DrDDS Innovations

What DrDDS Innovations does

DrDDS Innovations is a privately-held dental marketing technology company that sells the R7 Dental System, an AI-driven, seven-engine autonomous marketing platform purpose-built for solo dental practices and multi-location Dental Support Organizations (DSOs). The R7 system organizes customer acquisition and lifecycle operations into seven engines — Reputation, Reach, Referral, Reactivation, Retention, Revenue, and Reporting — and is supported by named sub-products including AuthenticGBP AI, CliniqReach AI, OneClick Referral, ConvertaFlow, MedConnect, VidAI Engine, and OutreachAI Engine. The platform is delivered on GoHighLevel's SOC 2 Type II infrastructure and integrates with the major practice-management systems (Dentrix, Eaglesoft, Open Dental, Dentrix Ascend) without storing PHI. The company claims first-mover status on the first electronic dental referral system (2003) and first online dental scheduling platform (2007), and operates out of Arizona under U.S. governing law.

DrDDS monetizes through a two-tier direct subscription model: Solo Practice at $1,497/month and DSO/Group Practice at $3,997/month, each with a 3-month minimum commitment and a money-back guarantee on the Solo tier. Distribution is entirely founder-led — Travis Rodgers personally reviews every application and runs strategy calls, with new engagements capped at four per month and no self-serve signup. Annual prepaid plans with two months free ($14,970 Solo, $39,970 DSO) are sold exclusively at the Dykema DSO Conference. A three-tier partner program (Referral, Strategic, DSO Ecosystem) pays 10–15% recurring commission plus activation bonuses, supplementing the direct-sales motion. The company is bootstrapped and founder-controlled, with no institutional investors, parent company, or external ownership disclosed in the materials.

The broader DrDDS ecosystem extends well beyond the R7 SaaS product. It includes the $10M Dental Venture Capital fund launched in 2021 with exposure to 500+ dental startups, the Dental Innovation Show, Dental Entrepreneur Magazine (where Travis Rodgers is Technology Editor and a Summer 2025 cover feature), Verident, and the Dental Venture Summit. Founder Travis Rodgers brings 20+ years of exclusively dental technology experience and has built 27 dental software platforms to date, with company-reported reach of 15,000+ practices and 115,000+ social followers. Historical reported outcomes cite $240M+ in cumulative client revenue (a portfolio/client metric, not DrDDS revenue) generated across the practice base, plus a proprietary database of 148,000+ verified dental emails.

Name

DrDDS Innovations

Legal name

DrDDS Innovations

Website

https://drdds.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DrDDS Innovations sells the R7 Dental System, a seven-engine AI-driven marketing automation platform for solo dental practices and DSOs, built on GoHighLevel infrastructure and distributed via founder-led direct sales at $1,497–$3,997 per month.

Ownership category

akta.pro rank

Product category

Dental Marketing Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental marketing software
• Practice growth automation
• Patient acquisition platform
• DSO marketing systems
• AI patient reactivation

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription — Solo Practice: Monthly subscription for single-location dental practices. Includes full R7 Dental System deployment, 4 hours/month with Travis Rodgers, new patient acquisition campaigns, automated reputation management, patient reactivation sequences, GHL dental snapshot, monthly ROI reporting dashboard, and email deliverability protection. 3-month minimum commitment. Money-back guarantee.
2. Subscription — DSO / Group Practice: Enterprise-grade monthly subscription for multi-location operators and DSOs. Includes everything in Solo Practice plus 8 hours/month with Travis Rodgers, multi-location R7 deployment, DSO-specific acquisition strategy, location-level reporting & benchmarking, custom integration architecture, quarterly strategic review sessions, priority support, investor-grade growth dashboards, and dedicated success manager.
3. Annual Plans (Dykema Exclusive): Annual prepaid plans offered at Dykema DSO Conference with 2 months free. Solo Practice annual: $14,970/year (regular $17,964). DSO annual: $39,970/year (regular $47,964). Price locks in for 12 months.
4. Partner Referral Commissions: Recurring referral commissions paid to partners who refer new clients. Referral Partners earn 10% of monthly fees for the life of the referred client. Strategic Partners earn 15% recurring plus $500 activation bonus. Commissions paid monthly.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

DrDDS Innovations sells the R7 Dental System, a self-monitoring, AI-driven dental marketing platform built on GoHighLevel's SOC 2 Type II infrastructure. The system bundles seven autonomous engines (Reputation, Reach, Referral, Reactivation, Retention, Revenue, Reporting) and is offered as a monthly subscription in two tiers — Solo Practice ($1,497/month) and DSO/Group Practice ($3,997/month) — with each engagement kicked off by a free R7 Dental Diagnostic and 4–8 hours per month of direct strategy time with founder Travis Rodgers.

Product overview

DrDDS Innovations offers the R7 Dental System — a unified platform-plus-modules architecture centered on 7 autonomous AI-driven marketing engines (Reputation, Reach, Referral, Reactivation, Retention, Revenue, Reporting). The core R7 System is available in two pricing tiers: Solo Practice ($1,497/month) and DSO/Group Practice ($3,997/month). Supporting the core system are 7 sub-products that power each engine: AuthenticGBP AI (Reputation), CliniqReach AI (Reach), OneClick Referral (Referral), ConvertaFlow (Reactivation), MedConnect (Retention), VidAI Engine (Revenue), and OutreachAI Engine (Reporting). Additional ecosystem products include MyViralAI Coach, GHL Dental Snapshot, Dental Venture Capital, Dental Innovation Show, Dental Entrepreneur Magazine, Verident, Dental Venture Summit, and the DrDDS Database. A free R7 Dental Diagnostic is offered as the entry point.

Differentiator

Problem solved

Functional benefit

Products and services

• R7 Dental System Self-monitoring, AI-driven dental marketing platform with seven autonomous engines purpose-built for dental practices and DSOs; runs on GoHighLevel's SOC 2 Type II infrastructure and integrates with Dentrix, Eaglesoft, Open Dental, and Dentrix Ascend.
• Solo Practice Plan Monthly subscription ($1,497/month) for single-location dental practices ($500K–$5M revenue), including full R7 Dental System deployment, 4 hours/month with Travis Rodgers, new patient acquisition campaigns, automated reputation management, patient reactivation sequences, the GHL Dental Snapshot, a monthly ROI dashboard, and email deliverability protection.
• DSO / Group Practice Plan Monthly subscription ($3,997/month) for DSOs and multi-location group practices scaling to 30+ locations, including everything in Solo Practice plus 8 hours/month with Travis Rodgers, multi-location R7 deployment, DSO-specific acquisition strategy, location-level reporting and benchmarking, custom integration architecture, quarterly strategic review sessions, priority support, investor-grade growth dashboards, and a dedicated success manager.
• R7 Dental Diagnostic Free 30-minute diagnostic engagement in which Travis Rodgers personally reviews the practice, identifies the top 3 revenue leaks, performs an R7 gap analysis, and maps a custom 90-day growth plan; capped at 4 new engagements per month and required before purchasing an R7 subscription.
• OneClick Referral The first electronic dental referral system ever built, providing automated referral management for specialists and general dentists via pre-built GHL snapshots, referral coordinator workflows, and landing pages; powers the R7 Referral Engine (R3).
• AuthenticGBP AI AI-powered Google Business Profile management that monitors, responds, and optimizes a 5-star presence across 40+ review platforms automatically; powers the R7 Reputation Engine (R1).
• CliniqReach AI 6-Signal AI scoring platform that identifies and qualifies high-intent new patient leads (practice type, location, tech stack, recent hires, growth signals, intent data), engaging only the top 20% of high-intent prospects; powers the R7 Reach Engine (R2).
• ConvertaFlow De-Risk sequence platform that re-engages dormant patients 12–24 months out with intelligent, personalized outreach that handles cost and timing objections; powers the R7 Reactivation Engine (R4).
• MedConnect Patient retention platform achieving 87% email open rates (vs. 21% industry average), running automated recall, birthday sequences, treatment follow-up, and loyalty touchpoints; powers the R7 Retention Engine (R5).
• VidAI Engine AI-generated video content and marketing platform that converts leads into booked appointments, with full attribution tracking of every dollar spent; powers the R7 Revenue Engine (R6).
• OutreachAI Engine Real-time dashboard and weekly automated ROI audit engine that provides full attribution across all 7 R7 engines, including location-level benchmarking for DSOs and investor-grade metrics; powers the R7 Reporting Engine (R7).
• MyViralAI Coach AI-powered coaching and content strategy platform for dental practice owners that generates personalized social content, growth plans, and accountability systems; included in the DSO plan.
• GHL Dental Snapshot Pre-built GoHighLevel automation template containing 500+ hours of pre-configured dental workflows including patient reminders, reputation management sequences, and treatment acceptance follow-up, built specifically for dental practices.

Quantifiable outcome

• 42% higher case acceptance
• +13 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature16 records

Partnerships

18 partnerships are on record, tiered core, high and moderate.

• GoHighLevel (GHL)coreTechnology or IntegrationGoHighLevel is the CRM and marketing automation platform powering the R7 Dental System. The platform runs on GoHighLevel's SOC 2 Type II infrastructure. A Business Associate Agreement (BAA) is maintained between DrDDS and GHL. The R7 system is integrated with GHL and the GHL Dental Snapshot (500+ hours of pre-built dental automation) is a key product offering. DrDDS is a top GHL partner with deep integration.
• DentrixcoreTechnology or IntegrationDentrix (by Henry Schein) is a dental practice management software with which DrDDS has a top integration partnership. The R7 system integrates with Dentrix for data synchronization and workflow automation. DrDDS was the top integration partner for Dentrix (RecordLinc era).
• EaglesoftcoreTechnology or IntegrationEaglesoft (by Patterson Dental) is a dental practice management software integrated with the R7 Dental System. DrDDS was the top integration partner for Eaglesoft alongside Dentrix, established during the RecordLinc platform era.
• Open DentalcoreTechnology or IntegrationOpen Dental is a dental practice management software integrated with the R7 Dental System for data synchronization and workflow automation across dental practice operations.
• Dentrix AscendcoreTechnology or IntegrationDentrix Ascend is the cloud-based dental practice management platform integrated with the R7 system alongside other Dentrix products, enabling cloud-connected workflow automation for dental practices.
• AuthenticGBP AIcoreTechnology or IntegrationAI-powered Google Business Profile management platform that powers the R7 Reputation Engine. Monitors, responds, and optimizes 5-star presence across 40+ review platforms automatically. Part of the Reputor Dental Systems product line integrated into the R7 ecosystem.
• CliniqReach AIcoreTechnology or IntegrationAI-powered lead scoring engine that powers the R7 Reach Engine. Implements 6-Signal AI Scoring to identify and qualify high-intent new patient leads before they enter the funnel. Only top 20% of prospects are engaged, reducing wasted budget.
• OneClick ReferralcoreTechnology or IntegrationThe first electronic dental referral system ever built in dentistry, powering the R7 Referral Engine. Provides automated referral management for specialists and general dentists with pre-built GHL snapshots, referral coordinator workflows, and landing pages. A core product of the DrDDS ecosystem.
• ConvertaFlowcoreTechnology or IntegrationIntelligent reactivation engine powering the R7 Reactivation Engine. Deploys De-Risk sequences to re-engage dormant patients 12–24 months out with personalized outreach that addresses objections without sounding like spam. Part of the Reputor Dental Systems product line.
• MedConnectcoreTechnology or IntegrationPatient retention platform powering the R7 Retention Engine. Achieves 87% email open rates (vs. 21% industry average). Handles automated recall, birthday sequences, treatment follow-up, and loyalty touchpoints. Part of the integrated R7 ecosystem.
• VidAI EnginecoreTechnology or IntegrationAI-generated video content and marketing engine powering the R7 Revenue Engine. Converts leads into booked appointments with full attribution tracking. Every dollar spent is tracked, every appointment is attributed to its source.
• OutreachAI EnginecoreTechnology or IntegrationReal-time dashboard and weekly automated ROI audit engine powering the R7 Reporting Engine. Generates complete ROI audits every Monday morning with full attribution across all 7 R7 engines. Provides location-level benchmarking for DSOs and investor-grade metrics.
• Dr. Howard Farran / Dental TowncoreGTM or Marketing PartnerDr. Howard Farran (Founder & CEO of Dental Town & Dentaltown Magazine) publicly endorsed Travis Rodgers as '#1 Entrepreneur in the Dental Industry.' This endorsement is prominently featured across all DrDDS marketing materials and serves as the primary social proof anchor. Farran named Travis on the Dental Town podcast in 2017.
• Dental Entrepreneur MagazinehighGTM or Marketing PartnerTravis Rodgers serves as Technology Editor for Dental Entrepreneur Magazine — the premier publication for dental business leaders. Travis was featured on the cover of the Summer 2025 edition. This editorial role serves as a top-of-funnel authority-building channel.
• Dental Venture CapitalhighStrategic or Co-development PartnerDrDDS ecosystem entity focused on funding and scaling dental startups. Provides warm investor introductions, 90-day launch framework, monthly pitch events, and access to 100,000+ dental contacts. Dental Tank pitch platform. $10M fund for dental innovation launched in 2021.
• VeridentmoderateStrategic or Co-development PartnerDental practice management solutions company offering elegant, intuitive practice solutions. Part of the DrDDS ecosystem with a single cohesive solution for all practice needs — increasing growth, service, and patient satisfaction.
• Dental Venture SummitmoderateStrategic or Co-development PartnerPremier event for dental investors, founders, and operators. Discover dental investment opportunities, validate venture-backed business models, and scale strategic industry partnerships. Part of the DrDDS ecosystem's event and community-building strategy.
• Dykema (DSO Conference)highStrategic or Co-development PartnerDykema DSO Conference is the annual flagship venue (July 15, 2026, Chicago, IL) where DrDDS runs exclusive DSO marketing offers, partner enrollment, and strategy sessions. DrDDS is a vendor and partner at the Dykema conference with an exclusive one-day offer for annual plans.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Podium: Podium is a messaging, reviews, and patient communication platform widely adopted by dental DSOs and SMB practices — comparable to the R3 Referral and R1 Reputation engines and the DSO tier positioning.
• PatientPop (by WebMD/Internet Brands): PatientPop is a healthcare practice growth platform providing marketing automation, reputation management, and patient acquisition for SMB practices — comparable to the Reach and Reputation engines in DrDDS's R7 system.
• Solutionreach: Solutionreach is a patient relationship management platform focused on recall, reputation, and reactivation for dental and optometry practices — directly overlapping with DrDDS's R4 (Reactivation) and R5 (Retention) engines.
• Birdeye: Birdeye is a customer experience and reputation management platform serving multi-location healthcare and dental practices with review generation and AI-driven response — directly comparable to the R1 Reputation Engine and AuthenticGBP AI.
• NexHealth: NexHealth is a patient experience platform for dental practices integrating online booking, digital forms, and reviews directly with PMS systems (Dentrix, Eaglesoft) — overlapping with DrDDS's PMS integrations and scheduling use cases.
• RevenueWell: RevenueWell is a dental-specific patient marketing and communication suite covering recall, reviews, and treatment follow-up — closely aligned with the R7 Retention and Reactivation engines and the SMB dental target customer.
• Lighthouse 360 (by Henry Schein): Lighthouse 360 is Henry Schein's dental patient communication and marketing automation product, integrated with Dentrix — directly comparable to the R7 system's PMS-integrated recall, reactivation, and reputation workflows for SMB dental practices.
• Weave: Weave is a leading all-in-one patient communication and marketing platform built for dental and healthcare practices, offering texting, reviews, scheduling, and payments — directly comparable to DrDDS's R7 stack for SMB dental offices.
• Legwork: Legwork is a dental practice growth platform providing patient communication, reviews, and marketing automation tailored to dental groups and DSOs — comparable to the DSO/Group Practice tier of the R7 system.

Emerging players

• GoHighLevel: GoHighLevel is the underlying white-label CRM and marketing automation platform that powers the R7 Dental System. While not a direct dental competitor, GHL offers its own agency-style templates and increasingly verticalized solutions that could compete with DrDDS at the SMB tier.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrDDSInc
• Facebookfacebook.com/DrDDSInc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DrDDS Innovations