The Outloud Group
The Outloud Group is a Detroit-based, privately held influencer and podcast marketing agency serving enterprise and high-growth consumer brands across YouTube, TikTok, and Meta, leveraging 18+ years of proprietary performance data, a talent management subsidiary, and premier platform partnerships.
- Company typePrivate
- Founded2006
- HeadquartersDetroit, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Outloud Group does
The Outloud Group is a Detroit-based, privately held influencer and podcast marketing agency founded in 2007 (incorporated 2006), employing 51-100 people. The company serves enterprise and high-growth consumer brands with full-service campaigns across YouTube, TikTok, and Meta, alongside podcast advertising, paid amplification, brand ambassador programs, gaming/esports influencer marketing, and brand lift measurement. Its core technical differentiator is an 18+ year proprietary performance database built from hundreds of millions of dollars in tracked ad spend and 42,000+ brand sponsorships, paired with internal tools for creator-brand partnership mapping, ROI forecasting, and real-time performance dashboards. Premier partner status with YouTube, TikTok, and Meta provides API access and trend data unavailable through standard channels.
The company monetizes through professional services fees on bespoke agency engagements, tiered productized packages for international brands entering the US ($50K-$300K), and talent representation fees via its Outloud Talent subsidiary (outloudtalent.com), which represents 200+ content creators. GTM is a direct enterprise field-sales motion anchored on strategy calls and case-study-driven content marketing. Anchor client relationships include multi-year engagements with AG1, KitchenAid/Whirlpool, SimpliSafe, Fiverr, Vinted, Policygenius, Wondrium, Magic: The Gathering, and Grubhub, spanning health, appliances, home security, financial services, gaming, and food delivery verticals.
In 2024-2025, The Outloud Group executed two acquisitions (Bowie Agency talent in February 2025; Curious Outliers in July 2025), launched the "Coming to America" packaged offering, joined The Nostos Network of independent agencies, and expanded into Mexico and Latin America. The company is led by CEO M. Bradley Hoos and Founder/Board Chairman Joel Beckett, and was recognized as one of the Top 25 Influencer Marketing Agencies in the US for 2026.
The Outloud Group firmographics
Firmographics- Name
- The Outloud Group
- Legal name
- The Outloud Group
- Website
- https://outloudgroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Outloud Group is a Detroit-based, privately held influencer and podcast marketing agency serving enterprise and high-growth consumer brands across YouTube, TikTok, and Meta, leveraging 18+ years of proprietary performance data, a talent management subsidiary, and premier platform partnerships.
- Ownership category
- akta.pro rank
The Outloud Group industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
Keywords
Where The Outloud Group is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Outloud Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Agency Services: Full-service influencer marketing agency providing strategy, creative direction, creator selection, campaign execution, and performance measurement for brand partners. Revenue generated through agency service fees for campaign management.
- Coming to America Package Services: International brand market entry programs with tiered pricing ($50,000-$300,000) providing curated influencer recommendations, campaign guaranteed views, contract management, and reporting.
- Talent Management Services: Outloud Talent subsidiary provides talent representation for content creators, managing brand collaborations, deal negotiation, and operational support in exchange for representation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Starter Kit - Entry-level US market entry for international brands |
| Other | Multi-year contract | Bigger Faster Stronger - Mid-tier comprehensive campaign package |
| Other | Multi-year contract | Performance Powerhouse - Premium full-service performance package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Outloud Group product offering
Product offeringCore offering
The Outloud Group is a full-service influencer and podcast marketing agency that plans, executes, and measures creator-led campaigns on YouTube, TikTok, Instagram, Meta, and podcasts for brand partners. The firm combines strategy, creative direction, creator selection, campaign management, paid amplification, brand lift measurement, and ambassador programs, and runs a talent management subsidiary (Outloud Talent) that represents creators in brand deals.
Product overview
The Outloud Group is an influencer and podcast marketing agency offering a comprehensive suite of services centered around influencer marketing. The core offering includes Influencer Marketing Campaigns across YouTube, Instagram, and TikTok, complemented by Podcast Advertising, Paid Amplification & Boosting, Gaming & Esports, Brand Lift Study (measurement), Brand Ambassador Programs, and Talent Management through its subsidiary Outloud Talent. For international brands, the Coming to America package provides entry into the US market. The company differentiates through 18+ years of proprietary performance data, premier partnerships with YouTube, TikTok, and Meta, and real-time analytics dashboards for campaign measurement across awareness, consideration, and conversion.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Campaigns Core influencer marketing service partnering brands with creators across YouTube, Instagram, and TikTok to drive brand loyalty and customer acquisition. Built for high-growth consumer and enterprise brand clients.
- Podcast Advertising Connects brands with audiences through partnerships with popular podcasts, leveraging the audio medium for brand messaging. Aimed at brand clients seeking host-read and podcast-driven reach.
- Paid Amplification & Boosting Levels up best-performing organic influencer campaigns by amplifying content through paid media channels. Designed for brand teams integrating creator content into paid media plans.
- Gaming & Esports Influencer Marketing Connects brands with gaming and esports influencers who drive engagement, conversions, and brand presence in the digital gaming arena. Targeted at brands seeking gamers, streamers, and esports audiences.
- Brand Lift Study Upper-funnel measurement service helping brands understand the true impact of influencer campaigns on brand awareness, sentiment, affinity, and brand perception.
- Brand Ambassador Programs Long-term ambassador relationship programs that supplement paid campaigns and build ongoing brand conversation. Built for brand clients seeking sustained creator partnerships rather than one-off sponsorships.
- Talent Management (Outloud Talent) Outloud Talent subsidiary provides talent representation for content creators, managing brand collaborations, deal negotiation, and operational support in exchange for representation fees.
- Coming to America Tiered US market entry package for international brands, providing curated influencer recommendations, guaranteed views, contract management, and reporting. Three tiers: Starter Kit ($50,000), Bigger Faster Stronger ($150,000), Performance Powerhouse ($300,000).
Quantifiable outcome
- AG1 achieved multi-million dollar evergreen program with 20k+ conversions and 9.3M engagements
- +5 more outcomes
Companies that use The Outloud Group
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles4 records
The Outloud Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The Outloud Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- YouTubecorePremier partner status with YouTube providing API access for real-time data, trend monitoring, and performance reporting. As a YouTube Preferred Agency Partner, they can report results in dollar values across awareness, consideration, and conversion.
- TikTokcorePremier partner status providing access to creator data, real-time trends, and platform-specific campaign capabilities.
- Meta (Facebook/Instagram)corePremier partner status providing API access, paid amplification capabilities, and real-time data for campaigns across Meta platforms.
- The Nostos NetworkcoreMember of The Nostos Network, a vetted selective group of independent agencies that collectively offer 360-degree marketing solutions for brand partners, enabling access to complementary services beyond influencer marketing.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
The Outloud Group competitors and assessment
Company assessmentBroad incumbents
- IZEA: IZEA is a publicly traded influencer marketing company operating both a managed services agency and a self-serve marketplace. Comparable to Outloud in agency services but with broader SaaS platform exposure and public-company scale.
- Publicis Groupe: Publicis is a global advertising holding company with influencer marketing capabilities across multiple agency brands (e.g., Publicis Media, Leo Burnett). Broader incumbent competing with Outloud for enterprise influencer budgets as part of a wider portfolio.
Direct peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with agency-grade services, used by major brands for creator selection, campaign management, and measurement. Overlaps with Outloud's data-driven creator selection and analytics capabilities.
- Ubiquitous: Ubiquitous is an influencer marketing agency and creator network focused on performance-driven campaigns for consumer brands. Comparable to Outloud in targeting direct-to-consumer and enterprise consumer brands.
- NeoReach: NeoReach is a full-service influencer marketing agency offering strategy, creator selection, and campaign execution across major social platforms. Directly comparable to Outloud's core influencer campaign offering for enterprise brands.
- HireInfluence: HireInfluence is an award-winning influencer marketing agency offering full-service campaign management for enterprise brands. Directly comparable in service scope and target customer segment.
- Aspire (formerly AspireIQ): Aspire operates an influencer marketing platform with managed services for enterprise brands, combining SaaS tooling with agency execution. Comparable to Outloud in serving enterprise influencer marketing needs.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, performance measurement, and campaign analytics for enterprise brands. Comparable to Outloud in data-driven creator selection and measurement focus.
- Obviously: Obviously is an influencer marketing agency serving enterprise brands with global campaign execution, talent representation, and creative services. Closely aligned with Outloud in service mix and target customer profile.
- Captiv8: Captiv8 is an influencer marketing platform and agency serving brands with creator discovery, campaign management, and analytics. Comparable in offering data-driven influencer campaign execution to enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Outloud Group social profiles
Digital presenceThe Outloud Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Outloud Group leadership team
Management profileNumber of profiles
Profiles2 records
The Outloud Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Outloud Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Outloud Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Outloud Group
What does The Outloud Group do?
The Outloud Group is a full-service influencer and podcast marketing agency that plans, executes, and measures creator-led campaigns on YouTube, TikTok, Instagram, Meta, and podcasts for brand partners. The firm combines strategy, creative direction, creator selection, campaign management, paid amplification, brand lift measurement, and ambassador programs, and runs a talent management subsidiary (Outloud Talent) that represents creators in brand deals.
Is The Outloud Group a public or private company?
The Outloud Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Outloud Group founded?
The Outloud Group was founded in 2006. It employs 51 to 100 people.
Where is The Outloud Group based?
The Outloud Group is headquartered in Detroit, United States, in the North America region.
How does The Outloud Group make money?
Three revenue lines are on record. Influencer Marketing Agency Services are the primary driver. The others are coming to America Package Services and talent Management Services.
Who are The Outloud Group's main competitors?
Broad incumbents on record are IZEA and Publicis Groupe. Direct peers are CreatorIQ, Ubiquitous, NeoReach, HireInfluence, Aspire (formerly AspireIQ), Traackr, Obviously and Captiv8.
Does The Outloud Group have an API?
Yes. The Outloud Group integrates with the YouTube Data API to provide relevant content and functionalities. Users acknowledge and agree to be bound by YouTube Terms of Service when using The Outloud Group's API Client. User access can be revoked through Google security settings. Developer documentation is at www.youtube.com/t/terms.
What industry is The Outloud Group in?
The Outloud Group's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors. Its NAICS code is 541810 and its SIC code is 7311.