What New Amsterdam Vodka does

New Amsterdam Vodka is a U.S. vodka brand wholly owned by E. & J. Gallo Winery, headquartered in Modesto, California, and operating with 51–100 employees. The company produces a portfolio of grain-based vodkas built around a core 80-proof Original that is distilled five times and filtered three times to deliver a smooth, clean finish, a formulation that earned 93 points from The Tasting Panel in 2021. Beyond the original, the line extends to 13 flavored variants (Apple, Coconut, Grapefruit, Tangerine, Raspberry, Red Berry, Watermelon, Mango, Passionfruit, Peach, Pineapple, Lemon, and Vanilla), positioning the brand in the affordable-premium value vodka tier.

The business is a classic consumer packaged goods model: revenue is generated through wholesale/retail unit sales of bottled spirits priced by distributors and retailers, with no disclosed direct-to-consumer pricing. Distribution runs through traditional three-tier channels — liquor stores, grocery and convenience stores, and third-party online alcohol retailers — all accessed via E. & J. Gallo Winery's nationwide logistics and sales infrastructure. The target customer is the social-occasion drinker, with a secondary persona of UFC and combat-sports fans. The company's go-to-market centers on high-profile event sponsorships, most notably a core UFC corporate sponsorship that includes the 2026 Freedom 250 Fan Fest and a co-branded Tile Tapout sweepstakes and bingo game, alongside a "Find Your Wins" lifestyle content program and a digital recipe library of more than 25 signature cocktails.

Operationally, the brand is active and investing: 2025–2026 campaigns show ongoing product launches, digital engagement tools (the Gameplan Wingman party planner), and continued marketing program refresh. The legal entity is New Amsterdam Spirits Company, incorporated in California, with "New Amsterdam" registered as a trademark of E. & J. Gallo Winery. There is no public listing, no independent venture funding, and no AI/ML-driven product or platform technology disclosed.

Name

New Amsterdam Vodka

Legal name

New Amsterdam Spirits Company

Website

https://newamsterdamvodka.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New Amsterdam Vodka is a U.S. vodka brand owned by E. & J. Gallo Winery, offering an original 5x-distilled, 3x-filtered vodka and 13 flavored variants to social-occasion drinkers through retail and online channels, with major UFC event sponsorship.

Ownership category

akta.pro rank

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Spirits Sales: Direct consumer sales of vodka products through retail distribution channels including liquor stores, grocery stores, and online retailers. Revenue generated from both original unflavored vodka and 14+ flavored variants sold in standard spirit bottle sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Amsterdam Vodka produces and sells an award-winning original 80-proof vodka distilled 5 times and filtered 3 times for a smooth taste, alongside a portfolio of 13 flavored vodka variants (Apple, Coconut, Grapefruit, Tangerine, Raspberry, Red Berry, Watermelon, Mango, Passionfruit, Peach, Pineapple, Lemon, and Vanilla). Products are sold in standard bottle sizes through retail liquor stores, grocery stores, and online alcohol retailers under the E. & J. Gallo Winery umbrella.

Product overview

New Amsterdam Vodka is a spirits brand offering a portfolio of vodkas and flavored vodkas. The core product is the Original 80 Proof vodka (5x distilled, 3x filtered), which serves as the foundation. The product line extends to 13 flavored vodkas including Apple, Coconut, Grapefruit, Tangerine, Raspberry, Red Berry, Watermelon, Mango, Passionfruit, Peach, Pineapple, Lemon, and Vanilla. The brand supplements its product sales with interactive marketing features including the Gameplan Wingman (party planning tool) and Tile Tapout Sweepstakes (UFC-themed promotion with bingo games and prizes). New Amsterdam Vodka is owned by E. & J. Gallo Winery and is primarily marketed as an American-distilled spirit for social occasions, game nights, and UFC events.

Differentiator

Problem solved

Functional benefit

Brands

• New Amsterdam Vodka Original: 80-proof original vodka, 5x distilled, 3x filtered, award-winning smooth vodka
• New Amsterdam Flavored Vodkas
• Find Your Wins
• Tile Tapout

Products and services

• New Amsterdam Vodka (Original)
• New Amsterdam Apple Flavored Vodka Flavored vodka delivering crisp, tart, and sweet natural apple fruit flavor with the brand's signature smooth finish. Consumed as shots, on the rocks, or in cocktails.
• New Amsterdam Coconut Flavored Vodka Flavored vodka featuring creamy coconut notes intertwined with tropical hints of pineapple, banana, and papaya.
• New Amsterdam Grapefruit Flavored Vodka Flavored vodka with a refreshing, crisp profile layered with sweet, bright grapefruit flavors, suitable for fruit-forward cocktails or on the rocks with soda.
• New Amsterdam Tangerine Flavored Vodka Flavored vodka with a tangy profile and crisp citrus notes, featuring sweet-and-sour tasting notes for cocktails or shots.
• New Amsterdam Raspberry Flavored Vodka Flavored vodka with a sweet, bright, raspberry-forward flavor profile that is complex yet clean.
• New Amsterdam Red Berry Flavored Vodka Flavored vodka with sweet, juicy notes of raspberries, strawberries, blackberries, and boysenberries alongside hints of vanilla and brown spice.
• New Amsterdam Watermelon Flavored Vodka Flavored vodka with a sweet, crisp, and refreshing balanced fruity watermelon flavor profile with the brand's signature smooth finish.
• New Amsterdam Mango Flavored Vodka Flavored vodka layered with tropical fruit flavors including mango, papaya, and passionfruit with a clean finish.
• New Amsterdam Passionfruit Flavored Vodka Flavored vodka with a vibrant and zesty passionfruit flavor profile, suitable for mixed drinks or on the rocks with soda.
• New Amsterdam Peach Flavored Vodka Flavored vodka with a sweet and succulent peach flavor profile bursting with notes of peach, orange, and a touch of vanilla.
• New Amsterdam Pineapple Flavored Vodka Flavored vodka bringing sweet and juicy pineapple flavors complemented by hints of coconut and a smooth, refreshing finish.
• New Amsterdam Lemon Flavored Vodka Flavored vodka with a sweet, sour, and smooth lemon profile designed to elevate Bloody Marys or rounds of shots.
• New Amsterdam Vanilla Flavored Vodka Flavored vodka described as sweet, velvety, and beautifully complex with creamy, rich vanilla notes, delicately layered with a smooth, clean finish.

Quantifiable outcome

• 93 Points - The Tasting Panel, 2021
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UFC (Ultimate Fighting Championship)coreGTM or Marketing Partner · 14 June 2026New Amsterdam Vodka serves as a corporate sponsor for UFC events, including the Freedom 250 Fan Fest at The Ellipse in Washington D.C. The partnership includes extensive brand visibility, promotional activities, and the Tile Tapout sweepstakes program offering UFC tickets and merchandise as prizes. The sponsorship positions the brand at high-profile sports entertainment events targeting young adult males and sports fans.
• Tile Tapout Sweepstakes ProgramcoreGTM or Marketing Partner · 1 January 2026Co-branded UFC x New Amsterdam Vodka Tile Tapout sweepstakes program running throughout 2026. Monthly grand prizes include 2 tickets to UFC events, runner-up prizes are UFCstore.com gift cards, and the year-end grand prize includes tickets to a numbered UFC event with post-Octagon Tour passes and commemorative signage. The sweepstakes is promoted through QR codes on point-of-sale materials and online at TileTapout.com.
• E. & J. Gallo WinerycoreOthersNew Amsterdam Vodka is owned and operated by E. & J. Gallo Winery, the world's largest wine company and major player in the spirits industry. E. & J. Gallo provides distribution, marketing resources, and corporate infrastructure for the brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Burnett's Vodka: Value-tier flavored vodka with extensive flavor range sold across grocery and liquor channels, directly competing on price and SKU breadth.
• Svedka Vodka: Flavored vodka brand with broad portfolio of fruit and seasonal flavors at accessible price points, directly competing with New Amsterdam in the value-tier flavored segment.
• Pinnacle Vodka: Value-tier flavored vodka brand with extensive fruit flavor lineup, competing for the same retail shelf placement and social-occasion occasion as New Amsterdam.
• Tito's Handmade Vodka: Largest U.S. vodka brand by volume and the dominant share-taker in accessible smooth vodka, the most direct competitive head-to-head for New Amsterdam's core positioning.
• Deep Eddy Vodka: Craft-flavored vodka brand with rotating fruit flavors (Ruby Red, Lemon, Peach) at accessible pricing; an emerging competitor in the flavored segment.
• UV Vodka: Flavored vodka brand with broad fruit SKU lineup and value pricing, overlapping with New Amsterdam in the flavored value segment and young-adult positioning.

Broad incumbents

• Absolut Vodka: Premium global vodka brand owned by Pernod Ricard with broad flavor portfolio; competes with New Amsterdam in flavored SKUs and on-premise occasion-based marketing.
• Smirnoff: Global vodka category leader with the largest flavored portfolio worldwide; competes across all price tiers and occasions where New Amsterdam plays.
• Ketel One: Premium vodka brand owned by Diageo with a smaller flavor extension; competes in the smooth-vodka-and-mixers drinking occasions that New Amsterdam targets.
• Grey Goose: Super-premium vodka brand; relevant competitor in the smooth-vodka-and-martini occasions and the broader consumer brand-equity comparison set against New Amsterdam.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newamsterdamvodka
• Xx.com/newamsterdam
• Facebookfacebook.com/NewAmsterdamVodka
• LinkedInlinkedin.com/company/new-amsterdam-spirits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Amsterdam Vodka