Moosend
Moosend is a London-based SaaS email marketing and marketing automation platform serving over 100,000 businesses globally, offering drag-and-drop campaigns, workflow automation, AI-assisted content, and transactional email, now operating as a brand under Constant Contact.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moosend does
Moosend is a SaaS email marketing and marketing automation platform founded in 2012 and headquartered in London, United Kingdom. Its core product is a unified suite combining a drag-and-drop newsletter editor, a visual workflow automation builder with 32 triggers, audience segmentation, personalization, A/B testing, landing pages, subscription forms, and reporting/analytics. The platform supports transactional email delivery via SMTP and a documented API, and integrates natively with 80+ third-party systems including WooCommerce, Salesforce, WordPress, Magento, and Zapier. It also offers AI-assisted features such as an AI Writer, AI-powered product recommendations, and Audience Discovery for predictive segmentation, with a Social AI add-on layered in via its parent Constant Contact.
The business model is primarily subscription-based with contact-tier pricing: a Pro plan starting at $7/month for 500 contacts, a customizable Moosend+ plan, and a custom Enterprise plan. A pay-as-you-go email credits option (from $350 for 350,000 credits) serves occasional senders, while add-ons (transactional emails, dedicated IPs, SSO/SAML, custom reports, hosted files, additional team members) extend monetization. A 25% nonprofit discount stacks with a 20% annual discount for up to 40% off, and a 30% recurring commission affiliate program and dedicated agency partner program provide indirect distribution.
Moosend reports serving over 100,000 businesses worldwide with 11-50 employees. It was owned by Sitecore until June 2025, when Constant Contact acquired it to strengthen its European presence; Moosend continues to operate as a brand under Constant Contact ownership while also continuing to power Sitecore's Send solution. Co-founder and General Manager Panos Melissaropoulos remains in a leadership role.
Moosend firmographics
Firmographics- Name
- Moosend
- Legal name
- Moosend Ltd.
- Website
- https://moosend.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moosend is a London-based SaaS email marketing and marketing automation platform serving over 100,000 businesses globally, offering drag-and-drop campaigns, workflow automation, AI-assisted content, and transactional email, now operating as a brand under Constant Contact.
- Ownership category
- akta.pro rank
Moosend industry classification
Industry- Product category
- Email Marketing and Marketing Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Moosend is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moosend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Pro, Moosend+, Enterprise): Contact-based subscription pricing with tiers from Free Trial to Enterprise. Pricing scales based on contact volume (500 to 1M+ contacts). Annual billing offers 20% savings, bi-annual offers 15% savings. Pro plan starts at $7/month for up to 500 contacts. Enterprise and Moosend+ offer custom pricing with advanced features.
- Email Credits (Pay-as-you-go): For occasional senders, Moosend offers email credits that can be purchased and used at any time. Each credit equals one email to a single recipient. Credits never expire. Available in packages from 350,000 credits ($350) to 750,000 credits ($1,000).
- Add-on Features: Moosend+ allows customers to customize their plan with add-ons including transactional emails, dedicated IPs, audience discovery, custom reports, hosted files, additional team members, and SSO/SAML authentication.
- Affiliate Program Commission: Moosend's Marketing Affiliate (MMA) Program pays 30% commission on net sales received from referred customers. Commission is payable for each month the referred customer remains an active paid customer.
- Nonprofit Discount: Nonprofit organizations receive a 25% discount, which can be combined with the standard 20% annual discount for a total of 40% off regular pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial with full feature access |
| Subscription | Annual | Core email marketing for growing businesses |
| Subscription | Multi-year contract | Custom plan with selected Enterprise add-ons |
| Subscription | Multi-year contract | Full enterprise-level features with SLA |
| Usage-based | Pay-as-you-go | Pay-as-you-go email credits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Moosend product offering
Product offeringCore offering
Moosend is an email marketing and marketing automation platform that enables businesses to create, send, and automate email campaigns. Its offering includes a drag-and-drop newsletter editor, visual marketing automation workflows, landing pages, subscription forms, transactional email delivery via SMTP/API, AI-powered content generation, AI product recommendations, audience segmentation, A/B testing, and email reporting/analytics. The platform serves over 100,000 businesses worldwide with tiered subscription plans from SMB to Enterprise.
Product overview
Moosend is an email marketing and marketing automation platform offering a unified product with multiple integrated modules. The core Moosend Email Marketing Platform includes a drag-and-drop newsletter editor, marketing automation workflows with a visual workflow builder, segmentation, personalization, A/B testing, and comprehensive email reporting and analytics. Additional modules include landing pages, subscription forms, transactional emails via SMTP/API, and Moosend AI for content generation. The platform also features AI-powered product recommendations and audience discovery tools. Pricing tiers include Pro (starting at $7/month), Moosend+ (custom plan with add-ons), and Enterprise plans. The platform serves over 100,000 businesses and was acquired by Constant Contact in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Moosend Email Marketing Platform An integrated SaaS email marketing and marketing automation platform designed for businesses to design, send, and automate email campaigns. The platform provides a drag-and-drop editor, automation workflows, landing pages, subscription forms, segmentation, A/B testing, reporting/analytics, deliverability tools, and 80+ native integrations.
- Transactional Emails High-priority, event-driven email service for order confirmations, password resets, and notifications, delivered via SMTP and a dedicated Transactional API with dynamic templating. Sold as an add-on to Moosend+ and Enterprise customers.
- Moosend AI An AI-powered content generation capability (AI Writer) that helps marketers create email copy, subject lines, and body content, and perform copy checks to overcome writer's block and boost campaign engagement.
- Product Recommendations An AI-engine powered recommendation service that suggests products customers are most likely to purchase by categorizing similar tastes, used to drive upsell and cross-sell campaigns for online retailers. Sold as an add-on.
- Audience Discovery An AI-powered segmentation tool that turns tags into auto-updating segments, identifies funnel stage, and helps eCommerce brands understand audience composition for targeted campaign optimization. Sold as an add-on.
Quantifiable outcome
- 98% email delivery rate
- +6 more outcomes
Companies that use Moosend
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Moosend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature11 records
Moosend partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- SitecorecoreMoosend was acquired by Constant Contact from Sitecore in 2025. Under the agreement, Moosend continues powering Sitecore's Send solution for both new and existing Sitecore customers. This maintains the technology partnership between Moosend and Sitecore's content management and digital experience platforms.
- Constant ContactflagshipMoosend is now a Constant Contact company following the acquisition from Sitecore in 2025. This ownership relationship gives Moosend access to Constant Contact's global resources and international markets while maintaining its brand identity. The integration brings social AI tools ($2/month) into the Moosend ecosystem.
- WooCommercecoreNative integration with WooCommerce e-commerce platform, allowing online stores to sync products, track purchases, and trigger automated campaigns based on customer behavior including cart abandonment and purchase events.
- SalesforcecoreNative CRM integration with Salesforce, enabling data synchronization between Salesforce customer data and Moosend's email marketing platform for unified customer communications.
- WordPresscoreNative integration with WordPress CMS, allowing users to embed subscription forms, track website visitors, and sync contact data from WordPress-powered websites.
- MagentocoreNative integration with Magento e-commerce platform, enabling product synchronization, purchase tracking, and automated marketing workflows for Magento-based online stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Moosend competitors and assessment
Company assessmentDirect peers
- Kit (formerly ConvertKit): Kit is an email marketing platform focused on creators, coaches, and small businesses, with automation workflows and landing page functionality overlapping directly with Moosend's offering. It is one of the named competitors in Moosend's comparison pages and serves a similar self-serve PLG audience.
- Klaviyo: Klaviyo is a leading email and SMS marketing platform specialized for eCommerce brands, with deep Shopify, WooCommerce, and Magento integrations. It competes with Moosend most directly in Moosend's eCommerce vertical, where product recommendations, cart abandonment, and purchase-based segmentation are key battlegrounds.
- Mailchimp: Mailchimp (owned by Intuit) is the leading email marketing and automation platform for SMBs and mid-market. It competes directly with Moosend across the same core feature set including drag-and-drop editor, automation workflows, landing pages, and AI content tools, and is the primary competitor Moosend compares itself against in its own comparison pages.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and advanced automation workflows. It competes with Moosend in the SMB-to-mid-market email automation segment, particularly where customers require more sophisticated branching and CRM-driven campaigns.
- MailerLite: MailerLite is a budget-focused email marketing and automation platform targeting small businesses, creators, and agencies. It competes directly with Moosend on pricing, ease-of-use, and PLG funnel design, and is regularly featured in Moosend's competitor comparison content.
- Brevo (formerly Sendinblue): Brevo is a European-headquartered email marketing and marketing automation platform with strong transactional email capabilities, serving a similar SMB and mid-market customer base. It competes with Moosend on automation workflows, transactional send volumes, and European market share, often cited in head-to-head comparisons.
- AWeber: AWeber is a long-standing email marketing platform for small businesses and creators with comparable newsletter editor, automation, and signup form features. It competes with Moosend in the entry-level SMB segment on ease of use, deliverability, and template libraries.
- GetResponse: GetResponse is an email marketing, automation, and webinar platform serving SMBs globally. It overlaps directly with Moosend on email campaigns, automation builders, landing pages, and eCommerce features, and targets a comparable customer base.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers email marketing and automation as part of its broader CRM and inbound marketing platform. While Moosend does not compete head-on at the high enterprise tier, HubSpot overlaps in the mid-market where customers evaluate integrated marketing, sales, and CRM tooling.
- Constant Contact: Constant Contact is Moosend's parent company following the June 2025 acquisition. It is a longstanding email marketing incumbent serving small businesses with overlapping capabilities, but operates as a broader multi-product platform and serves as the strategic acquirer rather than a pure independent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Moosend social profiles
Digital presenceMoosend compliance and trust
Trust signalCompliance2 records
Moosend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moosend leadership team
Management profileNumber of profiles
Profiles1 record
Moosend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moosend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moosend
What does Moosend do?
Moosend is an email marketing and marketing automation platform that enables businesses to create, send, and automate email campaigns. Its offering includes a drag-and-drop newsletter editor, visual marketing automation workflows, landing pages, subscription forms, transactional email delivery via SMTP/API, AI-powered content generation, AI product recommendations, audience segmentation, A/B testing, and email reporting/analytics. The platform serves over 100,000 businesses worldwide with tiered subscription plans from SMB to Enterprise.
Is Moosend a public or private company?
Moosend is a private company. It is classified as corporate owned and is currently operating.
When was Moosend founded?
Moosend was founded in 2012. It employs 11 to 50 people.
Where is Moosend based?
Moosend is headquartered in London, United Kingdom, in the Europe region.
How does Moosend make money?
Five revenue lines are on record. Subscription Plans (Pro, Moosend+, Enterprise) is the primary driver. The others are email Credits (Pay-as-you-go), add-on Features, affiliate Program Commission and nonprofit Discount.
Who are Moosend's main competitors?
Direct peers on record are Kit (formerly ConvertKit), Klaviyo, Mailchimp, ActiveCampaign, MailerLite, Brevo (formerly Sendinblue), AWeber and GetResponse. Broad incumbents are HubSpot Marketing Hub and Constant Contact.
Does Moosend have an API?
Yes. Moosend offers a Transactional API for sending transactional emails and an SMTP Service for email delivery. The API supports dynamic templating allowing platform looping through data automatically. Available for developers to integrate transactional email capabilities into applications. Developer documentation is at docs.moosend.com/api-documentation?lang=en_US.
What industry is Moosend in?
Moosend's product category is Email Marketing and Marketing Automation Software. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54151 and its SIC code is 7371.