Blueline Manufacturing

What Blueline Manufacturing does

Blueline Manufacturing Co. is a Yakima, Washington-based designer and builder of mechanized equipment for the orchard and vineyard industries, founded in 1958 as Groenig's machine shop by Bob Groenig and incorporated in 1985 with Ted Bellamy. The company operates two intertwined businesses: a manufacturing arm (Blueline Manufacturing) that builds proprietary products including electric and narrow/wide orchard harvesting platforms (OPH100N, OPH200W), a tier of berry harvesters (BH100, BH200, BH300), a Columbia grape harvester, vineyard sprayers, deleafers, shoot thinners, sprayers, bin trailers, forklifts, platform wagons, sprayers and booms, and a dealership (Blueline Equipment Company LLC) operating six retail locations across central and eastern Washington that represent 14+ equipment brands — Kubota, Deutz-Fahr, Gregoire, ERO, Land Pride, Toro, Walker Mowers, Argiles, Binger, Revo, Kokan, Braun, Dondi, and Perfect — alongside used equipment, parts, and service.

The core technology is mechanical and hydraulic agricultural equipment design, with a granted historical patent on a self-loading orchard bin trailer bin locking system and ongoing R&D into custom and specialty builds undertaken by engineers with farming backgrounds. Revenue is generated through four streams: new equipment sales (own-manufactured plus branded partner lines), used equipment sales (tractors, grape harvesters, vineyard, construction, and lawn mowers), parts (including genuine Kubota parts at every location), and a service department offering warranty service, mobile on-site work, and pickup/delivery across any make. Pricing is quote-based and not publicly disclosed.

The go-to-market combines direct sales through six Washington retail locations with dealer-channel distribution through farm equipment dealers in Washington State, supported by a website, Instagram, Facebook, and a YouTube video library for top- and mid-funnel engagement. Customer segments are primarily orchard operators, vineyard operators, and farmers in central and eastern Washington, with secondary exposure to construction firms and commercial/residential property maintenance customers through Kubota compact equipment, Land Pride attachments, Toro, and Walker Mower lines.

Name

Blueline Manufacturing

Legal name

Blueline Manufacturing Co.

Website

https://bluelinemfg.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueline Manufacturing designs and builds orchard and vineyard equipment in Yakima, Washington, and operates six retail dealerships in central and eastern Washington representing 14+ brands including Kubota, Deutz-Fahr, Gregoire, and ERO, serving regional specialty-crop growers, farmers, and construction operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of manufactured Blueline equipment and branded partner equipment including orchard/vineyard tractors, grape harvesters, sprayers, mowers, and platforms.
2. Used Equipment Sales: Large inventory of used tractors, used grape harvesters, other used vineyard equipment, used lawn mowers and used construction equipment.
3. Parts Sales: Genuine parts available at every Blueline location including Kubota parts and other branded parts through Blueline Equipment and Kubota USA parts connections.
4. Equipment Service: Service department servicing any make of agricultural, commercial, residential equipment. Offers warranty and standard service, mobile on-site service, and pickup/delivery service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blueline Manufacturing designs, engineers, and builds specialized orchard and vineyard equipment including fruit harvesting platforms, grape harvesters, sprayers, deleafers, pruners, bin trailers, and berry harvesters. The company also operates as Blueline Equipment Company LLC, a multi-brand agricultural equipment dealership representing over a dozen lines including Kubota, Deutz-Fahr, Gregoire, ERO, Land Pride, Toro, and Walker Mowers, through six retail locations in central and eastern Washington. In addition, the company offers parts, service, used equipment sales, and custom/specialty manufacturing for unique customer requirements.

Product overview

Blueline Manufacturing is an orchard and vineyard equipment manufacturer and dealership with two distinct operations: (1) a manufacturing company that designs and builds proprietary agricultural equipment including fruit harvesting platforms (Electric Orchard Platform, OPH100N, OPH200W), berry harvesters (BH100, BH200, BH300), grape harvesters (Columbia Grape Harvester), vineyard equipment (deleafers, shoot thinners, sprayers), orchard equipment (bin trailers, sprayers, forklifts, platform wagons), and agricultural implements (tree planters, spreaders, trailers); and (2) Blueline Equipment Company LLC, an agricultural equipment dealership representing over a dozen brands including Kubota, Deutz-Fahr, Gregoire, ERO, Binger, Argiles, Revo, Kokan, Land Pride, Perfect, Toro, Walker, Braun, and Dondi at six retail locations in central and eastern Washington. The company specializes in orchard and vineyard tractors, grape harvesters, vineyard pruners and deleafers, orchard and vineyard sprayers, and orchard and vineyard mowers. The portfolio also includes construction equipment (excavators, skid steers, wheel loaders, generators) and commercial/residential lawn care equipment (mowers, snow blowers) through brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Blueline: The company's own brand of orchard and vineyard equipment including platforms, sprayers, deleafers, grape harvesters, shoot thinners, bin trailers, forklifts, and specialty agricultural machinery.

Products and services

• Blueline Orchard Platform Harvesters (OPH Series) Self-propelled orchard harvesting platforms including the Electric Orchard Platform, narrow (OPH100N) and wide (OPH200W) models, and the citrus-specific OPH100N-S, designed for mechanized fruit picking operations in orchard environments.
• Blueline Columbia Grape Harvester Proprietary grape harvester manufactured by Blueline for vineyard operators requiring mechanized grape harvesting.
• Blueline Shoot Thinner Mechanical vine shoot thinner that removes excessive vine shoots to improve fruit quality and yield in vineyard operations.
• Blueline Deleafer Mechanized deleafing equipment that removes leaves from fruit trees and vines to improve sun exposure and air circulation.
• Blueline Gondolas & Tanks Transport gondolas and tanks designed for grape and fruit transport within vineyard and orchard operations.
• Blueline Berry Harvesters (BH100, BH200, BH300) Three-tier line of Blueline-manufactured berry harvesters — BH100 (entry-level), BH200 (mid-range), and BH300 (high-capacity) — using patent-pending technologies for increased productivity in berry harvesting operations.
• Blueline Bin Trailers (BLBTCAX) Self-loading orchard bin trailers featuring Blueline's patented bin locking system, designed for safe and efficient fruit bin transport in orchards.
• Orchard Ape Hydraulic Boom Hydraulic boom pruning lift for orchard pruning operations, originally designed by founder Bob Groenig as the popular Orchard Ape pruning lift.
• Blueline Sprayers Specialized Blueline-manufactured sprayers for orchard and vineyard chemical application, including the Lo-Pro Spray Cab and dedicated herbicide spray booms and tanks.
• Blueline Forklifts Industrial forklifts designed for orchard and warehouse material handling operations.
• Orchard Platform Wagons (OPW, OPWS, OPWD Series) Hydraulic and standard platform wagons (OPW, OPWS, OPWD series) for orchard worker access during harvest and maintenance operations.
• Blueline Tree Planters (TP1000) Mechanical tree planter (TP1000 model) for mechanized establishment of new orchards.
• Blueline Spreader (MSN-7) Compost and material spreader (MSN-7) for agricultural material spreading applications.
• Kubota Equipment Line Full Kubota equipment line resold by Blueline Equipment Company LLC, including tractors (B-Series, L-Series, L02, M-Series, M6060/7060, M6, M7, M8), skid steers, track loaders, wheel loaders, excavators, generators, mowers, RTVs, and hay harvesting tools, plus genuine Kubota parts.
• Gregoire Vineyard Equipment Gregoire brand grape harvesters and vineyard sprayers resold by Blueline Equipment Company LLC for wine grape operations.
• ERO Vineyard Equipment ERO brand vine trimmers and VITIpulse defoliators resold by Blueline Equipment Company LLC for vineyard canopy management.
• Binger Vineyard Equipment Binger brand deleafers and pre-pruners resold by Blueline Equipment Company LLC for vineyard canopy management operations.
• Argiles Fruit Harvesting Platform (AF-10 EVOLUTION) Argiles brand AF-10 EVOLUTION fruit harvesting platform resold by Blueline Equipment Company LLC for orchard operations.
• Kokan Berry Harvester (500S) Kokan brand 500S berry harvester resold by Blueline Equipment Company LLC for berry harvesting operations.
• REVO Piuma 4WD Fruit Harvester REVO brand Piuma 4WD fruit harvester resold by Blueline Equipment Company LLC for orchard harvesting operations.
• Toro Lawn and Snow Equipment Toro brand commercial and residential lawn equipment including TimeMaster, TurfMaster, Recycler, TimeCutter, Titan mowers, Power Clear and Power Max HD snow blowers, GrandStand Revolution stand-on mower, and 60V Max battery powered equipment.
• Walker Mowers Walker Manufacturing brand versatile commercial and residential mowers resold by Blueline Equipment Company LLC.
• Kubota Construction Equipment Kubota brand construction equipment resold by Blueline Equipment Company LLC, including 10-70 HP excavators, SSV skid steers (64-74 HP), SVL track loaders (68.3-96.4 HP), R-Series wheel loaders (51-64.5 HP), GL Series generators, and TLB tractor-loader-backhoes.
• Equipment Service Department Blueline service department servicing any make of agricultural, commercial, and residential equipment, offering warranty and standard service, mobile on-site service, and pickup/delivery service to minimize downtime for orchard, vineyard, construction, and property maintenance customers.
• Genuine Parts Sales Genuine replacement parts available at all six Blueline retail locations, including Kubota parts and other branded partner parts.
• Used Equipment Sales Pre-owned equipment inventory including used tractors, used grape harvesters, other used vineyard equipment, used commercial and residential lawn mowers, and used construction equipment.
• Custom/Specialty Equipment Manufacturing Custom engineering and manufacturing service for specialty items unique to a customer's operation that are not currently in production, supported by an R&D team that includes engineers with farming backgrounds.

Quantifiable outcome

• Labor cost reduction through mechanized harvesting and automation
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• KubotacoreChannel Partner/ Reseller/ DistributorBlueline is a major Kubota dealer offering the full line of Kubota equipment including tractors (B-Series, L-Series, L02, M-Series, M6060/7060, M6, M7, M8), skid steers (SSV), track loaders (SVL), wheel loaders (R-Series), excavators, generators, and mowers (T-Series, GR, Z, F, BX), plus genuine Kubota parts and the myKubota App.
• GregoirecoreChannel Partner/ Reseller/ DistributorBlueline offers Gregoire grape harvesters and vineyard sprayers, representing this premium French vineyard equipment brand.
• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorBlueline offers Deutz-Fahr tractors and state-of-the-art agricultural machines that maximize productivity, including the 8280 TTV.
• EROcoreChannel Partner/ Reseller/ DistributorBlueline offers ERO vine trimmers and VITIpulse defoliators for vineyard canopy management.
• Land PridesupportingChannel Partner/ Reseller/ DistributorBlueline offers Land Pride pallet forks (skid steer and CTL), dirtworking products, and snow removal tools.
• TorosupportingChannel Partner/ Reseller/ DistributorBlueline offers Toro commercial and residential lawn equipment including TimeMaster, TurfMaster, Recycler, TimeCutter, Titan, Power Clear snow blowers, GrandStand Revolution, and 60V Max battery powered equipment.
• Walker MowerssupportingChannel Partner/ Reseller/ DistributorBlueline offers Walker Manufacturing versatile mowers for commercial and residential applications.
• ArgilessupportingChannel Partner/ Reseller/ DistributorBlueline offers Argiles fruit harvesting platforms including the AF-10 EVOLUTION.
• BingersupportingChannel Partner/ Reseller/ DistributorBlueline offers Binger deleafers and pre-pruners for vineyard operations.
• PerfectsupportingChannel Partner/ Reseller/ DistributorBlueline offers Perfect flail mowers and rotary cutters for vegetation management.
• REVOsupportingChannel Partner/ Reseller/ DistributorBlueline offers REVO fruit harvesting equipment including the Piuma 4WD fruit harvester.
• BraunsupportingChannel Partner/ Reseller/ DistributorBlueline offers Braun equipment products.
• DondisupportingChannel Partner/ Reseller/ DistributorBlueline offers Dondi equipment products.
• KokansupportingChannel Partner/ Reseller/ DistributorBlueline offers Kokan berry harvesters including the 500S model.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pellenc: French manufacturer specializing in premium vineyard, orchard, and olive grove equipment including electric and battery-powered tools, sprayers, and harvesters. Closely comparable to Blueline as a pure-play specialist in mechanization of premium specialty crop operations.
• Gregoire: French manufacturer of grape harvesters and vineyard sprayers. Directly comparable product portfolio to Blueline's vineyard equipment offering and also an existing channel partner for Blueline, highlighting the overlap in target customer and product category.
• ERO: German manufacturer of vine trimmers, defoliators, and pre-pruners (including the VITIpulse brand). Direct peer in the vineyard canopy-management product category served by Blueline, both as competitor for equipment dollars and as a brand partner distributed through Blueline.
• Argiles: Spanish/European manufacturer of fruit harvesting platforms, including the AF-10 EVOLUTION model. Comparable in the fruit harvesting platform category served by Blueline's OPH series, and also a current distribution partner.
• Kokan: Manufacturer of berry harvesters (including the 500S model) competing head-to-head with Blueline's proprietary BH100, BH200, and BH300 berry harvester line for the same grower customers.

Broad incumbents

• New Holland Agriculture: Global agricultural OEM (CNH Industrial) with broad specialty crop equipment lines including tractors, grape harvesters, and orchard sprayers. Overlaps with Blueline's orchard/vineyard equipment from a larger portfolio with much greater R&D and dealer scale.
• Kubota: Japanese OEM of compact tractors, specialty tractors, and a wide range of ag/construction equipment. Competes directly with Blueline on the tractor side while simultaneously serving as Blueline's most important channel partner for tractor and construction equipment sales across all six locations.
• John Deere: Largest global agricultural OEM with specialty crop offerings (tractors, sprayers, autonomous and electrification roadmap) reaching orchard and vineyard operators. Competes for the same grower wallet with vastly larger R&D, dealer network, and capital resources.
• AGCO: Global ag equipment maker (Massey Ferguson, Fendt, Valtra) covering tractors and application equipment relevant to orchard/vineyard operations. Broad incumbent competitor that could enter specialty crop automation more aggressively.
• Doosan Bobcat: Compact equipment OEM including skid steers, track loaders, and excavators sold for orchard and construction use. Comparable through the construction equipment segment Blueline distributes via Kubota partnership in the same regional dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BluelineEq
• Facebookfacebook.com/bluelineequipment
• Instagraminstagram.com/bluelinemfg
• LinkedInlinkedin.com/company/blue-line-equipment-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueline Manufacturing