ARTEXE

What ARTEXE does

ARTEXE, now operating under the corporate name Maps Healthcare S.p.A., is an Italian healthcare software company headquartered in Milano that develops a digital patient experience orchestration platform for hospitals, clinics, and other healthcare provider organizations. The platform integrates back-end systems with front-end touchpoints across the entire care journey, coordinating registration, waiting areas, wayfinding, service access, and communications into a unified workflow. Core products include MR-You®, the central orchestration layer managing patient touchpoints (self-service totems, mobile applications, digital signage, omnichannel notifications), ZeroCoda®, a queue management solution for outpatient, emergency, blood draw, and administrative service flows, and KPI Patient Experience, an analytics module for measuring patient satisfaction across touchpoints. Both ZeroCoda® and MR-You® are registered trademarks, and the company markets itself as a purpose-built healthcare platform rather than a generic queue or CRM tool adapted for clinical settings.

The company operates a B2B enterprise SaaS model, selling annual subscriptions with associated implementation and support services through a direct enterprise field sales motion targeting healthcare facilities. Go-to-market is executed through 'Request Demo' CTAs on the corporate website, supplemented by content marketing (patient experience infographics and downloadable resources) and social channels on LinkedIn, YouTube, and Facebook. ARTEXE serves a single vertical (healthcare providers) and currently operates only in Italy, with bilingual Italian/English website presence and Maps Group-level positioning suggesting preparation for broader European reach. The company is a wholly-owned subsidiary of Maps S.p.A. (Società per Azioni, capitale sociale €120,000) and rebranded from Artexe S.p.A. to Maps Healthcare S.p.A. in 2025, consolidating its role as the dedicated healthcare brand within the Maps Group. Headcount sits in the 11-50 range, no revenue or ARR is publicly disclosed, and the only known external capital event was participation in the EIT Digital Accelerator in October 2013.

Name

ARTEXE

Legal name

Maps Healthcare S.p.A.

Website

https://artexe.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ARTEXE (Maps Healthcare S.p.A.) is an Italian B2B healthcare SaaS provider offering an integrated patient experience orchestration platform—combining queue management (ZeroCoda®), touchpoint coordination (MR-You®), and analytics (KPI Patient Experience)—for hospitals and clinics across Italy.

Ownership category

akta.pro rank

Product category

Healthcare Patient Experience Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industries

Patient Self-Service Portal for Scheduling & Management (HLACADAK), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Patient Access, Registration & Intake (Front-End RCM) (HLACACAE)

Keywords

• Patient experience management
• Queue management software
• Healthcare digital solutions
• Patient flow optimization
• Healthcare wayfinding systems

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Software Platform Subscription: SaaS-based software platform providing patient experience management solutions to healthcare organizations, likely delivered as annual subscriptions with implementation and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ARTEXE (operating as Maps Healthcare S.p.A.) develops and sells a SaaS-based patient experience management platform for hospitals, clinics, and healthcare facilities. Its core offerings are the proprietary MR-You® touchpoint orchestration platform and ZeroCoda® queue management system, complemented by the KPI Patient Experience analytics module, deployed together to coordinate patient access, wayfinding, waiting, and communication across outpatient, emergency, administrative, and specimen collection services.

Product overview

ARTEXE (now operating as Maps Healthcare S.p.A.) offers a unified patient experience management platform composed of interconnected products. The core platform includes MR-You®, which serves as the central orchestration layer managing all patient touchpoints along the care journey, and ZeroCoda®, which handles queue and flow management for various access points including outpatient clinics, blood draw services, emergency, and administrative areas. The KPI Patient Experience module provides analytics capabilities to measure patient satisfaction. These products work together to reduce friction and wait times by coordinating registration, waiting, orientation, and communication into a single integrated workflow.

Differentiator

Problem solved

Functional benefit

Brands

• ZeroCoda®: Patient queue management and digital access solution for healthcare organizations, managing appointment scheduling, wait times, and patient flow across outpatient, laboratory, emergency, and administrative services.
• MR-You®

Products and services

• MR-You® Patient experience management platform that orchestrates all touchpoints along the healthcare journey, managing physical and digital access points including registration, waiting areas, orientation, and service communications as a unified integrated flow. It encompasses self-service totems, mobile applications, digital signage, indoor navigation maps, and omnichannel patient communication tools for healthcare organizations.
• ZeroCoda® Queue management system that optimizes patient flow and reduces wait times in healthcare facilities, enabling digital management of outpatient access, blood draw services, emergency departments, and administrative services. Provides real-time status updates to patients and caregivers.
• KPI Patient Experience Analytics and measurement tool that tracks patient experience metrics, enabling healthcare organizations to measure and improve satisfaction across all touchpoints of the patient journey.

Quantifiable outcome

• Reduced waiting times and service friction

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EVOLUCARE: EVOLUCARE is a European healthcare IT vendor offering patient management, flow and digital workflow software for hospitals — comparable in customer base and product breadth to Maps Healthcare's platform.
• Phreesia: Phreesia offers patient intake, self-service check-in and digital registration platforms for healthcare providers — closely mirroring ARTEXE's MR-You® patient-facing touchpoint and registration capabilities.
• Waitwhile: Waitwhile provides a queue management and virtual waiting room SaaS platform used across healthcare and other verticals, directly overlapping ARTEXE's queue orchestration and patient notification capabilities.
• Qmatic: Qmatic (now part of Almaviva) provides patient flow, queue management and appointment orchestration software for hospitals and clinics — directly competing with ARTEXE's ZeroCoda® in the same healthcare access management category.
• Selfdiagnostics: Selfdiagnostics develops self-service diagnostic and patient management solutions including connected kiosks — directly comparable to ARTEXE's self-service totem and patient access management deployments.
• Intouch with Health: Intouch with Health delivers patient flow, self-service check-in kiosks and digital wayfinding solutions to hospitals in the UK — a direct competitor to ARTEXE's integrated outpatient and ED flow offering.

Broad incumbents

• CompuGroup Medical: CompuGroup Medical is a major European healthcare IT incumbent offering physician information systems, hospital solutions and patient communication tools that increasingly encroach on ARTEXE's standalone queue and access management niche.
• Doctolib: Doctolib is a broad European healthcare platform combining appointment booking, patient management and teleconsultation — overlapping with ARTEXE's patient access and communication modules from a much larger installed base.

Others

• Inpeco: Inpeco is an Italian provider of total laboratory automation and sample traceability solutions, adjacent to ARTEXE's blood draw and specimen collection flow use cases — an enabling player rather than direct competitor.

Regional players

• Datasel: Datasel is an Italian healthcare IT vendor providing patient management and clinical software to public and private healthcare providers — a regional peer operating in the same Italian market as Maps Healthcare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maps-healthcare
• Facebookfacebook.com/mapshealthcare?locale=it_IT
• LinkedInlinkedin.com/company/mapshealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTEXE