Itb
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Itb firmographics
Firmographics- Name
- Itb
- Legal name
- Independent Talent Brands Limited
- Website
- https://itb-worldwide.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Itb industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
Keywords
Where Itb is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Itb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Influencer Marketing Services: ITB provides end-to-end influencer marketing campaigns for brands, including strategy, talent identification, negotiation, production, campaign management, paid amplification, and analysis/reporting. Revenue is generated through professional services fees for campaign execution.
- Gifting and Seeding Services: Celebrity and influencer gifting and dressing programs with showrooms in London, NYC, and LA. Services include showroom curation, talent placement, creative gifting ideation, logistics, sample tracking, and measurement/analytics. Revenue is generated through service fees for dressing and gifting program execution.
- Talent Strategy and Insight Services: Bespoke talent strategies for brands delivering accountable, effective and future-gazing plans for engaging advocacy. Services include market research, insights, cultural analysis, audit and audience analysis, social listening, competitor review, influencer trends and forecasting, creative ideation, and branded content strategy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Itb product offering
Product offeringCore offering
ITB Worldwide is an influencer marketing agency that plans and executes end-to-end influencer and celebrity campaigns for global enterprise brands. Its services span bespoke talent strategy and cultural insight, influencer identification, negotiation, production, campaign management, paid amplification and analysis, plus celebrity and influencer gifting and seeding programs operated through showrooms in London, New York and Los Angeles.
Product overview
ITB Worldwide is an influencer marketing agency offering three interconnected service pillars: Influencer Strategy + Insight (bespoke talent strategies using market research and cultural analysis), Influencer Marketing (end-to-end campaign execution from identification through analysis and reporting), and Gifting + Seeding (celebrity and influencer product placement through showrooms in London, NYC and LA). The company serves brands seeking to connect with consumers through cultural influence, managing campaigns from celebrity-level talent through to community influencers across Instagram, TikTok, YouTube, and other social platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Strategy + Insight Bespoke talent strategy service for brands, using market research, cultural analysis, social listening, competitor review, audience analysis, influencer trends and forecasting, and creative ideation to deliver accountable and future-gazing plans for engaging advocacy from celebrity through to community influence.
- Influencer Marketing End-to-end influencer marketing campaign service for brands, covering influencer identification, negotiation, production, campaign management, paid amplification and reporting across platforms such as Instagram, TikTok and YouTube, connecting brands with target audiences through authentic content partnerships.
- Gifting + Seeding Celebrity and influencer gifting, dressing and seeding service operated through showrooms in London, NYC and LA, with capabilities including showroom curation, talent placement, identification and outreach, creative gifting ideation, logistics and distribution, sample tracking, and measurement and analytics.
Quantifiable outcome
- Budweiser FIFA World Cup 2022: 100+ vetted influencers across global markets, 7+ days of on-the-ground activation, generated significant brand-fame and earned media
- +6 more outcomes
Companies that use Itb
Customer profileNamed customers49 records
Segments1 record
Ideal customer profiles1 record
Itb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Itb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McCann (Interpublic Group)coreITB is proudly part of McCann, working alongside sister agencies to offer truly global, holistic solutions for clients. McCann is part of the Interpublic Group (IPG), one of the world's largest advertising and marketing holding companies. ITB operates as an independent talent brands agency within the McCann network, leveraging the broader group's resources, client relationships, and strategic partnerships while maintaining boutique agency entrepreneurial spirit.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Itb competitors and assessment
Company assessmentDirect peers
- Whalar: London-based influencer marketing agency operating globally with a similar end-to-end model spanning strategy, talent partnerships, and content-led campaigns for enterprise brands, making it one of the closest direct comparables to ITB.
- Obviously: Global influencer marketing agency delivering end-to-end campaign management for enterprise brands across beauty, fashion, and lifestyle—directly overlapping with ITB's core verticals and service model.
- Viral Nation: Influencer marketing agency and talent management firm serving enterprise brands with creator strategy, campaign execution, and talent representation—closely mirroring ITB's combined influencer marketing and celebrity dressing capabilities.
- The Outloud Group: Influencer and talent management agency focused on brand-creator partnerships, offering comparable campaign strategy, talent booking, and gifting services to enterprise clients across consumer categories.
- Captiv8: Influencer marketing platform and agency providing brand-creator campaign management, marketplace access, and measurement—operating in the same enterprise influencer marketing category as ITB.
Emerging players
- IZEA: Influencer marketing technology and services company offering campaign management and creator marketplace tools to brands and agencies, with partial overlap to ITB's campaign execution services.
- CreatorIQ: Enterprise SaaS platform for influencer marketing that powers influencer workflow, measurement, and creator discovery—comparable to ITB in serving enterprise brand influencer programs but via technology rather than services.
Broad incumbents
- United Talent Agency (UTA): Major global talent and entertainment agency with a dedicated influencer marketing and brand partnerships division, competing for the same celebrity dressing and brand-talent engagements as ITB.
- Creative Artists Agency (CAA): Premier global talent and entertainment agency with a brand consulting and influencer marketing practice, representing a large incumbent in the talent-brand intersection that ITB operates in.
- Edelman: Global communications and PR firm with significant influencer marketing and earned media capabilities, competing for enterprise brand budgets in the same consulting-led marketing services category as ITB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Itb social profiles
Digital presenceItb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itb leadership team
Management profileNumber of profiles
Profiles9 records
Itb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itb
What does Itb do?
ITB Worldwide is an influencer marketing agency that plans and executes end-to-end influencer and celebrity campaigns for global enterprise brands. Its services span bespoke talent strategy and cultural insight, influencer identification, negotiation, production, campaign management, paid amplification and analysis, plus celebrity and influencer gifting and seeding programs operated through showrooms in London, New York and Los Angeles.
Is Itb a public or private company?
Itb is a private company. It is classified as corporate owned and is currently operating.
When was Itb founded?
Itb was founded in 2009. It employs 11 to 50 people.
Where is Itb based?
Itb is headquartered in London, United Kingdom, in the Europe region.
How does Itb make money?
Three revenue lines are on record. Influencer Marketing Services are the primary driver. The others are gifting and Seeding Services and talent Strategy and Insight Services.
Who are Itb's main competitors?
Direct peers on record are Whalar, Obviously, Viral Nation, The Outloud Group and Captiv8. Emerging players are IZEA and CreatorIQ. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA) and Edelman.
Does Itb have an API?
No public API is recorded for Itb.
What industry is Itb in?
Itb's product category is Influencer Marketing Services. Its primary akta.pro industry code is HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 54181 and its SIC code is 7311.