Rain Master Irrigation Systems
Rain Master Irrigation Systems, founded in 1981 and based in Simi Valley, California, designs and manufactures smart irrigation controllers, sensors, valves, and accessories under The Toro Company's Irritrol brand, sold to US wholesale trade customers. Its controllers use historical Evapotranspiration data for weather-adjusted scheduling.
- Company typePrivate
- Founded1981
- HeadquartersSimi Valley, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rain Master Irrigation Systems does
Rain Master Irrigation Systems, founded in 1981 and headquartered in Simi Valley, California, designs and manufactures a portfolio of landscape irrigation products sold primarily through trade channels in the United States. Its core product line comprises smart irrigation controllers, sensors, valves, sprays/nozzles, rotors, and accessories, with smart functionality enabled through iCentral iCards and programming managed via Rain Master Laguna software. The differentiating technology layer is integration with the Toro Weather Service's historical Evapotranspiration (ET) dataset, which provides monthly ET values for every US zip code, enabling weather-adjusted watering schedules on compatible controllers including the Toro DXi.
The company operates exclusively as a brand within The Toro Company's portfolio, distributed through Irritrol's authorized distributor network rather than direct-to-consumer sales. Its primary customer segment is wholesale trade buyers, including distributors, dealers, and irrigation professionals who resell or install products. Pricing is not publicly disclosed and is obtained through distributors or direct sales contact. Rain Master is an EPA WaterSense partner and offers differentiated warranty terms: 5 years for controllers and iCards, 2 years for other products, and 90 days for software, with a dedicated repair facility in Riverside, California handling warranty service from years two through five. The company has 1-10 employees and supports its customer base through a free factory support line, online remote assistance, and product literature, with social media presence across Facebook, YouTube, Instagram, and LinkedIn under the Irritrol brand.
Rain Master Irrigation Systems firmographics
Firmographics- Name
- Rain Master Irrigation Systems
- Legal name
- Rain Master Irrigation Systems
- Website
- https://rainmaster.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rain Master Irrigation Systems, founded in 1981 and based in Simi Valley, California, designs and manufactures smart irrigation controllers, sensors, valves, and accessories under The Toro Company's Irritrol brand, sold to US wholesale trade customers. Its controllers use historical Evapotranspiration data for weather-adjusted scheduling.
- Ownership category
- akta.pro rank
Rain Master Irrigation Systems industry classification
Industry- Product category
- Smart Irrigation Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)
- akta.pro secondary industries
- Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK)
Keywords
Where Rain Master Irrigation Systems is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rain Master Irrigation Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
Rain Master Irrigation Systems product offering
Product offeringCore offering
Rain Master designs and manufactures smart irrigation controllers that use evapotranspiration (ET) data for water-efficient landscape watering schedules. Its product portfolio also includes irrigation sensors, valves, spray heads/nozzles, rotors, Super Blue Flex piping, iCentral iCard connectivity modules, Laguna programming software, and remote/enhancement accessories, sold primarily to trade customers through distributors and dealers.
Product overview
Rain Master Irrigation Systems, a brand under Irritrol (a Toro company), offers a comprehensive portfolio of irrigation products centered around smart controllers with ET-based scheduling capabilities. The core product line includes controllers, sensors, valves, sprays/nozzles, and rotors. Smart functionality is enabled through iCentral iCards, while Rain Master Laguna Software provides programming and management capabilities. The company also offers accessories including Super Blue Flex piping and enhancement/remotes for expanded functionality. Controllers and iCards carry a 5-year warranty, with other products covered by a 2-year warranty.
Differentiator
Problem solved
Functional benefit
Brands
- iCentral: iCentral™ iCards and iCentral upgrade kits for controllers
- Laguna
Products and services
- Rain Master Controllers Smart irrigation controllers supporting ET (Evapotranspiration) adjustments for water-efficient scheduling, including compatibility with the Toro DXi controller. Targeted at trade customers installing irrigation on residential and commercial landscapes.
- Sensors Irrigation sensors for monitoring environmental conditions and soil moisture levels as part of Rain Master landscape irrigation systems. For trade customers installing residential or commercial irrigation.
- Valves Irrigation control valves for managing water flow within Rain Master irrigation systems, used by irrigation professionals in residential and commercial installations.
- Sprays/Nozzles Spray heads and nozzles for distributing water in Rain Master irrigation applications, designed for trade channel installation on residential and commercial landscapes.
- Rotors Rotary sprinklers that cover larger irrigation areas with rotating water distribution, used as part of Rain Master irrigation systems for landscape applications.
- Super Blue Flex Flexible piping/tubing product for Rain Master irrigation system installations. Targeted at irrigation professionals and trade customers.
- Enhancements (Remotes and Accessories) Remote control devices and accessories that expand the functionality of Rain Master irrigation systems, sold to trade customers for residential and commercial installations.
- iCentral iCards Smart connectivity modules for Rain Master controllers that enable remote monitoring and control capabilities. Covered by a 5-year warranty (excluding upgrade kits).
- Rain Master Laguna Software Software package for programming and managing Rain Master irrigation systems. Covered by a 90-day warranty.
Companies that use Rain Master Irrigation Systems
Customer profileSegments1 record
Ideal customer profiles1 record
Rain Master Irrigation Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rain Master Irrigation Systems partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Rain Master Irrigation Systems competitors and assessment
Company assessmentDirect peers
- Rain Bird Corporation: One of the largest irrigation equipment manufacturers globally, directly competing with Rain Master in controllers, valves, sprays, and rotors for residential and commercial landscape irrigation.
- Hunter Industries: Manufacturer of irrigation controllers (including the Hydrawise smart platform), rotors, sprays, and valves. Direct competitor across the trade-channel landscape irrigation product stack.
- Rachio: Smart Wi-Fi irrigation controller specialist focused on residential and light-commercial users via app-based control. Competes with Rain Master's smart controllers on connectivity, UX, and real-time weather-based scheduling.
- Orbit Irrigation Products: Mid-market manufacturer of residential and commercial irrigation controllers, timers, valves, and sprinklers. Overlaps with Rain Master's core trade-channel product portfolio.
- Netafim: Global leader in drip and micro-irrigation, including automated controllers and digital farming solutions. Comparable as a manufacturer of precision irrigation control hardware and software.
- Nelson Irrigation Corporation: Manufacturer of sprinklers, nozzles, and control valves for agricultural and landscape irrigation. Comparable as a peer in sprinkler hardware and flow-control components sold through dealer networks.
Emerging players
- Hydropoint: Provider of smart water management and ET-based irrigation controllers (WeatherTRAK) for commercial and HOA customers. Directly comparable technology proposition to Rain Master's historical ET data approach.
Broad incumbents
- The Toro Company: Rain Master's parent company and a broad incumbent across residential, commercial, and golf irrigation. Toro's own branded controllers (e.g., DXi) and broader portfolio partially overlap with Rain Master's offerings.
- Lindsay Corporation: Manufacturer of irrigation systems (center-pivot, lateral-move) and infrastructure, including smart irrigation controls. Operates in adjacent segments of the irrigation controls market with broader agricultural and infrastructure exposure.
- Valmont Industries: Diversified manufacturer with a large irrigation segment (Valley-brand center pivots) and adjacent infrastructure products. Comparable as a large-scale irrigation equipment manufacturer serving agricultural and landscape segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rain Master Irrigation Systems social profiles
Digital presenceRain Master Irrigation Systems compliance and trust
Trust signalCompliance1 record
Rain Master Irrigation Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rain Master Irrigation Systems leadership team
Management profileNumber of profiles
Rain Master Irrigation Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rain Master Irrigation Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rain Master Irrigation Systems
What does Rain Master Irrigation Systems do?
Rain Master designs and manufactures smart irrigation controllers that use evapotranspiration (ET) data for water-efficient landscape watering schedules. Its product portfolio also includes irrigation sensors, valves, spray heads/nozzles, rotors, Super Blue Flex piping, iCentral iCard connectivity modules, Laguna programming software, and remote/enhancement accessories, sold primarily to trade customers through distributors and dealers.
Is Rain Master Irrigation Systems a public or private company?
Rain Master Irrigation Systems is a private company. It is classified as corporate owned and is currently operating.
When was Rain Master Irrigation Systems founded?
Rain Master Irrigation Systems was founded in 1981. It employs 1 to 10 people.
Where is Rain Master Irrigation Systems based?
Rain Master Irrigation Systems is headquartered in Simi Valley, United States, in the North America region.
Who are Rain Master Irrigation Systems's main competitors?
Direct peers on record are Rain Bird Corporation, Hunter Industries, Rachio, Orbit Irrigation Products, Netafim and Nelson Irrigation Corporation. Hydropoint is listed as an emerging player. Broad incumbents are The Toro Company, Lindsay Corporation and Valmont Industries.
Does Rain Master Irrigation Systems have an API?
No public API is recorded for Rain Master Irrigation Systems.
What industry is Rain Master Irrigation Systems in?
Rain Master Irrigation Systems's product category is Smart Irrigation Equipment. Its primary akta.pro industry code is HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors), with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 334512 and its SIC code is 3822.