Empower Hope

What Empower Hope does

Empower Hope, Inc. is a Las Vegas-based healthcare AI company that builds software for patients, providers, and payers dealing with serious illness. Its core suite comprises My Plan (a digital advance care planning platform for advance directives), POLST (a portable medical order platform with e-notarization), and the Insights AI 90-Day Mortality Model, a proprietary predictive model validated at leading cancer centers that flags patients who may benefit from timely, preference-aligned care conversations. The company also operates nuiloa, an AI-powered real-time SMS and voice patient communication platform that handles appointment reminders, scheduling, referrals, feedback management, and conversational patient outreach using "Persuasion Technology" with automated A/B testing.

The technical foundation combines structured-data predictive analytics (mortality modeling), conversational AI agents (voice and SMS), and a workflow-embedded EHR integration. The nuiloa product is listed on the Epic App Orchard marketplace and integrates with Epic MyChart, giving Empower Hope a direct distribution channel into Epic's hospital customer base. The Insights AI model is delivered to clinicians through the company's Forward Deployment Initiative, which partners with cancer centers, community oncology programs, and health systems to evaluate and deploy the model in new environments. The company is HIPAA-compliant and emphasizes transparent, explainable AI outputs designed to support clinical decision-making.

Empower Hope makes money through a mix of enterprise subscription agreements with health systems, cancer centers, and payers (quote-based annual contracts for the Empower Hope platform), usage-based pricing for nuiloa SMS and voice services, and a freemium self-serve patient portal (app.empowerhope.ai and app.empowermyplan.com) with a $25 trial credit for nuiloa. Go-to-market combines direct enterprise sales, the Epic App Orchard marketplace, and consumer self-registration. The company is privately held, founder-controlled (CEO Chris Halsema), employs 1–10 people, and has no disclosed institutional funding rounds, though it maintains an investor relations contact and pitch deck for prospective capital partners.

Name

Empower Hope

Legal name

Empower Hope, Inc.

Website

https://empowerhope.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Empower Hope is a Las Vegas-based healthcare AI company offering digital advance care planning, POLST management, and a validated 90-day mortality prediction model, along with AI-powered patient SMS and voice communication (nuiloa) for serious-illness care at health systems, cancer centers, and payers.

Ownership category

akta.pro rank

Product category

Healthcare AI Software

NAICS

Social Assistance (624), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Care Team Collaboration, Secure Messaging & Clinical Communication within EHR (HLACAAAK), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Advance care planning
• POLST digital forms
• AI mortality prediction
• Patient communication platform
• Epic EHR integration

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. nuiloa SMS/Voice Services: Usage-based pricing for SMS text messages and voice automation services. Free trial provides $25 credit for new users. SMS integration available through Epic App Orchard marketplace.
2. Empower Hope Platform Subscription: Platform access for advance care planning, POLST management, and AI mortality insights. Health systems and providers access through enterprise agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Empower Hope provides an AI-powered healthcare platform that enables patients to complete digital advance directives and POLST forms, and supplies clinicians with a validated 90-day mortality prediction model to time goal-concordant care conversations. Its nuiloa sub-brand delivers real-time SMS and voice patient communication automation integrated with Epic EHR for appointment reminders, scheduling, and patient outreach.

Product overview

Empower Hope offers a unified healthcare AI platform focused on improving serious-illness care through patient-centered technology. The core suite consists of My Plan (digital advance care planning), POLST (portable medical orders management), and the Insights AI 90-Day Mortality Model (predictive analytics for care timing). These products work together to help patients articulate and share their preferences while enabling clinicians to deliver medically and financially sound, person-centered care. The platform is complemented by nuiloa, a real-time text and voice communication platform integrated with Epic Systems, which handles patient outreach, appointment reminders, and two-way conversational AI. All products are validated at leading healthcare institutions and embedded directly into clinical workflows.

Differentiator

Problem solved

Functional benefit

Brands

• My Plan: Digital advance care planning platform with education and e-notarization for patients and families.
• POLST
• Insights AI 90-Day Mortality Model
• Nuiloa

Products and services

• Empower Hope Platform

Quantifiable outcome

• Advance directive completion rates increased from 28.6% to 69.5% in two years at City of Hope
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Epic SystemscoreTechnology or Integration · 27 November 2020Epic Systems integrated nuiloa's two-way SMS patient texting service into the Epic App Orchard marketplace. This enables Epic health system customers to easily discover, implement, and configure nuiloa for real-time patient communications within Epic workflows. nuiloa is described as the only real-time communication solution available on the Epic App Orchard that can connect patients to care.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Luma Health: Patient engagement platform with SMS, scheduling, referrals, and two-way communication deeply integrated with Epic. Closely comparable to nuiloa's Epic-anchored patient communication functionality.
• WELL Health: Unified patient communication and engagement platform with SMS, voice, and EHR integrations. Comparable in patient texting and voice automation offerings overlapping with nuiloa.
• OhMD: HIPAA-compliant patient texting and communication platform with native Epic integration. Comparable as a direct competitor in Epic-embedded patient SMS/messaging workflows.
• ACP Decisions: Video-based advance care planning platform used by health systems to support serious-illness conversations. Directly comparable to Empower Hope's goal-concordant care and ACP positioning.
• Solutionreach: Patient engagement platform covering SMS reminders, scheduling, reputation management, and patient communication. Comparable as a broader patient engagement suite overlapping with nuiloa's appointment/reminder capabilities.
• Vynca: Digital advance care planning and POLST management platform for health systems. Most directly comparable to Empower Hope's My Plan and POLST products, addressing the same clinical workflow and patient populations.
• Twistle (by Health Catalyst): Automated patient engagement and care journey platform with EHR integration and AI-driven outreach. Comparable in automating patient communication, reminders, and care pathways.
• Relatient: Patient engagement and outreach platform offering SMS, voice, scheduling, and reminders integrated with EHRs. Comparable in automated patient communication and appointment workflows.
• WiserCare: Digital shared decision-making and advance care planning platform. Comparable as both enable patients to articulate care preferences and complete structured documentation with provider workflows.

Emerging players

• Jvion: AI-driven clinical risk prediction and prescriptive analytics for healthcare. Comparable in using AI to flag high-risk patients and proactively guide clinical interventions, intersecting with Empower Hope's mortality model use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hope_empowerai
• YouTubeyoutube.com/@EmpowerHope-h2z
• Facebookweb.facebook.com/p/Empower-Hope-61567189701272
• LinkedInlinkedin.com/company/empowerhopeai
• Instagraminstagram.com/empowerhopeai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Hope