Microbe Formulas
CellCore Biosciences (Microbe Formulas) is a US-based private supplement company founded in 2017 in Meridian, Idaho. It develops and sells gut, cellular, and mitochondrial health supplements using proprietary BioActive Carbon® Technology via a practitioner-gated direct-to-consumer model.
- Company typePrivate
- Founded2017
- HeadquartersMeridian, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Microbe Formulas does
CellCore Biosciences, doing business as CellCore and parented under Microbe Formulas, is a US-based private dietary supplement company founded in 2017 and headquartered at 3405 East Overland Road, Meridian, Idaho. The company develops and sells a focused line of practitioner-channel supplements addressing advanced gut health, cellular health, and mitochondrial health. Core products include BioToxin Binder, Para Kit, Advanced TUDCA, and CoreMend GI (Gut Restoration), all formulated using the company's proprietary BioActive Carbon® Technology — a registered trademark described as a carbon-based system intended to protect ingredient integrity and enable targeted delivery within the body. Pricing is not publicly disclosed.
The company operates a practitioner-gated direct-to-consumer distribution model. Practitioners must register to access a dedicated dashboard where they recommend CellCore products and access dosing cards and a patient relationship tool; patients must register through a separate portal before they can purchase. Commerce is fulfilled directly through a Shopify-based storefront at cellcore.com from the Idaho headquarters, with no third-party retail or international distribution channels disclosed. Marketing relies primarily on the practitioner network, the patient registration portal, and top-of-funnel Facebook and Instagram presence. The company explicitly markets its products as part of a practitioner-guided protocol targeting root-cause health rather than symptom management, with FDA disclaimer language affirming the supplements are not intended to diagnose, treat, cure, or prevent disease.
The business is privately held with no disclosed funding rounds, no investors, no revenue figures, and no parent company. Co-founders Jay Davidson and Todd Watts are the only named leadership figures. The company employs 101-250 people, indicating a mid-sized operating organization built around a single-country, domestic model. There is no evidence of AI/ML capabilities, formal certifications, regulatory actions, M&A activity, or international expansion.
Microbe Formulas firmographics
Firmographics- Name
- Microbe Formulas
- Legal name
- CellCore Biosciences
- Website
- https://microbeformulas.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CellCore Biosciences (Microbe Formulas) is a US-based private supplement company founded in 2017 in Meridian, Idaho. It develops and sells gut, cellular, and mitochondrial health supplements using proprietary BioActive Carbon® Technology via a practitioner-gated direct-to-consumer model.
- Ownership category
- akta.pro rank
Microbe Formulas industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Microbiome Manufacturing, Formulation & Delivery Technologies (encapsulation, spores, oral delivery) (HLAAAFAJ), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)
Keywords
Where Microbe Formulas is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microbe Formulas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct-to-Consumer Supplement Sales: CellCore sells health supplements directly to practitioners and patients through their e-commerce platform. Products include BioToxin Binder, Para Kit, Advanced TUDCA, and Gut Restoration supplements.
Distribution channels2 records
Marketing channels3 records
Microbe Formulas product offering
Product offeringCore offering
Microbe Formulas (operating as CellCore Biosciences) manufactures and sells dietary supplements focused on gut health, cellular health, and mitochondrial support, including BioToxin Binder, Para Kit, Advanced TUDCA, and CoreMend GI. All formulations are built around the proprietary BioActive Carbon® Technology and are sold exclusively through a registration-gated e-commerce platform to registered practitioners and patients.
Product overview
CellCore Biosciences is a health supplements company operating under Microbe Formulas. The company offers a suite of advanced dietary supplements focused on gut health, cellular health, and mitochondrial support. The core product line includes BioToxin Binder, Para Kit, Advanced TUDCA, and CoreMend GI (Gut Restoration), all formulated using the proprietary BioActive Carbon® Technology. These products are designed to work together as part of a comprehensive practitioner-guided protocol that addresses root cause health solutions. The company sells exclusively through registered practitioners and patients.
Differentiator
Problem solved
Functional benefit
Products and services
- BioToxin Binder
Companies that use Microbe Formulas
Customer profileSegments2 records
Ideal customer profiles2 records
Microbe Formulas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Microbe Formulas partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Microbe Formulas competitors and assessment
Company assessmentDirect peers
- Microbiome Labs (Bio-Botanical Research): Microbiome Labs / Bio-Botanical Research is a direct competitor focused on practitioner-grade microbiome and gut-health supplements, serving the same integrative and functional medicine practitioner channel with overlapping customer segments.
- Designs for Health: Designs for Health is a practitioner-only supplement company offering gut, metabolic, and cellular health protocols, with a comparable business model and overlapping SKUs in digestive and detoxification support.
- Apex Energetics: Apex Energetics is a practitioner-grade supplement company with a strong gut and detoxification product line sold through licensed healthcare providers, closely matching CellCore's protocol-driven, practitioner-gated positioning.
- Priority One Vitamins: Priority One is a practitioner-channel supplement brand with a comparable focus on gut and detoxification protocols, serving integrative and functional medicine practitioners similar to CellCore's customer base.
- Systemic Formulas: Systemic Formulas produces practitioner-only nutritional supplements emphasizing detoxification, gut, and cellular support with proprietary delivery technologies, making it a close comparator to CellCore's positioning.
- Restorative Formulations: Restorative Formulations is a practitioner-channel supplement brand focused on gastrointestinal, detoxification, and immune protocols, directly overlapping CellCore's protocol-driven practitioner model.
Broad incumbents
- Thorne: Thorne is a broad incumbent in practitioner-grade supplements spanning gut, cellular, and metabolic health with deep practitioner distribution and a far larger catalog, competing for the same healthcare-practitioner customer base.
- Pure Encapsulations: Pure Encapsulations is a leading practitioner-recommended supplement brand across gut, cellular, and detoxification categories, sold primarily through healthcare practitioners and compounding pharmacies in the same channel CellCore targets.
- Standard Process: Standard Process is a broad incumbent whole-food supplement brand sold predominantly through healthcare practitioners, including categories in gut, detoxification, and cellular health that overlap with CellCore's product line.
Emerging players
- Biocidin Botanicals: Biocidin Botanicals is a practitioner-focused botanical supplement brand specializing in gut and microbiome protocols, competing in overlapping product categories with CellCore's gut restoration and toxin-binding products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Microbe Formulas social profiles
Digital presenceMicrobe Formulas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microbe Formulas leadership team
Management profileNumber of profiles
Profiles2 records
Microbe Formulas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microbe Formulas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microbe Formulas
What does Microbe Formulas do?
Microbe Formulas (operating as CellCore Biosciences) manufactures and sells dietary supplements focused on gut health, cellular health, and mitochondrial support, including BioToxin Binder, Para Kit, Advanced TUDCA, and CoreMend GI. All formulations are built around the proprietary BioActive Carbon® Technology and are sold exclusively through a registration-gated e-commerce platform to registered practitioners and patients.
Is Microbe Formulas a public or private company?
Microbe Formulas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microbe Formulas founded?
Microbe Formulas was founded in 2017. It employs 101 to 250 people.
Where is Microbe Formulas based?
Microbe Formulas is headquartered in Meridian, United States, in the North America region.
How does Microbe Formulas make money?
One revenue line is on record: direct-to-Consumer Supplement Sales.
Who are Microbe Formulas's main competitors?
Direct peers on record are Microbiome Labs (Bio-Botanical Research), Designs for Health, Apex Energetics, Priority One Vitamins, Systemic Formulas and Restorative Formulations. Broad incumbents are Thorne, Pure Encapsulations and Standard Process. Biocidin Botanicals is listed as an emerging player.
Does Microbe Formulas have an API?
No public API is recorded for Microbe Formulas.
What industry is Microbe Formulas in?
Microbe Formulas's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of HLAAAFAJ, Microbiome Manufacturing, Formulation & Delivery Technologies (encapsulation, spores, oral delivery). Its NAICS code is 311 and its SIC code is 2833.