What Notus does

Notus is a Berlin-headquartered B2B personal branding and content agency that helps founders and executives build personal brands on LinkedIn to drive demand generation, talent attraction, and thought leadership. Founded in 2019 by Marvin Sanginés, the company operates through a Swiss parent (notus GmbH, Aarau) and a German subsidiary (notus Germany GmbH), with additional operating presence in New York. Its core deliverable is a done-for-you Personal Brand Takeover service — a monthly retainer in which a dedicated content strategist produces up to 12 LinkedIn posts per month, supported by bi-weekly content calls, quarterly photoshoots, profile revamps, and paid amplification.

The company's underlying "technology" is a content production methodology rather than a software product. Notus packages its know-how into the 4-pillar Content Archetype Framework (Tactical, Aspirational, Insightful, Personal), the Content Engine OS workflow, and an internal notusOS operating system for managing client deliverables. Generative AI is embedded across the workflow to repurpose source material (voice notes, calls, podcasts, video archives) into multi-format content. Supporting products include an entry-level Personal Brand Sprint (one-time setup), B2B Media Empire (multi-seat enterprise offering), Ghostwriting, Video Production, Podcasts, and Photoshoots, plus a digital product line sold via Gumroad (Personal Brand Hub, Content Engine OS) and a free Content Collective community on Skool. A new Content Strategist Academy is positioned to train external practitioners in the methodology.

Notus makes money through three channels: (1) custom-priced monthly retainers for Personal Brand Takeover engagements and enterprise B2B Media Empire contracts, with case studies spanning enterprise clients (SERHANT, Swisscom, AppSumo, CREE Buildings, Science of People) and growth-stage startups (Instaffo, finpension, w3fund, Jaywalker); (2) one-time Sprint setup fees; and (3) freemium and paid digital products plus the Content Collective community. Go-to-market combines inside sales (Calendly demo calls, with the Head of Partnerships and CEO personally conducting intros), community-led acquisition (Skool, free courses, lead magnets), and content marketing through 17+ detailed client case studies. The company is bootstrapped and founder-controlled, with no disclosed external funding.

Name

Notus

Legal name

notus GmbH

Website

https://notus.xyz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Notus is a Berlin-based B2B personal branding agency founded in 2019 that helps founders and executives build LinkedIn-driven personal brands through a done-for-you content engine, supported by community, digital products, and a methodology training academy.

Ownership category

akta.pro rank

Product category

Personal Branding and Content Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Personal branding services
• B2B content marketing
• LinkedIn ghostwriting
• Founder thought leadership
• Demand generation agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Brand Takeover (DFY Service): Done-for-you monthly service where notus produces content on behalf of clients. Includes dedicated content strategist, up to 2 content calls per month, up to 12 content pieces per month, community growth management, and quarterly in-person content shoots. Retainer model with month-to-month renewal after initial period.
2. Personal Brand Sprint: One-time setup service including Deep Dive Interview, Media Strategy, and First Content Batch. Foundation-building engagement that may lead to ongoing Takeover service.
3. B2B Media Empire: Scaled content service for clients wanting to expand beyond single-founder personal branding to team-wide LinkedIn GTM motion.
4. Digital Products: Templates, courses, and guides sold through Gumroad platform. Includes both free products (Content Collective community, LinkedIn B2B Leads Playbook, Content Engine OS) and paid products (Personal Brand Hub operating system).
5. 5-Day Personal Brand Crash Course: Free email-based course delivered over 6 days providing personal branding frameworks and insights. Acts as lead magnet for paid services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Notus operates as a B2B personal branding agency that produces and distributes LinkedIn content on behalf of founders and executives. Its flagship Personal Brand Takeover service pairs each client with a dedicated content strategist and runs a done-for-you content engine producing up to 12 pieces per month, while the Personal Brand Sprint and B2B Media Empire offerings cover one-time setup and scaled team-wide engagements respectively. The company also sells digital products (Personal Brand Hub, Content Engine OS) and runs a free Content Collective community on Skool.

Product overview

Notus is a B2B content boutique offering personal branding and demand generation services for founders and executives. The core product is the Personal Brand Takeover (DFY) service, a done-for-you offering that includes a dedicated content strategist, unlock workshop, media playbook, content archetype development, profile optimization, and recurring content engine producing up to 12 content pieces per month. Supporting services include Setup Sprint (initial brand foundation), Content Engine (content repurposing across formats), Growth Amplification (paid ads and community management), Video Production, Podcasts, Ghostwriting, Photoshootings, Content Planning, and Consulting. The company also offers a digital products ecosystem including The Personal Brand Hub (comprehensive operating system on Gumroad), Content Engine OS (workflow template), Content Collective community (on Skool), and the free 5-Day Personal Brand Crash Course. Education programs include the Content Strategist Academy for those wanting to build personal brands professionally. All services center on LinkedIn as the primary distribution platform, with YouTube and podcasts as secondary channels. The company claims to have transformed 200+ personal brands with a team of content strategists, copywriters, and creatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Brand Takeover (DFY) Flagship done-for-you monthly service for B2B founders and executives that includes a dedicated content strategist, unlock workshop, media playbook, content archetype development, profile revamp, and a recurring content engine producing up to 12 LinkedIn-ready content pieces per month plus community management and quarterly content shoots.
• Personal Brand Sprint One-time foundation setup service including a deep dive interview, media strategy development, and a first content batch to establish initial personal brand presence and convert the LinkedIn profile into a high-converting landing page.
• B2B Media Empire Scaled B2B content offering for clients who want to expand beyond single-founder personal branding to a team-wide LinkedIn GTM motion across multiple executives and channels.
• Personal Brand Hub Comprehensive paid digital product developed over 5 years to manage 150+ personal brands, including templates, workflows, and frameworks sold as a one-time purchase via Gumroad.
• Content Engine OS Signature notus Content Engine template for content marketers who want to orchestrate their content production workflow, distributed as a free digital product via Gumroad.
• Content Collective Free community hosted on Skool for forward-thinking founders and executives developing personal brands, offering networking, peer learning, and mentorship opportunities as well as acting as a lead generation funnel for paid services.
• 5-Day Personal Brand Crash Course Free 5-day (delivered over 6 days) email course teaching founders how to build a magnetic personal brand in 90 days, covering the 4-Pillar Content Archetype Framework, the B2B Content Engine process, and Signal-Based Outreach Strategy, used as a lead magnet for paid services.

Quantifiable outcome

• Clients report generating millions of impressions, with top performers reaching 10M+ organic impressions
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SkoolcoreTechnology or IntegrationPlatform partner for Content Collective community. Notus hosts its free personal branding community on Skool, which serves as both a customer value-add and lead generation funnel. The platform enables community features, course delivery, and ongoing engagement with founders and executives.
• GumroadcoreTechnology or IntegrationE-commerce platform for digital product distribution. Notus sells digital products including the Personal Brand Hub operating system through Gumroad, leveraging the platform's payment processing and delivery infrastructure.
• LinkedIncoreTechnology or IntegrationPrimary platform for client content distribution and company marketing. Notus builds personal brands specifically for LinkedIn and runs advertising campaigns on the platform. The company's expertise and results are fundamentally tied to LinkedIn's algorithm and features.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Animalz: Animalz is a B2B content marketing agency serving SaaS companies with content strategy, production, and distribution. Directly comparable to Notus in offering done-for-you content services to B2B clients with a similar retainer-plus-strategist model.
• Omniscient Digital: Omniscient Digital is a B2B content and SEO agency focused on driving organic pipeline for SaaS and tech companies. Comparable to Notus in providing content strategy and execution for B2B demand generation, though heavier on SEO vs. social.
• Column Content: Column Content is a B2B content agency offering content strategy, writing, and distribution for SaaS and B2B brands. Comparable service model to Notus for done-for-you content production on retainer.
• Foundation: Foundation is a B2B content marketing agency specializing in brand and product storytelling for tech companies. Directly comparable to Notus as a boutique B2B content agency with retainer-based engagements.
• Grow and Convert: Grow and Convert is a B2B content marketing agency that creates content tied directly to pipeline and revenue outcomes. Comparable to Notus in emphasizing measurable B2B demand generation outcomes from content services.

Emerging players

• Section: Section is a B2B marketing education company offering courses and certificates in content marketing, demand generation, and AI. Comparable to Notus's Content Strategist Academy as a B2B marketing education offering, though focused on broader marketing skills.
• Taplio: Taplio is a SaaS tool for LinkedIn content creation, scheduling, and analytics targeting individual creators and founders. Emerging player that competes with Notus's DIY value proposition, though it is a software product rather than an agency.
• Supergrow: Supergrow is a LinkedIn growth and content automation platform for individual creators and B2B professionals. Adjacent to Notus's offering as an emerging software alternative to done-for-you personal branding services.
• Postwise: Postwise is a LinkedIn-focused AI writing and scheduling tool for thought leaders and creators. Comparable to Notus at the lower-friction self-serve end, though it is a tooling company rather than a service agency.

Broad incumbents

• Hootsuite: Hootsuite is a large-scale social media management platform offering scheduling, analytics, and content tools across multiple networks. A broad incumbent in the social media marketing space with overlapping audience (LinkedIn marketing teams) but operates as software rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/notusxyz
• Instagraminstagram.com/notusxyz
• TikToktiktok.com/@notusxyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notus