'Sage.'

Therapy Lab is founder-led by Dr. Chandler Chang, Ph.D., and operates as a privately held psychology corporation with no disclosed institutional investment. Its reported outcome metric — 82% of Anxiety and Depression clients reporting meaningful improvement by session 3 — anchors its positioning against open-ended traditional therapy, while its media presence (Forbes, Newsweek, Oprah Daily, Prevention, US News & World Report) supports consumer brand awareness in the structured therapy category.

Name

Therapy Lab

Legal name

Therapy Lab, Inc.

Website

https://therapylab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Therapy Lab is a private, LA-based mental health provider delivering structured, time-limited CBT therapy plans via telehealth across 8 U.S. states and in-person in Los Angeles, serving individual consumers seeking defined-endpoint care for anxiety, depression, insomnia, OCD, ADHD, and related concerns.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Mental health services
• Cognitive behavioral therapy
• Structured therapy plans
• Telehealth therapy
• Psychology practice

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Per-Session Therapy Fees: Clients pay per therapy session at $200-$350, with treatment plans typically ranging from 2-16 sessions, providing a defined total investment with clear endpoint
2. Assessment Services: Diagnostic assessments including ADHD, Autism, and Brain Health assessments offered as evaluation services
3. Insurance Reimbursement Support: Provides superbills for PPO insurance reimbursement (up to 80% after deductible). FSA and HSA typically eligible. Accepts Aetna in select locations (Westchester, Tucson).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Therapy Lab delivers structured, time-limited therapy plans (2-16 sessions) grounded in Cognitive Behavioral Therapy (CBT) and other evidence-based modalities, delivered by licensed psychologists (Ph.D., Psy.D., MSW). Services are offered via telehealth in 8 U.S. states and in-person at the Los Angeles office, with named plans addressing conditions such as anxiety, depression, insomnia, OCD, ADHD, and relationship concerns, plus diagnostic assessments for ADHD, Autism, and Brain Health.

Product overview

Therapy Lab is a structured mental health platform offering time-limited, evidence-based therapy plans rooted in Cognitive Behavioral Therapy (CBT). The platform provides a portfolio of named therapy plans including CBT-I for Insomnia (~8 sessions), Anxiety & Depression (~16 sessions), Relationship Tonic (~8 sessions), LGBTQ+ Affirmative Care (~16 sessions), CBT for OCD (~14 sessions), and Managing in a Crisis. Additionally, Therapy Lab offers diagnostic assessment services for Brain Health, ADHD, and Autism Spectrum Disorder. The company also provides an AI hybrid option called 'Sage' for more affordable care. All plans are structured with defined timelines, measurable progress tracking, and sessions priced at $200-$350 per session. Services are available via telehealth in select states and in-person at their Los Angeles office.

Differentiator

Problem solved

Functional benefit

Brands

• Therapy Lab Kids: Specialized therapy services for children and families, including parenting support and child therapy programs.

Products and services

• CBT-I for Insomnia

Quantifiable outcome

• 82% of Anxiety and Depression clients report meaningful improvement in wellbeing
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HealthiecoreTechnology or IntegrationTherapy Lab has partnered with Healthie to provide a centralized client portal where clients can book appointments, access therapy notes, set goals, and make payments all in one location. Healthie is an ealthcare platform that supports the client experience.
• AetnacoreChannel Partner/ Reseller/ DistributorTherapy Lab now accepts Aetna insurance plans in Westchester and Tucson locations. Limited therapists accept Aetna in these areas. Other insurance providers are considered out-of-network but clients may be eligible for reimbursements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Chairs: Two Chairs operates structured, time-limited therapy with measurable outcomes in California and select states, using a similar productized plan approach to Therapy Lab and competing for the same premium, outcomes-focused therapy segment.
• Octave: Octave is a clinician group that delivers evidence-based therapy in structured sessions across multiple states, with a similar productized, outcomes-tracked model targeting individuals seeking defined therapy plans.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform operating in all 50 states with a subscription model, representing the broadest incumbent competitor to Therapy Lab's telehealth therapy delivery.
• Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform with insurance integration, serving as a scaled incumbent in the same virtual therapy category Therapy Lab competes in.
• Lyra Health: Lyra Health is a large enterprise mental health benefit provider offering therapy to employees, with insurance-backed contracts that could either compete with or become a channel partner for Therapy Lab's structured plans.
• Spring Health: Spring Health provides employer-sponsored mental health benefits combining therapy, coaching, and medication management, representing a scaled enterprise channel that competes for the same B2B mental health dollar as Therapy Lab.
• Headspace Health: Headspace Health combines self-guided content, coaching, and therapy as a comprehensive mental health platform, representing a broader, content-driven alternative to Therapy Lab's clinician-led structured plans.

Emerging players

• Modern Therapy: Modern Therapy offers structured, time-limited therapy plans with curated clinician matches, sharing Therapy Lab's productized, outcomes-driven approach to traditional talk therapy.
• Alma: Alma is a therapist-led network and platform helping independent mental health practitioners run insurance-credentialed practices, comparable in clinician focus but operating as an enablement layer rather than a direct therapy brand.
• Brightside Health: Brightside Health delivers online therapy and psychiatry with measurable outcomes for anxiety and depression, overlapping with Therapy Lab's core anxiety/depression plans but adding medication management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/therapylabinc
• LinkedInlinkedin.com/company/therapy-lab-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapy Lab