mobileup
mobileup is a Swiss e-commerce marketplace operated by MobilePower AG that buys, refurbishes, and resells used smartphones, tablets, laptops, smartwatches, and headphones to Swiss consumers and businesses via mobileup.ch, with a 25-point inspection process, 12-month warranty, and buyback/trade-in program.
- Company typePrivate
- Founded2019
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What mobileup does
mobileup, operated by MobilePower AG, is a Swiss e-commerce marketplace for refurbished consumer electronics, headquartered in Bern and serving individual consumers and, to a lesser extent, business customers across Switzerland. The platform offers five core product categories — smartphones, tablets, laptops, smartwatches, and headphones — alongside a device buyback/trade-in program and repair services. All inventory passes through a documented 25-point inspection process conducted by certified specialists, with component replacement as needed, certified data deletion, and three-tier optical condition grading (Gut, Sehr Gut, Wie Neu / Like New). Every device is sold with a 12-month warranty, a minimum 80% battery capacity guarantee, and a 30-day return policy.
The business operates on a product-led growth model through its own mobileup.ch storefront, with free nationwide shipping and prepaid return labels for trade-ins. Pricing is set at a 60-70% discount to comparable new-device retail, with broader catalogue savings reaching up to 87%. The company monetizes the spread between trade-in acquisition price and refurbishment-plus-resale, supplemented by repair service fees. Distribution is supported by partnerships with Swiss Post (logistics), Swisscom, mobilezone, Comparis, Postfinance, and Tacture, alongside sustainability-oriented relationships with Circular Economy Switzerland, SKB/Berninvest, and be-advanced.
mobileup's go-to-market is digital-first, relying on SEO, paid search and social (Google Ads, Facebook/Meta), content marketing through its own blog, and conversion-driving review presence on Trustpilot (4.9-5.0 stars) and Google. The company is privately held with 1-10 employees, was founded in 2019, and discloses no external funding rounds, revenue figures, or management team in the available source material. The DACH region is referenced as the broader addressable market, though operations are currently Switzerland-only.
mobileup firmographics
Firmographics- Name
- mobileup
- Legal name
- MobilePower AG
- Website
- https://mobileup.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- mobileup is a Swiss e-commerce marketplace operated by MobilePower AG that buys, refurbishes, and resells used smartphones, tablets, laptops, smartwatches, and headphones to Swiss consumers and businesses via mobileup.ch, with a 25-point inspection process, 12-month warranty, and buyback/trade-in program.
- Ownership category
- akta.pro rank
mobileup industry classification
Industry- Product category
- Refurbished Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where mobileup is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
mobileup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Refurbished Electronics Sales: Sale of professionally refurbished smartphones, tablets, laptops, smartwatches, and headphones. Products are sold at 60-70% discount to new prices with 12-month warranty and 30-day return policy. Revenue comes from the margin between acquisition price (trade-in) and resale price.
- Device Buyback/Trade-in: The company purchases used devices from customers, offering fair prices based on model and condition. Devices are then refurbished and resold. Free shipping labels provided for sellers.
- Repair Services: Device repair services including screen replacement, battery replacement, and other component repairs. Repair costs are evaluated economically, and customers are offered options if repair is not cost-effective.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished devices at 60-70% discount with 12-month warranty |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
mobileup product offering
Product offeringCore offering
mobileup is a Swiss e-commerce platform operated by MobilePower AG that sells professionally refurbished smartphones, tablets, laptops, smartwatches, and headphones at 60–70% discounts versus new prices. Each device passes a 25-point inspection with certified data deletion and is sold with a 12-month warranty and 30-day return policy. The company also buys used devices from consumers and businesses through an online trade-in program, and offers repair services for screens, batteries, and other components.
Product overview
Mobileup is a Swiss refurbished electronics marketplace operated by MobilePower AG, offering a unified platform for buying and selling pre-owned devices. The core offering consists of five product categories: Smartphones (iPhones, Samsung Galaxy, Huawei, Google Pixel), Tablets (iPads, Samsung Galaxy Tab), Laptops (MacBooks, HP EliteBook, Dell Latitude, Lenovo ThinkPad), Smart Watches (Apple Watch, Samsung Galaxy Watch), and Headphones (AirPods, AirPods Max, Samsung Galaxy Buds). These are complemented by two key services: a Device Buyback/Sell Service where customers sell their used electronics, and Repair Services for device maintenance. All products undergo a professional Refurbishment Process involving data deletion, 25-point technical inspection, component replacement by certified specialists, and optical condition grading. The company differentiates through sustainability messaging (CO2 reduction, e-waste avoidance) and offers 12-month warranty plus 30-day return policy on all products. Devices are graded into three condition tiers: 'Gut' (Good), 'Sehr Gut' (Very Good), and 'Wie Neu' (Like New).
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Smartphones Professionally refurbished smartphones (iPhone, Samsung Galaxy, Huawei, Google Pixel, other Android) inspected against 25 checkpoints, graded by optical condition, sold to Swiss consumers with 12-month warranty and 30-day return policy.
- Refurbished Tablets Professionally refurbished tablets (iPad Pro/Air/mini and Samsung Galaxy Tab) inspected against 25 checkpoints, sold to Swiss consumers with 12-month warranty.
- Refurbished Laptops Professionally refurbished laptops (MacBook Air, MacBook Pro, HP EliteBook, Dell Latitude, Lenovo ThinkPad) inspected and certified for resale to Swiss consumers.
- Refurbished Smartwatches Refurbished smartwatches (Apple Watch Series 3–9, Apple Watch SE, Samsung Galaxy Watch) in various sizes and configurations, sold with 12-month warranty.
- Refurbished Headphones Refurbished headphones and earbuds (Apple AirPods all generations, AirPods Pro, AirPods Max, Samsung Galaxy Buds) inspected and resold to Swiss consumers.
- Device Buyback / Trade-in Service Service for individual consumers and businesses to sell used smartphones, tablets, laptops, smartwatches, and headphones back to mobileup. Customers receive a price quote based on model and condition, ship the device using a prepaid label, and are paid after inspection; bulk pricing is available for businesses with 10+ devices via direct email contact.
- Repair Services Repair service for smartphones and other electronics covering screen replacement, battery replacement, and other component repairs. Customers are quoted only when repair is economically sensible, and a 3-month warranty is provided on completed repairs.
Quantifiable outcome
- 70% CO2 reduction compared to new device production
- +4 more outcomes
Companies that use mobileup
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
mobileup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
mobileup partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- SwisscomminorSwiss telecommunications company partnership. Mobileup participated in Swisscom Startup Challenge 2022, indicating a strategic relationship with one of Switzerland's largest telecom providers.
- Post (Swiss Post)minorPartnership with Swiss Post for logistics and shipping services. Mobileup uses Swiss Post for delivering products to customers and provides free shipping labels for device returns.
- mobilezoneminorSwiss telecommunications retailer partnership for potential distribution or referral of refurbished devices.
- ComparisminorSwiss price comparison platform partnership for marketing visibility and customer acquisition.
- PostfinanceminorPartnership with Postfinance, Swiss Post's financial services arm, for payment processing and financial services.
- SKB (Berninvest)minorBern-based investment company partnership supporting sustainable business initiatives.
- CES (Circular Economy Switzerland)minorPartnership with Circular Economy Switzerland association, aligning with mobileup's sustainability mission and circular economy principles.
- BA (be-advanced)minorSwiss sustainability and innovation organization partnership supporting advanced business practices.
- Zid (Bernapark)minorPartnership with Bernapark innovation hub for potential facilities or community collaboration.
- MTD (Move The Date)minorSwiss sustainability initiative partnership for environmental campaigns and awareness.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
mobileup competitors and assessment
Company assessmentDirect peers
- Refurbed: Refurbed is an Austrian-founded refurbished electronics marketplace operating across DACH with similar quality certification, warranty, and trade-in flow. It overlaps mobileup's product categories and geography, positioning it as a direct competitor in the Swiss market.
- Back Market: Back Market is the leading European recommerce marketplace for refurbished electronics. It is a near-perfect peer — same product categories (smartphones, laptops, tablets, wearables), same certified-refurbishment value proposition with warranty and returns, and active in Switzerland/DACH — making it mobileup's primary direct competitor.
- Wirkaufens: Wirkaufens is a German device buyback specialist operating in DACH that purchases used smartphones, tablets, and laptops for resale through its parent and partners. Direct overlap with mobileup's buyback service and adjacent to its refurbishment/resale flow.
- Swappie: Swappie is Europe's leading refurbished iPhone specialist operating across multiple EU countries with direct purchase, trade-in, and certified refurbishment. While iPhone-focused rather than multi-category, it competes head-on with mobileup's core smartphone offering in Switzerland.
- asgoodasnew: asgoodasnew (formerly BuyzDirect) is a European online retailer specializing in refurbished smartphones, tablets, laptops, and consumer electronics with trade-in programs. Comparable to mobileup in product breadth, certification process, and target customer.
- Rebuy: Rebuy is one of Germany's largest recommerce platforms, buying and selling used electronics (smartphones, laptops, tablets, consoles) with warranty. It shares mobileup's marketplace model, multi-category focus, and trade-in flywheel, with cross-border overlap via e-commerce.
- mobilezone: mobilezone is Switzerland's largest independent telecom and electronics retailer, already listed as a mobileup distribution partner. It also sells refurbished devices and could easily expand into online recommerce, representing both a channel partner and a latent competitive threat.
Regional players
- ZOXS: ZOXS is a German recommerce platform for used consumer electronics with trade-in and resale flows across multiple categories. Geographically focused on Germany rather than Switzerland, it operates a similar model and could expand into DACH markets overlapping with mobileup.
Broad incumbents
- Amazon Renewed: Amazon Renewed is the refurbished-electronics program operated by Amazon, offering certified pre-owned devices with warranty. As a broader incumbent with massive traffic and supply scale, it competes with mobileup wherever Swiss consumers shop cross-border online.
- Apple Trade-In: Apple's own Trade-In program lets customers exchange used Apple devices for credit toward new purchases. As the device manufacturer, Apple is both a structural competitor to third-party refurbishers and the dominant supplier of high-value iPhone trade-ins that flow into mobileup's pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
mobileup social profiles
Digital presencemobileup financial estimates
Financial estimateRevenue estimate
Valuation estimate
mobileup leadership team
Management profileNumber of profiles
mobileup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mobileup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mobileup
What does mobileup do?
mobileup is a Swiss e-commerce platform operated by MobilePower AG that sells professionally refurbished smartphones, tablets, laptops, smartwatches, and headphones at 60–70% discounts versus new prices. Each device passes a 25-point inspection with certified data deletion and is sold with a 12-month warranty and 30-day return policy. The company also buys used devices from consumers and businesses through an online trade-in program, and offers repair services for screens, batteries, and other components.
Is mobileup a public or private company?
mobileup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mobileup founded?
mobileup was founded in 2019. It employs 1 to 10 people.
Where is mobileup based?
mobileup is headquartered in Bern, Switzerland, in the Europe region.
How does mobileup make money?
Three revenue lines are on record. Refurbished Electronics Sales are the primary driver. The others are device Buyback/Trade-in and repair Services.
Who are mobileup's main competitors?
Direct peers on record are Refurbed, Back Market, Wirkaufens, Swappie, asgoodasnew, Rebuy and mobilezone. ZOXS is listed as a regional player. Broad incumbents are Amazon Renewed and Apple Trade-In.
Does mobileup have an API?
No public API is recorded for mobileup.
What industry is mobileup in?
mobileup's product category is Refurbished Consumer Electronics. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling. Its NAICS code is 4492.