Reportei
Reportei is a Brazilian SaaS platform that aggregates data from 40+ digital marketing channels into automated reports and dashboards, serving over 10,000 agencies, in-house marketing teams, freelancers, and enterprises across 45 countries.
- Company typePrivate
- Founded2015
- HeadquartersJuiz De Fora, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reportei does
Reportei is a Brazilian SaaS company, founded in 2015 and headquartered in Juiz de Fora, Minas Gerais, that provides automated marketing reporting and dashboarding software. The platform aggregates metrics from 40+ digital marketing channels — including social media (Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads), paid advertising (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Spotify Ads), web analytics (Google Analytics 4, Google Search Console, Google Meu Negócio), e-commerce (Shopify, Nuvemshop, WooCommerce, iFood, Hotmart, Kiwify), marketing automation and CRM (RD Station, HubSpot, Mailchimp, ActiveCampaign, E-goi, Pipedrive, Kommo), and workflow automation (Make, N8N, Zapier, Pluga) — into unified reports and real-time dashboards. The product suite has expanded beyond reporting to include Flux (social media scheduling and approval), Reportei Sync (Google Sheets data sync), Reportei AI (generative AI insights and conversational assistants), Reportei Controle (goal/performance alerts), Reportei Overview (multi-project aggregated view), and Reportei Timeline (project milestone tracking).
The company serves over 10,000 customers across 45 countries, with primary demand from marketing agencies, in-house marketing teams, social media managers and freelancers, franchisors, and e-commerce businesses. Notable enterprise customers include Carrefour, Forbes Brasil, C&A, Beira Rio, Chico Rei, EFI Bank, Piracanjuba, Quero Bolsa, and Colégio Positivo. Reportei operates a product-led growth motion with self-serve signup and a free 3-day trial, supplemented by a sales-led overlay for mid-market accounts, an affiliate partner program, and a remote-first organizational model with 11-50 employees. The company is privately held, bootstrapped (no external funding disclosed), and compliant with both LGPD and GDPR.
Reportei firmographics
Firmographics- Name
- Reportei
- Legal name
- REPORTEI DADOS, TECNOLOGIA E SOLUÇÕES PARA INTERNET LTDA
- Website
- https://reportei.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reportei is a Brazilian SaaS platform that aggregates data from 40+ digital marketing channels into automated reports and dashboards, serving over 10,000 agencies, in-house marketing teams, freelancers, and enterprises across 45 countries.
- Ownership category
- akta.pro rank
Reportei industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)
- akta.pro secondary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Reportei is headquartered
LocationHeadquarters
- HQ city
- Juiz De Fora
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Reportei business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Software as a service model with multiple plan tiers. Pricing varies by plan as specified at reportei.com/planos-e-precos. Bills charged in advance with recurring billing cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan |
| Subscription | Monthly | Complete Reportei AI Plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Reportei product offering
Product offeringCore offering
Reportei is a SaaS platform that creates automated digital marketing reports and real-time dashboards in approximately three seconds by aggregating metrics from 40+ channels (social media, ad platforms, analytics, e-commerce, CRM and email marketing) into a single view. It supplements report generation with AI-driven insights, scheduled report delivery by email and WhatsApp, and ancillary products for content scheduling (Flux), spreadsheet sync (Sync), education (Academy), and goal tracking (Controle).
Product overview
Reportei is a Brazilian SaaS platform offering a comprehensive suite of marketing reporting and analytics tools. The core product is the Reportei platform, which provides automated reports and real-time dashboards aggregating metrics from 40+ marketing channels including social media (Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads), advertising platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Spotify Ads), analytics tools (Google Analytics 4, Google Search Console), e-commerce platforms (Shopify, Nuvemshop, WooCommerce, iFood, Hotmart, Kiwify), email marketing (Mailchimp, ActiveCampaign, RD Station, E-goi), and CRM systems (HubSpot, Pipedrive, Kommo). The platform integrates with workflow automation tools (Make, N8N, Zapier) and Google Sheets via Reportei Sync. Additional products include Flux by Reportei for social media scheduling and content approval workflows, Reportei AI for AI-powered insights with natural language analysis and conversational assistants, Reportei Academy for education, Reportei Controle for goal tracking, Reportei Overview for consolidated metrics views, and Reportei Timeline for project milestone tracking. The company serves over 10,000 clients across 45 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Flux by Reportei: Content scheduling and workflow management tool for agencies, companies, social media managers and freelancers
- Reportei Sync
- Reportei Academy
- Reportei AI
- Reportei Controle
- Reportei Overview
Products and services
- Reportei Core Platform SaaS platform that aggregates metrics from more than 40 marketing channels (social media, ad platforms, analytics, e-commerce, CRM and email) into automated reports and real-time dashboards, designed for marketing agencies, in-house marketing teams, social media managers, franchisors and freelancers.
- Reportei AI AI-powered add-on product that interprets marketing data, surfaces actionable insights and offers conversational assistants for paid traffic, Instagram analytics and email marketing automation; available behind the Complete Reportei AI plan tier.
- Flux by Reportei
Quantifiable outcome
- Create reports and dashboards in 3 seconds
- +2 more outcomes
Companies that use Reportei
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Reportei technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability2 records
Feature10 records
Reportei partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core.
- Instagram (Meta)coreNative integration for collecting Instagram metrics, Stories, Reels, engagement data, and follower analytics for reports and dashboards
- Facebook (Meta)coreFacebook page analytics and data integration for social media reporting
- Meta AdscoreFacebook and Instagram advertising data integration for paid campaign performance reporting
- Google AdscoreGoogle advertising platform data integration for campaign metrics and performance reporting
- Google Analytics 4coreWebsite analytics data integration for traffic, conversion, and user behavior reporting
- TikTokcoreTikTok content and advertising data integration for social media reporting
- YouTubecoreYouTube channel analytics via YouTube API for video performance and audience reporting. Subject to YouTube Terms of Service.
- LinkedIncoreLinkedIn page analytics and advertising data for professional network reporting
- PinterestcorePinterest content and advertising data integration for visual discovery platform reporting
- Spotify AdscoreSpotify advertising platform data for audio advertising campaign reporting
- RD StationcoreRD Station Marketing and CRM data integration for inbound marketing and sales automation reporting
- HubSpotcoreHubSpot CRM and Marketing Hub data for marketing automation and sales reporting
- ShopifycoreE-commerce platform data integration for sales, orders, and store performance metrics
- Google SheetscoreSpreadsheet integration via Reportei Sync for importing marketing data and creating custom reports
- Make (formerly Integromat)coreWorkflow automation platform for creating custom integrations and automated data flows
- ZapiercoreIntegration platform enabling connections between Reportei and thousands of other applications
- N8NcoreWorkflow automation tool for custom integrations between marketing platforms and Reportei
- PipedrivecoreCRM data integration for sales pipeline and performance reporting
- MailchimpcoreEmail marketing platform data integration for campaign performance and subscriber analytics
- HotmartcoreDigital product platform data for infoproduto sales and marketing funnel reporting
- StripecorePayment processing platform handling customer subscriptions and billing transactions
- AsaascorePayment gateway mentioned in customer success operations for payment system analysis
- Digital OceancoreCloud infrastructure provider for hosting Reportei's services
- eNotascoreElectronic invoicing platform for issuing and managing fiscal documents
- PlugacoreIntegration platform connecting Stripe with eNotas for automated payment-to-invoice workflow
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reportei competitors and assessment
Company assessmentDirect peers
- AgencyAnalytics: Marketing reporting and SEO dashboard platform built specifically for agencies; white-label reporting, automated client dashboards, and 70+ integrations make it a near-twin product to Reportei.
- Supermetrics: Marketing data pipeline that pulls metrics from dozens of ad/SEO/CRM platforms into spreadsheets, BI tools and warehouses; adjacent data-layer competitor to Reportei's multi-channel aggregation model.
- Whatagraph: Automated marketing reporting and analytics platform purpose-built for agencies and in-house teams pulling data from 40+ channels into client-ready reports; closest direct competitor to Reportei's core use case.
- Databox: Cloud BI and marketing reporting dashboards aggregating metrics from 60+ data sources; very directly comparable multi-channel SaaS dashboard product targeting agencies and SMBs similar to Reportei.
- DashThis: Automated marketing dashboards for agencies and marketers with 40+ native integrations and report scheduling; smaller competitor competing in the same SMB/agency reporting category as Reportei.
- Klipfolio: Self-serve SaaS dashboarding tool for marketing, sales and operations metrics, with native integrations across hundreds of data sources and a per-user pricing model.
- Funnel.io: Marketing data hub that collects, normalizes and routes advertising and marketing data to BI tools; comparable aggregation and normalization technology for marketing reporting workflows.
Regional players
- Porter Metrics: Brazil-headquartered marketing reporting and analytics SaaS focused on agencies and brands in Brazil/LATAM; the most direct regional peer to Reportei with overlapping customer base and integration list.
Broad incumbents
- Google Looker Studio (formerly Google Data Studio): Free, browser-based BI and dashboarding tool from Google with extensive data source connectors; primary free incumbent Reportei competes against in the multi-channel reporting category.
Emerging players
- Cyclers: Brazilian marketing analytics and reporting startup; early-stage competitor targeting the same agency/SMB segment and benefiting from local market knowledge similar to Reportei.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reportei social profiles
Digital presenceReportei compliance and trust
Trust signalCompliance2 records
Reportei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reportei leadership team
Management profileNumber of profiles
Profiles1 record
Reportei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reportei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reportei
What does Reportei do?
Reportei is a SaaS platform that creates automated digital marketing reports and real-time dashboards in approximately three seconds by aggregating metrics from 40+ channels (social media, ad platforms, analytics, e-commerce, CRM and email marketing) into a single view. It supplements report generation with AI-driven insights, scheduled report delivery by email and WhatsApp, and ancillary products for content scheduling (Flux), spreadsheet sync (Sync), education (Academy), and goal tracking (Controle).
Is Reportei a public or private company?
Reportei is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reportei founded?
Reportei was founded in 2015. It employs 11 to 50 people.
Where is Reportei based?
Reportei is headquartered in Juiz De Fora, Brazil, in the Latin America region.
How does Reportei make money?
One revenue line is on record: subscription Plans.
Who are Reportei's main competitors?
Direct peers on record are AgencyAnalytics, Supermetrics, Whatagraph, Databox, DashThis, Klipfolio and Funnel.io. Porter Metrics is listed as a regional player. Google Looker Studio (formerly Google Data Studio) is listed as a broad incumbent. Cyclers is listed as an emerging player.
Does Reportei have an API?
Yes. Reportei offers an MCP (Model Context Protocol) integration for connecting the platform to AI assistants like Claude, allowing users to access their marketing data through conversational AI interfaces.
What industry is Reportei in?
Reportei's product category is Marketing Analytics Software. Its primary akta.pro industry code is HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting, with a secondary code of BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 513210 and its SIC code is 7370.