Opticommerce

What Opticommerce does

OptiCommerce is a UK-based, privately held provider of digital commerce and marketing solutions purpose-built for the optical industry. Founded circa 2008-2009 and operating as a division of the Ocuco group, the company designs and delivers websites, eCommerce platforms, and managed digital marketing services to approximately 300 independent and small-chain optical practices spanning the United Kingdom, North America, Nordic regions, and Ireland. Its core product line comprises three website tiers (Brochure, Catalogue, and eCommerce), complemented by add-on modules including eCommConnect (a plug-and-play eCommerce overlay), Virtual Try-On (augmented-reality frame visualization via FittingBox integration), Virtual Consult (remote eyecare consultations), Frames Cloud (FrameData-powered automatic frame catalogue updates), and PD Master (online pupillary-distance measurement). The product portfolio is built around integrations with the Ocuco Practice Management System, FittingBox, FrameData, Sprie, Acousoft, EasyPost, and Google Marketing Platform.

The business model combines one-time website build/license fees with recurring digital marketing subscriptions sold in three tiers (Silver, Gold, Platinum) covering SEO, pay-per-click, social media management, and email marketing on annual billing. GTM is sales-led and consultative: the firm runs direct inside sales for mid-market and SMB optical practices, plus enterprise field sales for multi-location chains, supported by inbound content marketing (optical-vertical blog dating back to 2015, Bytesize webinar library, Google Partner status) and self-serve demo/consultation booking. Headcount is in the 11-50 firmographic band with a visible team of roughly 10-15 including the co-founder, OmniChannel Director, Head of Client Digital Marketing, Product Manager with 20+ years of optical experience, Development Lead, implementation, content, customer success, and PPC staff.

OptiCommerce monetizes integrations and ecosystem position rather than proprietary AI: Virtual Try-On is delivered via FittingBox, frame catalogues via FrameData, omni-channel flow via Ocuco PMS, and shipping via EasyPost. The company was recognized when Peter Ivins Eye Care, powered by OptiCommerce and linked to Ocuco PMS, won Technology Practice of the Year at the Optician Online Awards in 2015. Recurring revenues are anchored to multi-year marketing subscriptions and add-on module attach; one-time revenue is driven by new website builds and eCommConnect deployments. The overall operating model is best characterized as a vertical-specialist digital agency plus modular SaaS-style add-ons for a niche SMB-and-mid-market optical vertical.

Name

Opticommerce

Legal name

Opticommerce

Website

https://opticommerce.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based digital commerce and marketing platform purpose-built for the optical industry, serving roughly 300 independent optical practices across the UK, North America, Nordic regions, and Ireland with websites, eCommerce, and managed digital marketing subscriptions. Operates as a division of Ocuco.

Ownership category

akta.pro rank

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Solutions: One-time website development and licensing fees for brochure websites, catalogue websites, and full eCommerce websites. Solutions range from basic online presence to comprehensive eCommerce platforms with virtual try-on capabilities.
2. Digital Marketing Services: Recurring marketing packages (Silver, Gold, Platinum) providing ongoing SEO, social media management, PPC campaigns, content creation, and email newsletters. Billed annually with monthly reporting and phone meetings included in higher tiers.
3. Marketing Add-ons: Additional services including Frames Cloud, PD Master, Virtual Try-On add-on, and Virtual Consult features. May be sold as recurring subscriptions or one-time integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

OptiCommerce designs, builds, and hosts websites and eCommerce platforms purpose-built for independent optical practices, complemented by optical-specific digital marketing services (SEO, PPC, social media, email). Its modular offering spans brochure, catalogue, and full eCommerce websites, with add-on modules such as Virtual Try-On (AR frame fitting), Virtual Consult (remote appointments), Frames Cloud, eCommConnect, and PD Master. Pricing is quote-based, combining one-time project fees with recurring marketing and add-on subscriptions across the UK, North America, Nordic regions, and Ireland.

Product overview

OptiCommerce is a modular eCommerce and digital marketing platform for the optical industry offering website solutions as its core product line (Brochure Website, Catalogue Website, eCommerce Website) complemented by specialized add-on modules (eCommConnect for quick eCommerce enablement, Virtual Try-On for AR frame visualization, Virtual Consult for remote appointments, Frames Cloud for frame database, and PD Master for pupil distance measurement). Digital marketing services are offered in three tiers (Silver, Gold, Platinum packages) covering SEO, PPC, social media, and email marketing. The platform also includes Omni-Channel Solutions that integrate online and offline practice operations. All solutions are specifically designed for independent optical practices with approximately 300 optical practices globally using the platform.

Differentiator

Problem solved

Functional benefit

Brands

• eCommConnect: A plug-and-play eCommerce solution that can be linked to existing websites to enable online selling capabilities for optical practices
• Frames Cloud
• PD Master
• Virtual Try On
• Virtual Consult

Products and services

• Brochure Website Informational practice websites that bring optician practices to life online with conversion-oriented designs focused on the business. Target audience: independent optical practices needing a professional web presence without eCommerce.
• Catalogue Website Website solution that allows optical practices to showcase frames and products via automatically updated catalogues, with options for patients to browse and wishlist frames before in-practice visits.
• eCommerce Website Full eCommerce solution extending practice hours and expanding market reach through online sales of frames, sunglasses, and contact lenses with integrated payment gateways. Target audience: independent optical practices selling online.
• eCommConnect Plug-and-play eCommerce platform that can be linked to existing websites, enabling optical practices to start selling online within weeks without changing their current site. Sells to practices that already have a website but lack eCommerce capability.
• Virtual Try-On Augmented reality add-on enabling website visitors to virtually try on frames using their device camera in a 3D experience, with real-time fitting, wishlist creation, and integration with eCommerce for direct purchase.
• Virtual Consult Virtual consultation add-on enabling practices to see patients from any location at any time, increasing appointment availability and recapturing revenue online through lens upselling and second-pair sales.
• Frames Cloud Cloud-based frame inventory and management add-on providing automatically updated frame catalogues integrated with frame data providers, eliminating manual data entry.
• PD Master Pupillary distance measurement add-on for optical practices to capture patient PD measurements online.
• Digital Marketing Services Managed digital marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Social Media Marketing, and Email Marketing campaigns driving traffic to practice websites. Target: independent optical practices seeking recurring patient-acquisition support.
• Silver Package Entry-level digital marketing package: SEO audit, tailored marketing strategy, 6 blogs/year, 8 social media posts/month on Facebook and Twitter, up to 3 PPC campaigns, Google Analytics tracking, 3 email newsletters/year, monthly reporting.
• Gold Package Mid-tier marketing package: 12 blogs/year, annual SEO review with profile redesign if required, 1 advert + 1 boost/month on social, up to 10 PPC campaigns, 6 email newsletters, quarterly phone meetings.
• Platinum Package Comprehensive marketing package: 24 blogs/year, bi-annual SEO review, 12 social content pieces/month across Facebook/Twitter/Instagram, up to 20 PPC campaigns with unlimited keywords, 12 email newsletters, monthly phone meetings.
• Omni-Channel Solutions Integration of online and offline practice activity creating a seamless multi-channel patient experience, linking website, social media, PPC, newsletters, and in-practice operations through Ocuco PMS integration.

Quantifiable outcome

• 94% of consumers consider Virtual-Try-On as a useful tool in their buying process
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• FittingBoxcoreTechnology or IntegrationFittingBox provides the Virtual Try-On (VTO) augmented reality technology integrated into OptiCommerce websites. The technology enables real-time virtual frame try-on using smartphone cameras or webcams without requiring pre-recorded video or selfies. FittingBox reports over 100 million VTOs annually with optical retailers accounting for 77% of usage.
• Google PartnercoreGTM or Marketing PartnerOptiCommerce maintains Google Partner status, indicating certified expertise in Google advertising products. The company employs team members with direct experience at Google, and offers Google Ads management services to optical practices.
• FrameDatacoreTechnology or IntegrationFrameData integration provides optical practices with automatically updated frame catalogues. The partnership enables seamless display of frame inventory without manual data entry.
• OcucocoreStrategic or Co-development PartnerOptiCommerce is part of the Ocuco group. The company integrates with Ocuco's Practice Management System (PMS) software, enabling linked websites and in-practice systems. Team members like Chris Mantle and Andy Chance-Hill are identified as working across both OptiCommerce and Ocuco.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EyeCarePro: US-based digital marketing agency exclusively serving optometrists and ophthalmologists. Closest direct competitor in vertical-specific website design, SEO, PPC, and social media for independent eyecare practices, mirroring OptiCommerce's UK proposition.

Broad incumbents

• Eyefinity: Eyecare practice management and patient engagement platform owned by VSP Vision. Broader scope than OptiCommerce (PMS plus patient communication), but serves the same independent optometry buyer with adjacent digital workflow solutions.
• Rev360 (formerly GPN Technologies): Eyecare practice management and revenue cycle platform serving independent OD practices. Comparable vertical focus and customer base; competes for the same practice technology budget that OptiCommerce targets for digital marketing spend.
• VisionWeb: Optical industry platform offering practice management, eCommerce, and frame data services. Overlaps with OptiCommerce's frame catalogue and eCommerce capabilities, serving a similar independent optical buyer.
• Officite: Website design, hosting, and digital marketing for medical and dental practices. Broader healthcare focus than OptiCommerce but competes for the same practice website + SEO + PPC + social bundle with overlapping delivery model.
• PatientPop (by Tebra): Practice growth platform offering website, SEO, patient communication, and online scheduling for healthcare providers. Adjacent competitor targeting the same SMB practice digital transformation budget with a broader healthcare proposition.
• Solutionreach: Patient engagement and communication platform for healthcare practices. Competes in patient recall, newsletters, and online booking — overlapping with OptiCommerce's marketing package and Virtual Consult offerings.
• Nextech Systems: Specialty practice management and EHR for ophthalmology and optometry. Larger incumbent with adjacent digital workflow products (patient portal, online scheduling) that overlap with OptiCommerce's web/booking stack.

Others

• Shopify: General eCommerce platform widely used by optical retailers for online frame sales. Represents the commoditizing alternative OptiCommerce competes against for the SMB optical eCommerce use case.
• Squarespace: DIY website builder with eCommerce and appointment scheduling capabilities. Competes at the low end of the market for independent practice websites that don't need deep optical-specific functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opticommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opticommerce