TooEasy
TooEasy is a Nordic workforce management SaaS platform providing scheduling, time reporting, and payroll integration for retail, hospitality, healthcare, logistics, and facility management businesses across Sweden, Norway, Denmark, and Finland.
- Company typePrivate
- Founded2007
- HeadquartersGårda, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TooEasy does
TooEasy is a Nordic workforce management (WFM) SaaS company, headquartered in Gothenburg, Sweden, that provides scheduling, time reporting, and payroll reporting software to businesses managing between 20 and 2,000 employees. The platform is built around four integrated modules — Planning, Schedule, Time Reporting, and Follow-up — supported by a web application, iOS and Android mobile apps, and the Kom & Ga clock-in terminal. Its core technology includes an advanced rules engine that encodes Nordic collective agreements (Handelsavtalet, Gröna Riksavtalet, AB, HÖK), real-time cost calculation on every schedule change, and AI-supported forecasting at five-minute granularity derived from point-of-sale and transaction data. Over 40 pre-built integrations connect the platform to dominant Nordic payroll and business systems including Visma, Fortnox, Hogia, Agda, Aditro, SD Worx, and Kontek.
TooEasy generates revenue through annual SaaS subscriptions priced per user and per feature set, with all modules included in the service rather than sold à la carte. Its go-to-market combines direct enterprise sales with industry-tailored demonstrations, supplemented by a self-serve mobile onboarding path for individual employees. The company was acquired by Visma Group in 2022 and operates as a subsidiary within Visma's portfolio of cloud-based business software, serving customers across Sweden, Norway, Denmark, and Finland in retail, hospitality, healthcare, warehouse and logistics, facility management, and other shift-intensive verticals. The company employs 11-50 people and emphasizes a "Customer Relations" model in which each account has a dedicated contact person rather than anonymous support.
TooEasy firmographics
Firmographics- Name
- TooEasy
- Legal name
- TooEasy AB
- Website
- https://tooeasy.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TooEasy is a Nordic workforce management SaaS platform providing scheduling, time reporting, and payroll integration for retail, hospitality, healthcare, logistics, and facility management businesses across Sweden, Norway, Denmark, and Finland.
- Ownership category
- akta.pro rank
TooEasy industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
Keywords
Where TooEasy is headquartered
LocationHeadquarters
- HQ city
- Gårda
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
TooEasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: TooEasy operates as a subscription-based SaaS model where customers pay for access to the complete workforce management platform. Pricing is based on the number of users and the specific features/functions the customer needs. All modules are included in the service without modular pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on user count and feature requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
TooEasy product offering
Product offeringCore offering
TooEasy provides a unified, cloud-based Workforce Management (WFM) platform that automates scheduling, time reporting, and payroll reporting for Nordic enterprises with 20 to 2,000 employees. The solution combines AI-supported real-time forecasting, an advanced rules engine that enforces local collective agreements (Handelsavtalet, Gröna Riksavtalet, AB, HÖK), and native integrations with more than 40 Nordic payroll and business systems to deliver compliant, cost-transparent workforce operations.
Product overview
TooEasy offers a unified Workforce Management platform combining four core modules: Planning (long-term forecasting), Schedule (real-time scheduling), Time Reporting (digital clock-in/clock-out), and Follow-up (KPI tracking and payroll reporting). The platform is designed for businesses managing 20 to 2,000 employees across industries including retail, hospitality, healthcare, warehouse/logistics, and facility management. Integration with the mobile app enables employees to check schedules, register time, and manage shifts from anywhere. The system features AI-supported forecasting for staffing optimization and connects via over 40 integrations to Nordic payroll systems including Visma, Fortnox, Hogia, Agda, Aditro, SD Worx, and Kontek. A distinctive personal support model provides dedicated customer contacts rather than anonymous support.
Differentiator
Problem solved
Functional benefit
Brands
- TooEasy WFM: Complete Workforce Management system that automates manual routines and processes for scheduling, time tracking, and personnel management.
Products and services
- TooEasy WFM Complete Workforce Management platform for Nordic enterprises with 20 to 2,000 employees, combining scheduling, time reporting, and payroll reporting in a web application complemented by iOS/Android mobile apps with real-time data synchronization. Targets retail, hospitality, healthcare, warehouse/logistics, and facility-management operators that need automated compliance with local collective agreements.
- TooEasy Training (Utbildningar) Structured customer education program delivered as 90-minute webinars (also available customized) covering Admin A/B/C, Annual Planning, Basic TooEasy, and Advanced TooEasy courses; offered to existing customers as a paid enablement service.
- TooEasy Customer Relations (Dedicated Support) Subscription-based customer support service assigning each account a named dedicated contact person for the full lifecycle (demo, implementation, ongoing operations) instead of anonymous ticket-queue support, with familiarity of the customer's configuration and working methods.
Quantifiable outcome
- Eliminates systematic errors that previously required hours of manual reconciliation per store each pay period
- +3 more outcomes
Companies that use TooEasy
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles4 records
TooEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature9 records
TooEasy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and standard.
- VismacoreTooEasy integrates with Visma payroll systems. The integration allows customers using Visma to automatically export payroll data from TooEasy's time tracking and scheduling system directly into Visma's payroll processing.
- FortnoxcoreTooEasy integrates with Fortnox payroll systems, enabling seamless data flow from scheduling and time tracking to payroll processing for Fortnox customers.
- HogiacoreTooEasy integrates with Hogia payroll systems, providing connections to one of the major Nordic payroll providers used in retail and hospitality sectors.
- AgdacoreTooEasy integrates with Agda payroll systems, providing another pre-built connection for Nordic customers.
- AditrostandardTooEasy integrates with Aditro payroll systems, adding to the comprehensive set of Nordic payroll integrations.
- SD WorxstandardTooEasy integrates with SD Worx payroll and HR systems, supporting customers using this European HR platform.
- KontekstandardTooEasy integrates with Kontek payroll systems, providing connectivity for customers in specific Nordic market segments.
- HubSpotstandardTooEasy uses HubSpot's CRM platform for managing contact information and customer relationships through the booking system on their website.
- LivestormstandardTooEasy uses Livestorm as their webinar platform for customer education, training sessions, and product demonstrations.
- AixiastandardAixia is mentioned as a cloud service provider used by TooEasy for hosting and data management, supporting the technical infrastructure of the WFM platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TooEasy competitors and assessment
Company assessmentDirect peers
- Quinyx: Swedish-founded workforce management SaaS serving retail, hospitality and logistics with AI-driven scheduling. Most direct Nordic competitor to TooEasy, also headquartered in the Nordics and targeting overlapping verticals with similar AI-positioning.
- Planday: Denmark-based WFM platform focused on shift planning, time tracking and employee engagement for hourly workforces. Directly competes with TooEasy in the Nordic market across retail, hospitality and service verticals.
- Deputy: Global SaaS workforce management platform for shift-based businesses in retail, hospitality and healthcare. Competes head-to-head with TooEasy in scheduling, time and attendance, with similar SMB-to-enterprise coverage.
Broad incumbents
- UKG (Kronos): Large US-based HCM and workforce management suite vendor serving enterprise retail, healthcare and hospitality globally. Competes with TooEasy at the high end with broader HCM/payroll functionality, though less localized for Nordic collective agreements.
- Workday: Cloud HCM and workforce management suite used by large enterprises including retailers. Represents the suite-vendor threat that competes with TooEasy's best-of-breed positioning in scheduling and time tracking.
- Zebra Technologies (Reflexis): Workforce management and task management offering for retail specifically, acquired by Zebra. Directly relevant retail-WFM competitor to TooEasy with deeper retail task and store-execution functionality.
Regional players
- Rotage abonné: Sweden-based workforce scheduling and time reporting vendor focused on retail and shift-based industries. Closest local Swedish-language competitor to TooEasy on retail scheduling.
Others
- Visma NetSuite / Visma HRM & Lön: Sister products inside TooEasy's parent Visma Group covering HR, payroll and time. Represents both a distribution channel and an internal threat to TooEasy's WFM positioning within the Visma portfolio.
Emerging players
- TimeTac: Time tracking and project time SaaS vendor with strong DACH and broader European presence. Adjacent competitor to TooEasy in workforce time-tracking with lighter scheduling scope.
- Celepid: Workforce management and time tracking vendor primarily in Belgium/Europe with focus on multi-country payroll integration. Comparable to TooEasy on multi-country compliance and payroll integration positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TooEasy social profiles
Digital presenceTooEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
TooEasy leadership team
Management profileNumber of profiles
TooEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TooEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TooEasy
What does TooEasy do?
TooEasy provides a unified, cloud-based Workforce Management (WFM) platform that automates scheduling, time reporting, and payroll reporting for Nordic enterprises with 20 to 2,000 employees. The solution combines AI-supported real-time forecasting, an advanced rules engine that enforces local collective agreements (Handelsavtalet, Gröna Riksavtalet, AB, HÖK), and native integrations with more than 40 Nordic payroll and business systems to deliver compliant, cost-transparent workforce operations.
Is TooEasy a public or private company?
TooEasy is a private company. It is classified as corporate owned and is currently operating.
When was TooEasy founded?
TooEasy was founded in 2007. It employs 11 to 50 people.
Where is TooEasy based?
TooEasy is headquartered in Gårda, Sweden, in the Europe region.
How does TooEasy make money?
One revenue line is on record: saaS Subscription.
Who are TooEasy's main competitors?
Direct peers on record are Quinyx, Planday and Deputy. Broad incumbents are UKG (Kronos), Workday and Zebra Technologies (Reflexis). Rotage abonné is listed as a regional player. Visma NetSuite / Visma HRM & Lön is listed as an others. Emerging players are TimeTac and Celepid.
Does TooEasy have an API?
No public API is recorded for TooEasy.
What industry is TooEasy in?
TooEasy's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPAAAHAD, Workforce Management Administration (Labor Forecasting, Rostering, OT Rules). Its NAICS code is 518 and its SIC code is 7372.