Therapy Lab
Therapy Lab is a private, LA-based mental health provider delivering structured, time-limited CBT therapy plans via telehealth across 8 U.S. states and in-person in Los Angeles, serving individual consumers seeking defined-endpoint care for anxiety, depression, insomnia, OCD, ADHD, and related concerns.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Therapy Lab does
Therapy Lab is a private, California-based behavioral and mental health care provider founded in 2018, operating primarily through structured, time-limited therapy plans rooted in Cognitive Behavioral Therapy (CBT) and related evidence-based modalities (DBT, ACT). The company delivers care via telehealth across 8 U.S. states (Arizona, California, Massachusetts, Michigan, New York, Texas, Washington, Maryland) and through a single in-person office in Los Angeles, with listed addresses across additional metros including New York, Boston, Phoenix, Bellevue, Baltimore, Austin, and Ann Arbor. Its clinical offering comprises a catalog of named, fixed-length plans — including CBT-I for Insomnia (~8 sessions), Anxiety & Depression (~16 sessions), Relationship Tonic (~8 sessions), LGBTQ+ Affirmative Care (~16 sessions), CBT for OCD (~14 sessions), ADHD Assessment & Strategy, Brain Health Assessment, Autism Spectrum Disorder Assessment, Grief Plan, and Managing in a Crisis — supplemented by a children and families sub-brand, Therapy Lab Kids.
Therapy Lab monetizes on a per-session and per-assessment basis at $200-$350 per session, with treatment plans ranging from 2-16 sessions yielding a defined total investment; clients typically pay out-of-pocket and can seek PPO reimbursement via superbills, with Aetna accepted in select locations. The company distributes through self-serve online booking and free 15-minute welcome calls (DTC), content marketing and SEO-optimized location pages (top-of-funnel), social media and email (mid-funnel), and a healthcare provider referral program. Technology infrastructure includes an integrated Healthie client portal for booking, notes, goals, and payments, and an AI-assisted hybrid care tier branded 'Sage.'
Therapy Lab is founder-led by Dr. Chandler Chang, Ph.D., and operates as a privately held psychology corporation with no disclosed institutional investment. Its reported outcome metric — 82% of Anxiety and Depression clients reporting meaningful improvement by session 3 — anchors its positioning against open-ended traditional therapy, while its media presence (Forbes, Newsweek, Oprah Daily, Prevention, US News & World Report) supports consumer brand awareness in the structured therapy category.
Therapy Lab firmographics
Firmographics- Name
- Therapy Lab
- Legal name
- Therapy Lab, Inc.
- Website
- https://therapylab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Therapy Lab is a private, LA-based mental health provider delivering structured, time-limited CBT therapy plans via telehealth across 8 U.S. states and in-person in Los Angeles, serving individual consumers seeking defined-endpoint care for anxiety, depression, insomnia, OCD, ADHD, and related concerns.
- Ownership category
- akta.pro rank
Therapy Lab industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Therapy Lab is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Therapy Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Per-Session Therapy Fees: Clients pay per therapy session at $200-$350, with treatment plans typically ranging from 2-16 sessions, providing a defined total investment with clear endpoint
- Assessment Services: Diagnostic assessments including ADHD, Autism, and Brain Health assessments offered as evaluation services
- Insurance Reimbursement Support: Provides superbills for PPO insurance reimbursement (up to 80% after deductible). FSA and HSA typically eligible. Accepts Aetna in select locations (Westchester, Tucson).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | CBT-I for Insomnia - ~8 sessions |
| Subscription | Multi-year contract | Anxiety & Depression - ~16 sessions |
| Subscription | Multi-year contract | Relationship Tonic - ~8 sessions |
| Subscription | Multi-year contract | LGBTQ+ Affirmative Care - ~16 sessions |
| Subscription | Multi-year contract | CBT for OCD - ~14 sessions |
| Subscription | Multi-year contract | ADHD Assessment & Strategy - Evaluation; ~12 sessions |
| Unit Pricing | Pay-as-you-go | Per Session Rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Therapy Lab product offering
Product offeringCore offering
Therapy Lab delivers structured, time-limited therapy plans (2-16 sessions) grounded in Cognitive Behavioral Therapy (CBT) and other evidence-based modalities, delivered by licensed psychologists (Ph.D., Psy.D., MSW). Services are offered via telehealth in 8 U.S. states and in-person at the Los Angeles office, with named plans addressing conditions such as anxiety, depression, insomnia, OCD, ADHD, and relationship concerns, plus diagnostic assessments for ADHD, Autism, and Brain Health.
Product overview
Therapy Lab is a structured mental health platform offering time-limited, evidence-based therapy plans rooted in Cognitive Behavioral Therapy (CBT). The platform provides a portfolio of named therapy plans including CBT-I for Insomnia (~8 sessions), Anxiety & Depression (~16 sessions), Relationship Tonic (~8 sessions), LGBTQ+ Affirmative Care (~16 sessions), CBT for OCD (~14 sessions), and Managing in a Crisis. Additionally, Therapy Lab offers diagnostic assessment services for Brain Health, ADHD, and Autism Spectrum Disorder. The company also provides an AI hybrid option called 'Sage' for more affordable care. All plans are structured with defined timelines, measurable progress tracking, and sessions priced at $200-$350 per session. Services are available via telehealth in select states and in-person at their Los Angeles office.
Differentiator
Problem solved
Functional benefit
Brands
- Therapy Lab Kids: Specialized therapy services for children and families, including parenting support and child therapy programs.
Products and services
- CBT-I for Insomnia
Quantifiable outcome
- 82% of Anxiety and Depression clients report meaningful improvement in wellbeing
- +1 more outcomes
Companies that use Therapy Lab
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Therapy Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Therapy Lab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HealthiecoreTherapy Lab has partnered with Healthie to provide a centralized client portal where clients can book appointments, access therapy notes, set goals, and make payments all in one location. Healthie is an ealthcare platform that supports the client experience.
- AetnacoreTherapy Lab now accepts Aetna insurance plans in Westchester and Tucson locations. Limited therapists accept Aetna in these areas. Other insurance providers are considered out-of-network but clients may be eligible for reimbursements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Therapy Lab competitors and assessment
Company assessmentDirect peers
- Two Chairs: Two Chairs operates structured, time-limited therapy with measurable outcomes in California and select states, using a similar productized plan approach to Therapy Lab and competing for the same premium, outcomes-focused therapy segment.
- Octave: Octave is a clinician group that delivers evidence-based therapy in structured sessions across multiple states, with a similar productized, outcomes-tracked model targeting individuals seeking defined therapy plans.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform operating in all 50 states with a subscription model, representing the broadest incumbent competitor to Therapy Lab's telehealth therapy delivery.
- Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform with insurance integration, serving as a scaled incumbent in the same virtual therapy category Therapy Lab competes in.
- Lyra Health: Lyra Health is a large enterprise mental health benefit provider offering therapy to employees, with insurance-backed contracts that could either compete with or become a channel partner for Therapy Lab's structured plans.
- Spring Health: Spring Health provides employer-sponsored mental health benefits combining therapy, coaching, and medication management, representing a scaled enterprise channel that competes for the same B2B mental health dollar as Therapy Lab.
- Headspace Health: Headspace Health combines self-guided content, coaching, and therapy as a comprehensive mental health platform, representing a broader, content-driven alternative to Therapy Lab's clinician-led structured plans.
Emerging players
- Modern Therapy: Modern Therapy offers structured, time-limited therapy plans with curated clinician matches, sharing Therapy Lab's productized, outcomes-driven approach to traditional talk therapy.
- Alma: Alma is a therapist-led network and platform helping independent mental health practitioners run insurance-credentialed practices, comparable in clinician focus but operating as an enablement layer rather than a direct therapy brand.
- Brightside Health: Brightside Health delivers online therapy and psychiatry with measurable outcomes for anxiety and depression, overlapping with Therapy Lab's core anxiety/depression plans but adding medication management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Therapy Lab social profiles
Digital presenceTherapy Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Therapy Lab leadership team
Management profileNumber of profiles
Profiles8 records
Therapy Lab subsidiaries and ownership
Company hierarchySubsidiaries2 records
Therapy Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Therapy Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Therapy Lab
What does Therapy Lab do?
Therapy Lab delivers structured, time-limited therapy plans (2-16 sessions) grounded in Cognitive Behavioral Therapy (CBT) and other evidence-based modalities, delivered by licensed psychologists (Ph.D., Psy.D., MSW). Services are offered via telehealth in 8 U.S. states and in-person at the Los Angeles office, with named plans addressing conditions such as anxiety, depression, insomnia, OCD, ADHD, and relationship concerns, plus diagnostic assessments for ADHD, Autism, and Brain Health.
Is Therapy Lab a public or private company?
Therapy Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Therapy Lab founded?
Therapy Lab was founded in 2018. It employs 11 to 50 people.
Where is Therapy Lab based?
Therapy Lab is headquartered in Los Angeles, United States, in the North America region.
How does Therapy Lab make money?
Three revenue lines are on record. Per-Session Therapy Fees are the primary driver. The others are assessment Services and insurance Reimbursement Support.
Who are Therapy Lab's main competitors?
Direct peers on record are Two Chairs and Octave. Broad incumbents are BetterHelp, Talkspace, Lyra Health, Spring Health and Headspace Health. Emerging players are Modern Therapy, Alma and Brightside Health.
Does Therapy Lab have an API?
No public API is recorded for Therapy Lab.
What industry is Therapy Lab in?
Therapy Lab's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621330 and its SIC code is 8000.