Griffiths Bros

What Griffiths Bros does

Griffiths Bros, trading legally as Oasis Griffiths Co Pty Ltd., is a family-owned Australian coffee roasting company founded in 1879 and headquartered in Mulgrave, Victoria. It positions itself as Australia's oldest continuously operating coffee roaster, with a portfolio spanning 16 blends, single-origin coffees, decaf, instant, and the OASIS sub-brand of pulverised Greek and Turkish coffee (in market since 1969). Its more recent format innovation is Coffee On Tap, a liquid espresso concentrate produced through a proprietary process the company calls the TCB Process, which extends the range beyond traditional roast-and-grind into foodservice and on-premise use cases.

The company operates a fully integrated Italian Brambati roasting facility in a closed-loop manufacturing configuration, supported by an in-house R&D lab and licensed Q Graders who drive green-bean sourcing and roast profiling. This vertical control also underpins a private-label and contract roasting service for third parties. Distribution is genuinely multi-channel: direct-to-consumer e-commerce via Shopify, subscription via ReCharge, wholesale to cafes via Ordermentum, office, sports-ground and social-club supply, private-label/contract roasting, and national retail listings through Coles, Woolworths, and IGA. The company's hardware partnerships wrap equipment placement, training, and maintenance around its cafe supply relationships, lifting switching costs for venue operators.

Revenue is generated through product sales across consumer, wholesale, institutional, and private-label channels, supplemented by service revenue from equipment and training partnerships. The customer base is fragmented across small and medium cafe accounts, three national supermarket chains, a long tail of D2C subscribers, and contract clients. Brand heritage, multi-channel reach, and quality credentials (multiple Royal Adelaide and Royal Tasmanian awards in 2024-2025) are the principal commercial assets; recent strategic activity includes The Three Thousands collaboration (2024), the Coffee On Tap launch, and continued expansion of the OASIS sub-brand.

Name

Griffiths Bros

Legal name

Oasis Griffiths Co Pty Ltd.

Website

https://griffithsbros.com.au

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

Griffiths Bros is a family-owned Australian coffee roaster, founded 1879 and based in Mulgrave, Victoria, selling blends, single origins, instant, and a liquid Coffee On Tap concentrate via D2C, wholesale cafes, supermarkets (Coles, Woolworths, IGA), and contract/private-label channels.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee roasting
• Specialty coffee
• Wholesale coffee supply
• Coffee subscription
• Espresso equipment

Headquarters

HQ city

Mulgrave

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Coffee Sales: Online sales of roasted coffee beans, blends, single origins, and related products directly to consumers through their Shopify e-commerce platform. Includes subscription model offering 10% discount delivered every 30 days.
2. Wholesale Coffee to Cafes: Supply of premium coffee blends and products to cafes, restaurants, and hospitality businesses. Includes equipment provision, training, and maintenance support services.
3. Office & Workplace Coffee: Commercial coffee supply to offices, venues, social clubs, and sports grounds. Includes equipment pairing and subscription-style high-value workplace subscriptions.
4. Retail Stockist Distribution: OASIS brand pulverised coffees distributed through major Australian supermarket chains (Coles, Woolworths, IGA) and continental grocers.
5. Private Label / Contract Roasting: Contract roasting division offering scalable solutions for businesses to produce their own branded coffee products using Griffiths Bros facilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Griffiths Bros roasts and distributes specialty coffee products — including blends, single origins, decaf, freeze-dried instant, and a proprietary Coffee On Tap liquid espresso concentrate — across B2C (DTC e-commerce, Bean Store, subscription) and B2B (cafe wholesale, office coffee, supermarket retail distribution, private-label contract roasting) channels in Australia, supported by equipment, training, and maintenance services.

Product overview

Griffiths Bros Coffee Roasters is an Australian-owned family business operating since 1879, making it Australia's oldest coffee roaster. The company offers a comprehensive coffee portfolio comprising multiple product lines: their core coffee products include Blends (16 varieties including Grand Duchess, Kingston Classic, Italian Espresso), Single Origin coffees (9 varieties including Brazil Fazenda São João, Papua New Guinea, Colombia, El Salvador), Decaf options, and specialty formats like Freeze-Dried Instant Coffee and Coffee On Tap (liquid espresso concentrate). They also operate the OASIS sub-brand featuring pulverised Greek & Turkish style coffees since 1969, and The Three Thousands collaboration with Melbourne gaming studio. Additional offerings include Frappe/Milkshake mixes, Choc & Chai beverages, Tea range, Pantry products, Hardware (brewing equipment), Bundles, Merchandise, and Gift Vouchers. Services include Wholesale Coffee (for cafes/hospitality), Office Coffee, Retail Coffee (for stores), Home Subscription, and Bean Store/Roastery experiences. The company operates from Melbourne using a fully integrated Italian Brambati Roastery with closed-loop manufacturing, holds Australian Certified Organic and Fairtrade certifications, and was awarded medals at the 2025 Royal Adelaide Show and 2024/2025 Royal Tasmanian Fine Foods Awards.

Differentiator

Problem solved

Functional benefit

Brands

• OASIS Coffee: Australia's finest pulverised Greek & Turkish style coffee brand since 1969, sold in supermarkets and continental grocers.
• The Three Thousands

Products and services

• Blends Coffee Range Premium coffee blends crafted from fresh beans sourced from the world's finest growers, delivering consistent cafe-quality flavor across 16 named varieties for home and commercial use.
• Single Origin Coffee Range Premium single-origin coffees roasted fresh, sourced from Brazil (Fazenda São João), Papua New Guinea, Colombia (Dulima), El Salvador, Equatorial Africa, Honduras Organic, and Peru Organic, delivering distinctive regional flavors.
• Decaf Coffee Range Caffeine-free and reduced-caffeine coffee options including OASIS Decaf (99% caffeine free pulverised), All Day Decaf (99.9% caffeine free), and All Day Half Caff (50% decaf).
• OASIS Coffee (Pulverised Greek & Turkish Style) Registered sub-brand of pulverised coffee for Greek, Turkish, Middle Eastern, Balkan, and Vietnamese preparation methods, including OASIS Greek Style, Turkish Style Light/Dark, Middle Eastern, Sydney Blend, Minas Mocha, and Vietnamese Coffee, plus related hardware (Phin Filters, Briki kits).
• Freeze Dried Instant Coffee Premium freeze-dried instant coffee dark roast made from a partnership of aromatic Arabica and rich Robusta beans, delivering a smooth, caramel and full-bodied cup.
• Coffee On Tap (Liquid Espresso Concentrate) Barista-ready liquid espresso concentrate in 1.5L format (50 serves at 30mL shots), made using the proprietary TCB extraction process, 100% Australian Made, all natural with no preservatives or sugar.
• Frappe & Milkshake Mixes Pre-mixed frappe and milkshake bases including Double Shot Espresso, Mocha, and Chocolate varieties for cafes and home use.
• Choc, Chai & Frappe Beverages Decadent hot chocolate, drinking chocolate, chai latte powder, frappe mixes, and wet chai products including Heritage Drinking Chocolate, Arkadia Spiced Chai, Arkadia Golden Latte, Pioneer Chai, Kali Drinking Chocolate, Malabar Chai, Arkadia Vanilla Chai, and Arkadia Chai Tea Matcha.
• Tea Range Selection of teas including English Breakfast, Chamomile Blossoms, Spring Green, Honeydew Green, Supreme Earl Grey, Lemongrass Ginger, and Peppermint.
• Pantry Products Food pantry items including Chef Joey D Crema Di Pistachio, Chef Joey D Pistachio Matcha Crema, Chef Joey D Chilli Crisp, Vanilla Syrup, Hazelnut Syrup, and Caramel Syrup.
• Brazil Fazenda São João (Seasonal Single Origin) Limited edition seasonal single origin from Fazenda Sao Joao, Sul De Minas, Brazil at 1,100 meters above sea level, medium roast with milk chocolate, hazelnut, and toffee notes.
• The Three Thousands Coffee Collaboration Collaboration between Griffiths Bros and Melbourne gaming studio The Three Thousands Studios featuring two blends: Laneway Blend (light-medium roast, milk chocolate, candied nuts, toffee) and After Dark Blend (dark roast, dark chocolate, cocoa, roasted nuts), named after Melbourne postcodes.
• Wholesale Coffee Service Complete wholesale coffee solutions for cafes, hospitality, and distributors including multi-award winning blends, cafe support, barista training, equipment provision (Victoria Arduino, Nuova Simonelli, La Marzocco, Eversys, Mazzer, Bravilor Bonamat), and maintenance across Australia via Ordermentum.
• Office Coffee Service Professional coffee solutions for offices, venues, social clubs, and sports grounds including subscriptions, cafe-quality blends, alternative milk options, sustainable solutions, corporate gifting, and custom merchandise.
• Retail Coffee Range Award-winning cafe-style blends (Strong Bronze 2025 Tasmanian Fine Foods, Dark Australian Roast, Organic, Decaf Silver 2024 Tasmanian Fine Foods) for retail shelf placement, distributed via Coles, Woolworths, IGA, and continental grocers nationwide.
• Home Coffee Subscription Flexible coffee subscription service with 10% savings, fresh delivery every 30 days, customer-managed preferences for coffee selection, grind type, quantity, delivery address, and skip functionality.
• Bean Store & Roastery Experience Physical Bean Store at 10-11 Rosemary Court, Mulgrave VIC 3170 (Mon-Fri 9:00am-4:30pm) offering custom grinding, click and collect, exclusive in-store offers, and full retail menu with whole beans, single origins, organic/fairtrade options, subscriptions, hardware, and merchandise.
• Private Label / Contract Roasting Contract roasting division offering scalable solutions for businesses to produce their own branded coffee products using Griffiths Bros' Brambati roastery facilities.
• E-Gift Vouchers Digital E-Gift Vouchers valid for 3 years from purchase date with no fees, available in various denominations and redeemable only on griffithsbros.com.au.
• Coffee Hardware & Brew Equipment Home and professional coffee brewing equipment including Hario V60 Glass Server, Milk Jugs, Briki/Cezve Spoons, Tea Canisters, Rhino Compact Hand Grinders, Syrup Pumps, Cocoa Shakers, OASIS Glass Jars, V60 Coffee Drippers, Clever Drippers, Hario V60 Filter Papers, Bodum Chambord French Press, Delter Coffee Press, AeroPress, Kinto Capsule Cold Brew Carafe, Hario Chill Coffee Pot Kit, Bialetti Stovetop Bundles, Coffee Press Kits, and French Way Kits.

Quantifiable outcome

• Award-winning blends recognised at Royal Adelaide Show and Royal Tasmanian Fine Foods Awards 2024-2025
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• MILKLABcoreGTM or Marketing PartnerProud MILKLAB partner. Award-winning blends partnered with MILKLAB Oat Milk, winning bronze at 2025 Royal Adelaide Show in Cappuccino/Alternative Milk Based category. Offers barista training for alternative plant-based milks.
• Victoria ArduinocoreTechnology or IntegrationEquipment partner for espresso machines. Victoria Arduino has over 100 years of history in the coffee industry, known for coffee machines and grinders. Their equipment is recommended for cafe setups.
• Nuova SimonellicoreTechnology or IntegrationEquipment partner since 1936. Trusted professionals driven by technology, innovation and sustainability. Known for coffee machines and grinders for professional use.
• La MarzoccocoreTechnology or IntegrationEquipment partner. Reliable, durable and timeless Italian espresso machine experts. Recommended for cafe equipment provision.
• MazzercoreTechnology or IntegrationCoffee grinder partner. Italian industry leaders combining tradition with innovation, manufacturing of coffee grinders, grinder-dosers and accessories.
• Bravilor BonamatcoreTechnology or IntegrationBrewer equipment partner. Synonymous with European excellence, known for innovative and sustainable brewing equipment for professional and commercial use.
• QuenchcoreTechnology or IntegrationNitro and dispensing machine partner. Innovative beverage cooling and dispensing systems for transforming cafes, bars, restaurants, clubs and microbreweries.
• EversyscoreTechnology or IntegrationAutomated coffee machine partner. Experienced innovators focused on business efficiency and producing in-cup quality every time. Interested in automated coffee provision.
• OrdermentumcoreTechnology or IntegrationWholesale ordering platform partner. Online ordering platform for cafe wholesale customers to place orders and manage accounts.
• BonsoycoreGTM or Marketing Partner#1 Partners stocking Bonsoy milk alongside MILKLAB. Provides alternative milk options for cafe customers.
• FoodbankminorOthersLong-standing charity partner. Customers who have purchased additional items they no longer want are encouraged to donate to Foodbank, which directs food to people in need.
• Melbourne City MissionminorOthersLocal charity partner. Griffiths Bros fundraises and provides barista training for Melbourne City Mission who support disadvantaged youth with guidance and personal development services.
• The Three Thousands StudiosflagshipStrategic or Co-development PartnerBold collaboration between Australia's oldest coffee roaster and Melbourne's gaming studio. Created The Three Thousands coffee collection including Laneway Blend and After Dark Blend. Co-developed from concept through to final cup with custom DJ mixes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Genovese Coffee: Long-established Melbourne-based coffee roaster with broad wholesale, retail, and foodservice distribution. Comparable as a heritage Australian roaster with similar cafe/hospitality customer profile.
• Five Senses Coffee: Australian specialty roaster with wholesale, cafe, and DTC operations plus barista training. Comparable as a quality-focused roaster with similar GTM breadth across B2B and consumer.
• Single O: Melbourne-based specialty coffee roaster with wholesale, cafe, and DTC presence. Comparable as a third-wave Australian roaster targeting cafe and home-barista segments in overlapping geographies.
• Code Black Coffee: Melbourne specialty roaster with roastery cafe, wholesale, and DTC e-commerce. Comparable as a Melbourne-based specialty player in cafe wholesale and direct-to-consumer subscriptions.
• Campos Coffee: Australian specialty coffee roaster founded in Sydney, with national cafe, wholesale, and DTC operations. Directly comparable as an Australian premium roaster competing for the same cafe wholesale and DTC customer base.
• Market Lane Coffee: Melbourne specialty roaster with multiple cafe locations and wholesale operations. Comparable as a Victorian specialty roaster serving both cafe and retail consumer channels.
• St Ali Coffee Roasters: Melbourne specialty roaster with roastery cafe, wholesale, and DTC channels. Comparable as a Melbourne-headquartered specialty roaster competing for cafe partnerships and premium home consumers.

Broad incumbents

• Vittoria Coffee: One of Australia's largest coffee brands with mass-market wholesale, retail, and foodservice distribution. Comparable as a broad incumbent Australian coffee company, though at significantly larger scale and lower specialty positioning.
• Grinders Coffee: Established Australian coffee brand with strong supermarket and foodservice presence. Comparable as an incumbent roaster overlapping in retail and hospitality channels, but less specialty-focused.
• Lavazza: Global Italian coffee company with significant presence in Australian foodservice and retail. Comparable as a broad incumbent leveraging Italian heritage — the same heritage positioning Griffiths Bros uses domestically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/griffithscoffee
• Facebookfacebook.com/griffithsbros
• LinkedInlinkedin.com/company/griffiths-coffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griffiths Bros