InterAct Marketing
InterAct Marketing is a Hudson Valley, NY-based full-service digital marketing agency founded in 2007 that delivers SEO, paid search, social, reputation, video, and AI-driven marketing services to small and mid-market businesses in professional services, home services, and healthcare.
- Company typePrivate
- Founded2007
- HeadquartersNew Windsor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InterAct Marketing does
InterAct Marketing is a privately held, full-service digital marketing agency founded in November 2007 by Joe Beccalori, headquartered in New Windsor in New York's Hudson Valley and operating with a headcount of 11–50 employees. The firm delivers an integrated stack of digital marketing services to small and mid-market businesses, including organic SEO, paid search and PPC management, social media strategy and audience growth, video marketing, WordPress web design, online reputation management, geofence and streaming TV advertising, blog content development, and blogger outreach. It also runs a Product Reviewer Program with more than 500 reviewers to generate reviews for client products.
The firm's underlying technology stack combines certified third-party platforms (Google Partner with AdWords, Analytics, and Tag Manager certifications; Meta/Facebook certified; Bing Ads, WordPress, SEMrush, and Hootsuite certified) with proprietary assets including an in-house online reputation monitoring tool and the recently launched AI Mode Marketing Program targeting Google Deep Search and AI Overviews. AI capabilities are applied across the service portfolio for generative content creation, semantic and voice search optimization, ad bidding and budget optimization, anomaly and fraud detection, and audience targeting, with the firm participating in Meta's Early Release AI program for early access to Meta AI features.
InterAct makes money primarily through custom, quote-based professional services engagements and multi-year retainer contracts with no publicly disclosed pricing. Its go-to-market is a sales-led, direct-to-business model with a consultative, enterprise-style sales motion, complemented by thought-leadership content distribution through Forbes, Huffington Post, Relevance.com, and the firm's own blog. Primary customer segments are professional services and home services companies, with additional exposure to healthcare practices and the broader SMB market, concentrated in the Northeast US.
InterAct Marketing firmographics
Firmographics- Name
- InterAct Marketing
- Legal name
- Interact Marketing
- Website
- https://interactmarketing.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InterAct Marketing is a Hudson Valley, NY-based full-service digital marketing agency founded in 2007 that delivers SEO, paid search, social, reputation, video, and AI-driven marketing services to small and mid-market businesses in professional services, home services, and healthcare.
- Ownership category
- akta.pro rank
InterAct Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where InterAct Marketing is headquartered
LocationHeadquarters
- HQ city
- New Windsor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InterAct Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing ongoing SEO, social media, content marketing, web design, reputation management, and advertising services. Services are delivered as ongoing retainers or project-based engagements for business clients seeking to improve their online presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise service packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
InterAct Marketing product offering
Product offeringCore offering
InterAct Marketing is a Google Certified Partner digital marketing agency that sells bundled SEO, pay-per-click, social media, online reputation management, video marketing, and WordPress web design services to small and mid-sized U.S. businesses. Engagements are delivered through proprietary campaign platforms including the Internet Marketing Machine and the AI Mode Marketing Program, supported by an in-house reputation monitoring tool and a 500+ Product Reviewer Program network.
Product overview
Interact Marketing is a full-service digital marketing agency and Google Certified Partner offering a comprehensive suite of digital marketing services. The core offering centers on Search Engine Optimization (Organic SEO), Pay Per Click Campaigns, and WordPress Web Design, supplemented by specialized services including Video Marketing, Social Media Strategy, Online Reputation Management, and Streaming TV Advertising. The company has recently launched 'The Internet Marketing Machine' as an AI-enhanced platform for professional and home services, and developed an 'AI Mode Marketing Program' to address AI-driven search visibility. Additional services include Map Listing Optimization, Blogger Outreach, Geofence Campaigns, and Branding. The agency operates primarily in the Hudson Valley region of New York with offices in Newburgh and Jamestown, serving clients across professional services, healthcare, and home services industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization Services Core SEO service delivering on-page, off-page, technical, and content optimization to improve organic search rankings and qualified lead generation for small and mid-sized U.S. businesses.
- Pay Per Click Campaigns Paid search and paid media campaign management covering Google Ads and related channels, executed under Google Certified Partner credentials for SMB and mid-market clients.
- Online Reputation Management Reputation management service combining monitoring, review acquisition, and response support, powered by the agency's proprietary in-house online reputation monitoring tool and the 500+ Product Reviewer Program.
- Social Media Strategy Development Social media marketing service covering strategy, content development, community management, and paid social execution across major platforms for B2B clients.
- Video Marketing Video marketing service that produces and distributes video content for clients, leveraging the AI Mode Marketing Program's AI-assisted video creation capabilities.
- WordPress Web Design
Quantifiable outcome
- Double-digit gains in organic traffic following AI-powered site redesigns
- +3 more outcomes
Companies that use InterAct Marketing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
InterAct Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
InterAct Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreInteract Marketing holds official Google Partner status with certifications in Google AdWords, Google Analytics, Google Tag Manager, and Facebook advertising. This partnership enables the agency to access Google's advertising platforms, receive product updates, and demonstrate verified proficiency in Google marketing products.
- Meta/FacebookcoreAgency maintains Facebook marketing certification for proficiency in Meta advertising platforms including Facebook, Instagram, and potentially emerging platforms like Threads. Participation in Meta's 'Early Release' AI features program indicates close partnership.
- Entrepreneur's Organization (EO NYC)minorCEO Joe Beccalori is a member of Entrepreneur's Organization NYC chapter, providing networking and thought leadership opportunities with fellow entrepreneurs.
- VistageminorExecutive membership in Vistage for leadership development and peer advisory services for company executives.
- BNI (Business Network International)minorMembership in business networking organization for lead generation and referral partnerships within the business community.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
InterAct Marketing competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, social media, and content marketing to SMB and mid-market clients. Closely comparable in service breadth, customer profile, and SMB-led GTM.
- HigherVisibility: Full-service SEO and digital marketing agency with strong local SEO, reputation management, and paid media offerings. Overlaps directly with Interact's SEO and ORM practices.
- SmartSites: Full-service digital marketing agency offering SEO, web design, PPC, and social media with SMB focus. Comparable in size, service breadth, and customer segments.
- Straight North: Full-service digital marketing agency providing SEO, PPC, web design, and email marketing primarily to B2B and SMB clients. Directly comparable agency model and customer profile.
- Directive: B2B-focused digital marketing agency specializing in SEO, paid media, and content for SaaS and tech clients. Comparable full-service B2B agency model.
- Disruptive Advertising: Digital marketing agency specializing in paid search, paid social, SEO, and lifecycle marketing for mid-market brands. Overlaps with Interact's PPC and paid social offerings.
- OuterBox: Digital marketing and web design agency with SEO, PPC, and e-commerce services, focused on driving measurable ROI for SMB and mid-market clients. Comparable service mix.
- Ignite Visibility: Full-service digital marketing agency with SEO, paid media, social media, email, and reputation management. Highly comparable in service mix and mid-market focus.
- Coalition Technologies: SEO-led digital marketing agency offering web design, PPC, and branding to e-commerce and SMB brands. Comparable SEO-centric services and client mix.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media, PPC, and reputation management, serving SMB and mid-market businesses across the US. Direct competitor with overlapping service stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InterAct Marketing social profiles
Digital presenceInterAct Marketing compliance and trust
Trust signalCompliance8 records
InterAct Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterAct Marketing leadership team
Management profileNumber of profiles
Profiles2 records
InterAct Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterAct Marketing M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterAct Marketing
What does InterAct Marketing do?
InterAct Marketing is a Google Certified Partner digital marketing agency that sells bundled SEO, pay-per-click, social media, online reputation management, video marketing, and WordPress web design services to small and mid-sized U.S. businesses. Engagements are delivered through proprietary campaign platforms including the Internet Marketing Machine and the AI Mode Marketing Program, supported by an in-house reputation monitoring tool and a 500+ Product Reviewer Program network.
Is InterAct Marketing a public or private company?
InterAct Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InterAct Marketing founded?
InterAct Marketing was founded in 2007. It employs 11 to 50 people.
Where is InterAct Marketing based?
InterAct Marketing is headquartered in New Windsor, United States, in the North America region.
How does InterAct Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are InterAct Marketing's main competitors?
Direct peers on record are WebFX, HigherVisibility, SmartSites, Straight North, Directive, Disruptive Advertising, OuterBox, Ignite Visibility, Coalition Technologies and Thrive Internet Marketing Agency.
Does InterAct Marketing have an API?
No public API is recorded for InterAct Marketing.
What industry is InterAct Marketing in?
InterAct Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.