Polis Consulting

What Polis Consulting does

Polis Consulting is a São Paulo-based marketing intelligence consultancy (POLIS CONSULTORIA EM TECNOLOGIA LTDA, CNPJ 20.651.011/0001-49) founded circa 2014-2015 by CEO Gildevan Carvalho. It operates as the official exclusive representative in Brazil for five leading global social intelligence platforms: Brandwatch (since 2014), Social Insider, Hootsuite, All Ears, and Nebula Social. The firm serves advertising/media/PR agencies, consumer brands, retailers, financial institutions, and media companies, with named enterprise clients including TV Globo, Mercado Livre, C&A, Dentsu, IPG, Mercado Pago, FGV, and Grupo Dreamers/Artplan. Polis runs an enterprise field-sales motion with a structured 7-step methodology, dedicated Customer Success Managers, multilingual support (Portuguese, Spanish, English, German, French, Arabic), and quote-based multi-year contracts.

The technology stack layers proprietary products on top of the third-party platforms. The Loxias AI subsidiary (a wholly-owned part of the Polis Consulting Group) develops proprietary dashboards including Central Business Insights (CBI), CBI Reality 25 (real-time reality-TV monitoring, used for Big Brother Brasil), and CBI Bancos Digitais (digital-bank vertical). The Smartplan Brandwatch product is a Brazil-tropicalized plan with BRL pricing, flexible 3/6/12-month contracts, 100% X/Twitter coverage, ChatGPT-powered reporting, image analysis, and Portuguese-language setup. Coverage spans 30+ channels — X, YouTube, TikTok, Instagram, LinkedIn, Facebook, Bluesky, Reddit, blogs, forums, podcasts — with NLP sentiment analysis (150+ languages), computer vision for logo/image detection, audio/video transcription, multimodal narrative analysis (via Nebula Social's Kepler agent), predictive analytics, and anomaly/crisis detection.

Revenue is generated through three streams: (1) platform licensing and exclusive distribution of Brandwatch, Social Insider, Hootsuite, All Ears, and Nebula Social in Brazil; (2) professional services including consulting, platform configuration, training, and ongoing account management; and (3) custom reports and proprietary dashboards delivered through Loxias AI. Pricing is not publicly disclosed and is quote-based. Notable case-study outcomes include 56 million conversations monitored for Mercado Livre, 5+ million mentions collected for TV Globo's Vale Tudo 2025 campaign, and 78 million conversations analyzed during Big Brother Brasil 2021. Marketing is executed primarily through content marketing (blog, case studies, webinars, research publications), organic social (LinkedIn, Instagram, Facebook, YouTube), and events.

Name

Polis Consulting

Legal name

POLIS CONSULTORIA EM TECNOLOGIA LTDA

Website

https://polis.consulting

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Polis Consulting is a São Paulo-based marketing intelligence consultancy and exclusive Brazilian representative for Brandwatch, Social Insider, Hootsuite, All Ears, and Nebula Social. It serves agencies and enterprise brands with social listening, social media management, and proprietary AI-powered analytics via its Loxias AI subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Licensing: Revenue from reselling and representing leading global social listening and social media management platforms (Brandwatch, Social Insider, Hootsuite, All Ears, Nebula Social) as an official representative in Brazil. Clients pay licensing fees for access to these platforms, often through Polis's exclusive Smartplan offerings in Brazilian Real.
2. Professional Services: Consulting services including technical guidance, platform configuration and setup, continuous improvement, training, account management, and Customer Success support. Polis provides onboarding, ongoing optimization, and strategic consulting throughout the customer journey.
3. Custom Reports and Dashboards: Custom reports combining AI and experienced data scientists to provide strategic insights. Proprietary dashboards like Central Business Insights (CBI) and CBI Reality 25 deliver tailored analytics for specific use cases such as financial sector monitoring and event tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Polis Consulting is the official representative in Brazil of leading global social listening and social media intelligence platforms (Brandwatch, Social Insider, Hootsuite, All Ears, Nebula Social). It sells platform licenses and delivers complementary professional services—technical configuration, training, custom analytics, and proprietary dashboards (Central Business Insights, CBI Reality)—to agencies and brands for marketing intelligence and strategic decision-making.

Product overview

Polis Consulting offers a comprehensive portfolio of social intelligence solutions comprising five internationally-recognized platforms represented in Brazil (Brandwatch, Social Insider, Hootsuite, All Ears, and Nebula Social) alongside proprietary technology (Central Business Insights and Loxias AI). Their offerings span social listening, social media management, audio/video monitoring, and AI-powered narrative analysis. The company specializes in serving agencies and brands with marketing intelligence and data-driven strategic decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Smartplan Brandwatch: A Brazil-specific pricing plan of the Brandwatch social listening platform, offered exclusively by Polis Consulting, with payment in Brazilian Real, flexible contract terms, and Portuguese-language support and setup.
• Central Business Insights (CBI)
• CBI Reality
• CBI Bancos Digitais

Products and services

• Smartplan Brandwatch Brazil-exclusive tropicalized version of the Brandwatch social listening and consumer intelligence platform. Includes Consumer Research (social listening) and Social Media Management modules with 100% X/Twitter coverage at no extra cost, up to 8 million new mentions per year, 2 years of retroactive public data, unlimited custom dashboards, configurable crisis/spike/opportunity alerts, query optimization in 150+ languages, ChatGPT-powered report generation, and image analysis. Designed for Brazilian brands and agencies seeking enterprise-grade social listening with local payment terms (BRL) and flexible 3/6/12-month contracts.
• Central Business Insights (CBI) Proprietary analytics dashboard developed by Polis Consulting and Loxias AI. Integrates multiple data sources with AI-powered analysis and proprietary methodology for brand monitoring, sentiment analysis, brand health metrics, and competitive benchmarking across digital banks and other sectors. Used for monitoring conversations and extracting strategic insights at scale (e.g., 56 million conversations for Mercado Livre).
• Brandwatch Platform License Enterprise social listening and consumer intelligence platform resold by Polis Consulting as official representative in Brazil. Monitors trillions of online conversations in real time through modules including Customer Research, Audiences, Vizia, Benchmark, Influence, and Social Media Manager. Includes computer vision for image and logo detection, NLP-based sentiment analysis, predictive analytics for crisis anticipation, and AI agents for report generation.
• Social Insider Platform License Social media benchmarking platform resold by Polis Consulting as official representative in Brazil. Provides unified analytics dashboards for profile and hashtag analysis, monthly and quarterly benchmarks, presentation-ready reports, and campaign performance monitoring across Facebook, X/Twitter, Instagram, LinkedIn, and TikTok.
• Hootsuite Platform License Social media management platform resold by Polis Consulting as official representative in Brazil. Enables content scheduling, publishing, engagement management, advertising campaigns, and performance analytics across multiple social networks from a unified dashboard, with AI for response creation and content generation.
• All Ears Platform License Audio and video social intelligence platform resold by Polis Consulting in Brazil. Transcribes and analyzes spoken content from podcasts, TikTok, and YouTube using AI to identify brand mentions, sentiment, and topics in audio/video formats, with real-time alerts.
• Nebula Social Platform License AI-powered social intelligence platform resold by Polis Consulting in Brazil. Identifies and analyzes micro and macro narratives across social media through video, text, and visual interpretation. Features include Kepler AI agent for automated insight discovery, network-centric analysis modeling creators, influencers, content, and communities.
• Professional Services / Social Listening Consulting Consulting services covering technical guidance, platform configuration and setup, continuous improvement, training, account management, and Customer Success support throughout the customer journey. Follows a structured methodology: Briefing → Planning → Configuration → Monitoring → Data Treatment → Analysis → Validation. Delivered to Brazilian agencies and brands by Polis Consulting's team of data scientists and marketing intelligence specialists with dedicated Customer Success Managers.
• Custom Reports and Strategic Dashboards Custom reports and dashboards combining AI with experienced data scientists to deliver strategic insights tailored to specific client use cases. Includes proprietary dashboards such as Central Business Insights (CBI), CBI Reality 25 for reality TV event monitoring, and CBI Bancos Digitais for digital bank monitoring. Designed for brands and agencies that need bespoke analytics for specific campaigns, events, or sector-specific intelligence.

Quantifiable outcome

• Over 56 million conversations monitored for Mercado Livre case study
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AND, ALLminorStrategic or Co-development Partner · 1 January 2026AND and ALL partnered with Polis Consulting to produce the 'Termômetro das Redes: Eleições 2026' study using the Nebula Social platform, analyzing political conversations on social media ahead of Brazil's 2026 elections.
• AND (Agência)minorStrategic or Co-development Partner · 1 January 2025AND (Agência) partnered with Polis Consulting to co-produce the 'Termômetro das Redes: COP30 Amazônia' study, using Brandwatch as one of the data sources for analyzing conversations about COP30 on social media.
• ALL (Agência)minorStrategic or Co-development Partner · 1 January 2025ALL partnered with Polis Consulting to co-produce the 'Termômetro das Redes: COP30 Amazônia' study, leveraging social listening data from multiple platforms.
• P&R Comunicação EstratégicaminorStrategic or Co-development Partner · 1 January 2025P&R Comunicação Estratégica partnered with Polis Consulting in the COP30 Amazônia study initiative, contributing to the strategic communication analysis of the environmental conference.
• BrandwatchcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Polis Consulting is the official exclusive representative of Brandwatch in Brazil. Since 2014, Polis has been the trusted partner representing Brandwatch's social listening platform in the Brazilian market, offering the Smartplan Brandwatch — an exclusive tropicalized plan with BRL pricing and flexible contract terms.
• Social InsidercoreChannel Partner/ Reseller/ DistributorPolis Consulting is the official exclusive representative of Social Insider in Brazil, offering the platform's social media benchmarking and analytics capabilities to Brazilian brands and agencies.
• HootsuitecoreChannel Partner/ Reseller/ DistributorPolis Consulting is the official exclusive representative of Hootsuite in Brazil, providing access to Hootsuite's social media management, scheduling, and analytics platform to Brazilian clients.
• All EarscoreChannel Partner/ Reseller/ DistributorPolis Consulting is the official exclusive representative of All Ears in Brazil, bringing the audio and video social intelligence platform to Brazilian brands for monitoring podcasts, TikTok, and YouTube content through speech transcription and AI analysis.
• Nebula Social (Accrete)coreChannel Partner/ Reseller/ DistributorPolis Consulting is the official representative of Nebula Social (by Accrete) in Brazil, introducing the AI-powered narrative analysis platform to the Brazilian market for identifying micro and macro narratives on social media.
• Loxias (Grupo Polis Consulting)coreStrategic or Co-development PartnerLoxias is the data intelligence company of the Polis Consulting Group, combining human expertise with AI precision to power social listening insights. Loxias and Polis jointly develop proprietary solutions including Central Business Insights (CBI) dashboards and CBI Reality 25.
• Sonar ListeningminorStrategic or Co-development PartnerPolis Consulting supports and distributes the findings of the 'Pesquisa Brasileira de Social Listening' (Brazilian Social Listening Survey) conducted by Sonar Listening, the second edition of which surveyed 407 professionals from 20 Brazilian states.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scup: Brazilian social listening and monitoring platform that is one of the most direct competitors to Polis's Brandwatch-led offering in Brazil. Both target Brazilian brands and agencies for social intelligence, brand monitoring, and crisis detection, and compete head-to-head for mid-market and enterprise accounts.
• Digiminds: Brazilian social listening and digital analytics platform offering social monitoring, sentiment analysis, and consumer research for brands and agencies. Comparable to Polis in scope of services, target market (Brazilian enterprises and agencies), and emphasis on localized customer success.
• Buzzmonitor: Brazilian social media monitoring and analytics platform serving brands and agencies with social listening, sentiment analysis, and reporting. Direct competitor in the Brazilian market for social intelligence services overlapping with Polis's Brandwatch and Social Insider offerings.
• Tracksale: Brazilian social listening and customer experience platform focused on brand monitoring, NPS, and review analytics for Brazilian brands. Comparable in serving Brazilian consumer-facing brands with social intelligence and customer feedback, overlapping with Polis's brand-reputation monitoring use cases.
• Mlabs: Brazilian social media management, influencer marketing, and analytics platform. Targets similar Brazilian brand and agency buyers as Polis, with overlapping functionality in social media management (vs. Polis's Hootsuite stack) and reporting/analytics (vs. Polis's Social Insider and Brandwatch offerings).

Broad incumbents

• Meltwater: Global social listening, media intelligence, and consumer intelligence platform. Serves as a broad incumbent in the same category as Polis's Brandwatch-led offerings, with growing presence in Brazil and Latin America, posing direct competition for enterprise brand and agency clients.
• Sprinklr: Global enterprise social media management, customer service, and social listening platform. Competes with Polis's combined Brandwatch + Hootsuite stack for large enterprise clients in Brazil and across LatAm, with significant global brand penetration.
• Sprout Social: Global social media management and analytics platform. Competes with the social-media-management component of Polis's portfolio (Hootsuite) for mid-market and enterprise clients and is expanding social listening capabilities that overlap with Polis's Brandwatch offering.
• Talkwalker: Global consumer intelligence and social listening platform (acquired by Hootsuite). Direct competitor to Polis's Brandwatch-led social listening offering for international and LatAm enterprise clients, with growing Brazilian market presence.

Emerging players

• Reportei: Brazilian social media reporting and analytics platform serving agencies and brands. Comparable in serving Brazilian agencies and brands with social media analytics, but with a narrower scope (reporting-focused) than Polis's full-stack listening + management + consulting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/PolisconsultingBr/videos
• Facebookpt-br.facebook.com/polisconsulting.com.br
• LinkedInlinkedin.com/company/polis-consulting
• Instagraminstagram.com/polisconsulting_br
• Xx.com/mkt_polis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polis Consulting